On the day of the eleventh, Xiao Hong was surprised, she realized for the first time that the influence of a star was so great!

She saw with her own eyes that a group of girls who looked like middle school students had scraped together enough clothes for 900 yuan each, just to exchange for a plush doll for Ling Fei.

She also saw that some children who were dressed in clothes that obviously belonged to wealthier families did not look at the size of the clothes, and did not try them on at all. Grab a bunch of clothes straight from a shelf and head to the checkout, just to get a few more raffle tickets.

These people, without exception, are all Ling Fei's dolls that have been exchanged.

Xiao Hong asked a clerk in surprise, "Is this Ling Fei very famous?" I thought that Xue Yiyi's doll would be exchanged the most. ”

The clerk replied with a smile, "Store manager, you're too busy to watch TV." ”

Xiao Hong nodded, she was so tired when she went back every day, where did she still have the leisure to watch TV.

"Then it's no wonder, the hottest entertainment show is running now, brother, the only female guest is Ling Fei, there are a lot of fans!" the clerk explained.

Not only Xiao Hong can't understand it, but also the competitors who choose the best products can't understand it.

Two days ago, when the preferred store put up the poster of the 11th Golden Week, several competitor store managers also came to take a look.

When they understood the content of the event, they all laughed.

Although they are competitors, several store managers know each other, and Xiao Hong and them are also familiar with each other.

"Hey, Xiao Hong, your company is too picky, right! Just do this activity? Now consumers are very sophisticated, it's not easy to fool. The manager of Uniqlo said to Xiao Hong with a smile.

"Hehe, you still say that other people's, look at your activities, isn't it not strong? Look at us, the discount is sufficient, this Golden Week, the performance must be good. ZARA's store manager teased.

And the manager of HM just smiled and didn't speak, thinking that it was really better than the intensity of the activity, not who I was targeting, everyone here was rubbish!

Xiao Hong was also at a loss at the time, so she could only reluctantly explain: "Our brand is originally priced relatively low, and there is no room for discounts, so of course the activity cannot be compared with you." ”

This reason also makes sense, several store managers are connoisseurs, and they nodded one after another.

"Hey, I said that you choose the best products, how can you do it at this price, do you really not lose money?"

"Their company is stupid, the price of this kind of quality clothes has to rise at least three times! As a result, selling it so cheaply is really harmful to others and not to themselves. The manager of ZARA said sourly.

It was the birth of the best products, which caused the sales of their stores to plummet, and of course she was unhappy with the best products.

Today's Golden Week promotion begins, because the discount promotion is relatively large, and the business of several stores is not bad.

Several store managers have also been busy, and until lunchtime, they have a moment to free and walk around each other to inquire about each other's sales.

This kind of store sales is said to be a trade secret and is not allowed to be disseminated to the outside world.

But in practice, who cares.

Because the company has regulations, the store manager should shoulder the responsibility of collecting market information, especially the sales of competitors, and report to the headquarters every month what the sales of competitors this month are.

Isn't that embarrassing for the store manager below?

On the one hand, you need to keep your own information from spreading, and on the other hand, you have to explore other people's sales data.

Therefore, there has long been a tacit agreement between the store managers of various brands in the industry, that is, everyone informs each other of their sales.

In this way, the task of collecting market information required by the company's headquarters can be easily completed.

It's not that the company's headquarters doesn't know, but it's just a blind eye.

Seriously, sales data is not really important, especially for listed companies, the financial data of each year must be made public.

"Hey, how is your store selling today?" said the manager of UNIQLO to the manager of Zara.

"It's not bad, it sold more than 500,000 yuan in one morning, and it's expected to break one million in the whole day!

"We're a little bit closer, just over 400,000. The manager of Uniqlo said with a sad face.

"Hell, why are you all so tall, our store is only in the early 300,000s. We're doing a lot of work!" said HM's store manager indignantly.

"Hehe, why is the sales not good, don't you count it yourself?" the Uniqlo manager scoffed.

There is also a chain of discrimination between clothing brands, and a little more subdivided, there is also a chain of discrimination between fast fashion brands.

Originally, it was ZARA who stood out from the crowd and boasted that he kept up with the latest trends in the world and had the most fashionable style.

And Uniqlo and HM are about the same, one boasts of its high quality and low price, and the other boasts that its quality difference is cheaper!

Of course, none of the three of them can look down on a local fast fashion brand like UR.

When the best products first appeared, when the store was still being renovated, a few of them thought that there was another opponent of UR's grade, and they didn't pay attention to it at all.

