On July 20, Amorepacific issued an official announcement, and Chairman Suh Kyung-bae also came forward to apologize.

Xu Qingpei announced that he would remove Etude House cosmetics from the shelves worldwide, and stop the production and sales of this brand indefinitely until the problem is thoroughly investigated.

In addition, all consumers who have purchased Etude House products can claim compensation for the original price by virtue of the consumption receipt or product packaging bottle.

Moreover, after the final result is out, the company will also compensate according to the situation.

This apology was quite sincere, and the situation was under control and there was no further fermentation.

However, Amorepacific's losses are quite heavy, first of all, the Etude House brand is estimated to be abolished, even if the final test results prove that it is innocent, it will not help.

Because in the minds of many consumers, there must be something wrong with this brand, otherwise, why do so many countries say that it has a problem......

Sometimes things are like this, spreading rumors with one mouth, refuting rumors and breaking legs. When a lot of people say you have a problem, even if it's okay, it becomes a problem.

Now Xu Qingpei has experienced this feeling, he feels very aggrieved, but he has no way to vent, because he doesn't know who the opponent is, so he can only endure it himself.

Amorepacific's share price has also been cut in half, and after several days of plummeting, the company's market value is now less than $4 billion.

According to Wang Ye's opinions, it can be regarded as a basic return to a reasonable valuation.

So, Li Guanghua went to South Korea on behalf of Meigo.com.

Meigou is Temasek's largest investment in the Mainland, and by far the most profitable investment. That's why Temasek attaches great importance to U.S.com. As one of the major shareholders, of course, he is qualified to join the board of directors, so Lee Guanghua was appointed by Temasek to serve as a director, and he is also one of the official executives of Meigo.com.

There are many shareholder representatives like Li Guanghua on Meigo.com, Zhou Da is also counted, and Li Youlun himself is one of the major shareholders.

For these people, of course, Wang Ye welcomes them, they are all elite soldiers and strong generals, and they can help a lot in the company.

Just like this time, in the first negotiation with Amorepacific, Wang Ye sent Lee Guanghua over.

……

"Chairman, a guy named Lee Guanghua called and said he wanted to meet with you, he is a director of Meigou and a member of Temasek's Investment Committee, and he is here as a representative of Meigou. ”

The secretary knocked on Xu Qingpei's office and walked in to report.

Xu Qingpei was stunned when he heard this.

Of course, he knows what Meigou does, which is the leader of Huaguo's cosmetics sales channel, which used to be an online leader, and now it is offline!

If it weren't for the recent incident, he would have sent someone over to talk about the cooperation, and Amorepacific's market share in the Chinese market has always been a problem for him.

According to Xu Qingpei's judgment, in less than three years, the Huaguo market will grow into one of the world's top markets, especially in the consumption of daily necessities, and will become the world's largest market!

No matter which brand, it will take the Chinese market as the main battlefield and occupy this market, of course, it will greatly increase its strength. If this market is lost, it means that it is about to be eliminated.

Thinking of this, although Xu Qingpei couldn't guess what Li Guanghua was going to talk about, he immediately instructed the secretary: "Call back to Mr. Li Guanghua, I will wait for him at any time, and the meeting time will be set by him!"

……

On the afternoon of the second day as agreed, Xu Qingpei met Li Guanghua, a representative of Meigou.com.

"Haha, Chairman Lee, welcome to Amore. Xu Qingpei welcomed with a smile on his face.

Li Guanghua smiled slightly: "Hello Mr. Xu, I was entrusted by the board of directors of Meigou to negotiate the acquisition of Amorepacific. ”

As soon as Xu Qingpei sat down, before he could sit down, he heard Li Guanghua's words.

He was stunned at the time, what does this mean, to buy Amore? It's not right, because Lee Kwang-hwa is talking about shareholding, not acquisition.

"What does Li Dong mean...... Meigou buys a stake in Amore?" asked Xu Qingpei tentatively.

Mr. Xu can consider transferring shares to us, or he can consider letting the company issue additional shares. Li Guanghua said calmly.

"But why......

Xu Qingpei's face was at a loss, why did Meigou buy a stake in his own company, if he remembered correctly, Meigou was just a sales platform, and the company itself did not produce cosmetics.

"I understand Mr. Xu's doubts, so let's tell you this. Meigou has acquired the Watsons personal care chain, and the online and offline channels will soon be integrated. Moreover, Meigo.com and Huaguo's two largest cosmetics companies, Fuhua and Modu Jahwa, are brother companies. ”

"Recently, there is still a piece of news that has not been disclosed, that is, we have invested in Shiseido in Japan, accounting for 33% of the shares!"

