Chapter 338: Phenomenal Level (Thank you for the reward from the Alliance Leader of "A Thousand Nights with the Wind!)
When Wang Ye saw the results, he also felt that the effect of this activity exceeded his expectations.
Through the data statistics of ERP software, it is obvious that the number of Ling Fei's dolls exchanged far exceeds the sum of all the other stars!
Even Xue Yiyi is far inferior to Ling Fei, no wonder, Xue Yiyi has always been very low-key, and even Weibo is rarely updated.
When there are no new movies, they basically don't show up.
Her fans, the age group is relatively larger and more sensible.
"That's the power of the fan economy. Wang Ye muttered to himself.
……
Ling Fei is particularly outstanding in this celebrity doll activity, but this does not mean that the other stars are not popular.
In fact, this is not the case, and the rest of the stars also have a lot of fans.
It's just that compared to Ling Fei's, it seems to be less.
It was through this event that Ling Fei's commercial value was truly highlighted. The "Star Doll" event of the best products has just been held for two or three days, and the overwhelming endorsement contracts have already flown into the hands of Mencius Zimei.
This surprised Mencius as well.
Wang Ye recognized Ling Fei's career development plan, although Meng Zimei recognized it, but did not attach great importance to it.
Because everyone doesn't know what will happen to this special kind of "pure traffic star", if people are very popular, but they can't "cash out", it will be very embarrassing.
However, now Meng Zimei finally believes that "traffic stars" are really promising!
Just look at the endorsement contract in hand now, including many types, clothing, accessories, shoes and bags, jewelry, milk, snacks, and even household items and sanitary napkins. And the endorsement fee is quite not low, and it is almost catching up with Xue Yiyi.
Merchants are the most savvy, and they will only willingly shell out high endorsement fees if they feel that this celebrity endorsement will bring them more sales and profits.
Obviously, Ling Fei is currently such a star who can "bring goods"!
Meng Zimei thought about it and called Wang Ye.
"Wang Dong, I have a new idea about Ling Fei. ”
On the phone, Meng Zimei reported one thing to Wang Ye, that is, she planned to use the resources of Country H to continue to boost Ling Fei's popularity!
Specifically, she recently came into contact with SBS TV in country H, and the other party is having an idol drama to shoot.
I want to invite Xue Yiyi to play the heroine.
Xue Yiyi's fame in Asia may be greater than in China, and several movies are widely praised at home and abroad.
is also a queen-level artist, and his status is naturally higher than those who sing and shoot TV series.
This time, SBS TV attaches great importance to the idol drama that is about to be filmed, so I want to invite Xue Yiyi to play the heroine.
Of course, their purpose is, of course, to facilitate the use of this TV series to enter the Chinese market in the future.
After all, country H is so big, no matter how high the local ratings are. If the heroine in the play is Chinese, maybe the price will be much higher when she sells it to Huaguo TV.
Of course, Xue Yiyi was not interested in any idol dramas, and she rejected Meng Zimei.
Of course, Meng Zimei would not force her, and was about to say sorry to SBS TV.
Now that Ling Fei is here, her mind is alive.
Xue Yiyi is reluctant to act in a TV series, so what about Ling Fei!
A traffic star like Ling Fei is not an idol type, and it is perfect to appear in idol dramas!
She immediately negotiated with SBS TV, and the other party was also a little moved when she heard it, but Ling Fei's influence and fame abroad were not as good as Xue Yiyi's after all, so SBS TV was a little hesitant.
Finally, SBS TV put forward some more stringent requirements, requiring Weiye Entertainment to also invest and share risks.
And the investment in this idol drama is also quite high, with a budget of 600 million won per episode, a total of 21 episodes, which is 12.6 billion won!
Of course, when converted into US dollars, it is more than 12 million.
SBS TV asked Weiye Entertainment to contribute a general, six million US dollars, and then the profits were divided into three or seven points on both sides, seven on the other side, and three on Weiye ......
This sharing ratio is nothing, after all, the other party produces the script, and the crew prepares, and the TV station resources are all the other party's.
Meng Zimei considered whether investing so much money could make Ling Fei's popularity even higher.
In other words, can the popularity gained through this idol drama cash in for six million dollars?
