Huayou Group pins its hopes on Wang Ye in the apparel industry.

The three branches of the group also have a clear division of labor, each with its own positioning and goals.

……

Originally, the old brand Huashang and Wang Ye were planning to give up.

Because of this brand, the restrictions are too big and the ceiling is too low, although this brand was developed by Wang Ye, it is not built by him.

This was created by Wang Ye's original boss, Liu Weiguo.

Limited by his vision and pattern, this brand did not think about how big it was at the beginning. Originally, it was a brand that planned to make a vote by joining, how big can it be expected.

In the first two years, when the domestic franchise was popular, Wang Ye operated it to the market, which can be said to have reached the ceiling of the Huashang brand. Even overdrawn the potential of the Huashang brand, it will definitely not be able to do this by changing another to operate.

Wang Ye was also in the right place at the right time, so he successfully operated Huashang Company to be listed.

Through the funds raised through the listing, Wang Ye prepared to build the largest garment production base in China, and at this stage, in Wang Ye's mind, Huashang Company has completed its mission.

Its mission is to incubate a complete and large-scale garment production base, and lay a solid foundation for the future listing of preferred and excellent products.

At that time, the garment production base was still under construction, and it would take a long time for it to operate normally.

Wang Ye didn't want to waste his precious time on Huashang, so he withdrew and privately raised a huge amount of money to enter the cosmetics industry.

Of course, the cosmetics industry is also something he has long been optimistic about, and it is the easiest to reach the top of the industry.

The facts also prove Wang Ye's vision and judgment, in the cosmetics industry, it took him two years to kill three in and three out.

He personally created Flower Story, Floating Dream, and Meigou.com, and through capital operation, won Estee Lauder and acquired the Watsons chain.

It also has a stake in Shiseido and Amorepacific.

His cosmetics empire has already taken shape, and he doesn't need to wait too long before he officially ascends the throne!

……

The Huashang brand has been handed over to Cai Ziang and Wang Yan.

When handed over to Cai Ziang, Wang Ye's requirement for him was to develop steadily, without merit or fault. Because Wang Ye knows, let alone Cai Ziang, even if he stays, if he wants to take Huashang further, it will be difficult to go to the sky.

And when it was handed over to Wang Yan, it really just wanted to provide her with a high-intensity exercise platform.

But who knows, Wang Yan, this girl, does not accept her fate, and has to engage in nirvana rebirth and reshape the Huashang brand.

Wang Ye will do it with her, anyway, no matter how much you toss, it will not affect the overall situation.

Recently, Wang Ye hasn't paid attention to Huashang Branch, and I don't know what Wang Yan has tossed out.

……

THE TOP SHOP brand is a chess piece arranged by Wang Ye casually.

At that time, he saw the prospect of this designer brand collection store model, but Wang Ye also knew that this model also had great limitations.

However, it is perfect to use it as a platform to attract and gather designers.

After this brand was put into operation, the popularity once exceeded Wang Ye's expectations.

He didn't expect that this brand would be so popular with middle- and high-income women in China, and its sales would be so high.

But, that's it.

Because of the restrictions of positioning, it is impossible to expand indefinitely, and the number of stores cannot rise, so the sales ceiling is fixed.

This company is used by Wang Ye to provide designers for the best products.

……

The last launch of the best products, this company is the real entrust Wang Ye to dominate the clothing industry, and those foreign clothing giants to compete with the dream!

There are two ways to do the garment industry.

One is to build a high-end brand and make luxury goods.

However, this road is too difficult, and if you want to become a recognized luxury brand, it is not that you have a high positioning of a new brand, and even if the price is high, it is a luxury brand.

It takes more time to precipitate and historical heritage.

You can take a look at those so-called red and blue blood brands, which are at least decades old.

Most of them are even hundreds of years old.

Of course, once the big luxury brand is successfully built, this will become a "gold mine"!

As long as you don't die, there will be no major problems.

Then, this brand may last for decades or hundreds of years, creating a steady stream of wealth for you.

Even, more and more valuable!

Moreover, the profit margins of luxury brands are so high that they have no friends......

The other way, of course, is to be a cheap brand.

Just like ZARA, Uniqlo, HM, etc., you can also become a clothing giant.

