"I'll talk to you about something!"

Li Zhi drank half a bottle of beer, looked at Dong Xiaorou and said, "Do you think it is feasible if we produce fish and meatballs without direct sales?"

Dong Xiaorou frowned: "Don't do direct sales, what do you mean?"

"It's just that we don't take the fish meatballs we produce and sell them directly on the market. Li Zhi said.

"Don't you take it to the market to sell, do you want to stay at home and give birth to cubs?" Dong Xiaorou rolled his eyes, what Li Zhi said was not realistic at all, how big is the scale of the factory, and the fish and meatballs produced are not sold outside, so what does the factory rely on to survive.

Li Zhi smiled bitterly and said: "I didn't mean that, you see, for example, the day before yesterday and today, let's go to set up a stall on the beach at the entrance of the village, don't look at the stall is not big, but there are not a lot of fish and meatballs that can be sold, if you can sell so many ...... every day"

"Impossible!" Dong Xiaorou directly interrupted Li Zhi's words, she also drank beer, and said calmly: "At the beginning, everyone may be eating fresh, and when this freshness passes, will the sales still be so good?

In the off-season, flowers can fade out in this small fishing village near Haicheng.

Li Zhi didn't particularly agree with Dong Xiaorou's words, and said with a smile: "I admit that what you said has a certain amount of truth, but how do you know that the fish meatballs produced in our factory are just for people to eat fresh? Do the fish meatballs we make taste bad? We have eaten the fish meatballs we cook at the stall ourselves, and after we have eaten them, you can ask yourself, if you don't eat such a delicacy again, will you miss it?"

Dong Xiaorou looked up at Li Zhi and was speechless.

"The answer is yes, yes, right? Yes, that means a problem, the fish meatballs produced in our factory have a special texture, a special taste, and can attract repeat customers, so what you said is just the beginning, there is a sense of freshness, and when the freshness passes, no one will buy it, which is not correct. ”

After a slight pause, Li Zhi began to get serious and said: "I think that as long as the brand of fish meatballs we produce is launched, the sales performance will definitely get better and better in the future." The fish meatballs processed in our factory have tastes and characteristics that are incomparable to other manufacturers, and tend to the above two points, so I dare to conclude that anyone who has tasted this delicacy will definitely become a loyal customer of our factory. ”

"I admit that the texture and taste of the fish meatballs you produce are very special, but does this have anything to do with whether you sell them abroad or not? If you don't sell the fish meatballs, then how can others taste them, and how can they become your loyal customers?" Dong Xiaorou asked rhetorically.

Li Zhi smiled and corrected: "Wrong, it's not mine, it's ours, I said, you are the veteran of the factory, and you are a member of this factory." ”

Dong Xiaorou rolled his eyes, and said without eating this set: "I'm a part-time worker, can you not say that I'm so lofty?"

"You are different from ordinary workers, believe me, as long as you follow me, you will definitely have an unimaginable world in the future!" Li Zhi said with a smile and a confident face.

didn't hit Li Zhi, and he didn't say anything to doubt him, who wouldn't say big words, whether it can come true or not depends on reality!

"My thought was, you see, since the taste and texture of the fish meatballs produced in our factory are different, and there is the kind of potential for people who have tasted them to become loyal customers, then why don't we create a brand that specializes in 'fish meatballs'?" Li Zhi said.

Dong Xiaorou was stunned, but she probably understood what Li Zhi meant.

After thinking about it, he said, "Do you want to sell the product directly to the outside world and skip the dealer link?"

Li Zhi nodded: "For example, do a franchise store!"

Now the scale of the 'Xiaorou Food Factory' is still small, if you open one or two franchise stores, the good operation is enough for the factory to produce vigorously, as for the expansion of the scale in the future, that is a matter of the future, for the time being, there is no need to think about it so much.

Dong Xiaorou frowned and analyzed: "The biggest advantage of opening a fish ball franchise store is to reduce the middleman link, and expand your brand advantage while ensuring profits." Of course, it is not that there is no harm, the franchise store must be responsible, need to rent the storefront, decoration, these are the excess costs, the sales of the franchise store, it is impossible to instantly increase, not in line with the concept of small profits and quick turnover!"

In a word, there are good and bad things to do.

The idea of opening a franchise store was also thought of by Li Zhi when he set up a stall on the beach at the entrance of the village this afternoon.

Since boiled fish meatballs can be so popular here, can the stalls be moved to the city and replaced with storefronts, will they still be as popular as they are now?

In the current market, this business model is not only one or two, for example, Seoul seeks a duck neck, and people rely on a small duck neck, doesn't it still achieve a huge empire.

A duck neck can still be like this, so why can't the fish meatballs made in the factory?

Whether it can succeed or not depends on practice, the problem is that the fish meatballs produced in the factory, even if Li Zhi wants to make small profits and quick turnover, it must have a market!

Li Zhi looked at Dong Xiaorou and said with a smile: "I think so, we can try, what if we accidentally succeed, are you right?"

Dong Xiaorou was not as optimistic as Li Zhi thought, and said: "It's really okay to try, but you have to think about the cost and budget, how much does it cost to open a store in the city, rent, labor, and all kinds of miscellaneous items? Do you have a budget, in other words, do you still have so much money in your hands!"

Li Zhigang equipped the factory with a pickup truck, and Dong Xiaorou could almost calculate how much money he had.

Li Zhi thought about it and said: "The commercial street of the university town in the city, the geographical location is good, there are six or seven university campuses nearby, the number of teachers and students exceeds 100,000, I heard that in the future, Haida and several universities in nearby cities will move over, and the final scale will exceed 300,000, I will temporarily position the franchise store on the 'special snacks', and rent a small store of twenty or thirty square meters there, 100,000 yuan is enough." ”

Speaking of this, he looked up at Dong Xiaorou: "If you can really start the fish ball shop, you can rely on this store to quickly recoup the funds, and then expand the new store." ”

"Are you confident?" Dong Xiaorou asked without avoiding Li Zhi's eyes.

Li Zhi smiled and nodded: "Of course there is!"

The taste and texture of the fish meatballs produced in the factory are so unique, how can they not be popular!

Therefore, Li Zhi is 100% confident, not in himself, but in his own factory and the products produced in the factory!

"Then look at what I do, you are the owner of the factory, if you have an idea, you can do it, and no one will stop you!" Dong Xiaorou said and picked up the beer bottle, raised her head and took a sip, a glimmer of light flashed in her eyes, as for what she was thinking, I am afraid that only she knows!