Chapter 15: It's a big deal
The next day, Xu Jing gathered several of the company's investors together and interviewed Li Xin.
Sequoia Capital was the first to oppose Li Xin's acquisition request, holding 20% of the shares of Lebee.com, which is the second largest shareholder. Sequoia Capital is optimistic about the future development of Lebee.com, and it is expected that it will be successfully listed in about three years.
"I don't agree! Weiye Jiahua wants to participate in it, and I welcome it, but the requirement of holding is absolutely impossible! Moreover, if Weiye wants to invest in it, we Sequoia Capital will follow suit. "His abacus is very good, and if he follows the investment, he can keep his stake from being diluted.
Several other venture capital representatives also said that investment is possible, but it can only account for 10% of the shares at most, and the holding is not negotiable.
Xu Jing smiled helplessly at Li Xin, and spread out her hand to show that she was powerless.
In fact, by this time, Li Xin had already seen that Xu Jing did not want to give up his controlling stake.
The bottom line gap between the two sides was too big, and there was no need to continue talking, so Li Xin could only get up and leave, and left the conference room.
After Li Xin left, Xu Jing smiled and said to several representatives of the investor: "See, there is another competitor entering the market! Everyone, if we want to maintain the current lead, we must increase investment......
After Li Xin left, he also vaguely felt that he was being used by Xu Jing, and this was the first task after he entered the great cause, so he was messed up by himself, although he knew that the reason was not his own, but he was still a little frustrated.
He dialed Wang Ye's phone: "Wang Dong, I'm sorry, this acquisition is hopeless." ”
After asking about what happened, Wang Ye smiled indifferently and said: "This is normal, Lebee.com is developing well now, and there are several big financiers behind it, and it is the time to be ambitious." If Xu Jing really agreed, it would be beyond my expectations, haha......"
It turned out that Wang Ye knew the result before he sent him, Li Xin asked suspiciously: "In this case, why do we have to come here this time, doesn't this let them know that Weiye is also going to get involved in cosmetics e-commerce?"
"Hehe, I just want them to know that the wolf is coming!" Wang Ye sneered.
For a deeper reason, Wang Ye did not explain, he knew that he had only two opponents in cosmetics e-commerce, namely Lebee.com and Jumei.
These two e-commerce platforms have their own characteristics, and if you want to beat them, you have to make a targeted layout.
In the Internet field, that is the real cruelty of competition, the first in the industry takes everything, and the second in the industry may be precarious, and it may die at any time.
Therefore, Wang Ye has begun to do some pioneering work in a targeted manner, and when Weiye Jiahua's e-commerce platform is really operational, Lebee.com and Jumei Youpin will find that the competition between the two of them is simply a joke. Wang Ye will let them understand what is the real fierce competition.
His real acquisition target is the second company, which is a small e-commerce platform in Pengcheng.
……
Meigou.com, founder Liu An, a Ph.D. graduate of the Department of Computer Science at the Massachusetts Institute of Technology, is also the senior of Wang Ye's old classmate Ajie.
After graduating, Liu An worked in large technology companies such as Amazon and Microsoft for several years, and then returned to China to start a business with his savings.
Liu An, 35 years old this year, is still single, in his own words, the company is not successfully listed, and he will never talk about girlfriends!
It's a pity that according to the current situation of Meigo.com, it is estimated that he will be single for the rest of his life......
Meigou is engaged in group buying of agricultural products, and Liu An originally conceived it very well. Group buying is currently the hottest topic in the Internet field! And the mainland is a big country in agricultural products! The combination of the two is simply not too rosy.
In order to be more eye-catching, or to give back to the society and create a glorious image of the company, Meigou also launched a column "Poverty alleviation with love".
That is to help fruit farmers in difficult areas sell their backlog of products, which is guaranteed by the website, and the fruit farmers publish product information on the Meigou website, and then let netizens buy in groups.
This idea has to be said to be a genius idea, on the one hand, the supply side that is in a hurry to sell the product, and on the other hand, the demand side who wants to buy good quality and low price. Meigou provides a platform to match the two parties together, without paying any cost, and can also gain a lot of reputation!
From a business point of view, there is no problem with this plan, but Liu An ignores the complexity of human nature, so he is now on the "big thing"!
The first phase of the "Poverty Alleviation with Love" project launched by Meigou was still very successful.
A large sweet potato planting county in Central Plains Province took the initiative to contact Meigou.com, and the local sweet potatoes were harvested, but they couldn't be sold locally at all, because there were too many, and the locals didn't eat much of it, and no one wanted a dime or a catty!
