"Well, let's listen to it, what is the big thing related to the work of the city, so anxious to come over. Feng Shizhang said with a smile in a brisk tone.

"Mayor, I just reported to Mayor Ke that it is still the work of attracting investment, but this investment promotion activity is related to the overall situation, of great significance, and can even be said to be a weather vane. Sha Zhengyang's tone was very solemn, "Maybe the mayor should have heard about it, we are negotiating with Nestle, hoping that Nestle can come to Wanzhou Economic Development Zone to settle down and establish a production base." ”

"Oh, I've heard Lao Qian talk about it, but it's said that it's very difficult, and it's not likely, what's the matter?"

Feng Shizhang also knows that Nestle is not like other companies, its influence beyond the general industry, this kind of enterprise with a golden signboard where to settle, in fact, it represents the recognition of a place, and the popularity of investment promotion will also increase.

"Mayor, there have always been eyebrows, but the difficulty is really high, we have been in contact with each other a few times, we feel that the other party does have the willingness to invest in the inland area, but maybe for various reasons, especially the many competitors, so we have always been behind, but we have never been left behind. ”

Sha Zhengyang continued: "But we are not satisfied with not falling behind, we also want to break out of the encirclement, from all sides of the news and intelligence shows that Nestle will make a decision in the near future, so Secretary Qian and I have pondered, I hope that with the full support of the municipal party committee and the municipal government, we will fight and strive to bring Nestle here." ”

"It seems that you have some ideas that need support from the city?" Feng Shizhang also became serious, bringing Nestle to settle down is indeed of great significance, but it is definitely not easy to make Sha Zhengyang feel tricky.

"Well, I need the support of the city in many aspects, Secretary Qian went to Secretary Lin, he asked me to block Mayor Feng, hoping to report directly to the two main leaders, so that the relevant matters can be finalized as soon as possible and started quickly, otherwise once delayed, Nestle will make a decision, and there will be no chance." Sha Zhengyang and Pan out.

"Then Zhengyang, let's talk about it briefly, what kind of support do you need?" Feng Shizhang nodded.

"First, Nestlé has a rich product line, in addition to coffee, mainly dairy products and biscuits, and this time they may also be mainly considering dairy products and biscuit foods, and dairy products mainly involve the cooperation and support of dairy farms in the region to provide them with sufficient raw milk supply. Sha Zhengyang said: "This requires the relevant districts and counties to reach an agreement with Nestle to complete the construction of the milk source in the form of companies and farmers, which is the first complex and crucial issue." ”

Feng Shizhang understands that the Economic Development Zone is only so big, and the construction of milk sources and the development of dairy farms involve both land and farmers, and must require the coordination and cooperation of local governments.

"What else?"

"The second is related to the ecological environment and planning adjustment, the departure road was originally to the south, but we are considering to build a Nestle exclusive industrial park, so we have to make some adjustments in the planning, and at the same time the construction or start immediately, in addition to the renovation of the ecological environment in the development zone should also be carried out immediately, we need to leave an impression on these internationally renowned food brand enterprises that they think it is worth staying. ”

"I understand, the C&D Department needs additional funds to promote the ecological environment transformation you are talking about,......" Feng Shizhang understood as soon as he heard it, and he didn't talk nonsense, nodding in approval.

Sha Zhengyang grinned, "The mayor clearly sees that there is also an exclusive plan and follow-up service follow-up, which we can do in the Economic Development Zone, but we have some ideas ,......"

"Well, Zhengyang, it seems that you have a lot of ideas in the Economic Development Zone, but this is a good thing. Feng Shizhang seemed very generous, "If you have ideas, you will be willing to do things, I think the leaders of many districts, counties and departments in Wanzhou just have no ideas, few ideas, and they are complacent all day long, thinking that the work is not leaky, and the result is that they can push it, and ,......they can mix it up."

Soon the call from the municipal party committee also came, and it was Lin Chunming who called Feng Shizhang directly, and naturally, the three of them went to the municipal party committee.

"I've heard Lao Qian say the first few pieces, your last piece mentioned the comprehensive building and improvement of Wanzhou's city image, I think this concept seems to be a bit empty, can you be specific, what goals to achieve, how to do it? You have to have a point, right?" Lin Chunming tapped his fingers on the armrest of the sofa.

Qian Zheng glanced at Sha Zhengyang and motioned for Sha Zhengyang to speak boldly.