But when the overwhelming advertisements for Premium appeared on TV and online, they felt a little uncomfortable.

And when the best products opened, and the sales data came out on the first day, their disdain turned into envy, jealousy and hatred.

Premium has also risen to the top of the chain of contempt for fast fashion brands, and even ZARA has to look up to it.

"HH, WHY DIDN'T XIAO HONG SEE THAT SHE DIDN'T EAT AT NOON?" ASKED ZARA.

"That's right, she usually comes out at noon to talk to everyone, what's wrong today, won't she still be busy? Let's go and see, the best products are so slammed, it is estimated that business is very bad today, Xiao Hong is not in the mood to come out to eat. The HM store manager gloated.

Her proposal was immediately approved by the other two store managers, and the three of them went to the premium store together to see what was going on.

Of course, I also want to see Xiao Hong's jokes.

After turning a corner and not walking far, you came to a doorway of Premium Plus, which was a door that led to the interior of the mall.

Before they could reach the door, the three of them were stunned.

Because they saw groups of little girls, carrying large bags of clothes in their hands, all holding a fluffy doll in their arms, walking out of the store with a smile and laughter.

At the same time, there were groups of people who were about to walk to the store.

The gate, which was originally very wide, is a little crowded.

"What's the situation! Nowadays, the spending power of children is so high?" said the manager of ZARA, looking at a little girl passing by.

This little girl was carrying five or six shopping bags, all of which were stuffed to the brim!

……

When they squeezed into the store of the best products, they were even more stunned.

This is a super store with more than 2,000 square meters and nearly 3,000 square meters!

I saw that the store was bustling with people, and it felt like the customers of the entire shopping mall were coming here.

The three of them looked around on tiptoe, but they didn't see Xiao Hong, so they pulled a passing clerk and asked, "Where is your store manager?"

The clerk also knew them, so he smiled and pouted at the cash register: "I'm helping with the lottery." ”

The three store managers looked towards the cash register and saw two long queues lined up.

One is of course queuing to pay, and the other is in the lottery.

"Oh my God! Is this raffle so attractive?" said the Uniqlo manager in amazement.

"How do I know? It's just a stuffed doll, what's the point? The manager of ZARA pouted.

But no matter what they say, facts speak louder than words, and the customers in line to pay for the lottery in front of them give the real answer!

……

The three store managers really don't give up, and they also want to know how much sales they have made if the business of Youxuan is so hot today!

So, when I got off work in the evening, I ran over again and finally caught Xiao Hong.

"Tell me, how many sales did your store do today?" asked the manager of ZARA, impatiently.

Their store just exceeded 1 million today, which is a pretty good result. However, she didn't rush to report the good news to her superiors, but wanted to know how much performance the best products had done as soon as possible, because the supervisor would definitely ask.

The manager of Uniqlo and HM also looked at Xiao Hong with concern.

Xiao Hong took out a wet towel, wiped the sweat on her forehead, and said with a smile: "Oh, I'm tired today! ”

"You...... Say no!" The three store managers who came together were so anxious that they wanted to do it.

Xiao Hong hurriedly smiled and said, "Say, I say." I made five million today. ”

"Hiss~" The three store managers were really frightened.

There are so many! The three of them have only made a little more than 2 million together.

"Five million?!, do you have enough fitting rooms?" asked the manager of Uniqlo suspiciously.

They are all insiders, and of course they know what the concept of five million is.

The best clothes are inherently cheap, and the average price is more than 100. According to one hundred and fifty-one, the five million is more than 30,000 pieces sold!

30,000 pieces, how long does it take for customers to try them on!

Although the preferred store is large and there are many fitting rooms, it can't support this sales figure.

Xiao Hong said proudly: "The problem is, most of today's customers didn't try them on, and they just paid for the clothes!"

"That'...... Are these people stupid? How do you know if it fits without trying them on?" asked the manager of Uniqlo stupidly.

"That's because they're not aiming for clothes, they're here for the lottery. "The manager of ZARA finally guessed the truth.

"yes, that's it. Xiao Hong herself felt incredible, but the facts were in front of her, and she had to believe it.

It turns out that the power of idols can really do this.

……

The sales data summary of the whole day can of course be viewed at the headquarters.

Liu Wenjuan was also stunned, when Wang Ye proposed this activity, she just thought it was novel and interesting, but she never expected the effect of the activity to be so good.

Is the gap between me and Wang Dong really so big?

Why did he casually think of an idea that could achieve such a great effect without spending too much manpower and material resources?