This depends on small profits and quick turnover, the profit margin is not high, but the sales are extremely high.

It is also relatively easy to do, especially in the current era, large-scale industrialization, it is easier to produce clothing in large quantities to reduce costs.

So it is only in these years that these so-called fast fashion affordable clothing brands have risen.

The best products that Wang Ye is doing now are also like this.

Because he knows that in this era, such a brand is needed.

As for the luxury brands, this really can't be forced, and when your career develops to a certain extent, you will try to do it.

Or, to put it a little simpler, acquire a couple of big luxury brands......

……

Therefore, if you want to become a giant in the garment industry, you must count on the best company, which is also the focus of Wang Ye's current work!

However, he hadn't had time to make any big moves in the best products, but Li Qinghuan made a big move at THE TOP SHOP FIRST.

At the beginning of its establishment, THE TOP SHOP WAS POSITIONED TO GATHER POTENTIAL DESIGNERS FROM ALL OVER THE WORLD AND PROVIDE A DEVELOPMENT PLATFORM FOR ALL DESIGNERS WITH DREAMS.

This slogan is still very tempting for many young designers, so it has attracted a lot of potential designers.

Wang Ye also personally stepped forward and won down the talented designer Alexander Wang.

In the past two years, Alexander Wang has also become the façade designer of THE TOP SHOP, and has made great contributions to the spread of the popularity of THE TOP SHOP.

Of course, the company didn't treat him badly.

Needless to say, Alexander Wang is now worth tens of millions.

In terms of influence, THE TOP SHOP and Alexander Wang also complement each other and promote each other.

Last year, at Paris Fashion Week, THE TOP SHOP helped Alexander Wang hold a solo show.

With the network of Wang Ye and the company's willingness to spend money, it is not too difficult to participate in a solo exhibition at Fashion Week.

In the past two years, Alexander Wang has also raised his eyebrows and swept away the gloom of the past.

He has another girlfriend, and he also has a Chinese female designer, and the two are like-minded and have a common language.

It turned out that the girlfriend who betrayed him, Alexander Wang had long forgotten, and he didn't even have the heart to go back and show off in front of her.

Although the TOP SHOP is now thriving, it has become the most high-end and well-known women's clothing brand in China.

But Li Qinghuan feels that it is not enough, she wants to make THE TOP SHOP in the Asia-Pacific region, and even the world.

In her heart, there is another dream that has never been spoken.

That is, to create a luxury brand by yourself!

Huaguo is a major producer and consumer of garments. However, in China, there is not even a world-renowned clothing brand, let alone a luxury brand.

This is the regret of every person working in the garment industry.

Li Qinghuan is no exception, now she has the best cards in her hands, and she also has the best conditions to build a high-end brand.

She wants to work hard in this direction, because she knows that this is also one of Wang Ye's ideals.

Li Qinghuan knew that Wang Ye had great ambitions and many dreams, although it was impossible for him to help him in all aspects, so it was enough to help Wang Ye in a certain dream.

Therefore, although THE TOP SHOP has developed very well in the past two years, Li Qinghuan feels that it is not fast enough!

She wants to continue to give the company a boost and make it grow faster and better.

Cultivating designers by themselves is what the company has always been doing, and in the past two years, designers have also emerged many years ago and become the backbone of the company.

But if you want to expand your popularity, it is not enough to rely on these backbone designers, you must have enough big-name designers.

However, it is not easy to find a big-name designer who has already become famous.

Those really big designers have already become famous and have been co-opted by major luxury companies to raise them.

Looking at it, Li Qinghuan aimed at a target.

Like Alexander Wang, he is also a Chinese designer, and he is even more famous than Alexander Wang at the beginning!

This goal is Wang Weiwei!

VERA WANG, A FAMOUS CHINESE DESIGNER, WAS BORN ON THE UPPER EAST SIDE OF MANHATTAN, NEW YORK, AND HIS ANCESTRAL HOME IS XUZHOU, JIANGSU.

Vera Wang's years of hard work in the fashion industry have been recognized by the industry.

In 2004, she was selected as one of the "100 Women Influencing New York" by the Daily News in New York, USA.

In June 2005, she won the "Best Women's Wear Designer Award" at the 24th CFDA Awards.