When Liu An heard this, his heart moved, this is good, sweet potatoes are generally sold for one or two yuan a pound in Pengcheng supermarket, even if the express delivery is sent directly from the place of origin, the cost is not more than five cents a catty, you can do it!
As a result, Meigou made a big publicity, and all kinds of advertorials were posted on the Internet, sensationally describing how difficult it was for local farmers, and the sweet potatoes that they had worked so hard to grow were not cared for, so they could only be piled up in the ground and rotten.
The article is accompanied by photos taken locally, only to see piles of sweet potatoes piled up in the farmer's yard, and an old man looking at the pile of sweet potatoes with a sad face.
As soon as this article was published, it caused quite a stir in Pengcheng Yangcheng, and many people poured into Meigou.com, ready to support these hard-working aunts and uncles.
I have to say that this event is really good, the price is very reasonable, plus the freight, sweet potatoes are only sold for a pound, which is much cheaper than in the supermarket.
As a result, many consumers bought dozens of catties, and it took half a month before and after the event, and Meigo.com helped the county sell millions of catties of sweet potatoes, basically solving the backlog of local sweet potatoes.
As for Meigou, they did not make a penny of profit from it, but they gained hundreds of thousands of new users, and they are high-quality users who have a good impression of Meigou!
The first phase of the "Poverty Alleviation with Love" campaign was a great success!
This incident not only made Meigo.com famous among consumers in one fell swoop, but also widely reported by the media, and its popularity soared!
Liu An's confidence has greatly increased, and he is ready to carry out this project in one go.
Soon, someone contacted Meigou.com, a poor county in Jiaodong where apples are abundant. What should I do if I can't sell the apples and the apples are bumper.
The information sent made Liu An feel sad when he looked at it. In the photo, the old man with a wrinkled face looks at the large pile of apples in the orchard. These apples highlight the word "ugly", with scars, pockmarks, and black spots on the skin, which is said to be the characteristic of local apples, which are ugly and delicious!
This must be done, and Liu An immediately arranged for the company's personnel to put these apples on the shelves as soon as possible and promote them to consumers.
However, the price of apples there is a bit expensive, four or five yuan per catty, which is about the same price as those big apples sold in the supermarket. This is normal, after all, the shipping cost is a few cents, and this is a local specialty, and the taste is better than those in the supermarket.
Consumers of Meishang.com saw the launch of the second phase of the "Poverty Alleviation with Love" project, and they were also very enthusiastic, not only buying at home, but also selling to friends and relatives around them, so that everyone could come and show love.
It took less than a week, and millions of catties of apples were sold, and Meigou still didn't make a penny, but millions of sales were counted on the website account, and millions of sales a week could be regarded as a large-scale e-commerce.
Xiaohu is a staff member of a small company in Pengcheng, she is now a loyal consumer of Meigo.com, and she bought 50 catties of sweet potatoes alone for the last time she was poverty alleviation, and the whole family ate it for a long time.
The sweet potatoes were big, fresh, and sweet, more than half cheaper than those sold in the supermarket.
Not only did he give love to help farmers in difficulty, but also bought good things at a good price, Xiaohu felt very satisfied. Therefore, as soon as the Apple project was launched, she immediately placed an order to buy 50 catties, and recommended it to her colleagues and neighbors. After listening to Xiaohu's strong recommendation, everyone bought some more or less.
Nearly two weeks after placing the order, Xiaohu received the apples from the express delivery.
"This delivery is really slow!" Xiao Hu complained a little, but considering that the fruit farmers might have too many orders or inconvenient transportation, he didn't say much.
Commanding her husband to carry a large box of apples home, Xiaohu picked up the scissors, unpacked it with great interest, and was ready to taste the so-called specialty "ugly apples", how good it tasted, and then went to Meigou to leave a comment and praise it online.
As soon as the box was opened, the husband next to him stretched out his head to take a look, and said in surprise: "Is this an apple?
The apples in the box are indeed not very good-looking, they are all thin and dry, the skin of the apples is all sloppy, and there are large and small black spots on them.
"What do you know, this is called an ugly apple, don't look ugly, it tastes delicious!" Xiao Hu retorted.
She picked up an apple casually, peeled it with a fruit knife, and handed it to her husband: "Taste it, it's not sweet!"
"Oh, it's better to be a wife, and help me peel the skin. Her husband took the apple with a smile and took a big bite of it.
Xiaohu looked at her husband expectantly, waiting for his praise.
"Ahh......h
"What's wrong, doesn't it taste right?" Xiaohu said in surprise, then took the apple from her husband's hand, took a bite of it, and tasted it.
"Ah~ Why is it so sour, it's bitter and astringent!"