She was a little unsure, so she called Wang Ye to ask about it.
……
"Oh, what's the name of this idol drama?" asked Wang Ye with interest.
He knows how popular Korean dramas will be and how influential they will be in the next few years.
"You from the stars," Mencius replied.
Wang Ye was stunned, it turned out to be this TV series!
"My Love from the Star" was filmed and premiered by SBS TV in Country H.
The drama tells the story of Do Min-joon, a mysterious man who came to the Joseon Dynasty from an alien to the modern day 400 years later, and Cheon Song-yi, who is a top actress in the country, who falls in love with Cheon Song-yi, and the romantic love story of two people on different planets who eliminate misunderstandings between each other and overcome dangers to pursue true love.
The alien who fell into North Korea 00 years ago lives alone under the sky of Seoul with his secrets of 4 centuries so far. Still has the same young and handsome appearance as when he first arrived on Earth.,And has the ability to be a super genius.,He's the current university lecturer Do Min-joon.。
On the other hand, there is the reckless K-pop star Cheon Song-yi. The neighboring man and woman burst into a spark and discovered a bond related to their previous lives. Do Minjun, who has 3 months to return to his planet, unexpectedly falls in love with K-pop star Cheon Song-yi
The first broadcast of the drama in country H was 15.5%, which was the highest premiere rating of the miniseries in 2013, the highest rating of the whole drama was 28.1%, and the highest rating of the network was 73.4%, ranking the champion of the annual miniseries.
The play has been played more than 6 billion online in China, becoming the first TV series in history with a Baidu index of more than 4 million.
……
This idol drama is really phenomenal, and I don't know how many boys and girls are fascinated by it.
Wang Ye, who rarely watches TV series, remembers that he accompanied his girlfriend to see the TV series from beginning to end in his dream.
Now that Ling Fei has the opportunity to play the heroine, what is there to hesitate, isn't it just six million dollars, give!
"Promise, I feel that this idol drama should be a hit, besides, haven't Korean dramas been popular in the past two years, and Ling Fei also needs to have a good work. Wang Ye said with a smile.
Although fanatical fans don't care if their idols have any masterpieces, wouldn't it be better if they could?
At that time, if Ling Fei starred in such a phenomenal idol drama, not to mention that the number of her fans would increase significantly, the fan cohesion would be higher.
Moreover, this TV series will be broadcast in the second half of next year, and by that time, it will just catch up with the limelight of "entertainment to death" and "traffic first" in the mainland.
It's not just in time to get on the tuyere!
At that time, the meagre $6 million will be rewarded tenfold and hundredfold.
With Wang Ye's permission, Meng Zimei was relieved and bold to negotiate with SBS TV.
As for Ling Fei's acting skills, idol dramas are not movies, and the requirements for acting skills are really not so high.
And in this TV series, the heroine is a little similar to Ling Fei herself, and she can be regarded as acting in her true colors.
……
Ling Fei is now very popular in the mainland, which SBS TV also knows, so it is also acceptable for Ling Fei to play the heroine.
Let's Run, Brother is on the air, and as the only female guest, it is sought after by many young men and women.
In terms of audience groups, entertainment programs and idol dramas overlap very highly.
That proves that since Ling Fei can be very popular in entertainment programs, her performance in idol dramas will naturally not be bad.
The fame is enough, and Weiye Entertainment is willing to pay half of the investment, so SBS happily agreed.
……
However, when Meng Zimei told Ling Fei about this, Ling Fei was still a little unhappy.
She is now participating in the filming of the running brothers, and it feels like it has been quite hard, and she is ready to wait for the end of this season to take a good rest for a few months.
This is good, Meng Zimei took over an idol drama for herself, and she had to go to the neighboring country next door to shoot it.
Doesn't that mean you don't have any time to rest?
When she answered Meng Zimei's call, Ling Fei was still running the filming site of her brother, she took her mobile phone to find a clean place, and pouted: "Sister Meng, do you have to shoot this idol drama? ”
Meng Zimei couldn't cry or laugh, this girl is also a big name in the entertainment industry, not only do she not know how to cherish such a good opportunity, but she also doesn't know that the idol drama of Country H has been popular in recent years?
