Chapter 14 Reacquisitions
On April 1st, Xue Yiyi spent a birthday that she will never forget, since the death of her parents a few years ago, she once again felt that she had a home and a loved one.
On the way back to the house on the 28th floor at night, Doudou teased her: "I thought you were going to stay tonight? ”
"Don't talk nonsense, how can it develop so fast......" Xue Yiyi's face was still thin, and she was embarrassed when Doudou said this.
"Besides, this kind of thing, you can't take advantage of it by entering first, don't you understand the character of your old classmate? He's too big and too wild, and no one can make him settle down yet...... Xue Yiyi said, sighing.
……
Xue Yiyi's birthday is just a small episode, and Wang Ye is now more concerned about the company's affairs.
At present, in the three links of people, goods and fields, the recruitment of senior executives is still in progress.
The goods, i.e. cosmetic products and brands, have been decided, and two new cosmetic brand companies have been registered. The "Flower Story" company will be handed over to Mu Shiting to preside, and "Floating Dream" has only registered the brand and company name, and it has not been started for the time being.
And the "field", that is, the sales channel, is the problem that Wang Ye needs to solve as soon as possible. In order to save time, LISA still focuses on acquisitions, and LISA has screened out two targets for him.
One is a well-functioning e-commerce platform, which can seamlessly connect after the acquisition and immediately launch its own products for sale. However, the cost should be relatively large. However, if the price is not outrageous, this is Wang Ye's first choice, efficiency first!
The other is a small company on the verge of bankruptcy, which is also engaged in e-commerce, but this company is about to close down because of poor management, and the only valuable thing is their technical team, which is an alternative.
On April 5, in Wang Ye's office, Wang Ye and Li Xin sat opposite each other.
Today is Li Xin's first official day at work, and he has just moved his family from the capital.
"Mr. Li, now that the company is busy, I don't have time for you to get used to it. There is an acquisition, you first look at the information, and immediately contact the other party for a quotation. Wang Ye said with a smile.
Li Xin is not surprised at all, and he will not complain that he was pressed with a big task when he first came, how can it be so easy for executives of large companies to do, which is not to work overtime and stay up late every day, especially now is a critical period for the company.
"Oh, Wang Dong has another acquisition target, this time it should be an e-commerce platform. Li Xin said and took the information handed over by Wang Ye.
He looked through the file folder and was surprised: "Lebee.com?!"
This is really a coincidence, he just rejected the invitation of Xu Jing, CEO of Lebee.com, a few days ago, and turned around and wanted to buy someone else on behalf of the new company.
"That's right, it's Lefeng.com, the foundation of this company is still very good, and Xu Jing, although he is not suitable to be at the helm, is still very good as an executor, and he has a wide range of contacts in the circle. Wang Ye said affirmatively.
For Xu Jing, his evaluation is still good, intellectual beauty, born in media channels, friends all over the entertainment industry and the media industry, and he is meticulous and serious, and many details of Lebee.com are still in place.
If Wang Ye grasps the general direction of the company's development, Xu Jing to do the specific implementation work, it will be perfect, this is also the main purpose of Wang Ye wants to acquire Lebee.com, he wants Xu Jing as a person, and he is not very interested in the website.
But Xu Jing is the founder of Lebee.com, and she is the current CEO, and if she wants to come over, she can only do so by acquiring Lebee.com.
"I don't know what the psychological price of Wang Dong is?" asked Li Xin.
"You should also have a reasonable valuation of Lebee.com, as long as the other party's asking price is not outrageous, you can negotiate, let's contact it first. Wang Ye did not make his attitude clear.
"Okay, Wang Dong, I'll do it. Li Xin took the order and left.
The capital, the CBD central area of the East Third Ring Road, is located in an office building here.
The company is currently operating well, just received the second round of financing at the end of last year, led by Sequoia Capital, followed by several foreign capitals, this round, a full financing of 30 million US dollars!
At this time of capital winter, I can still get such a large sum of money, I have to say that Xu Jing has done a very good job. Lebee.com occupies a leading position in the cosmetics vertical e-commerce industry, which is also the main reason why investment banks are optimistic about this company.
Of course, it is good to get a large amount of money, and the company has the capital to expand rapidly and recruit more and higher-level talents. However, there is a price to take this money, and now Xu Jing's shares are only 40%. This is the second round of financing, if it goes to the fourth and fifth rounds, and then goes public, it is estimated that she will not be able to keep even 20% of the shares in her hands!
There is no way to do this, Internet companies are like this, they need to keep burning money, and they also need to keep financing to continue their lives. It is to rely on the sale of shares, pull a large amount of money, and burn money to quickly expand the scale of the company.
