"Really, how are the clothes we designed selling?" asked Hu Xiaoxi in surprise.

Of course she is happy to hear that the company's store is selling well, but she naturally cares about whether the style she designed sells well.

The clothing designed by each designer hopes to be recognized by the majority of consumers, and the way of recognition is, of course, to be sold out.

Li Xi'er and Hu Xiaoxi's designer brand name is "Xixi", which is taken from each of their names.

This brand, this time, launched three collections and 12 styles. In the two stores in Xiangjiang, a total of 1,200 items were stocked, with an average price of 1,500 yuan.

According to sales statistics, more than 600 pieces were sold on the first day, which is more than 800,000 sales. The designer's sales commission is 5% of sales.

"We made 40,000 yuan in one day?" Li Xi'er couldn't believe the number she calculated.

"It's not so much, will you calculate an extra 0, it should be 4,000 yuan?" Hu Xiaoxi couldn't believe his eyes, and said hesitantly.

The two girls calculated it again, and after the result was calculated, it was still 40,000!

The two looked at each other, and only after a while did they cheer and hug each other, this time they were really rich......

Of course, they can't make that much money every day. The first day of opening of the store has a great increase in sales, and there will be no such hot sales as the first day in the later period.

In addition, the clothes they designed are not replenished, and they are gone when they are sold out, and they can earn a commission of about 80,000 yuan if they sell out of these three series.

It took half a month of hard work to earn so much money, is it a lot? But you can't think of it that way, you must know that the TOP SHOP has only opened two stores now, and when the second batch of 38 stores opens.

At that time, the number of stores will be 20 times that of now, and the sales of a style, not to mention 20 times as much as it is now, even if it is only ten times or five times, it will be amazing.

What about the third batch of stores? When THE TOP SHOP stores open all over the Asia-Pacific region, or will it really go global?

Thinking of this, Li Xier and Hu Xiaoxi are full of passion and are ready to devote themselves to their work again, and they must be upgraded to intermediate designers as soon as possible. If you have a sales area of your own brand, then the number of goods and sales is another concept.

NOW THE TOP SHOP HAS ONLY ONE MID-LEVEL DESIGNER, AND THAT IS MACY, AND SHE IS THE ONLY ONE WHO HAS A BRAND SALES AREA IN THE STORE.

This time, MACY's team came up with 8 collections, 48 styles, and the total number of stocks in the two stores reached 12,400 pieces, and 6,000 pieces were sold on the first day.

The price of her brand clothes is of course more expensive than Hu Xiaoxi's, the average price has reached 2,200 yuan, and the sales on the first day are 13.2 million!

The commission of intermediate designers is as high as 8%, so the MACY team's daily income is more than 1 million!

However, her team has a lot of people, there are only two assistant designers, plus pattern makers, administrative assistants and so on, there are eight people. And this team, in addition to the company's monthly team salary of 300,000, has to rely on sales commissions to feed, MACY said that there is a lot of pressure.

Of course, the company now has more than 60 designer teams, and not every team's designs sell well, and some sell badly.

Designers who don't sell well are under a lot of pressure. The high sales of the store have proved that this model is feasible, and other designers can sell so well, but they don't sell well, and the problem must be their own.

The company also has an assessment for designers, and if the style designed several times in a row cannot reach the qualified line, it will face the danger of being dismissed.

Moreover, the company has been recruiting a steady stream of designers, and there is new blood to replenish at any time, so there is no need to worry about the shortage of designers.

At present, the number of stores is still small, and the advantages of product rotation and transfer have not yet been revealed. When there are more stores, the advantages of this multi-brand direct collection store will be further highlighted.

When the number of designers increased, so did the number of stores. At that time, the Little Designer's brand will not be distributed in all stores at the same time, and it will be possible to transfer goods between stores once a week. This will make consumers feel that the products in the store are always on the market, so that consumers can always keep them fresh, and it will also attract them to visit the store often.

……

For the development of THE TOP SHOP, WANG YE REMAINS CAUTIOUSLY OPTIMISTIC. This designer brand collection store model is indeed promising and will become more and more popular.

However, this is not to say that there are no hidden dangers. The most critical factor in this kind of store is whether there is a good designer. Take the current THE TOP SHOP as an example, it can be regarded as having a group of relatively excellent designers to support it, but Wang Ye feels that it is far from enough!

Not to mention anything else, but for designers who can take the lead, the TOP SHOP does not have it at present. Well-known designers, except for one MACY, there are no more. It's dangerous, and if a competitor comes out and has a better designer than you, it's a hassle.

There is only one way to solve this problem, and that is to replenish high-end designer resources as soon as possible.

