Now, if you ask what silk is, it is estimated that many people will be confused and don't know what it is.

However, if you talk about the dragon robe worn by the emperor in ancient times, it is known to everyone.

Because the dragon robe is made of silk, it can be seen how precious this fabric is.

Silk is a treasure in China's traditional silk artworks, and it is also a very beautiful and mysterious existence.

In addition, silk products are also a kind of silk fabrics that are very decorative and ornamental.

Since the Yuan Dynasty of the Song Dynasty, silk has always been the royal fabric, and it is very common to use it to weave the emperor's clothing and copy the calligraphy and painting, which is not strange.

The weaving process of silk products is complicated, but the effort will eventually pay off, because the finished products made by silk are delicate and lifelike, and are quite popular with collectors.

However, the fine silk products that have been handed down since ancient times are extremely rare due to the complexity of the weaving process. Therefore, silk products have the reputation of "one inch of silk and one inch of gold" and "the saint of weaving".

According to historical facts, the silk technique first originated in present-day West Asia.

In the Western Han Dynasty, the "silk silk" technology (that is, today's silk technology) was introduced from ancient Egypt and West Asia, and with the increasing maturity of silkworm weaving technology in the Central Plains, the Tang Dynasty began to use silk as the warp and weft, opening up the road of "silk" development.

The rise of silk weaving in the Tang Dynasty, the Song Dynasty reached its peak, the Yuan, Ming and Qing dynasties matured but began to gradually weaken, until the establishment of the Xinhua Kingdom, the silk was re-emphasized.

The development of silk in the Ming and Qing dynasties was relatively lagging behind in the Song Dynasty.

At the beginning of the Ming Dynasty, the government at that time once opposed or even banned the production of silk skills, so that silk artists and handicrafts were silent for a long time.

In the middle of the Ming Dynasty, especially during the Wanli period of the Ming Dynasty, the demand for artworks reached its peak among the social classes who became wealthy in handicrafts and commerce, and it became popular to collect silk works based on paintings.

The "Wumen School" in Suzhou inherited the painting tradition of the Song Dynasty, laid the cornerstone for the development of silk art, and began to adopt a unique expression method combining painting and silk.

In addition, Ming Dynasty silk appeared on some clothing, making the clothing look more exquisite and delicate.

For example, the gowns unearthed from the tomb of the Wanli Emperor belong to large-size fabrics, as well as python dragon satin and armor.

In the Qing Dynasty, the emperor at that time on the basis of inheriting the advanced culture of the Ming Dynasty, and injected a lot of effort into the field of arts and crafts, which reached a climax in the Qianlong period, so the categories of silk items are also extremely extensive, among which clothing and religious articles are the majority.

In the Qing Dynasty, the silk products were combined with the silk and painting, which was distinctive, and a number of exquisite and fine finished products were created at that time, which can be called a must. Around the end of the Qing Dynasty, due to the weakening of the country, the continuous invasion of foreign powers, fireworks and wars, the silk industry was on the verge of extinction.

As a result, the shoddy works of silk were flooded in the city, and even the things used in the court were rarely boutique.

Silk products are the essence of Chinese silk handicrafts and treasures, in the Ming and Qing dynasties often used by the emperor, most of them are monopolized by the royal family. Compared with other silk handicrafts, silk has the dual value of craftsmanship and art.

……

Nowadays, silk is also a very precious fabric, and the price is high.

Of course, compared to the gold spider silk fabric, the price is much cheaper.

The positioning of floating dreams is to use the best and most cherished fabrics to create high-end ready-to-wear with oriental charm.

As a new brand, if you want to compete with the traditional luxury brands, you have to compete with them in a misplaced way.

You can't compete with someone else's area of strength, because someone else has been in business for so many years and has enough experience and dominance in that field.

If you venture into someone else's territory to compete, you will definitely hit your head.

Therefore, Li Qinghuan and the others decided to find a way to make a dream come up with a dream in terms of fabrics and characteristics.

Do many luxury brands like to use high-end fabrics, then I use more fabrics than yours, and I don't need to say anything about my fabrics, so everyone will understand that the cost is higher than yours.

In addition, Oriental elements have also begun to become popular in recent years, and major luxury brands have also begun to add Oriental elements to their new products in order to attract consumers in the Asia-Pacific region.

Of course, it is more important to attract the huge new market of China.

The consumption power of the Chinese people has been fully proven.

It can be said that many luxury brands are now relying on consumers in the Chinese market to feed.

Some brands have long been struggling in foreign countries and will not be able to operate, but when they arrive in the Chinese market, after packaging and boasting, they are sold in top shopping malls in a grand manner, and consumers flock to them.

According to statistics, most of the big luxury brands, almost half of their revenue, come from the Chinese market, and the sales growth rate is getting faster and faster.

Major brands have also begun to increase their investment in the Chinese market, investing heavily in building the largest flagship store in the Asia-Pacific region and the world's largest concept store.

From this aspect, it can also be seen that these big brands attach great importance to the Chinese market.

However, this emphasis is only superficial, including the use of oriental elements, which is only the oriental elements they understand, and does not have the real oriental charm.

Those things, after they are designed, look nondescript, saying that they are not earthy, and they are not foreign.

However, the Chinese people have a habit of hospitality.

Especially in modern times, I have been backward for a long time, and I have an inferiority complex.

Seeing the big brands that were originally high and willing to bend down to please them, I felt a sense of national glory, and I couldn't take care of the embarrassing designs of those brands.

Enthusiastically and generously pay for it.

Li Qinghuan and the two designers decided to start from this aspect to have a dislocation competition with those big names in the West.

Let the other party understand what is the real oriental charm and what is the real top clothing!

Li Qinghuan followed Wang Ye for several years and learned one of his ways of doing things.

That is, anything, don't do it, forget it.

If you want to do it, you have to do it at your best!

Moreover, do not fight unprepared battles, and make full preparations before making a move. Once you make a move, it will be like a storm, so that competitors have no way to resist.

Therefore, Li Qinghuan and the two designers spared no expense in the cost of floating dreams, and they were also ready for publicity and promotion.

Even in terms of stores, it is ready.

When the first show is successful, flagship stores in major cities around the world will open on the same day.

Fight against the top luxury brands in one fell swoop and compete with your rivals.