As for profits? This is not something that Internet companies should consider in the early stage, they only look at the scale, and the larger the scale, the more imaginative it is! If you can achieve a monopoly in a certain industry, then congratulations, your company can easily go public, and the market value will exceed 10 billion US dollars after listing.
After getting the $30 million investment, Xu Jing also planned several big moves. What is the "bee service", what is the cooperation with the insurance company, the guarantee of authenticity, 45 days of free returns, etc......
In order to enrich the product line, Xu Jing is also actively communicating with cosmetics companies in several countries in East Asia, hoping to get brand authorization, but the current authorization practice is to underwrite the guarantee, that is to say, if you want to get the sales authorization of a certain brand, you have to sign a contract and pay a deposit, promising to sell a lot of products to the other party within a year.
If you can't make this sale, you have to pay enough money, buy the product back and slowly find a way to sell it!
This requires too much capital, and the $30 million from the last round of financing is simply not enough.
As a result, Xu Jing once again faced the situation of continuing to raise funds, and she has been thinking about this matter for the past few days. How can you raise enough funds and dilute your shares less?
"Mr. Xu, a company sent a consultation letter, saying that it wanted to meet with you to talk about the acquisition. Xu Jing's assistant walked in and reported.
Xu Jing raised her head in surprise and asked, "Which company? Is it an investment bank? Or is it an Internet company?"
In her opinion, apart from a large Internet company or a large investment bank, there will be no other company to acquire.
"No, it's Weiye Jahwa, the company that just acquired Modu Jahwa!" replied the assistant.
Xu Jing was shocked, Weiye Jiahua?
She is also a cosmetics person, and of course she knows that the incident that caused a sensation in the industry some time ago, Weiye Jahwa's 4 billion acquisition of Modu Jahwa.
At that time, she was also quite concerned, but she only paid attention to it, and did not pay special attention to it, because Lebee was mainly engaged in e-commerce, and it was only the products and cosmetics it sold, and the essence of the company was still an Internet company.
Moreover, in Xu Jing's view, the products of Modu Jiahua have lagged behind, and the cosmetics of Japan, South Korea, Europe and the United States are now popular. Those old domestic brands, what Meijiajing Yu Meijing, will anyone still buy them.
Unexpectedly, that Weiye Jahwa now has reached out to its own company, proposing to acquire Lebee.com, which is interesting, what does this company want to do?
After thinking about it for a moment, Xu Jing said, "You can contact it and notify the other party to send someone over." ”
Sell Lebee.com? Of course Xu Jing wouldn't do that. She did it for her reasons.
First, contact the people of Weiye Jiahua and see what they want to do, maybe Weiye Jiahua will also enter the cosmetics e-commerce industry, and they will have one more strong competitor. For opponents, it is also convenient to know some situations in advance and prepare yourself.
Second, she wants to put some pressure on her own side of the capital, so that they can see that the competition in this subdivision is becoming more and more fierce, and if she wants to maintain the leading position of Lebee.com, then continue to invest money in.
This is Wang Ye's evaluation of her, there is no big picture, but there is no shortage of cleverness......
However, when a representative from Weiye Jiahua Company came to Xu Jing's office, she was still surprised.
"It's you?!Li Xin!" Xu Jing exclaimed in astonishment.
It's no wonder that she only interviewed Li Xin a few days ago, and at that time she tried her best to get Li Xin to join her Lebee network, but she was politely refused.
However, it has only been a few days, and Li Xin has turned into a change, and he has come to buy his own company.
"Hehe, I didn't expect that the first task after joining the new company was to acquire Mr. Xu's company. Li Xin said with a wry smile.
However, after the two sat down, a formal discussion began.
"Mr. Xu, this time, on behalf of Weiye Jiahua Company, I formally consulted with your company whether there is any idea of selling shares or selling the company as a whole. Li Xin asked with a serious expression.
Xu Jing rolled her eyes and said with a smile: "It is impossible to sell the whole thing, but the introduction of investment can be discussed." ”
She really wants to introduce new investors now, and the original investors, such as Sequoia Capital, now hold 20% of the shares of Lebee.com, and then let them increase their capital, and it may even exceed the shares in Xu Jing's hands, which is also what she does not want to see.
"Oh, if we invest, we need a controlling stake in Weiye Jiahua, can this be done?" Li Xin asked.
Before leaving, Wang Ye explained to him that the bottom line was that if he couldn't buy it as a whole, he would at least get a controlling stake, and as for the price, it could be negotiated.
It is impossible for Xu Jing to agree to this condition, at least not now.