She is also a tragic urge, and she has two popular female stars under her command, but she is a Buddhist filming, and she only picks a good script. If you don't like it, you won't shoot it no matter how much you get paid, and you won't be on TV, you won't accept commercial performances, and you won't accept endorsements.
On the other hand, I don't bother to take movies and TV series, and I feel very hard to participate in an entertainment program.
When other artists see the two of them like this, they can't be jealous.
"Oh, you don't want to shoot, then you can explain it to Wang Dong yourself, this is what he ordered. Meng Zimei said deliberately.
Ling Fei immediately wilted: "Don't, can't I take it......"
Hanging up the phone, Ling Fei pulled her face and returned to the venue.
Seeing that her expression was wrong, the rest of the male guests asked her what happened with concern.
Ling Fei said unhappily: "The company helped me take over an SBS idol drama again, heroine, when we are busy with our running brother, I will rush to that crew immediately, this is trying to exhaust me!"
Chen He: "...... This is a great thing, if you really don't want to shoot, can you tell Mr. Meng and let me shoot it. ”
Everyone couldn't help laughing, Wang Zulan asked with a smile: "This is the heroine! Are you the right gender?"
"Why is it not suitable?!For this, I am willing to go to Thailand!" Chen He patted his chest and said impassionedly.
Everyone burst into laughter.
Although it is a bit of an exaggeration to say this, it is a true portrayal of the artist's desire for opportunity.
Although everyone didn't say it, who didn't envy Ling Fei, there were a lot of good opportunities in front of her, and she could pick and choose at will.
But this girl is still reluctant to go, and she is tired......
There is really no comparison between people and people!
After getting along for such a while, everyone also knows Ling Fei's character.
This is an extremely lucky, but not self-motivated girl, cheerful and lively, without scheming.
With a deep background, you can have whatever resources you want.
Of course, the conditions are extremely good, and she looks beautiful.
This kind of person, of course, everyone wants to have a good relationship with her, they are all people in the entertainment industry, who doesn't know, resources represent everything.
At that time, Ling Fei can carry herself with her, and then she will really be able to struggle for many years.
Of course, what this refers to is not to think about what to do with Ling Fei, for Ling Fei's boyfriend, everyone has a lot of guesses, although they don't know the specific identity, but they can still guess a rough idea.
That kind of person's girlfriend, how dare they touch it.
And Ling Fei, although she gets along well with everyone, she usually laughs and laughs, but she doesn't look down on these stars in her heart.
For nothing else, they are poor!
These little stars, like Wang Zulan, are about to get married, and they can't even afford a house in Xiangjiang!
How could Ling Fei look down on him.
Besides, Chen He, just shooting a love apartment is a small fire, and then there will be no works in the future.
I know how to play games all day long.,Whole otaku.。
Therefore, Ling Fei felt that these people were obviously not of the same grade as her.
……
At the end of the 11th Golden Week, the company also made a summary of the event.
The "Star Doll Redemption" campaign launched this time was a great success!
The Tianhe City store is just a microcosm, in fact, there are 100 stores across the country, and sales have all exploded.
Usually, it may sell 100,000 stores per day, but during Golden Week, it skyrocketed to more than 3 million!
After a golden week, the total sales of 100 stores reached more than 2 billion.
All of this is really thanks to this celebrity doll exchange activity, because all the store managers have reported that according to their observations, many customers really don't come for clothes, and the goal is very clear, or a certain star's dolls.
This also inspired Liu Wenjuan, as if opening the door to a new world.
It turns out that the promotion can still do this!
It turns out that the influence of celebrities can be realized!
It turns out that the store sells more than just goods......
She plans to build on this one and try to launch a few more similar events.
The prizes are not limited to plush dolls, but can also be other goods?
You can even print celebrity avatars on T-shirts and crewnecks.
Moreover, the range of stars can also be expanded, in addition to these few in the running brothers, there are also some very popular entertainment programs, those little stars, the portrait rights can't cost a few dollars.
For Liu Wenjuan's ideas, Wang Ye also gave affirmation and encouragement.
Although he is in control of the general direction of the company, Liu Wenjuan still has to do the specific affairs.
Cultivating this subordinate can save him a lot of worry.
Moreover, he has to deal with the matter of the best products as soon as possible, and there are other more important things waiting for him.