ON OCTOBER 26, WANG YE TOOK LIU RUOMEI AND MACY AND FLEW DIRECTLY TO NEW YORK BY PRIVATE JET.

Because in New York, there is the object of his visit this time, and he is also the most famous one among Chinese designers, Alexander Wang!

Born in San Francisco, Alexander Wang moved to New York at the age of 18 and studied design at the prestigious Parsons College, where he interned at Marc Jacobs and Vogue as a sophomore. Alexander Wang is the most popular and youngest Chinese designer in New York, Alexander Wang's design is popular and popular, and has won many awards in the fashion industry such as CFDA!

And this year, it was his low period, and the personal studio he founded did not receive many orders. And the flagship store he opened in New York was not selling well and fell into a loss-making situation.

But there is no doubt about this man's talent. Without Wang Ye's New York execution, then next year, Balenciaga will appoint him as the new creative director, and he will be on the road to take-off.

In Alexander Wang's designs, attention to detail is an important feature, such as the meticulous handling of edges.

One of his inspirations is the East Side of New York, where young skateboarders and their girlfriends can find a lot of free spirit, and Alexander Wang loves their way of life and their arrogant and aloofed attitude, and takes inspiration from this attitude to design free, uninhibited pieces.

Whether it is Alexander Wang's women's or men's clothing, you can feel Alexander Wang's disdain for luxury life and paranoia about his own preferences.

And this trait is also the most important reason why Wang Ye admires him! This is definitely a genius designer who makes trendy brands.

In a humble office building on New York's Upper East Side, Wang Ye and Alexander Wang met, and this is also the thread that MACY pulled, they are both young designers who have communicated.

Alexander Wang is a thin young man, only 27 years old this year, with a ponytail, a black jumper and a nonchalant expression.

IT'S NOT THAT WANG YE AND MACY ARE NOT WELCOME, BUT HE HAS ALWAYS BEEN LIKE THIS, AND THOSE WHO PLAY ART HAVE A LITTLE QUIRK, AND WANG YE DOESN'T CARE.

"Alexander has been known for a long time, and it's a pleasure to meet you this time. Wang Ye smiled and stretched out his hand.

"Hello Mr. Wang, welcome to my studio. Alexander Wang grinned slightly and shook hands with Wang Ye.

"I don't know if it's an honor to visit your exhibition hall?" Wang Ye said with great interest.

These studios are all with a small exhibition hall where the designer's latest or most proud masterpieces are displayed. There are also merchants who are interested in cooperating, and they can directly look at the samples to place orders.

Alexander Wang's studio, in addition to its own directly operated store, is for buyers from all over the world to buy.

These buyers may be employees of a well-known brand, so they are style buyouts, fancy a certain design, directly buy out this design, and paste their own company's LOGO after going back. Of course, this style is not allowed to be put out in the designer studio.

Some buyers, like Wang Ye's THE TOP SHOP, are designer brand collection stores, and they will choose more styles and place orders for a certain number of finished products. This requires the designer's studio to contact the manufacturer to process the ready-to-wear garment, which is more troublesome.

In the exhibition hall, Wang Ye saw Alexander Wang's design styles in recent years. When it comes to women's clothing, he does have his own unique side.

The sheer, silky fabric of the top and the loose fit, paired with simple shorts and hot skirts, create a simple feminine sensuality, which is sweet and sexy.

This style of design is definitely the most popular among those white-collar workers in the workplace, and Wang Ye seems to have seen the scene of these styles selling well in the TOP SHOP.

After visiting the exhibition hall, they returned to the reception room and sat down.

"Alexander, I appreciate your design philosophy and come to New York to invite you to join our company. Wang Ye said straight to the point.

Alexander Wang had heard MACY briefly introduce Wang Ye and THE TOP SHOP BEFORE.

Originally, Alexander Wang wanted to be a big luxury brand, but I don't know if his design style is not suitable for high society, or because he is not famous enough. In short, his studio is in a bad situation right now.

Recently, Alexander Wang is also thinking about his own way out, he is considering whether to continue to stick to his own brand, or devote himself to a big brand for some years, and then start his own brand after having enough experience and contacts.

STILL HESITATING, I RECEIVED A CALL FROM MACY. ON THE PHONE, MACY INTRODUCED THE TOP SHOP WHERE SHE NOW WORKS, AND THE GRAND OPENING OF THEIR TWO STORES IN XIANGJIANG.

After listening to MACY's introduction, Alexander Wang really likes the model of THE TOP SHOP, which is simply perfect for designers!

It not only provides a mature sales platform, but also maintains its own independent brand, which is what every fashion designer dreams of.