In the domestic commercial real estate circle, the news spreads very quickly.

Especially at this time, the commercial real estate format of domestic shopping malls has just emerged, and Xiangjiang has done relatively well. Therefore, those in charge of investment promotion in domestic shopping malls are the first to pay attention to the movements of several major shopping malls in Xiangjiang.

When THE TOP SHOP HAD JUST ACQUIRED ITS BERTHS AT LANDMARK MALL AND HARBOUR CITY IN CENTRAL, THE HIGH-END SHOPPING MALLS IN MAJOR CITIES IN CHINA HAD ALREADY SET THEIR SIGHTS ON THIS BRAND THAT HAD SUDDENLY EMERGED.

However, I later learned that THE TOP SHOP is a new brand, but a collection store of designer brands. This model is not yet available in China, and it is also the first in Xiangjiang, so everyone is in a wait-and-see state.

It was not until the opening of THE TOP SHOP THAT THE SALES WERE REPORTED ON THE FIRST DAY THAT THE DOMESTIC COMMERCIAL REAL ESTATE CIRCLE WAS SHOCKED.

A clothing store has an area of only about 1,000 square meters, and the single-day sales of a single store can reach seven or eight million! What kind of concept is this, and the sales volume can exceed 100 million yuan in a month? !

So, the investment promotion directors of the major shopping malls, each showing their powers, did not wait for the next day, and got Li Qinghuan's phone number overnight.

Early in the morning of the 21st, from 9 o'clock, Li Qinghuan's phone was never disconnected. Without exception, they are all high-end shopping malls in the core business districts of major cities, and they invite THE TOP SHOP to open stores there.

On the phone, the investment director and the vice president of investment promotion promised that the location would be chosen at will, the rent would be given, and as long as they were willing to go over to open a store, any conditions could be discussed!

Don't be surprised, the game between malls and brands is like this, it depends on which side is stronger.

If the mall is so good that all the big names have to line up to move in, then he can ask for sky-high prices, and the rent will increase every year. Shopping malls like Landmark Central and Harbour City in Hong Kong are just one such shopping mall. THE TOP SHOP takes a 1,000-square-meter shop on the second floor, and the monthly rent is 3 million.

Conversely, if the brand is so strong that all shopping malls are looking to move in, then the brand company can ask for it at will. What rent-free for three years, what package basic decoration, and even ask the shopping center to give a sales guarantee!

What does the sales guarantee mean, that is, I am not optimistic about the popularity of your shopping mall, and I feel that opening a store with you will not achieve my sales target. But if your attitude is too sincere, then you can reluctantly open a store. But my store, the annual sales plan is 20 million, if it can't be sold, then your shopping center will make up for me!

It's so domineering! But it is true that there are many shopping malls that offer preferential conditions for sales guarantees in order to introduce big brands.

Does the shopping mall suffer a loss, from a financial point of view, it seems to be a loss, but from other aspects, it is not a loss, but a bargain.

Just like Wang Ye explained to Juliet at the beginning, the introduction of big brands can drive a number of high-quality brands to settle in, which in turn drives the popularity of shopping malls. With popularity, are you still worried about not making money!

Wanfeng Shopping Center is through this method to make their shopping center come alive.

This model has also been quickly learned by peers in the domestic commercial real estate industry, and now there is a boom in domestic shopping malls to grab brands.

Therefore, as soon as THE TOP SHOP ENTERED THE TWO MAJOR SHOPPING MALLS IN XIANGJIANG, IT WAS TARGETED BY MANY DOMESTIC INDUSTRY INSIDERS.

On the first day of sales, everyone decided that this was another hot new brand, so a honeycomb rushed up and rushed to invite THE TOP SHOP to enter their shopping mall.

Li Qinghuan received so many invitations from shopping malls at once, and he was also blindsided, so he could only vaguely say that he wanted to think about it first.

After she came to Wang Ye's office and reported the situation to him.

Wang Ye laughed and said, "How is it, this feeling is good, right?"

Li Qinghuan also smiled, in the past, when Huashang International was doing investment, customers wanted to open stores and wanted to enter some good shopping malls or shopping centers, and they all asked for others. Now it's good that it's the malls and shopping malls rushing to get in.

Of course, this feeling is refreshing!

"This is the gap between being a high-end brand and a low-end brand! No, it should be said that it is the gap between a popular brand and an ordinary brand, the higher your brand awareness, the more customers you can bring, and the higher your status. Now we are just getting started with THE TOP SHOP, and we will have even better brands in the future, and at that time, shopping malls all over the world will ask us to enter!"

Wang Ye said meaningfully.

"Really? I wish I had seen that day sooner rather than later. Li Qinghuan's eyes were full of longing.

……

The opening of THE TOP SHOP has really driven a trend.

Xue Yiyi posted a photo on Weibo, wearing the clothes of THE TOP SHOP.

"MACY IS AN OLD FRIEND OF MINE, AND SHE DESIGNED ALL THE DRESSES I I WORE AT PARIS FASHION WEEK. Now the clothes she designed are already on sale in THE TOP SHOP, which is very good, oh, this is the one on me, do you think it looks good?"

