"Now we haven't realized this, the water is long, the first to get up, in fact, just than the water quality, most of the places are about the same, the key is still in the brand marketing, who first do the brand, gain a firm foothold in the market, as long as you don't make big mistakes in the future, you can basically be invincible. ”

With the experience of making Dongfanghong, Sha Zhengyang is no stranger to the mineral water industry.

In this era, brand building is still vague in the minds of many companies, and even put aside, and Sha Zhengyang, a person like Sha Zhengyang, fully understands the importance of the brand in the FMCG market.

Pan Zhonggui rubbed his hands a little excitedly, his face flushed: "Zhengyang, don't say so much, we don't understand, you just need to give us a quasi-letter, we can trust you, we can do whatever you say! This area is the area of the 14th community of our Sanlian Village, well, go over there and belong to the 12th community of Dongfang Village, right? Two years ago, I went into the mountains to get some game to try, and I walked around here, Lao Yang, isn't it?"

"Yes, the territory of the 12th Society, and further into it also belongs to the 12th Society, and it belongs to the 13th Society until it has to cross the Heavenly Cliff, but the people here have already moved to the bottom of the mountain, and only those who hunt and collect medicine enter the mountain, and there are fewer people in these years. Yang Wenyuan sighed, "My wife's maiden family is from the 13th Society, and the people in their society have basically moved to the side of the mountain, and few of them are willing to stay in the mountains." ”

Gao Changsong still noticed that Sha Zhengyang said that he wanted to do brand marketing, and frowned.

He heard Gao Baishan say that in the provincial market, it was millions of millions, and he heard him tremble, and later asked Gao Baishan not to do these things in front of him, so that he couldn't sleep at night.

If this water is also a brand, and it has to rely on money like Dongfang Red and White Wine, he really has to think about it.

This time, Sha Zhengyang proposed to make mineral water, not in the name of Dongfang Red Wine Industry, but to take advantage of the opportunity to merge the county winery and the county canning factory, and distribute dividends in advance, which can be regarded as giving back to the two villages and Nandu Town, which was also decided by Sha Zhengyang and Nandu Town after discussion.

Of course, the two villages will not object, but the two villages will share millions at once, which is really a bit hot for such a large amount of money for the two villages.

There must be some expenses in Murakami every year, but they must not be used up, but they are stored in credit unions and alloy clubs, and they always feel that it is not cost-effective, and it would be a pity if they were spent so lavishly.

So when they mentioned this to Sha Zhengyang, Sha Zhengyang gave them a suggestion that mineral water could be developed.

This immediately aroused the great interest of Yang Wenyuan and Gao Changsong.

I don't know how Pan Zhonggui heard the news, and Pan Zhonggui, who had long been envious of Hongqi Village and Dongfang Village because of the Dongfang Red Wine Industry, heard this kind of thing, and immediately asked to join.

Considering that the water intake land may be mainly located on the site of Sanlian Village, and Sha Zhengyang also hopes to help one more family, he naturally agreed to the addition of Sanlian Village.

Hongqi Village and Dongfang Village have been "developed" through the Dongfang Red Wine Industry, and Pan Zhonggui has always had a good impression of Sha Zhengyang because he was not at home and was successfully dealt with by Sha Zhengyang because he was not at home and almost had a mass incident in the village.

In addition, Gao Changsong and Yang Wenyuan have always had a good relationship with him, so in the election of Sha Zhengyang as deputy mayor, Pan Zhonggui became Sha Zhengyang's loyal "supporters".

With this relationship in it, Pan Zhonggui has always hoped that Sha Zhengyang will also pull Sanlian Village when he leads everyone to make a fortune.

We can't just let the villagers of Sanlian Village just watch the pockets of the neighbors of Hongqi Village and Dongfang Village bulge, but also let the villagers of Sanlian Village "share the fruits of reform and opening up", this is what Pan Zhonggui said with Sha Zhengyang.

That's why Sha Zhengyang also figured out this mineral water project.

In the early nineties, the mineral water industry was still a typical emerging industry, not even a sunrise industry, it belonged to the "rare industry".

Because there is no such awareness in the inland areas, but it will quickly become popular in just a few years, especially in some meetings and ceremonial occasions no longer make tea for leaders and guests, but directly put a bottle of bottled mineral water, it seems to have become a fashion and even standard.

It's just that because the investment in this industry is small, the results are fast, and there is no scientific and technological content, as long as there are mineral water resources, they can be quickly opened up, and the bottled water market is rapidly popularized, this industry will quickly flood, and the competition will quickly become white-hot.

At that time, it will basically be the era when strength is king and brand is king, and big brands with strong funds and high reputation will stand out in this vicious battle everywhere, and most small and medium-sized brands will die out in the competition.