Sha Zhengyang thought for a while, "Secretary Lin, Mayor Feng, we think so, Wanzhou, as the central city of the junction of the four provinces of Han, Shaanxi, Hubei and Henan, is also the node city of the junction of the central and western regions, with a long history, a large land, and at the same time on the dividing line between the north and the south. ”

"I personally believe that when external capital enters the inland area, it is also necessary to comprehensively evaluate and analyze the soft and hard power of a region, the so-called hard power refers to the population, market, economic base, transportation location, etc., and soft power refers to our human history, ecological environment, social security, Government efficiency and rule of law construction, etc., if it is some small and medium-sized enterprises, they pay more attention to hard power, but if it is some well-known large enterprises, especially large enterprises from abroad, their evaluation and analysis of soft power accounts for a large proportion, especially the factors of government efficiency, rule of law construction and ecological environment. ”

"We have outstanding performance in Wanzhou in all aspects, but the outside world doesn't know about it, so how to let them know and how to promote it?" Sha Zhengyang asked himself: "I think that simply promoting in the way of attracting investment may not have a good effect, people will think that your purpose is too strong, and there is a feeling of temporary cramming,......

"Zhengyang, do you mean that we shouldn't be too purposeful and targeted, but should start making some advertising introductions right now to let everyone spread the word?" Ke Jianhua asked.

"Well, that's what it means, to reshape the comprehensive image of our entire Wanzhou City, to show it in the outside world with a new and vibrant look, so that everyone can taste and understand it for themselves, on this basis, I think the difficulties encountered in our investment promotion will be alleviated a lot. ”

"Zhengyang, then what do you think can be done to achieve this goal?" Feng Shizhang also roughly understood Sha Zhengyang's intentions, and he agreed with this, but the key was in what form could best achieve this goal.

"It can be multi-channel, I envision, for example, you can shoot a promotional video, or an advertising video, the time can be tens of seconds or a minute, or even a longer one, such as five to ten minutes, translated into multiple languages, mainly can be broadcast in mainstream media, such as CCTV, but also Chinese international channels, so as to further show our Wanzhou thousand-year-old city people and heroic appearance after the reform and opening up." ”

Feng Shizhang rubbed his chin, "I'm afraid it will cost a lot, right?"

"It certainly doesn't cost much to shoot, the key is to go to CCTV, or some overseas media, it will definitely take a lot of money, but we may be able to take some workarounds to solve it. Sha Zhengyang hesitated, "For example, the image of companies such as Huafeng, Sanyo Ruosi, Gaosheng, and Wanzhou Pharmaceutical Factory can be appropriately displayed in the short film, even if it is a glimpse, this is also an improvement to the corporate image, and I believe they can appropriately sponsor some." ”

Feng Shizhang, Qian Zheng and Ke Jianhua couldn't help but light up in their eyes, this move was high.

"Like those who have not yet come in, or have just entered in, such as Dingyi, Uni-President, Nissin, and even Nestle and Kraft, we can also add them in another way, which can be regarded as a kind of preferential policy support and 'seduction'. Sha Zhengyang added with a smile.

"Well, Zhengyang, your idea is good, very good! It's rare that you can come up with this trick, I think it will be very attractive to enterprises. Feng Shizhang praised.

"Secretary Lin, Mayor Feng, this original idea was put forward by Comrade Xi Chongshan, Comrade Lu Jian also has some additions, Secretary Qian and I just added something to this, this should be regarded as the joint idea of the Party Working Committee of our Economic Development Zone, not the credit of a certain person. Sha Zhengyang is reluctant to steal the limelight.

"Well, you don't have to be modest, the city knows that it is the collective merit of your management committee. Feng Shizhang smiled happily, "Is there anything else besides this?"

"Well, there are some detailed ideas, such as making some beautiful brochures and posters and promotional cards, you can contact and coordinate the capital international airport, Hujiang Hongqiao Airport, Handu Dongsheng Airport, Guangzhou Baiyun Airport, Shenzhen Baoan Airport and other major domestic airports, the brochures and posters are placed in these densely populated, and it is a place where high-end business people come to the majority, the first can expand the promotional image, improve the investment environment, and I think it can also bring some good opportunities to our tourism industry in Wanzhou. ”

In this era, the inland areas are still almost an unfamiliar or unfamiliar or unimportant industry for the tourism industry.

Except for some well-known tourist cities such as Guilin, Qingdao and Handu, the general prefecture-level cities do not have a clear plan for the development of the tourism industry, and even simply follow the documents of the higher authorities.

For example, the Wanzhou Tourism Bureau was established for less than four years, and it was only officially listed in 90 years, and it was crowded into three offices in a cramped environment, and everyone did not have much awareness of the tourism industry to the entire economy. ()

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