The first proposal given by Huashang International was three days later, and the draft would be compared at that time. Maybe on that day, it will be decided which company to choose to work with.

For this big list, Liu Xinya really worked hard, she didn't go home for three days, set up a marching bed in the office, and pointed to two little girls with copywriting, kept meeting and brainstorming, and wrote down any inspiration immediately.

With such a large budget, it is natural to advertise a blockbuster, and there is no need to worry about the length of time, Liu Xinya is ready to use this advertisement to tell a story.

This story must be impressive, and fully show the connotation of the Huashang brand, of course, let the girl immediately have the urge to buy Huashang products after reading it!

It's not that there is a whimsy after a flash of inspiration, but that Liu Xinya and the copywriter have discussed it more than a dozen times before the story gradually took shape.

The theme of her plan is "transformation", which is not only refined from Xue Yiyi's experience story, but also part of Liu Xinya's own shadow.

It's about an ordinary girl from an ordinary family, busy with work during the day, and going to night school to study at night to enrich herself. Because of the meager salary, there is no extra money to dress up, and I am not willing to buy very expensive cosmetics, so the whole person looks rustic.

So, "she" was often ridiculed and excluded by Bai Fumei's colleagues in the workplace, met the boy she liked in night school, and when she mustered up the courage to confess to him, she happened to see the boy holding the hand of a beautiful and fashionable girl.

The sad "she", wandering alone on the street, unconsciously came to the Huashang brand store.

The shop is not very luxuriously decorated, but it is very exquisite, and the display inside is warmly lit. "She" couldn't help but push the door and walked in, looked at the beautiful clothes, and under the guidance of the friendly shopping guide, she chose two sets of styles that suited her and walked into the fitting room.

As soon as the camera turned, the door of the fitting room opened, and a beautiful girl came out, who was "her" after changing clothes.

The shopping guide was stunned, feeling that "she" seemed to be a different person.

After changing into Huashang's clothes, "she" seemed to have transformed, and the whole person was full of confidence and vitality.

Walking into the company, all the colleagues opened their mouths wide, and they couldn't believe that the beauty in front of them was "her". The white rich and beautiful colleague was envious, jealous and hateful, and said behind her back that "she" had gone to plastic surgery. And "she" just smiled slightly, not carelessly.

It turned out that after the boy he liked saw "her" again, he was deeply attracted by "her" and came up to talk to him. looked at the boy she liked very much, but now "she" just waved her hand coldly, not caring at all.

Later, there is an even bigger climax. "She" was favored by talent scouts, signed with an artist company, and was put into the red carpet of Paris Fashion Week by the company with a lot of resources!

When "she" wore a gorgeous little dress and walked on the red carpet in front of the Louvre, this moment amazed the world, and countless flashes flashed only for "her" alone!

"She" looked back and smiled, and the peerless picture was fixed.

flashed out a line of big words: "Huashang, help you transform into an angel!"

……

Liu Xinya is very satisfied with this story, she feels that this is the pinnacle of her work since she entered the industry! Sure enough, she can only grow under pressure, and when facing the crisis of the company's collapse, she can come up with such a wonderful story in such a short time, which is really a genius. Liu Xinya thought intoxicatedly.

Time is running out, and tomorrow morning will make a proposal, Liu Xinya and the copywriter and the United States made this story into a beautiful PPT overnight, with a few simple but wonderful illustrations.

After the PPT was finished, Liu Xinya was still not at ease, cheered up, checked word by word, and put her mind at ease after there was no negligence.

It was already three o'clock in the night, and she fell asleep after a simple wash.

At six o'clock in the morning, the scheduled alarm clock rang for a long time before waking Liu Xinya up. rubbed his sleepy eyes, got up and packed up the draft, copied the PPT into the USB flash drive, and walked out of the company unkempt.

When she came to the side of the road and stopped a taxi, she had to go home first, clean herself up, and then change her clothes before she could go to Huashang.

At home, I devoured the steamed bun soy milk I bought on the side of the road, brewed a large cup of strong coffee, and poured it into my stomach in one go. The whole person was a little more energetic, and he went into the bathroom to take a cold shower, and when he came out again, the whole person was in good spirits.

Find a neat and decent dress, carefully put on makeup, just like a beauty in the workplace.

Seeing that the time was almost up, Liu Xinya looked in the mirror and walked out of the house satisfied.

……

Today's Huashang International Office, those people from three days ago gathered again. This time, Wang Ye was also personally involved.

Time is relatively tight, and he decided to settle on an advertising agency to cooperate with today and get this thing done as soon as possible.

