Chapter 427: Ye Caini's Crisis

Ye Caini has been very unhappy recently, or rather, she has a lot of worries.

She has encountered great difficulties in her career.

With the crackdown on MLM in China, Amway is legal direct selling at any time, but its reputation has been bad.

Now the people who are engaged in Amway direct selling have become like street rats, and others are pointing fingers when they see it.

In this case, her life as a big leader is naturally not easy.

At Amway, the performance appraisal system is very complete and very strict.

In recent months, Ye Caini's performance has not been completed in a month if it is calculated according to the real results, and she and her subordinates have racked their brains and tried their best to rush the performance.

Increase rebates, increase incentives, forcibly apportion tasks, and let the downline press the goods......

and other means, all of which were used, although they survived for several months, but as the situation continued to deteriorate, the real sales became lower and lower.

Ye Caini's downlines reported that everyone has no money to buy, because the goods purchased in the past few months have not been sold at all.

Those products are all piled up in everyone's home, and some people complain that the living room at home has become a warehouse, and when they go home, there is no place to stand.

The most feared thing about the sales channel is the inventory backlog, because the backlog of these goods will occupy a lot of working capital.

Once the liquidity dries up, the business is not far from death.

Now, Ye Caini's downline is in this situation.

Ye Caini is not much better, she also took out her savings for many years, turned them into products, and backlogged them in the warehouse.

She is the leader of the region, and the pressure on the goods is naturally more powerful than the downline, and the family can't put it down at all, so she specially rented a warehouse to release the goods.

In addition to the product backlog, Ye Caini's team is also in the stage of falling apart.

The direct selling industry was already sluggish, and now Amway is facing a strong competitor.

This opponent is none other than Jetstar USA, a subsidiary of the same group.

Speaking of this Jetstar company, it has a deep relationship with Amway.

Because this company was incubated from Amway. With the rise of e-commerce a few years ago, Amway decided to do e-commerce itself.

However, this company has always been doing offline direct sales, and it is worried that it will not be able to do e-commerce well.

So what to do?

If you make a huge investment and don't succeed after a few years of exploration, you will not only lose money, but also waste time.

Amway's boss is also a smart man, so he came up with a great idea.

That is, Amway has no Internet genes, it doesn't matter if you don't have experience in network marketing, can't you just find a few Internet giants to partner with you!

In this way, not only do you have Internet experience, but also have partners to share the investment risk, killing two birds with one stone.

So, Amway found two giant companies, Microsoft and IBM, and established a new Jetstar company, specializing in e-commerce.

On top of this, the Andagaux Group was formed to control Amway and Jetstar, as well as its own logistics company.

At the beginning of its establishment, the parent company of Jetstar in the United States, Andago, made it clear that Jetstar could only operate in North America and could not operate in other countries.

Because the laws and regulations of each country are different, and even the ingredients, content, and labeling of the product have different regulations in each country.

Jetstar products have not been inspected and approved by the relevant authorities in China, so it is illegal to sell Jetstar products in China.

Jetstar, which was originally geographically non-invasive with Amway, began to penetrate the Chinese market in the form of "e-commerce" in the past two years, attracting many people who like e-commerce with its higher quality products, low prices, generous commissions and convenient operation.

Jetstar's IBO in China is growing at a rate of over the thousands every day, and Jetstar is gaining significant benefits in China.

The rapid growth and rapid growth of the team has already posed a huge threat to Amway's business.

As a result, some Jetstar members confidently claim that in the future, Jetstar will replace Amway, and Amway will completely switch to Jetstar, which is a natural and logical thing.

So now is the time to join Jetstar and get ahead of the market. In terms of the advantages of e-commerce, this development seems to be possible.

Ye Caini's offline also began to have many people who wanted to switch to Jetstar.

Because Jetstar's products are much cheaper and easier to sell than Amway's. Even, both are products of the same parent company, Jetstar's products, and the quality is even better than Amway's.

The United States is known for its strict control over the quality of medicines, so Chinese consumers are more likely to recognize Jetstar's products.

Others are a lot cheaper than your products, and the quality is better than yours, how can this be competitive.

In the past, when e-commerce was not developed, the circulation of goods was not so convenient, so this competitive trend was not obvious.

In the past two years, e-commerce customs clearance has been very simple, and there are many purchasing agents, so Jetstar's impact on Amway has been greater.

At present, it has even developed to the point that as a Jetstar salesman, he openly goes to Amway's stores to distribute brochures and attract customers.

Faced with this situation, the domestic Amway dealers were helpless, and the Asia-Pacific company of course protested to the headquarters many times, but did not get a satisfactory answer.

Because Jetstar does not open stores and websites in other countries, all sales orders are completed through the American website.

Of course, if you really want to control it, Jetstar has the means to control it.

But they didn't do anything, they just watched from the sidelines.

Obviously, it's Jetstar that's making the profit now, and they're certainly not going to care. So it's the same group of companies, but it's also competing with each other.

……

Ye Caini is now almost at the end of her rope, even if she claims to be a genius and a person who never admits defeat, she can't find any good solution at this time.

When he went to class again, Wang Ye was startled when he saw Ye Caini.

In the past, Ye Caini gave people the feeling that she was a strong woman with a cheerful personality and a strong workforce, who paid great attention to her image and was always radiant.

But this time, it looks as if he is several years older, his eyes are bloodshot, and he has lost his former appearance.

"What's the matter, Caini, have you encountered any difficulties?" Wang Ye asked with concern.

He and Ye Caini are members of a group, and the relationship between the two is also good, and in addition, Ye Caini can also be regarded as a candidate for Wang Ye's fancy and ready to be a talent reserve.

Now that she seems to have encountered some hardship, it is also appropriate to care about it.

"It's nothing, it's just a work thing, I can handle it. Ye Cainiqiang smiled and did not tell Wang Ye the truth.

It was her pride at fault, and she was embarrassed to say that she couldn't solve the problem because it would make her appear incompetent.

And Ye Caini has always thought that she will not fail!

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