Since you have decided to shoot, of course you can't just do it.

After all, his Lin Xiao's signboard can't be smashed, right?

Moreover, in fact, the outside world is still very concerned about Lin Xiao's shooting of public service advertisements.

Many people know that Lin Xiao's several advertising ideas in his early years are very good.

Big directors, most of the famous directors in China, basically rarely shoot anything like public service announcements.

On the one hand, it is because, creativity, without good ideas, a famous director will naturally not be willing to be thankless because of this.

On the other hand, it is also because the public service announcement short film is not very technical, of course, not all of them are like this, but most of them are like this.

Is Lin Xiao a big director?

Definitely, inevitably, and the king of commercial films.

Then the public service announcement he shot will definitely not be so simple.

There is an additional public welfare section on the official website of Ling Xiao Ge.

In the future, this special page will appear on all public welfare events related to the Sky Tower.

For example, employee participation in social service and so on.

......

CCTV, Advertising Department.

The public service advertisements produced by CCTV are all the culmination, don't look at Lingxiao Pavilion before, it didn't pay too much attention to CCTV's public service advertising bidding.

But in fact, for many advertising companies, for many advertisers, CCTV's public service advertisement, that is a very heavy resume, although the public service advertisement itself, is unlikely to make a lot of money, but it is very strong for the promotion of fame.

Especially for many advertising companies, if they can pass CCTV's public service advertising bidding, then the company will have a very official recognition of creativity.

This recognition does not refer to the recognition of the public, but to the recognition of those manufacturers and brands.

Originally, CCTV had ended the creative bidding for public service advertisements this quarter, but this time it was provided by the Lingxiao Pavilion Public Welfare Division, the creativity proposed by Lin Xiao himself, and the public service advertisements directed by himself.

Therefore, although it did not follow the process, the CCTV Advertising Department still attached great importance to it.

After all, the name of the person, the shadow of the tree, and the key is that the last press conference of Ling Xiao Pavilion was very satisfactory to the official.

Another Lingxiao Pavilion is not bad for money, of course, CCTV is not bad for money, and if you want to be on the CCTV platform, you can't just do any public service advertisement.

Although the solicitation period has passed, these commercials were created and directed by Lin Xiao himself after all, so let's take a look. Zhou Changqing, head of the public service advertising project of the advertising department, said.

"Let's take a look. I'm curious about how the commercials made by the big directors are different from other people. Another leader said with a smile.

"Lin Xiao's creativity is still very strong. ”

Soon, Zhou Changqing asked the staff to start playing.

He also watched it for the first time.

In the screening hall, there are not many people, but the identities are not simple, there are people from the CCTV advertising production department, directors, screenwriters, planners, and leaders.

Lights are starting to appear on the screen!

In the background of soft music, a reversed clock appeared, not very clear, but a little hazy.

Then there is the picture of the water splashing backwards and condensing.

The water of the waterfall flows upstream..... The opening is to use the method of reverse flow, and the waterfall that flows down will be re-flowed.

And then......

Dandelion seeds float back from afar, gathering into an umbrella.

Then, the sunset turned.

The sun rises in the west and sets in the east.

Athletes return to the starting line from the finish line.

The picture shows a group of athletes running backwards back to the starting line.

This commercial made many people present a little puzzled after watching it.

How can I say it? This short commercial, up to now, is all reversing, all going back in time, but what is the point?

The screen continues.

The train goes backwards, and the roaring train returns home!

I handed in my acceptance letter and forgot about the ten-year cold window!

The aroma of the meal wafts back to the kitchen.

The handwriting fades away, on the roll with your name signed!

You turn off the TV and help me carry my bag.

Brilliant fireworks, back to the horizon......

I took off my new clothes and put on my old clothes.

Snowflakes are flying and drifting into the sky.

Turning back into a child, lying on the bed, warmly embraced by a mother.

I fell asleep, and you're still by my side!

Finally, an ancient photo appears, and the final subtitle emerges.

Do you have to go back in time to keep you with your parents longer?

The viewer was silent!

The idea of this advertising video is clear, that is, "I'm still by your side" and "You're still by my side".

The last sentence made many people fall silent, and it has to go back in time to make you stay with your parents longer, which is the theme of this advertising video.

There is no sensationalism, too many storylines for each, no sound, only that period of time going back.

Can you turn back the clock? Obviously not, so why not spend more time with your parents?

By the time you want to turn back the clock, it's already too late.

Many people are working away from home, their parents are not around, and as the old saying goes, parents are not far away.

But how many have actually done it?

In modern society, this situation abounds, and many people may not go home during the Spring Festival in order to save that amount of money for carriage and horses.

Zhou Changqing, take the lead in applauding!

Others followed.

"What do you think?" asked Zhou Changqing.

"The idea is very new and creative. ”

"Use the way of regression to interpret the preciousness of companionship!"

"Very good idea, worthy of Lin Xiao, listening to thunder in a silent place, probably like that. ”

"As soon as the connoisseur makes a move, he will know if there is a vain man under the fame!"

This short film, the content is flat and straightforward, and there is no plot or anything, but it is full of creativity.

The public welfare short film itself is a very creative thing, maybe this short film can't make many people cry, but it can make people feel deeply after watching it.

"Have you noticed, those subtitles, when combined, are actually a whole poem, flashback poems......"

"In this way, it's true, this copywriting is also very strong. ”

"Okay, stop bragging, let's look at the next one. Zhou Changqing interrupted the touting of a group of people and said.

At this moment, Zhou Changqing also sighed, this is really, a veritable strongman.

Then the second PSA video began to air.

Then, this time, quite a few of those present were silent.

"Huh!"

"Huh!"

"I suddenly felt the urge to go home. ”

"yes, I miss my little. ”

“......”

The people watching here are all middle-aged people, most of whom have children at home, and this second short film is the easiest to resonate with these people.

And then the third!

This time, people of all ages were silent.

"This Lin Xiao is really ...... Wicked!"

"Who says it isn't!"

"3 short films, the first one is a little better, the last two, eh!"