Sha Zhengyang planned to involve Duke in the restructuring of the Wanzhou Electric Appliance Factory.

On the one hand, Duke is very familiar with the situation of several state-owned enterprises, and has done a lot of research work in the early stage, and on the other hand, it is natural for him to participate in the restructuring of state-owned enterprises as the political research office of the municipal party committee.

Since some people questioned the Wanzhou Electric Fan Factory, he avoided suspicion and let Duke participate in the restructuring of the Wanzhou Electric Factory, which was in a worse situation.

Compared with the indispensable attitude of the electric fan factory team, the attitude of the electrical appliance factory team is much more positive, which is another reason why Sha Zhengyang asked Duke to participate.

In fact, the electrical appliance factory team has been fully aware of the predicament they are facing, the market share of Yueji brand washing machines is shrinking day by day, and they have also taken various marketing measures to cheer up, but the investment is huge, and the effect is small, which has increased the debt of the electrical appliance factory.

Several struggles failed, but fell deeper and deeper, which made the electrical factory team also have a sense of fear in their hearts, in this continue, I am afraid that in a few months, the electrical factory will really become insolvent.

They are not unaware of the problems existing in the enterprise, but in the face of the aggressive offensive of the enterprises in the south of Nanyue, the mediocre appearance, single style, and lagging function of the Yueji brand washing machine have become more and more unpopular with the people in the market.

If you don't reduce the price, you can't sell it at all, and the price reduction not only means a loss, but even the buck products are not very popular, which makes the average person in the electrical appliance factory full of worry but helpless.

Invest heavily in research and development of new technologies, the development of new products, not to mention whether there is capital investment, even if there is capital investment, it is not a short time to be effective, and market competition is like a boat against the current, you can't struggle for a year or two, then it means that your market brand is basically eliminated.

Now the Yueji brand washing machine is in this state, from the peak of 88 years began to decline steadily, and after entering 91, it began to enter a period of rapid decline.

In terms of the Hanchuan market alone, the market share of Yueji brand washing machines has fallen from 39.2% in 88 years to 19.8% in 91 years, and now, it has fallen to a pitiful 3.5%, which is still in Hanchuan Province, which is its own base, and in Hubei, Henan, Shaanxi, Gansu and other provinces that once had a certain market share, it has fallen to a negligible level, basically less than 1%.

The decline of some old brands is accompanied by the rise of some new brands, such as Weili, Little Duck, Golden Song, Little Swan and other brands began to occupy the mainstream market, forcing Yueji washing machines to begin to fade out of the market like old brands such as Junzi Orchid, Narcissus, and Baiju.

But the channels of Wanzhou Electric Appliance Factory are still there, the workers' spirit has not yet dispersed, the key is that the product has not kept up with the times, the technology is backward, the cost is high, and there is not much creativity in marketing, if Sanyo can support the new products and technology, strengthen the management, then Sha Zhengyang feels that Wanzhou Electric Appliance Factory is still promising.

At the meeting on promoting the restructuring of state-owned enterprises, Lin Chunming presided over two meetings of the Standing Committee of the Municipal Party Committee within two weeks to study and promote the restructuring of state-owned enterprises.

The city electric fan factory and the municipal electrical appliance factory were both led by Vice Mayor Qian Zheng, and Zhong Guangbiao was personally in charge of the most tricky city radio factory, which had the most personnel and the most complicated problems.

In addition to the municipal electric fan factory, Sha Zhengyang has a deputy leader in the other two restructuring leading groups.

"Zhengyang, Dongfanghong Group is willing to invest?" Qian Zheng sat on the sofa, stroking his shaved chin, still a little incredulous: "You have to give me a quasi-letter, Qu Xiaowei They have been finalized, and the day after tomorrow they will fly to Yanjing to contact Sanyo Motor, and they will contact Sanyo Electric through the people of the provincial government's Beijing Office, and the other party agrees to contact, but you know very well that the current situation of the electrical factory, Sanyo is impossible to accept, I am afraid that people are not even interested in taking a look." ”

"I do my best, but Dongfanghong Group's benefits continue to soar today, bringing a lot of cash precipitation, they are considering the establishment of Dongfanghong Investment Company, which belongs to Dongfanghong Group, and is also considering foreign investment, I think I still have some influence on Dongfanghong Group, but this has to be specifically contacted and talked about before I know. ”

Sha Zhengyang took the teacup handed over by Secretary Qian Zheng, nodded and thanked him before continuing his topic.

