Guo Yeshan unceremoniously raised his own question.

Sha Zhengyang also had to admit that the rumors were harmful.

In his previous life, he got the news that Guo Yeshan was eloquent, could speak and write, but did not understand economic work, but these few questions alone were enough to overturn the original view.

Guo Yeshan at least has some economic minds, and he can think so thoroughly about enterprise marketing, how can he know nothing about economic work?

"Secretary Guo, you are right, none of our marketing strategies can achieve a breakthrough in a short period of time, and we need a big event that attracts the attention of the world to stimulate public appeal, especially in specific regions and specific groups of people, of course, we have this consideration. Sha Zhengyang had a showdown, "so we are considering sponsoring Cui Jian's 'Rock on the New Long March Road' series of concerts, and at the same time launching a high-quality Dongfanghong series of wine as a fist product for the group of young people." ”

"'Rock on the New Long March'?" Guo Yeshan was stunned for a moment.

He also knows about this "Rock on the Road of the New Long March" concert.

Although he is not a rock fan, there are still many of his friends who like rock and roll.

Cui Jian's status in the rock circle is undoubted, but the country's attitude towards rock in this era is vague, and it is a bit of neither encouraging nor opposing.

This is mainly due to the fact that the top management is still a little worried about the impact that imported music such as rock may bring to the younger generation and the impact on social stability, so there is such an attitude.

However, the influence of rock in the youth group is increasing day by day, and the song "Nothing" is popular all over China, which has also pushed Lao Cui's reputation to the whole country, and countless people have gone crazy for it.

However, due to the ambiguous attitude of the official towards him, Lao Cui has never been able to get more positive publicity reports, and Guo Yeshan, who was born in propaganda, naturally has some understanding of this.

"Zhengyang, Cui Jian's concert is indeed very influential, but do you know that there may be some hidden risks here? Do you understand what I said?" Guo Yeshan's eyes fell on Sha Zhengyang's face, this is a double-edged sword, a little careless, you may hurt yourself.

"Secretary Guo, I understand and know the risks you said. Sha Zhengyang said very firmly: "But I want to say that we are doing business and making products, as long as we expand the popularity and influence of our products under the premise of not violating the law, and achieve this effect, everything else is not important, is it? ”

"Besides, after Cui Jian's donation concert for the Asian Games stopped for a period of time last year, he restarted the concert tour in Guangzhou in February this year, and continued the tour in Shenyang in May.

Guo Yeshan couldn't help but take a closer look at the guy in front of him.

He felt that he was getting more and more unable to see through this guy, Cao Qingtai was actually dissatisfied with him? I don't know how high Cao Qingtai's requirements were?

Jia Guoying also said that the other party was immature, did Jia Guoying really understand him, or was he misled?

This guy's thinking and views have far exceeded that of a recent college graduate, even if Hanchuan University is a key university, but he has only been working for a year, even if he is a student who graduated from Tsinghua University and Peking University, he does not have such profound and extensive knowledge

I have to say that the idea put forward by Sha Zhengyang still moved Guo Yeshan, and he also admitted that this plan is very operable.

Lao Cui still has a lot of influence among young people in the city, and if he can use this kind of concert to launch products suitable for young people's tastes in a timely manner, maybe he can really be a hit.

"Zhengyang, have you considered that the other party will accept your sponsorship?" asked Guo Yeshan again.

"Why not? Of course, maybe the other party has more personality and has some aversion to commercials, but I think we can find a point of convergence from it, how can we know if we don't try?" Sha Zhengyang laughed. Of course, we will not just hang ourselves on a tree, using concerts to expand influence and popularity is only the first step, the real marketing should still follow up from the channel promotion, and aim at the product on the road, which is fundamental, we also have some considerations for this piece, especially in the launch of a series of products suitable for the taste of young people, or can be called a youth wine series. ”

Guo Yeshan was convinced, or rather, he felt that Hongqi Distillery should be given such a chance.

If Hongqi Distillery can really be brought back to life, revived again, and regained the glory of the mid-80s, then he Guo Yeshan will undoubtedly become a great hero in everyone's mind.

And for Nandu Town, the benefits of such a big profit and tax family standing up again are countless, which is probably a temptation that Fan Wenliang, Yu Kuansheng and even Kong Lingdong can hardly refuse.

Think about how much difficulty the Hongqi Distillery solved for the town when it was still prosperous a few years ago, not to mention that the three-story building of the town government is basically sponsored by the Hongqi Distillery.

"Zhengyang, I didn't expect you to think about some issues so thoroughly, although I agreed to restart the Hongqi Distillery, but I am still not very optimistic in my heart, but after you say it so carefully, I think maybe I really look away. Guo Yeshan smiled rarely, "If there is anything else that needs the support of the town and myself, bring it up, and if I can help, I will definitely help." ”

"Secretary Guo, there is also the credit cooperative, just these hundreds of thousands of debts are given to us first, but some funds must be spent, such as workers' wages, and some food payments. As for the problem of collateral, the credit union only mortgaged dozens of acres of land and plant equipment with certificates, but did not include our cellar pond and part of the original liquor, plus our Hongqi Daqu brand, I think if you do the work of the communication agency, you can still lend a sum of money. ”

"I can help you coordinate this, but I can't pack the ticket, the credit union has their own rules, I'll do my best." Guo Yeshan nodded, "By the way, you can't leave behind the work of the theme activities here, although the affairs of the winery are very important, but I hope you will make overall arrangements for the work on both sides." ”

"Don't worry, Secretary Guo, I will arrange to deal with it, I have collected some of the materials of the theme activities here, and I am now sorting out and processing, and I will ask you to review it after it is completed, and I will also make a more detailed plan for the marketing of the winery, and I will ask you to guide and approve it at that time." ”

Without a detailed and feasible plan, Guo Yeshan will definitely not be reassured, after all, this is not a trivial matter.

Guo Yeshan nodded with satisfaction.

After Guo Yeshan's pass, Sha Zhengyang knew that this matter was basically finalized.

*******

On a new day, I ask for the recommendation votes of my brothers again!