Looking at Wang Ye on the main seat, Liu Xinya was a little nervous, she checked the information and knew that this young man was the chairman of Huashang International. I also have a general understanding of Wang Ye's comet-like rise experience, such a powerful young man, he must have a high vision, and I don't know if his draft can satisfy him.

In turn, the account directors of each company briefly explained their proposals, and Wang Ye sat next to him and listened attentively.

The 4A company really lived up to its name, and the account director of Leo Burnett Company, who took the stage first, also told a wonderful story.

The theme is "Ordinary is the Most Beautiful"

The "ordinary" here refers to the life of ordinary people, and also refers to the affordability and inexpensiveness of Huashang's clothes. The story goes like this:

Xiaoxue (played by Xue Yiyi) is a rich daughter who has lived a carefree life since she was a child, and her parents dot on her very much and provide her with the best living conditions.

Her clothes are all top brands, Chanel, Prada, Hermes...... Xiaoxue buys as much as she wants, and a lot of clothes are worn once and thrown away.

At this time, she was surrounded by many suitors, and everyone tried their best to please her. I also have a lot of friends, and every time I have a party, there are many guests.

Xiaoxue was held in the palm of everyone's hands like the sun, and she was praised. Everyone who has seen her says she is the most beautiful.

However, one day, her family's business encountered a great crisis. Looking at her parents who were sad every day, Xiaoxue was at a loss and didn't know how to help them.

Soon after, the family business went bankrupt, the family's assets were sold, and even Xiaoxue's luxury clothes and bags were sent to second-hand stores, and the money realized was used to compensate.

The family reluctantly moved out of the luxurious seaside villa and set up a dilapidated residential house. Xiaoxue also put on ordinary girls' clothes, clothes for dozens of yuan a piece.

The suitors who surrounded her disappeared overnight, and those good friends stopped answering the phone, and no one complimented her on how beautiful she was.

Because she has been pampered since she was a child, Xiaoxue's clumsy performance when she works often attracts ridicule from others.

"Look, that stupid girl, she can't even fold the carton well, is there something wrong with her brain. ”

"Those with fine skin and tender meat are not working materials at first glance!"

"Hey, with such a fool in the stall, the efficiency of our group has been reduced, and the bonus is gone this month!"

"Can't let her drag us down, tell the supervisor and let her get out!"

"yes, let her fuck off!"

Xiaoxue was dazed to find that she couldn't do even the simplest work, and her ears were full of words like "stupid", "stupid" and "sick brain" that she had never heard before.

After a series of setbacks, Xiaoxue finally did not give up, and she won a self-examination diploma by virtue of self-study. Although the school is very ordinary, with a diploma, I can finally enter the company as an ordinary white-collar worker.

The last shot is that Xiaoxue Chen Gong applied for a good company, she was wearing newly bought clothes, and the brand was naturally Huashang. Waiting in line for the bus with a smile on his face, the people around him were blurred, bringing out Xiaoxue's beautiful and bright smiling face......

After listening to this idea of Leo Burnett's company, Wang Ye nodded slightly, feeling good. The advertisement pointed out the parity of the Huashang brand, and also made a precise positioning of the consumer group, that is, the majority of white-collar workers.

The theme has been elevated, gorgeous clothes and beautiful clothes may not be truly beautiful, and ordinary life can also have different wonderful.

Liu Xinya sat down and also felt that this story was good, but it was still a little bit different compared to hers, and she couldn't help but feel a little proud.

The following companies have talked about their drafts one by one, some are not bad, some are more ordinary. When it was Ogilvy's turn, Ada confidently got up, walked to the projection, and said, "Our theme is transformation!"

Liu Xinya's brain "buzzed", how could this be, could it be that her plan was stolen? Impossible, she and the copywriter have not left the company in the past three days!

She lifted her spirits, and then listened to Ada's statement, and after listening to a few words, she was a little relieved.

Ogilvy's creativity, coincidentally, is a bit similar to her plan, which is to tell the story of the transformation of an ordinary girl. But the content of the story is different, and the details feel inferior to my own.

Especially in the last scene, in his own plan, the freeze frame with a smile in his eyes is simply amazing, but Ada's plan is relatively ordinary.

After listening to Ogilvy's plan, Wang Ye is quite satisfied, the theme is very good, and the transformation of ordinary girls. This gives the audience a lot of imagination, which girl doesn't have such a dream. But he still felt that something was missing, and he couldn't say what was missing.

Finally, Liu Xinya took the stage, she got up elegantly, opened the PPT, and said with a smile: "Our company's proposal, the theme is also a transformation, and the advertising content is also to tell a story, but our story is a little different!"