Chapter 113: Things Are Tricky! (Subscription Requested)

(More than 10,000 words were updated today, and changing to 2k is five chapters)

A few days later, Apple sued the "Anti-Walkman Coalition" led by Warner Records. Pen "Fun" Pavilion www.biquge.info

As soon as the news spread, it immediately attracted media coverage, and the exposure of your Walkman increased dramatically!

Li Zetian suddenly felt that the value of this lawsuit could not only frustrate the other party's spirit, but also increase the popularity of the Walkman!

The lawsuit quickly sparked discussion among the American public.

However, public opinion is basically one-sided in favor of Apple!

"The record company is so domineering that it has actually issued a ban order! This is a typical monopoly, and the American people resolutely resist it!"

"The record company is so shameless, relying on its own strength to forcibly interfere and threaten other weak companies, Apple has done a good job of suing them and doing justice and fairness!!"

"Support Apple!"

“……”

In this lawsuit, Apple is clearly the weak, and human nature is to sympathize with the weak. What's more, Apple is still taking advantage of this situation! In addition, many people hope that record companies can release music on tape, and when the time comes, they will buy a Walkman and listen to good songs.

This lawsuit is getting bigger and bigger, and Li Zetian has now regarded this lawsuit as an alternative publicity to Walkman, telling the company's legal department to toss hard, and the bigger the momentum, the better. At the same time, pretend to be pitiful and play a good role as a weakling.

Warner Records saw that Apple often vented its bitterness in front of the media, but the three sentences did not leave the Walkman, and quickly guessed its intentions. However, there is nothing you can do about it.

The CEO of Warner Records gritted his teeth and said: ", Apple is using this lawsuit to hype up the Walkman, it's too TM shameless!!"

The boss of EMI Records smiled faintly and said, "Calm down, don't worry! No matter how much Apple hypes up, we insist on boycotting the Walkman and not releasing music tapes, it can't do anything about us." ”

The CEO of Universal Music added: "Yes, as long as our alliance doesn't break down, even if we lose the lawsuit, it's not a big deal. Let's drag it out for a year and a half, and I don't think the Walkman will be released as scheduled, right?"

“……”

On March 31st, Apple held a product launch event and officially released the Walkman.

In fact, this product launch event is not called in the same way, and many people know about the Walkman from TV.

However, this situation still has to go away.

On this day, the press conference was crowded and very lively.

Tian Shuai mainly did two things on stage, the first thing was to announce that at 8 o'clock in the morning on April 1, the Walkman tape Walkman would first be launched in the United States; the second thing was to announce the price of the Walkman and related products: the Walkman tape Walkman Walkman was $299 a piece, and a copy of Apple's official headphones - Moosion headphones were given, and two No. 5 Duracell batteries and two music tapes were also given, and users could choose two music tapes by themselves. Users can purchase more music tapes for $10 each.

$299 is not cheap for Americans' spending power, but it is definitely not expensive, and the vast majority of ordinary Americans earn more than $1,000 a month.

On April 1st, there was a long queue of dozens of meters at the entrance of Apple's flagship store, and the scene was spectacular.

However, the people in the surrounding shops are accustomed to it.

The same was true of Apple's last Apple-ll release, but it seems that the queue today is a bit longer than last time.

However, it is not difficult to understand that there are a lot of people who like to listen to songs, and the price of the Walkman is much cheaper than Apple-ll, and most people can afford it.

On this day, the people in Apple's flagship store were so busy that they never rested.

One morning, the stock was sold out, and a truckload of goods was quickly brought over from the warehouse.

At 12 o'clock in the morning in the evening, Li Zetian asked people to count the number of sales.

Apple has now grown to 14 flagship stores, and the flagship store alone has sold 110,000 Walkmans, earning more than $31.89 million, and 440,000 cassette tapes. In cities where there are no flagship stores, Apple has opted to partner with other retailers, and according to their sales figures, the number of Walkmans sold reached 25 units, and the cassette sold 1.21 million copies.

Of course, sales on the first day were always the hottest, and then they began to plummet.

On the eighth day, sales of the Walkman exceeded 1 million units.

That's when the problem arises.

Users want to be able to listen to more songs on their Walkman, but so far, Apple has not been able to reach an agreement with the record company. Those record companies that cooperate with Apple, their company's songs are average, and users don't like to listen to them.

It didn't take long for the complaints to be heard!

Many people came to the door of Apple's flagship store and vomited.

"Fuck, I regret buying my Walkman now, I don't have any songs I want to listen to, it's all garbage songs!"

"Alas, I regret it too! It's been so long, Apple hasn't released other songs, and I'm vomiting all of these songs!"

