Chapter 268: The Life and Death of the Enterprise (The Short and Weak Four Watches, Thank You for Your Support)
"In other words, such an investment will continue to be made in Asian Commercial Investment?"
"Yes, as long as Asia Commercial Investment is still there, as long as the companies under Asia Commercial Investment are still making money, Asia Commercial Investment's money will continue to be invested.
Because by investing in those talents, investing in young people who are capable and skilled, I have discovered one thing – we are no worse than anyone else!
What we lack is just a little bit of time, Asia Business Investment spent seven years to accumulate capital, and spent three years to build an electronic technology research center and an angel investment platform incubator.
In the past three years, hundreds of international leading technology patents have been born under the hands of our scientific researchers, which has led to the ice and snow S1 of the Mahayana of electronic technology, and even many technologies that S1 cannot digest have been developed. ”
"So, what do you think of the current economy, and will scientific and technological innovation entrepreneurship become the direction of new economic development?"
"Yes, but the professionalism of scientific and technological innovation entrepreneurship is too strong, so the number is very small, and the economic development will now be an ordinary industry accounting for a large proportion. ”
"So what do you think the traditional and ordinary traditional industries need to pay attention to?"
"Now in various industries, there is a common problem, that is, money is too easy to make, they are too impetuous, everything is on par with money, although there is nothing wrong with this, but the most important thing for a business is not money, in other words, if you want to make money for a long time, you can't put money in the first place.
For example, it's easy to open a shopping mall, but until now, no shopping mall has reached one-fifth of the brand of Xiyingmen, don't you think it's strange?
Xiyingmen is there, his business method is almost understood when you go in and take a trip, Xiyingmen's goods are placed on the shelves, you can contact the supplier with a notebook to write it down.
Is it Xiyingmen who has stolen all the customers? No, the city is so big, Xiyingmen can't take care of all the locations! So, there are so many shopping malls nowadays, why can't there be a shopping mall that can rise?"
The host looked at Ma Xiaoyang: "Why?"
"Any goods in any factory have a concept in production, called yield, that is, the products produced by the factory can never guarantee that every one is qualified, and even because of mechanical or manual reasons, a certain batch of products may become defective, which even the best suppliers of Xiyingmen dare not guarantee.
So, the question is, if there is such a defective product or batch in a shopping mall, what should the shopping mall do?
There was such a thing in Xiyingmen last summer, they sold a certain brand of home appliances, because the manufacturer mistakenly used a batch of unqualified parts, and a whole batch of home appliances had quality defects.
When the first customer found the problem and found Xiyingmen, the quality inspection department of Xiyingmen inspected the customer's goods and the same batch of goods for the first time, and found that the household appliances did have quality defects.
They did not put the responsibility on the factory, but reached an understanding with the customer through negotiation at the first time, and compensated for the loss of a similar product of a better brand and the customer, and personally delivered it to the customer's home.
At the same time, a notice was also issued to inform the Xiyingmen mall that there were quality defects in the kind of household appliances sold in Xiyingmen Mall, and to contact the customers who purchased them one by one through registration, solve the problem through negotiation, and compensate for the loss.
This is not a glorious thing, and no one wants to expose it, just solve it in private, anyway, Xiyingmen admits the loss of customers, but why does Xiyingmen still have to announce it?
Because this is the brand reputation, the responsibility of the brand, this is the reason why even if the price is not much different from the long way, customers also like to go to Xiyingmen.
And that batch of goods also appeared in other shopping malls, and their approach was to contact the factory and wait for the exchange, so that the customers could wait anxiously.
Interestingly, the factory also learned from Xiyingmen, issued a notice as soon as possible, and had the courage to bear the consequences of its own mistakes.
As a result, the factory is still a supplier of Xiyingmen, Xiying lost money, the factory lost money, but they are becoming more and more prosperous, except for the shopping mall that did not lose money, and then operated for less than a year, and closed down at the beginning of the summer of this year.
Lose or earn, this is a conscience account, if you calculate well, you can live, and if you don't count well, you have to die!
I have told its companies, do not make money, maybe the ability is not enough, I can recommend you to study, you can change the position that suits you, but against business ethics, do not take consumers or customers seriously, then sorry, if you do not make illegal profits, leaving is the best result, once you get illegal wealth, then the lawyer team of Asia Commercial Investment will tell you, what is the bottom line and persistence of Asia Commercial Investment.
The success of a company, especially in the traditional industry where many peers compete, how to make the news trustworthy, how to win the favor of consumers, is very important, the future of the overdraft enterprise may be able to benefit for a while, but it will never last long. ”
"What you said is really good, I found that the companies under Asia Commercial Investment are also doing this, and they have always had a good reputation in the same industry. Focusing on brand and quality is the key to the success of Asia Commercial Investment, so if other companies want to do this, will they have the opportunity to catch up with and surpass Asia Commercial Investment?"
Ma Xiaoyang shook his head: "It's very difficult, the success of Asia Commercial Investment lies in the fact that it caught up with the best time, when all private industries were in the very beginning stage, or even the stage before they started.
And ten years later, we can see that a large number of similar industries in various industries have been emerging, and the bloodiest business battle between the same industry has begun.
Unless the company can avoid the red 'sea of blood' that has been killed, find the blue sea where no fish enter, and enjoy the resources there alone, can it quickly expand its scale and become a big fish that laughs at the situation.
This is also the current development trend of Asia Business Investment, we set up Asia Business Investment Angel Investment Platform and Incubator Park, in order to avoid the red ocean, discover the blue ocean, in order to have better development, we call this strategy the blue ocean strategy, don't tell others!"
The host covered his mouth and smiled: "I didn't expect you to be a very humorous person." But isn't the blue ocean you are talking about a high barrier to entry? So how can small and medium-sized enterprises enter the blue ocean you are talking about?"
"The blue ocean is not necessarily an innovative technology industry, all emerging markets that are free of vicious competition, full of profits and temptations, can be called blue oceans, and even some red ocean industries can also develop new blue oceans. ”