At the beginning of March, it was a very ordinary evening, and many people were watching TV dramas at home at this time. Pen Fun Pavilion wWw. ｂiquge。 infoAround a quarter past eight in the evening, the TV series ended and entered the world of advertising. At this time, the TV began to play a short commercial for Apple's Walkman.

ABC TV and NBC TV are two of the three major TV stations in the United States, with wide coverage and very high ratings.

As soon as the advertisement was broadcast, naturally many families saw it.

People can't help but be surprised.

"Oh, what is that, so small, that you can carry it with you and listen to music?"

"Is your Walkman a portable music player?"

"Is this a new Apple product?"

“……”

An ad ended, which attracted a lot of attention!

During the prime time of the evening, there was this advertisement every time it entered the advertising time, and people were quickly attracted to this Walkman product, especially young people in the United States, who showed great enthusiasm.

The next day, schools in the U.S. began to discuss the Walkman on a small scale.

"Do you know your Walkman?"

"What's that?"

Another student exclaimed excitedly, "I know, I know! It's a small, delicate music player that you can carry around, not only can you listen to songs with headphones, but you can also play them directly through the speakers! It's so cool! If you have it, you can listen to songs anytime, anywhere!"

"Oh, there's such a product, what does that look like?"

"You turn on the TV at night and watch an ABC commercial. ”

"There are commercials on NBC too, and I know about them from NBC commercials. ”

"Is that the company that produces the Walkman is so powerful that it advertises on ABC and NBC at the same time?"

"I saw Apple's logo, it should be their company's latest product!"

"That's great, let's go to Apple's flagship store after school!"

"Good!"

Many white-collar workers in the company are also discussing, how can such a fashionable and interesting product not attract their attention? After lunch, they all started to discuss it in the office.

It didn't take long for Apple's phone to blow up, and almost all of them were asking questions about the Walkman.

Apple's flagship store welcomed a lot of people, but unfortunately, they couldn't buy the Walkman, and the sales staff told them that the product would not be officially released until April 1. However, you can experience it in advance here.

As a result, Apple's flagship store exploded, and many people came here to listen to songs.

However, the Walkman also exposed some problems, there were too few songs on the tape, and many customers expressed that they wanted to listen to other songs. The staff of the flagship store had to reluctantly say that Apple was negotiating with the record company, and once it was successful, other songs would be on the shelves immediately.

As time passed, the Walkman attracted more and more attention. Apple's flagship store is full almost every day!

This situation has caused concern for record companies.

Warner Records took the lead and began to contact other record companies to form an alliance to boycott the Walkman tape Walkman. Soon after, Universal Music, EMI Records, BMG Records, CBS/Sony Records, and others joined the "Anti-Walkman Alliance".

Without him, the rise of music tapes is bound to hit the vinyl market.

Li Zetian may not know that when Sony first launched the Walkman, it was also opposed by major record companies, but Sony has its own record company, and compared with Apple, it opened up the situation more easily. The existence of the Walkman is not only impacting Sony's record labels, but also the global vinyl record market, but Sony can make a profit from the tapes, and other record companies will naturally not sit idly by and watch Sony make money alone, so they are forced to join it. In addition, when Sony launched a CD record, it was once again strongly opposed by the record company, because the impact of CD records on vinyl records is more serious than that of tapes, and the defects of tapes are obvious, the sound quality is not good, and the storage capacity is small, so many people who like music will still buy vinyl records, but the effect of CD records is only slightly worse than that of vinyl records, not music enthusiasts, and generally can't hear the difference.

At this moment, Li Zetian feels a headache, it seems that the record companies are targeting him and are all against him!

Apple's investment in the Walkman is huge, and if it fails, it will be a great blow to Apple.

Li Zetian resolutely does not allow the existence of failure!

He thought for a while, then came to Tian Shuai's office and said in a deep voice: "The big record companies have joined forces to boycott us at present, but there are still some small and medium-sized record companies, their record sales are not large, and they should be easy to win over." We can promise to help them sell their record company's music tapes when selling their Walkman, and even bundle them! In addition, we will give them the profit of the music tape for the time being, so let's open up the situation first!"

"Okay, that's all. The record company's affairs are very tricky, and Tian Shuai can only nod helplessly.

Li Zetian patted Tian Shuai on the shoulder and said, "It's okay, it'll get better!"

In the following period, Apple threw an olive branch to many small and medium-sized record companies, whose record sales were not large, just taking advantage of the popularity of the Walkman, and maybe they could make a lot of money on tapes!

As a result, there are a number of small and medium-sized record labels that have joined the lineup on Apple's side.

But soon, there was gossip that the "Anti-Walkman Alliance" led by Warner Records had a ban order, and whoever dared to help Apple would block the record company. I don't know if this news is true, but in short, it makes some small record companies barefoot and even retreat. In this era, many small and medium-sized record companies do not have their own song distribution channels, and rely on large record companies to survive. Once blocked, they have to set up their own distribution channels. You know, it's not so simple to set up a channel, how can a small company have the financial resources? This is not the future Internet era, with very cheap online distribution channels......

Li Zetian was very angry at the unethical behavior of the "Anti-Walkman Alliance", and then he came to Apple's legal department and asked: "The 'Anti-Walkman' Alliance uses its monopoly position to engage in unfair competition, can we sue them?"

"If the ban order is indeed released by the Anti-Walkman Alliance, we can indeed sue them!," said the Minister of Justice with a nod, "First of all, we don't have conclusive evidence, and this kind of case can usually drag on for months or even more than a year, and our Walkman is about to be released, I'm afraid it will ......."

"No matter how long the lawsuit drags on, suing them shows our attitude toward Apple! Otherwise, the other party will think that we are easy to bully, so they will gain even more !!inches," Li Zetian said coldly.

"Okay, Mr. Li, then I'll start preparing the materials and collecting the evidence now!"

"Hmm!"

Li Zetian came out of the Ministry of Justice, and the anger in his heart weakened slightly.

At the moment, there are still some record companies that are not afraid of banning, and they have their own record distribution channels, although they are small, but they do not have to be exploited by large record companies like other small record companies. And these small record labels don't join Apple's camp, but it is beneficial to them, because they can get more promotion resources from Apple.