The following comments exploded immediately, and many of her fans are young female white-collar workers, and many of them have bought clothes from THE TOP SHOP.

"It turns out that Yiyi also wears THE TOP SHOP'S CLOTHES, THIS BRAND OF CLOTHES IS REALLY GOOD, I ALSO BOUGHT ONE, BUT UNFORTUNATELY I DIDN'T BUY THIS ONE ON YIYI. ”

"Ah...... Yiyi actually collided with me, what should I do?"

"I really want to buy clothes from THE TOP SHOP, CAN SOMEONE HELP ME BUY THEM, wait online, I'm in a hurry!"

……

There are also many netizens who posted the clothes they bought from THE TOP SHOP in the messages, which attracted the praise and envy of many people.

There are also many people on Weibo on the official website of THE TOP SHOP, who have left complaints about why they have opened two stores, and they are still open in Xiangjiang, which is too unfair to consumers in the north-central region!

There are also many people who ask when THE TOP SHOP WILL OPEN A STORE IN THEIR CITY.

On October 20th, 21st, and 22nd, for three consecutive days, the top of the hot search list was "THE TOP SHOP"!

Inadvertently, Wang Ye created an "Internet celebrity brand".

Seeing that the popularity of THE TOP SHOP IS SO HIGH, HIGH-END SHOPPING MALLS AND SHOPPING MALLS AROUND THE COUNTRY ARE STRONGLY INVITING THE TOP SHOP TO OPEN STORES.

Wang Ye's instructions to Li Qinghuan were that four first-tier cities, plus several economically developed second-tier cities, could open stores, and the rest of the cities would not be considered.

In addition, the shopping mall must be located in the core business district, and the store given to THE TOP SHOP must be located on the first floor near the gate!

In other words, if you want to enter the top shop, you need to enter the best shopping mall and the best location. Of course, some shopping malls also have a lot of international first-line brands, so the next best thing to do is to settle for the location of the store close to these international brands.

This is a gesture, the grade of our THE TOP SHOP is not worse than those international brands, and the drainage capacity may even exceed them, so why can't we ask for a store with a good location.

Even Juliet called, and she invited THE TOP SHOP to move in on behalf of Wanfeng Shopping Center.

Of course, Juliet knew who was behind the company, so her phone call went directly to Wang Ye.

"Brother Ye, if you don't call me for so long, did you forget me? Juliet said coquettishly.

"Haha, how could you forget, isn't this section too busy. Wang Ye said with a smile, he has a deep memory of this girl. Moreover, Juliet is also his shareholder representative in Wanfeng Real Estate.

"Your new company is doing a good job, I've heard about it in the capital, and a single store sells seven or eight million a day!" Juliet turned to the point.

"It's okay, what's the matter, Wan Feng also wants to introduce this brand?" Wang Ye didn't go around in circles, and asked directly.

"That's for sure, with such a potential brand, how could Wan Feng miss it. Say, what conditions do you want, if I can agree, I can agree now. Juliet said dryly.

"Hmm...... We are not outsiders, so we don't talk about outsiders. There are some shopping malls in Wanfeng that you can enter, but most of them do not meet the positioning of my brand. You should have learned about the style and price point of THE TOP SHOP, if the city's spending power is not up to it, it is difficult to accept this brand. ”

……

Wanfeng shopping center is mainly concentrated in the central and northern regions, and there are indeed not too many economically developed cities. Choosing from two municipalities directly under the central government, as well as two provincial capitals with relatively developed economies, there are only ten shopping malls that can be entered.

There are two municipalities directly under the central government, four in each city, and only one in each provincial capital.

In addition, Li Qinghuan also contacted high-end shopping malls in South China and East China, plus some high-quality projects of Starlight Commercial Real Estate.

The second batch of THE TOP SHOP stores, the number of stores planned to open has reached 38!

The area of each store is more than 1,200 square meters, and as for the rent, most of them are rent-free for one year, and a few are rent-free for three years.

This is still a relatively good location of the shopping center, and the discount margin is relatively small. There are also many shopping malls that shout rent-free packaging and repair, and even guaranteed sales, but Wang Ye has not considered it.

At this stage, it is more important to establish a brand image, and we must ensure that we open a fire. Once this brand impression is established, it will not only promote store sales, but also have great benefits for the next stage of expansion.

In addition, if you open too many stores at once, it is still a directly operated store, and the demand for operators is also very high.

With the 38 stores that have been settled now, the recruitment and training of store sales staff is enough for Li Qinghuan to be busy, and if there are more stores, Wang Ye is really afraid that she will be tired.

……

The hot sale of THE TOP SHOP IN HONG KONG has also greatly boosted the morale of the company's designers.

"Xiaoxi, have you heard, our company's store has been doing brisk business on the first day of opening, and the products are said to have been sold out!" Li Xi'er ran into their office excitedly and shouted at Hu Xiaoxi, who was lying in front of the computer drawing.