After finishing speaking, Li Guanghua looked at Xu Qingpei meaningfully, if he said it so obviously, if this person still didn't understand, then he would doubt his IQ.

Xu Qingpei really didn't know too much about the relationship behind Meigo.com and those cosmetics companies, especially Li Guanghua's statement that Meigo.com took a stake in Shiseido, which really surprised him.

Shiseido is currently larger than Amorepacific, and these two are old rivals in the Asian market.

Now that Meigou has taken a stake in Shiseido, does it mean that Shiseido has embraced the thickest thigh in Asia?

After that, how will Amorepacific compete with Shiseido, especially in the Chinese market?

Xu Qingpei understood, this is the wishful thinking of Meigou.com.

First, it controlled the sales channels of the largest market in Asia, and then directly or indirectly controlled the established cosmetics companies, opening up the upstream and downstream of the industrial chain.

The profits on the sales channel alone can no longer satisfy Meigou.com, and it now has to eat the profits of manufacturers and brands!

However, can you refuse directly, obviously not, these days, there is really no shortage of brands, what is lacking is a good sales channel.

What's more, Amorepacific's brand is far from being an irreplaceable brand, and if it can really achieve top brands like Hermès, Chanel, and LV, it will naturally transcend the channel.

The kind of big names are all sought by the channel! Because they are all unique and irreplaceable.

But what about Amorepacific's stuff, it's clear that it's not irreplaceable, especially in the Chinese market. Flower Story is more famous than it, Shiseido is more famous than it, and even the brand of the Demon Capital is more famous than it!

Since we don't want to lose the market of Huaguo, we can't ignore the requirements of the channel overlord of Meigo.com, even if this requirement is ...... It's a bit unreasonable.

"Eh~ I don't know how much of your company wants to buy shares?" Xu Qingpei asked with a smile.

He has to find out the idea of Meigou first, if the other party has too much appetite and is too greedy, then he will definitely not be able to succumb. If you don't have that much appetite, you can still consider it.

"We don't want more, just like Shiseido, 33%!" Li Guanghua said calmly.

One-third, this ratio is just right, which will not make Xu Qingpei feel that his controlling stake is threatened, but also allow Meigou to share enough profits.

Seo Kyung-bae stroked his chin with his right hand, frowning and thinking that his family had more than 50% of Amorepacific's shares and was the largest shareholder.

Obviously, it can't be that his family transferred so many shares to Meigou.com, so a private placement is inevitable. After the fixed increase, his family's shares are almost diluted to the same level as that of Meigou.com, and who will have the final say on the board of directors at that time?

"That, the board ......," Xu Qingpei said.

Li Guanghua understood what he wanted to say, and said simply: "Meigou only sends one director, and the positions of chairman and CEO are not needed, but for the company's major decisions, Meigou has a veto power!"

This means that it is clear that the purpose of Amorepacific's investment is to make money, and it is a pure financial investment, and it will not dictate to the company's operation, as long as it can guarantee dividends.

However, Amorepacific's old shareholders should not think about cheating on Meigou.com, and this one-vote veto power is set up to protect the rights and interests of Meigo.com.

This clause has also been added in the cooperation between Meigou and Shiseido.

When Xu Qingpei heard this, he immediately put his mind at ease, as long as he didn't come to grab power, it would be easy to discuss.

Moreover, it is a good thing that Amorepacific has really been invested by Meigou.com, which means that the vast market of Huaguo will completely open its arms to its own company!

A smile appeared on Xu Qingpei's face: "Please wait patiently for two days, I will immediately convene the company's board of directors to discuss, and I promise that I will do my best to promote the cooperation to be reached!"

The Xu family still has a lot of influence in Amorepacific, and after the board of directors meeting, the proposal was successfully approved, and the directors unanimously approved the private placement of additional shares to Meigo.com!

……

The three acquisitions after the online listing of Meigou were all smooth, so smooth that Li Qinghuan, who was watching, was a little incomprehensible.

Although Li Qinghuan is now the general manager of THE TOP SHOP division, she also often understands the situation on the side of Meigou, especially the three acquisitions after Meigou was listed, and she has paid attention to the whole process.

Wang Ye also instructed Liu Ruomei to send a copy of all the documents sent to his office, including the minutes of various meetings held by himself, to Li Qinghuan.

The purpose of his doing this is very simple, that is, to continue to cultivate Li Qinghuan.

A truly outstanding executive is not so easy to cultivate, and this process may take a long time. But Wang Ye has this patience, and he can gain as much as he pays.

These young people who are now cultivated by themselves will take up the lead and take on important responsibilities in the future. That is, these subordinates who have been trained by themselves are the biggest reliance when they face risks in the future.