After Wang Ye became the chairman, the first thing he did was to re-elect the board of directors.

"Ladies and gentlemen, the board of directors has to play its due role, not to be controlled by any one person or one family. Don't you think that there are too many members of the Lauder family on the board of directors? ”

In fact, in the current Estee Lauder board of directors, there are not only too many members of the Lauder family, but basically all of them!

Wang Ye's first knife was to cut at the structure of the board members.

That's the power of the chairman.

Leonard was already mentally prepared, and when he thought that the victory was in hand, he was overturned by Wang Ye. Now that I don't have a controlling stake on my side, I have nothing to do.

Kicked out from the board, this is just the beginning.

It is conceivable that in the future, the influence of the Lauder family on Estee Lauder will slowly decline.

Until, as Wang Ye and Linda said, they have become shareholders who have retreated behind the scenes and can only receive dividends.

If he was given another chance, Leonard would be cautious and cautious, and he would never neglect his family members again.

But there is no regret medicine to buy in the world, and it is too late to say anything now.

……

In the end, the new board of directors, Wang Ye as chairman, and the Lauder family was left with only two members.

Leonard wanted to stay on the board, but as a result, there were few people who supported him, and now there is no one to support him except his son and daughter.

As a result, the Lauder family elected William and Linda to the new board of directors.

Wang Ye's side, Frederick, plus EO Fu Yide.

In addition, the newly appointed senior vice president of the company, general manager of Floating Flower Branch, and president of Estee Lauder Asia Pacific, Wen Boyuan, was also successfully elected to the board of directors.

Among the minority shareholders of the asset management company, a representative was also elected to the board of directors.

A new seven-member board of directors was formed.

In this, Wang Ye's side firmly grasped the five votes and occupied an absolute advantage.

……

After the new board of directors was elected, Wang Ye put forward a second proposal, which was to change the company's name.

"Guys, now that the company has more brands, it's a bit inappropriate to name the company after the Estee Lauder brand alone. And Estee Lauder is not the company's most well-known brand. I propose that the group be renamed Fuya Company. Take one word each of the two brands, Dreamy and Estee Lauder. ”

This proposal, of course, will not be opposed.

Since then, the Estee Lauder Company is gone, replaced by the Fuya Company!

……

So far, Wang Ye's "elephant swallowing plan" has achieved its goal and has been successfully completed.

Although the victory was gratifying, in order to win the Estee Lauder Company, Wang Ye also paid a lot of price.

The current European Emperor Fund is carrying a huge loan of 20 billion US dollars, and it has to pay more than 1 billion US dollars every year in interest alone!

If the Estée Lauder Company can't be done as soon as possible, it is unclear whether the acquisition will succeed or fail.

……

If you wait a little longer, and wait for the strength of Wang Ye and Ouhuang Fund to be greater, then the risk of acquisition will be much smaller.

But Wang Ye couldn't wait, because only he knew that the opportunity to buy Estee Lauder was perhaps the best opportunity in the last decade.

And if he can't take Estee Lauder, his cosmetics empire is just empty talk.

Flower Story and Floating Dream are doing well, but the foundation is too poor and the R&D strength is weak. If you want to break into the European and American markets, it is also a fantasy.

Now with the acquisition of The Estée Lauder Companies, all the problems are solved.

Ultra-luxury brands are like dreams.

The top brands have the mystery of La Mer.

High-end brands include Estee Lauder.

The mid-range brand has the story of flowers.

Moreover, these brands, with the exception of Flower Story, all have a high reputation around the world. In each grade, it is basically the number one brand.

As for the floating dream, there is no competitor to be found.

Of course, Estee Lauder has many other brands, and those are also very good brands, which have a high reputation in European and American countries.

Such a brand line, at present, no cosmetics company can compare.

Originally, L'Oreal has been pressing Estee Lauder, and that is because Estee Lauder lacks a mid-range brand that can really go big.

Now, after the merger and acquisition of the floating flower company, Flower Story has also filled this gap.

Therefore, Fu Yide patted his chest with a spring breeze on the board of directors and made a guarantee to the directors.

This year, 2013, he is sure that the company's annual sales will increase by more than 40%!

……

After finishing Estee Lauder's affairs, Wang Ye returned to Pengcheng.

He did keep his promise and fully delegated authority to the EO, except for Frederick's permanent presence at the headquarters, and he, the chairman, estimated that it would take two or three months to go to the headquarters once.

Of course, now that communication technology is developed, if there is really anything, you can just have a video conference directly, and it will not delay things.

……

When the news of the major change in Estee Lauder's board of directors spread, the entire American capital market was shaken.

