Sha Zhengyang's suggestion made the three of them quite moved.

Dongfang Red Wine Industry is not short of money, but with the county to become a shareholder, the equity of the two villages will be further compressed.

This is also a helpless thing, although Gao Changsong and Yang Wenyuan are reluctant, they can be regarded as people who "know the times", and they know that they can't resist, so they can only accept it.

Sha Zhengyang mentioned to them that the benefits of the mineral water project will not be bad, so they are so enthusiastic, but the funds are insufficient, and there are channel risks involved in the early stage, so the introduction of funds from Dongfang Red Wine is a good idea to share risks and borrow channels.

"Is the town willing?" Pan Zhonggui asked suddenly.

"It's not clear, I still have to go back to report to Secretary Kong and Mayor Fan, of course, the town is unwilling and does not influence, Dongfang Red Wine has a share, and the town has a stake in Dongfang Red Wine, which can be regarded as an indirect share. ”

Sha Zhengyang didn't know the true attitude of the town, in fact, he had mentioned it to Kong Lingdong, but Kong Lingdong didn't seem to be very interested, but Fan Wenliang was very positive.

Sha Zhengyang is also a little unpredictable about Kong Lingdong's attitude, in fact, after Kong Lingdong served as a senior official of the town party, Sha Zhengyang felt that he and the other party could get along, especially when facing the pressure of the "foreign enemy" that the county wanted to use the county winery to merge the Dongfang Red Wine Industry, the relationship between the two sides was closer.

However, as the dust settles on the merger of Dongfang Red Wine Industry with the county winery, it involves more of the county's shareholding, which may dilute the equity of the three original shareholders in the town and village, which is another tug-of-war, and Kong Lingdong's attitude towards Dongfang Red Wine Industry has become blurred.

Sha Zhengyang estimates that Kong Lingdong's attitude is also complicated now.

On the one hand, the Oriental Red Wine Industry is gradually out of the control of the town, once the county becomes a shareholder, even if it is not a major shareholder, but the county will have a reason to interfere in the operation of the Oriental Red Wine Industry, and at the same time, the general manager of the Oriental Red Wine Industry can also directly deal with Jia Guoying, Zhao Song and Zhang Xiquan, the county leaders, and his weight as a senior party official in Nandu Town must have declined sharply.

But from another point of view, it is precisely because with the entry of the county and the fading influence of the town, Kong Lingdong should better handle the relationship with the management of Dongfang Red Wine, especially with himself, so as to maximize the protection of the town's interests.

In this era, in fact, shareholders' interests are more manipulated by management.

To put it mildly, the town really has some project funds that are not easy to spend, such as entertainment expenses, and for example, a certain field trip and study expenses, which really have to be dealt with in the company, and it does not depend on the attitude of the company's management.

Especially for shareholders like the town, who are no longer able to influence the company, it is even more necessary to maintain a good relationship with the company's management, after all, these managers are still out of the town, the incense is still there, and Sha Zhengyang is also the deputy mayor of Nandu Town, which is still subordinate.

It is this complex mentality that makes Kong Lingdong's attitude towards Sha Zhengyang a little unpredictable, sometimes he seems very friendly, and sometimes he is nitpicky about the company's affairs, which makes Sha Zhengyang a little confused.

When proposing the mineral water project, Kong Lingdong categorically refused, and was a little suspicious that Sha Zhengyang was unwilling to return the negotiated dividend to the town, which made Sha Zhengyang speechless, and Kong Lingdong's suspicions were too heavy.

However, Sha Zhengyang didn't care too much about this, and if he was willing to vote, he would not want to join forces with Dongfang Red Wine Industry and three villages to do this project.

Hongqi Village can get more than one million yuan in this round of dividends, and Dongfang Village can also get nearly one million, and the two villages will spend most of it on this project.

Sanlian Village does not contribute money, but it is almost the same as valuing the ownership of dozens of mountain springs in the area and then introducing them into the Oriental Red Wine Industry.

In this era, basically the branch secretaries of the two villages said that even if they did, they did not need the villagers' congress to decide, at most, they would conduct a discussion within the village committee, and they were all smoothly passed, after all, the money came too smoothly, and it was so smooth that it felt like a "windfall".

Dongfang Red Wine Industry also held a general manager's office meeting, contributing 2 million, accounting for 40% of the shares.

Hongqi Village invested 1.5 million yuan, accounting for 30 percent of the shares, Dongfang Village invested 500,000 yuan plus part of the land accounted for 12.5 percent of the shares, and Sanlian Village invested 17.5 percent of the shares.

According to Sha Zhengyang's concept, the company was named Nature Hall Water Industry Co., Ltd., named after the word "from nature, so healthy", and immediately after registration, it began to acquire land to build factories and provincial roads leading to the site selection, and then in the name of the company, it borrowed 2 million from the county Industrial and Commercial Bank of China, which was guaranteed by Dongfang Red Wine.

