Title IX Plan

If the blanket of the blanket factory is said to have packaging, it is actually equivalent to no packaging.

Of course, in this day and age, many products are similar, and no one is working hard for anything other than products.

A transparent plastic bag is printed with four big red characters of L County blanket, there is no clear product introduction, there is no eye-catching seal, and the most tangled thing is that even the quality of the plastic bag is poor, it is okay if it is not opened, but if it is unpacked, it will definitely become wrinkled immediately, and it will not be able to take off the original live and take off a copycat product.

This kind of packaging, it's okay if it's not packaged, and the grade of a packaged product will immediately drop three levels.

At this critical point, I want to sell volume, and I want to play a brand effect, if I still use the original packaging, Huang He can't imagine what the final result will be.

Just like in later generations, the cost of a product, R&D accounted for 3 percent, production accounted for 2 percent, and the last 50 percent was put on promotion. Although not all of the 50% of this promotion is used for packaging, the proportion will definitely not be less.

After all, for anyone, when facing a thing, a beautiful appearance can always leave a good impression, even if you don't buy it, the psychological evaluation will not be low.

But what if you put it in advertising under beautiful packaging?

This has undoubtedly become a hit.

For example, Shi Giant's brain platinum, how effective do you say it is?

To be honest, everyone understands this question, and as for advertising, it is indeed a very brainwashing and perfect planning.

However, what if the packaging is replaced with the packaging of the blanket factory?

It is estimated that no matter how good the advertisement is, it will not be sold.

You are a copycat, who will receive your stuff?

And the most important thing is that Huang He knows that not only the packaging, but also the ensuing advertising effect will also become an opportunity to create a star brand.

For example, the Liuyang River wine, which was popular all over the country back then, isn't the Liuyang River well-known with the help of TV commercials?

Not only now, even decades later, people will remember that there is a liquor called Liuyang River, and they will also remember that there is a song that is also called Liuyang River, which has passed through several bends......

And this is the brand, it is also a kind of heritage, but also a kind of culture.

If you want to run a business, if you want to find a new way out in this era of savage growth, you must catch up with the trend.

Although the blanket factory does not have the capital to advertise on TV stations, it does not hinder Huang He's advertising plan.

For example, in just one night, Huang He, the boss of the L County Blanket Factory, ran away with his sister-in-law, and Huang He felt that he could use it.

After all, no matter how you say it, Huang He is also a celebrity, even if it is a bad reputation, it is also a reputation, isn't it?

discussed with Li Xiangyang about going to the packaging factory, and then Huang He found Shen Qiuyun.

It is said that it is difficult for a good woman to cook without rice, and Huang He has no money, but it does not mean that Shen Qiuyun has no money. In Huang He's memory, Shen Qiuyun entered the factory through his mother four years ago, although his parents lived in the countryside, they were basically self-sufficient, and Shen Qiuyun was more frugal, so he had saved a lot of money in the past few years.

"Auntie!"

Huang He came to the financial room, Shen Qiuyun was cleaning, because of the fire, although the financial room was not affected, but there were many workers who came to check the accounts, in and out, rummaging through boxes and cabinets, the financial room has long become a pot of porridge.

The blanket factory is relatively small, and since Huangshan contracted the blanket factory, Shen Qiuyun's position has always been that of the accountant Jane and the cashier, and she is alone in the entire financial office.

"Xiao He, why are you here?" Shen Qiuyun turned around and found that it was Huang He, Huang He's performance today made her happy from the bottom of her heart, originally she thought that Huang He was discussing things with the old factory director but never thought that Huang He actually came to the finance room, so she asked, "What's the matter with finding my aunt?"

At this time, Shen Qiuyun looked a little tired, took the train all night, and continued to clean, with a little dust scattered on his pale face, which made people feel distressed.

Huang He was originally a little embarrassed, but considering that there was really no way to close the door now, he was embarrassed to say, "Auntie, I want to borrow some money from you!"

The main reason for borrowing money is that Huang He wants to buy a few bottles of perfume.

In these days, perfume is still a luxury, even if it is a little more ordinary and it costs ten yuan, and a more advanced one is even more expensive. But even an ordinary perfume means almost half a month's salary for a worker.

But even so, only the county supply and marketing cooperatives can sell in the entire L county, and the average self-employed person does not even dare to buy goods.

But there are always two sides to things, because of the high price and rarity of perfumes, often in people's cognition, but all objects with fragrance appear high-end, atmospheric, and high-grade.

Therefore, in order to increase the 13 grids of the blanket, Huang He had already decided to dilute the perfume according to the proportion and soak it all before repackaging after changing the stock blanket.

As a result, the blanket will have a faint perfume smell, which may not last long, but it will last for a while even after the package has been opened and used.

Let's ask, the high-end blanket with exquisite packaging and fragrance suddenly because of the problem of the boss running away, the blanket with the original price of 588 and 688 suddenly only needs 300 pieces to take home, what kind of concept will this be?

Absolutely hot!

After all, people are always blind, and there is no fooling magic in this era, and people's sincerity still exists, so after combining various factors, Huang He can be said to be full of confidence.

"How much do you want to borrow money?" Shen Qiuyun continued to clean up the clutter in the corner.

"Borrow five hundred yuan, where do you have it?" Huang He read out the number in his heart.

Five hundred yuan is almost the sum that Shen Qiuyun has been able to save over the years, and she can't take out more.

Of course, Huang He was also prepared to be rejected, after all, this is not a small amount.

But what Huang He didn't expect at all was that Shen Qiuyun agreed to Huang He's request without even thinking about it, and asked if it was enough, which undoubtedly made Huang He's heart tremble.

After making an appointment to go to the bank to withdraw money after work at noon, Huang He once again cheered up and went to the conference room.

Although everything is going in a good direction in the blanket factory, the next problems he has to face are not simple.

Coming to the conference room, the logistics department, the sales department, the production department and the team leaders all rushed to the conference room in twos and threes, and there were already five or six people sitting inside, including the former old factory director Li Qianjian, the logistics section chief Bai Shaoze, and the supply section chief Qian Xudong and others. Even Zheng Jinshan, the deputy director of the factory, who has always been the last to appear in every meeting, also held a teacup and exchanged something with Li Qianjin seriously, obviously he had already received the news.