"Apple is still fighting a lawsuit against the record company, but even if it wins, it's useless, the record company doesn't make music tapes, and Apple can't do anything about it. It occurred to me that I seemed to have bought something useless......"

"Damn, Lao Tzu asks for a return!"

"Yes, return !!"

"If you don't return it, you will smash Apple's flagship store !!"

“……”

A group of people rushed into Apple's flagship store and made a lot of noise, demanding returns, and the scene was uncontrollable for a while, and they had to call the police to stabilize the situation.

After that, Apple's flagship store chose to close its doors and temporarily suspend operations.

Apple.

Li Zetian's face was gloomy, and he knew that Apple had suffered the greatest difficulties in its history.

"Mr. Li, something is wrong, it stands to reason that even if the user is not satisfied with the Walkman, it will not make such a fuss," Tian Shuai frowned, "In my opinion, there may be someone behind this incident......

Li Zetian nodded slowly, and said thoughtfully: "Eighty percent of the black hands behind it are related to the record company!"

"I suspect that's the case!" Tian Shuai said with a pause.

"But what?"

However, all of Apple's competitors have this possibility, including IBM, DEC, HP, Commodore and others...... As long as Apple is knocked down this time, it will be difficult to get up. In addition, it is possible that Mr. Thomas Rockefeller ......"

Li Zetian's eyes flashed with a gleam, and he said, "Are you saying that Thomas Rockefeller deliberately suppressed Apple, and then took the opportunity to buy Apple at a low price?"

"Isn't this possible?" Tian Shuai nodded and said.

Li Zetian's brows furrowed into the word "Chuan", and he suddenly felt that things were getting more and more tricky, and the pressure on his body was getting bigger and bigger.

"No matter who the opponent is, we should solve the current problem as soon as possible!" Li Zetian said in a deep voice, "Tian Shuai, do you have any solution?"

Tian Shuai thought for a while, shook his head and sighed, "If only we had dozens of classic songs......

The speaker has no intention, but the listener has a heart.

Li Zetian suddenly thought about it, and it was a big deal that he plagiarized the songs of his previous life. However, this idea had just been ignited, and it was quickly extinguished by Li Zetian, not to mention whether it would be possible to realize the idea of having dozens of classic songs in a short period of time, but to say that he suddenly came up with so many classic songs, can it not arouse people's doubts?

"Think about it again, there will definitely be a way!" Li Zetian said to him, also to himself.

……

Because of the return time, Apple's credibility and image have been greatly damaged.

Not only did the sales of the Walkman stagnate, but even the Apple-ll personal computer was seriously affected!

That night, Li Zetian analyzed his financial resources and said to himself: "If you have money, then buy a big record and destroy the 'Anti-Walkman Alliance', no matter how strong the fortress is, it can be broken from the inside!"

However, Li Zetian found that he simply did not have enough funds now.

Apple's brutal expansion, the establishment of Seagate Technology, the construction of films, the construction of headquarters, the expansion of flagship stores, the Mac project, the Walkman project, the headphone project, the Apple-lll project, etc., is strapped for its own funds, and now it still owes tens of millions of dollars in loans to several banks.

Microsoft has a little money, but not much, in order to make Microsoft company can develop quickly and stably, naturally it can't take out too much, and Microsoft is facing many challenges at the moment, such as VisiCalc, SuperCalc, Multiplan and other spreadsheets on the market, due to the low price, which quickly stole Microsoft's market share. Bill Gates has already asked Li Zetian for instructions that he needs to fight a price war with these competitors, reduce the price of the Excel spreadsheet to $50 a copy, and kill them! Li Zetian nodded and agreed, Excel must occupy a dominant position in the market! Therefore, it is not very good to raise funds from Microsoft. Now that Apple's Walkman is about to be released, he would have been very concerned about Excel vs. other spreadsheets.

Then now there is Sunbird Company left, indeed, the game company is currently the most profitable company under Li Zetian's name. However, the golden age of real money for game companies has not yet arrived, and Sunbird cannot come up with much money.

Game-Watch is one of Sunbird's more profitable products, but what makes Li Zetian depressed is that the global plagiarism is too exaggerated, and many game companies have also developed their own Game-Watch, resulting in a sharp decline in profits in the market, and Sunbird is still busy fighting lawsuits with them, which is called a depression!

In addition, the Atari second-generation home console 2600 requires a lot of R&D funding.

"The world's biggest record companies are worth billions of dollars, and now it's wishful thinking to buy them!"

Li Zetian shook his head, and the pressure like a mountain still shrouded him......