In later generations, brands such as Nongfu Spring, C'estbon, Evergrande, Jingtian and other brands all relied on this vicious battle to rise and become national brands, while some strong local mineral water brands such as Blue Sword and Dishui Cave can also have a taste in the region.

Sha Zhengyang knows very well that as long as it is delayed for a year or two, then Hanchuan itself will be a place rich in mineral water, and he is afraid that countless mineral water companies will emerge in a swarm, and then there will be cruel competition.

And now, if you can preemptively build the brand, then it will be completely different, and you can rely on the brand reputation and accumulated capital created in the early stage, which is enough to gallop in the domestic market.

"Three secretaries, I have a rough sketch in my heart, I have been to Heaven Cliff a few times, every time I see that this place is inaccessible, the vegetation is maintained so well, and the water source has never been so pure and clean, I feel that this is the precious wealth that God has given us in several villages in Nandu Town, and we should make good use of it. ”

Sha Zhengyang's encouraging words were only a few simple words, and he knew that these people only wanted to listen to the latter words.

"This area includes the 12th, 13th, and 14th communities of Sanlian Village and the 13th community of Dongfang Village. My idea is to let them move to the bottom of the mountain, this area is completely closed, and it extends to the west foot of Tianding Mountain, as the water source protection of our future mineral water base, and the site can be located in the Jiushe of Hongqi Village, which is not too far from the provincial road, and we may have to build a cement road to the same road, otherwise it will not be ,......able to be developed at all."

"In addition, the main investment of the mineral water plant in addition to this cement road, there is blow molding and filling, packaging, the process is not complicated, but the plant is required to be closed and disinfected to prevent ,......pollution," Sha Zhengyang paused, "These production processes are not difficult, the key is the market, how to make the market accept this new thing." ”

"Zhengyang, didn't you say that there are already people drinking this in Nanyue now?" Pan Zhonggui is the most enthusiastic about this project, and he wants to make this project happen as soon as possible, "I'm afraid it will soon become popular, right? ”

Hongqi Village and Dongfang Village both have shares in Dongfang Red Wine, but Sanlian Village does not, not to mention that Dongfang Village does not allow others to invest in shares at all now, even if he agrees to Sanlian Village to buy shares, he has no money.

The main water source of this mineral water project is in Sanlian Village, Sha Zhengyang's mind Pan Zhonggui also understands that he wants to support the development of Sanlian Village, so that Sanlian Village will use the water source as the capital, and Hongqi Village will invest, and Dongfang Village will also use part of the funds and water sources to share, so that everyone is happy.

Pan Zhonggui's words are not wrong.

Now that the economy of Nanyue is rising strongly, even the Cantonese accent is very popular in the inland areas, and it seems that the big bosses from Hong Kong and Nanyue who can speak two words of Cantonese are from Hong Kong and Nanyue.

The smuggled cars with Nanyue license plates have also begun to pour into Hanchuan on a large scale, and even Yintai can be seen everywhere, and the blue bird, Civic, Camry and even Crown, Lexus, BMW, Mercedes-Benz and other models have jumped into people's eyes, so that the people in the inland areas who are accustomed to the old Shanghai, Volga, Lada, Polonaise, Santana, Xiali and other cars have also opened their eyes.

"Well, Secretary Pan is right, mineral water will soon become popular, but because it will soon become popular, everyone will soon swarm to do this, so we must rush to do the market and brand reputation before this. Sha Zhengyang patiently explained: "So this difficulty is not small, to put it bluntly, that is, to hit the market, do channels, and shape the brand, the same as Dongfanghong before." ”

Several people took a breath of cool air.

Needless to say, Gao Changsong and Yang Wenyuan have been doing it for so long, and they have roughly known that Dongfang Red Wine Industry has spent a lot of effort in developing markets in other provinces, that is, to use money to smash.

From advertising and marketing to channel laying, from brand promotion to corporate culture, it is necessary to do it little by little, although Pan Zhonggui does not know, but he also knows what the original Hongqi Distillery is like, the people are still those people, the wine is still the same wine, how can it suddenly be revitalized? He does not understand the marketing here, but it does not mean that he does not know that he does not know to invest money.

"Zhengyang, do you mean that you have to spend money to hit the market like Dongfang Red Wine?" Gao Changsong was a little worried, if he wanted to do that, the little dividends in the two villages would not be enough at all, not to mention the need to build roads and build factories to buy equipment.

"Secretary Gao, advertising and marketing must be inevitable, and the investment will not be small, but there is one point, now Dongfanghong has established a relatively complete sales channel in several provinces, in fact, the wine is connected in the sales channel, which is our advantage, the key is to establish the brand, in order to let consumers in other provinces accept our mineral water products here. ”

Sha Zhengyang patiently explained: "I consider the first capital investment and the second channel, so I think we can consider letting Dongfang Red Wine Industry and the three villages plus the town invest in this project." ”

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