"The work of clearing and verifying the capital of the electrical factory should be promoted immediately, I said to Dukeley, we must seek truth from facts, do not exaggerate and add water, then they will definitely hire professional auditors to check the people of Dongfanghong Group, so that will only delay the time, not to say, but also easy to make the other party suspicious, it is completely unnecessary, and we do not need to take advantage of this small advantage, if you don't do it, it will become a stealing of chickens and rice. ”

"Well, that's natural, when it comes to business, tens of millions of investments, no one can rub sand in their eyes, thinking that they can fool others, but it seems that they lack integrity. Qian Zheng said with emotion: "Now in our society, whether it is enterprises or individuals, even including the party committee and government, there is a lack of respect for integrity, and there is no awareness of the importance of integrity in the market economy and business society." ”

Sha Zhengyang was surprised, he didn't expect Qian Zheng to suddenly attach so much importance to integrity, and he didn't know where he touched a certain tendon of this Mayor Qian.

"A friend of mine is in the United States, he is a professor, not a capitalist, and after coming back, he lived in China for a period of time, and he is extremely unaccustomed to many phenomena in our country, saying that whether we are engaged in business, business, or even academics, we are very indifferent to integrity, and the same is true of local governments, which seems to have become a commonplace habit. ”

"Mayor Qian, this friend is also from China?"

Qian Zheng noticed Sha Zhengyang's gaze and explained: "He was the first public student to go out in the eighties, and then he didn't come back, and now he teaches at the university, he said that the foundation of the business society is integrity, and the lack of integrity will make the cost of business transactions rise significantly, even to an unbearable level, and the country does not seem to realize this, or it is still in the reckless era, everyone doesn't care about this, as long as you can earn money, all moral integrity can be left behind." ”

"Mayor Qian agrees with your friend's point of view?" Sha Zhengyang asked with a smile.

"Well, I agree with it, but this is not a problem of a certain region or a certain industry, it seems to involve the entire social atmosphere, and everyone is accustomed to it, no treacherous business, no business is not treacherous, isn't this the best portrayal?" Qian Zheng sighed, "Hey, it's far away, it's far away, let's get down to business, let's get it done first, let the Finance Bureau, the Planning Commission, the Economic Commission, the auditors and Du Keli take the lead together, I guess this is not enough, most people will not approve of it,......"

"So it's best to do it again by a professional third-party agency, and also, don't hide the debt, don't finalize it when the time comes, and someone turns out a debt, which greatly reduces everyone's trust, and people have no intention of taking over, it's just that, really intentional, then one or two more debts have nothing to do with the overall situation." Sha Zhengyang reminded.

Qian Zheng also laughed, "Zhengyang, it seems that your confidence is very high, I am really curious, Dongfanghong Group will be willing to come to mix in this pool of deep water, if I am you, or the helmsman of Dongfanghong Group, I will definitely not easily enter this game, can you tell me the real reason?"

Seeing that Qian Zheng's question was very formal, not like a random question, Sha Zhengyang hesitated for a moment, and felt that he should respond formally: "Mayor Qian, I know that this may confuse many people, indeed, the electrical appliance factory does not look like a good project, but I think it is necessary to look at the problem in the long run." ”

"Well, you say. Qian Zheng was interested, he knew that the other party was engaged in a business, and he had a unique perspective on the problem, and he also wanted to understand how the other party looked at this problem.

"In fact, it is also simple, I am optimistic about the future market of household appliances. Sha Zhengyang said very calmly.

"It's that simple?" Qian Zheng paused.

"Of course it won't be that simple. Sha Zhengyang opened his mouth to smile, revealing a mouthful of snow-white teeth, and his smile was very sunny, "There are many problems in the electrical appliance factory, but its problems can be solved with capital in the final analysis, and Dongfanghong Group is not short of funds now." ”

Qian Zheng nodded, shook his head slightly, and continued to wait for Sha Zhengyang's explanation.

"The problems of electrical factories are backward in the times, the lack of technological innovation, the lack of R & D funds and technical capabilities, rigid management, high costs, and the loss of support in marketing. Sha Zhengyang pondered his words, "If you simply inject capital, and there is no new technology products and advanced management to follow up, it is still difficult for enterprises to develop, so it must be brought in by external technology and management, Dongfanghong can only provide funds, in terms of technology and management, you need Sanyo." ”

"You mean, you have to basically reach an agreement with Sanyo before Dongfanghong will invest in shares?" Qian Zheng understood what he meant.

"Well, when Qu Xiaowei approached Sanyo, he could tell Sanyo that Dongfanghong would take over and provide capital support, but if Sanyo was still unwilling to join forces in the end, then Dongfanghong would not invest in shares. Sha Zhengyang nodded.

That's the bottom line, too.

Such a large enterprise, Sha Zhengyang does not think that Dongfang Hongguang investment can be started, Wanzhou Electric Appliance Factory's current product line and management capabilities determine that if the system is not completely reformed, it is difficult to change by capital alone, and Dongfanghong Group is not familiar with the electrical industry, and there is no such strength.