Although, in the United States, the Estee Lauder Companies is not a large company with a particularly high market capitalization.

But how to say that it is also worth 50 billion US dollars, and the world's top 500 companies can barely rank around 300.

However, no one shouted anything about "red capital invasion", because Wang Ye's identity was too complicated.

In Europe and the United States, he conducts business more in the name of the European Emperor Fund. This fund is of authentic European origin.

Therefore, it is difficult for people with ulterior motives to attack from this angle, and there is no excuse to use some off-the-board moves.

If there is no name of European Emperor Fund, it is conceivable that this acquisition is not even a thought.

Because there are so many precedents like this, some state agencies in the United States will step in and declare the acquisition null and void.

……

Back in Pengcheng, it was already early April.

From around the Chinese New Year to now, for two whole months, Wang Ye has been busy with the acquisition of Estee Lauder.

Now it's finally a triumphant end.

This tough battle is of great strategic significance.

Because in the cosmetics industry, he has laid a solid foundation.

It won't be long before Fuya will surpass L'Oreal Group in the cosmetics industry and become a real industry leader!

This is the completion of his layout in the cosmetics industry.

From R&D, to production, to brand, to sales, the upstream and downstream of the whole industry chain are all-in-one!

Fuya Group, plus Meigou.com, the sum of the two is definitely the effect of 1+1 greater than 2.

This is also the only one in the industry, and no cosmetics company, or e-commerce company, can be compared with Fuya Group and Meigo.com.

For example, L'Oreal, if Fuya Group wants to suppress it, then Wang Ye can command Meigou to completely ban L'Oreal's brands.

In the Asia-Pacific region, of course, the only online cosmetics sales platform is Meigou.com, and others like Tmall and Amazon are not at all.

Offline, of course, the Watsons chain.

Lose these two channels, what will L'Oreal use to compete with Fuya Group!

Ditch the APAC market?

That's just a matter of thinking about it, it's the most populous market.

And what consumer brand dares to give up this market.

It can even be said that the world's consumer brands have understood a truth, that is, if you have the Asia-Pacific market, you will have the world!

……

Similarly, there is no e-commerce platform that has the same business as the cosmetics sales business of the company.

Not to mention the Fuya Group, which is controlled by Wang Ye, Meigo.com owns shares in two of Asia's largest cosmetics companies.

Shiseido and Amorepacific!

Although Meigou does not interfere in the day-to-day management of these two companies, it does have seats on the board of directors, and it is still simple to exert some influence.

Now with the addition of Fuya Group, as for the magic capital Jiahua, the scale is too small to be worth mentioning.

It is equivalent to Meigo.com can get the exclusive online agency rights of several major cosmetics groups, and what can other e-commerce platforms compete with it?

Although Tmall has more registered users and is more famous overall, however, there is no good brand sales on your platform, and consumers will certainly not buy from you.

Meigou + Watsons chain + several major cosmetics companies, this is the layout of Wang Ye for the cosmetics industry!

From entering the industry in April 2011 to April 2013, from a novice in the industry to an industry hegemon!

This is also the idea that Wang Ye chooses to enter an industry, either don't do it, or do it first.

This first is not the domestic market, not only the Asia-Pacific market, but also the world's first!

……

The cosmetics industry can finally come to an end, and Wang Ye's focus has once again turned back to his old business, the clothing industry.

This industry is much more competitive than the cosmetics market.

Major luxury brands have been famous for a long time, and they have also formed a natural monopoly threshold, and in these years, it is really becoming more and more difficult to make a truly world-renowned big brand.

And several companies under Wang Ye are far from being comparable to those big clothing giants.

Moreover, clothing is not separated, and the giants in this industry are often diversified.

Like the French luxury group LVMH, which is the title of the world's number one luxury company, with annual sales of 23.4 billion US dollars

Richemont, the Swiss luxury goods giant, has annual sales of $11.6 billion

Kering, with annual sales of $9.8 billion.

And that's just the luxury group, if we talk about fashion, it's even more.

There are four major clothing retail giants in the world: GAP, A, HM, and ZARA. These are all affordable clothing, but the scale is not behind at all compared to luxury groups, or even higher!

Take Zara's parent set, Spain's Inditex Group, the boss Ortega, has been among the top three in the world's richest list for several consecutive years!

If Wang Ye remembers correctly, two years later, that is, in 2015, Ortega will defeat Bill Gates and officially become the richest man in the world!

Net worth reached more than 60 billion US dollars!

It is conceivable what kind of scale the annual revenue of Inditex Group has reached!

And these giants are the objects that Wang Ye will challenge in the future.

However, if you want to defeat these giants and reach the top of the garment industry, Wang Ye still has a lot of work to do.