Perhaps we should remember the popular saying: "An unmarried girl dreams of a Vera Wang wedding dress, a married woman often misses the Vera Wang she wore, and a remarried woman is glad she can have another Vera Wang." ”

This is the most incisive and vivid interpretation of Vera Wang's outstanding charm.

started with a wedding dress and is known as the "Queen of Wedding Dresses", Vera Wang's final fame is still with the help of the annual Oscar ceremony.

Starting with Sharon Stone, Vera Wang has been in the limelight at the Oscars, Emmys, Golden Globes and other awards ceremonies for many years.

In 1998, newlywed Sharon Stone appeared at the Oscars in a gorgeous and understated royal blue dress, while the upper body was simply wrapped in her husband's white shirt.

At that moment, Sharon Stone was recorded in history with Vera Wang, the designer of the royal blue dress, as the most fashionable moment in the history of the "Oscars".

Some fashion designers praised that Vera Wang's imagination has reached the highest point of dress for this party, and Hollywood finally has a standard appearance.

At the 78th Academy Awards, Keira Knightley wore a burgundy one-shoulder taffeta evening gown with noble and elegant Bvlgari antique jewelry, which perfectly combined "the flamboyance of youth with the glamour of stardom".

Some newspapers commented that on the night of the awards ceremony, among all the actresses, perhaps only Michelle Williams's orange evening dress could compete with Knightley's "gorgeous dress". And very coincidentally, these two sets of dresses are from Wang Weiwei's hand.

For many female stars, Vera Wang is like a quality assurance that will never miss and will never let herself get the "Worst Clothing Award".

"Vera Wang's femininity" has always embodied the feminine characteristics of elegant, light and romantic, with few exaggerated changes. She adheres to her own principles in the choice of fabrics, the design of the lower skirt line, and the asymmetrical shoulder cut.

It is this "immutable" style that makes the Oscar actresses change, but Vera Wang's status has always remained the same.

That's why some people say that Vera Wang doesn't need to hold a fashion show at all, there is always a strong lineup of star models to walk a "show" for her.

In 2005, Vera Wang was awarded the "Womenswear Designer of the Year" award by the Council of Fashion Designers of America (CFDA), and when she took the stage to accept the award, Vera Wang said: "I am deeply honored to be able to make my dream come true even at this age (56 years old). ”

In 2006, Vera Wang was selected as one of the 15 most powerful women in the world by Newsweek, and was featured on the cover of the magazine.

About 10,000 brides around the world buy Vera Wang's wedding dresses every year, and Vera Wang accepts orders from all over the world.

A set of Vera Wang's wedding dress, like a TIFFANY's six-prong diamond ring, symbolizes a sacred and precious commitment to love.

Of course, such a wedding dress is expensive, if it is a wedding dress specially designed for you by Vera Wang herself, the minimum cost is 25,000 US dollars, and the cost of a wedding dress can buy a famous car.

Many girls shouted: "Let me have a little money and be able to afford to wear a wedding dress by Vera Wang!"

Some people also criticized this, a wedding dress that is only worn once in a lifetime is so expensive, which is equivalent to dozens of times the price of renting a wedding dress.

Vera Wang's answer to this is: "I don't expect everyone to walk on the red carpet in my wedding dress, but when I got married, I knew how difficult it was to find a wedding dress that I liked. Since I have this need, many women will have it too. ”

Although Vera Wang is internationally renowned for her bridal empire, it wasn't until 2005 that she was crowned Chinese Fashion Designer of the Year in the Magic City.

The International Herald Tribune called him "the first fashion designer to be globally recognized for his Chinese roots".

In an interview with the newspaper in New York, Wang Weiwei said with emotion that the bridal dress store opened in the magic capital made her feel that she had completed a family cycle, "For me, emotionally speaking, this is a very big thing, and it is really where my roots are." ”

Since all wedding dresses ordered by Chinese customers will be processed in the main factory in the United States, each wedding dress needs to be made 6 months in advance, and the price starts at $30,000!

……

Vera Wang, who is now 64 years old.

is Li Qinghuan's inevitable goal this time!

Winning Vera Wang, together with Alexander Wang, the "Double King Combination" will surely become a weapon for THE TOP SHOP to overcome obstacles and open up the international market!

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