With the credibility of the current Oriental Red Wine Industry, there is no pressure even if it is a loan of 10 million, and this continuous flow of payment makes the county ICBC eager to kneel and lick this super big customer.

"Zhengyang, do you think this project has a head?" Gao Baishan scratched his head, his face full of doubts.

Sha Zhengyang intends to hand over the construction of the mineral water project to him, that is to say, from the early site selection, land acquisition, plant construction and road construction, to the procurement of machinery, etc., he will not consider replacing him until it is basically formed.

Gao Baishan had just come back from Kunming, he was as tired as a dog, and he hadn't been at home for two days, and the burden on Sha Zhengyang's side was pressed again.

The marketing of Yunnan Province is to let Gao Baishan open his eyes for a while, Mao Guorong took him there, before the Oriental Red Wine Industry in the marketing war outside the province he basically did not participate, until Sha Zhengyang proposed that in addition to the management in charge of production technology, the management of other companies should be familiar with marketing, so Gao Baishan also followed Mao Guorong to the southern Yunnan market to practice.

It should be said that Gao Baishan has benefited a lot in the past two months, from the initial market research to channel contact, to the later negotiation laying, to the preparation of Cui Jian's concert and advertising posters, Mao Guorong pointed out every work, Gao Baishan is personally practiced, which is also specially explained by Sha Zhengyang.

It is to let Gao Baishan also understand what the whole marketing is all about, and he can't just be in charge of the company's logistics and know nothing about marketing.

Although I don't expect Gao Baishan to be proficient in marketing, you must at least understand that if you really encounter special circumstances, you will not be blind with a black eye and no knowledge.

"Of course. "Sha Zhengyang is full of confidence, the mineral water industry has been more than 20 years later is the same industry that is competing with the deer, which shows its importance, and now is the best time to start developing, "the resource industry, as long as you find the right way, it is not difficult to do, and it is itself guarding this resource, and it is not good to use, that is, God does not take it, and it will be blamed." ”

"You're so sure, what are you talking about?" Gao Baishan has been successfully brainwashed in the Oriental Red Wine Industry, and he is also full of blind worship for Sha Zhengyang, in this situation, Ning Yuechan, He Wei and even Mao Guorong all exist, only Jiao Hong is still a little more rational and calm, "What to do next?"

"You know the process of applying for the company, it is similar to the Oriental Red Wine Industry, the only difference is that it is because the State Land and Mining Department needs to go through the procedures for the use of resources, and I will report to the county magistrate Jia and Zhao in this county, and the problem is not big, they are happy to see it happen now." Sha Zhengyang said very firmly: "The rest is to run the land procedures, the registered capital is in place, and the infrastructure must be carried out as soon as possible, especially the road, which cannot ,......be delayed."

explained a series of things, in fact, Gao Baishan had already been in contact with the Oriental Red Wine Industry when he was engaged in the Oriental Red Wine Industry, and he was familiar with the road, so he didn't need too many reminders.

"Zhengyang, what do you think is the key to doing this mineral water project?" Gao Baishan also asked the core directly.

"Of course, it's still the market, the brand reputation is up, the channel is seized, and everything is OK. Sha Zhengyang was also concise, "The reason why I asked you to directly register with the natural hall water industry is also to take this into account, since Dongfang Red Wine Industry is a major shareholder, then the channel can be borrowed, originally many wholesalers are wine without separation, just to kill two birds with one stone, but the key is that you have to have enough reputation and popularity." ”

"Then you mean to do the same thing as we did in the market before?" Gao Baishan asked again.

"The model is similar, but the specific practices are different, the focus is different, the main thing to do mineral water is to let everyone widely know and recognize, my point of view, it is best to enhance the popularity of the product through TV advertising as fast and strong, so that consumers accept, this mineral water is not better than liquor, there is little difference in taste, to some extent, it can even be said that there is no difference, ordinary consumers pay more attention to the brand, or they are more likely to be infected and infiltrated by the brand influence brought by advertising,......"

At this point, Sha Zhengyang has enough confidence.

There are too many phenomena of this kind in the previous life, whether it is the war of health care products or the war of the dairy industry, all of them are making a big fuss about advertising, including the liquor industry, it can be said that all fast-moving consumer goods such as beverages and foods are very dependent on advertising, which is particularly obvious in the nineties, which is also a manifestation of the immaturity of consumers.

Sha Zhengyang also told Gao Baishan to register the trademarks such as "Natural Hall" and "Natural Hall" when registering the trademark, so as to avoid that when the mineral water swarms out in the future, those companies that play side ball will come to rub the heat, but he is not embarrassed to ask for "Yangshengtang", which is too inferior.

Then again, they all occupy such a big advantage, and they can't drink the first soup of this industry, which is really too inferior, Sha Zhengyang doesn't think there is anything wrong with this project, in a sense, this is much easier than the difficulty of the Oriental Red Wine Industry.

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