The meeting was dispersed, but Guo Yeshan was not at all relaxed.

"Tell me what you really think. ”

Guo Yeshan's words made Sha Zhengyang realize that although his impression in the other party's mind was quite good, it was still not enough to dispel the doubts in the other party's heart.

Having said that, even if it is yourself, you have this mentality in your heart at this time.

"Secretary Guo, I do have some specific ideas, but if you want to ask how sure you are, I can't give you a positive answer. Sha Zhengyang is as cautious as ever.

"Then tell us what you think. Guo Yeshan unbuttoned the upper end of his shirt a little impatiently, "If this 600,000 yuan is given to you, how can you open up the situation? What marketing strategy do you Sha Zhengyang plan to use to break through the predicament?"

"600,000 yuan is far from enough to fully launch the Hongqi Distillery and achieve the goal in my mind, but the first step can be taken, and I still have some ideas. Sha Zhengyang also knew that this was not the time to be polite, Guo Yeshan needed to cheer him up, "First, the winery still has to negotiate with the credit union, and it has to take out a loan. ”

"Do you want to take out a loan? The distillery has no collateral, and it is impossible for the credit union to throw money into it!" Guo Yeshan shook his head again and again.

"No, Secretary Guo, Hongqi Distillery and the brand of Hongqi Daqu, as well as Laojiaochi, are not counted, which may not be worth much in the eyes of many people, but it is worth a lot in the hearts of those who have a heart, and it depends on how to identify it. Sha Zhengyang was very sure, "Of course, Secretary Guo needs to help the winery do the work." ”

Guo Yeshan's face was not very good-looking, and he felt that he seemed to be fooled again, so he didn't speak for a while.

"Second, increase efforts to recover the payment, we roughly estimated, the distillery in Handu City has about 300,000 payments, distributed in 11 counties, in addition to Jinyang, Fugang, Yijiang and Anxiang in 18 counties and cities in 18 counties and cities There are still 500,000 arrears, of which about 300,000 is more difficult to recover, about 200,000 is estimated to be able to recover by increasing efforts, and 300,000 need to spend a lot of effort to recover most of it. ”

Sha Zhengyang also came prepared, don't look at Guo Yeshan's previous agreement to restart the distillery, but once he finds that he can't give him enough confidence and guarantee, maybe he will have to ask Huang for this matter.

That is to say, if the strength is strong and the luck is good, we can recover 400,000 to 500,000 yuan, and if we are unlucky, we may only be able to recover about 250,000 to 350,000 yuan, but in any case, we have to do this work, and we must choose the best work. ”

Hearing that Sha Zhengyang touched on the substantive issue, Guo Yeshan's face turned from gloomy to sunny again, and he looked better.

"Just these?" Guo Yeshan obviously felt that it was far from enough, these were all routine routines, basically these tricks would be used when he took over, nothing new, and he would definitely not be able to bring the dead back to life with this alone.

"That's not enough, we're trying to revive the brewery, not just make it up. Sha Zhengyang replied with certainty: "The key is still marketing, but before solving the marketing problem, we still plan to let the factory resume normal production, and at the same time appropriately adjust the products and launch some new products." ”

"New products?" Guo Yeshan frowned, this is too unrealistic, "The winery still has the ability to develop new products?

"No, Secretary Guo, the new product I am talking about is just to properly adjust the original product, rename, and launch new products in packaging and branding, after all, Hongqi Distillery's Hongqi Daqu and Hongqi Touqu, the brand image is basically finalized, if you want to fight the bloody road, relying on Hongqi Daqu and Hongqi Touqu, it is too difficult, and it is difficult to accept it for the market. ”

Sha Zhengyang knew that he had to throw out some dry goods, otherwise he would really keep Guo Yeshan awake at night.

"I have discussed with Secretary Gao and Secretary Yang, and plan to use this fund to register and establish a Dongfang Red Wine Co., Ltd., through the acquisition of a wholly-owned holding Hongqi Distillery, the proportion of shares remains unchanged, and the launch of a new Dongfang Hong Daqu or aged Dongfang Hong. ”

"Dongfang Red Wine Industry, Aging Dongfang Hong?" Guo Yeshan chewed and nodded slightly, Dongfang Hong, named Dongfang Village and Hongqi Village, is reasonable, but this Dongfanghong brand is very imposing, more connotative and impactful than the word Hongqi, this name alone is very innovative and creative, "but you ...... in the quality of the wine"

"Secretary Guo, I said before, in fact, the quality of Hongqi Daqu is not inferior to many local famous wines, I can guarantee this, I also believe that many people who have drunk Hongqi Daqu should also admit this, Hongqi Daqu is poor in brand influence, then we should make appropriate adjustments in the hook, the taste can be fuller and stronger, slightly different from Hongqi Daqu, but it does not need to be too big, to avoid raising the cost too much, if we can make a breakthrough in marketing and make a hit, then Dongfanghong can stand out from the encirclement. ”

In the final analysis, it is still necessary to make a fuss about marketing, which is a desperate gamble.

"Zhengyang, just a name change, I'm afraid it's difficult to drive sales, right?" Guo Yeshan is not so easy to fool.

"Of course, so we need an innovative breakthrough in marketing, and I have also considered several marketing methods, which need to be targeted after the market segmentation, first select a region as a breakthrough point, such as Handu, Kunming, and Changsha, market segmentation, deep cultivation of channels,......"

Sha Zhengyang didn't go into too much detail, but he also talked about the targeted development of some markets, such as sugar and liquor companies, although they want to attack, but they must start to pay attention to private channel providers, that is, the so-called regional agents.

Private agents or wholesaler channels, this is still a newly emerging market, and it has not even really attracted the attention of liquor companies.

After all, this was still 1991, and the development of the private economy was still warm and cold, and even Lu Guanqiu, who was famous all over the world in the future, was busy using the brand of collective enterprises to shield himself from the wind and rain, and Jiang Xipei, the tiger of the Far East, even took the initiative to transform private enterprises into collective enterprises in order to survive.

At this time, more private liquor agents in various places still belong to the situation of wholesale of tobacco and alcohol, and the real liquor agents are still in a state of incubation.

However, as long as you can give enough benefits to the other party, you can make these businessmen who are still in the incubation period sacrifice their lives to fight the world for you.

After all, the liquor industry in this era is still a barbaric way of growth, the situation of Fenjiu's dominance is dissolving, the situation of Moutai and Wuliangye standing side by side is beginning to emerge, Luzhou Laojiao, Jiannanchun, Quanxing, Tuopai have not yet achieved real prosperity, and local famous liquor is still in the state of being mixed locally, so it can be said that now is the era of advertising and marketing to fight the world.

Can't wait for a few years, Lu wine once swept the world by CCTV advertising king is coming, the Oriental red wine industry wants to break through, advertising investment is very necessary, but how to advertise, is also quite skillful.

If you only have a little money in your hand, you have to use it on the blade, don't run out of money, but the impact is not created, then it's really going to be over.

Guo Yeshan can become a senior party official in the town at the age of less than 40, and he is engaged in propaganda, so he naturally understands the power of advertising, and he feels that although what Sha Zhengyang said is also very reasonable, but if a new brand wants to sink through channels, it will not be an overnight effort.

And can Hongqi Winery, or Dongfang Red Wine Co., Ltd., last that long?

Without an extraordinary means or a breakthrough point in the nature of a major event, this situation is not so easy to open.

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Lao Rui worked hard and asked for votes to support!