On the evening of December 24, the official Twitter of the Hermes headquarters sent out a message.

This news was also forwarded by Hermès branches in various countries, including the official Weibo in China.

"A Christmas gift for Hermès loyal customers around the world!"

Below is a picture of a collaboration between Hermès and Floating Dreams.

The message is very simple, just a few words and a picture, and it doesn't reveal much information, the price is nothing, but it has attracted a lot of attention.

This is the first time that Hermes has launched a co-branded model, which is of great significance, and more importantly, no one has heard of this Hermès co-branded dream.

What is the origin of this brand, and it is the first time that it can get a Hermes collaboration.

Judging from the photos, the Hermès collaboration handbag is still his traditional style, which is not too stunning. But the floating dream is different, just that Swarovski crystal box, people are full of praise.

I am willing to use such a large crystal box on the outer packaging, how high the price of this thing is!

Moreover, what kind of product this floating dream is, Hermes officials have not even made it clear.

Because of the angle, it can only be seen from the picture that there are four small bottles in the crystal box, but no one knows what is inside the bottles.

However, the more mysterious things are, the more people are interested, and this time Hermes made a joint model, and it was not promoted beforehand. Let's not talk about this for the time being, but now that things have come out, many members have not even received the news, which makes many people puzzled.

That night, many people left messages on Twitter to ask.

"When will this collaboration be available in store?"

"What the hell is a floating dream, is it wine in the packaging?"

"It looks good, but why don't you disclose the price, I want to save up to buy a set, I don't know if $20,000 is enough." ”

……

This time, the co-branded model was sold in a limited edition of 5,000 sets, and these 5,000 sets were not fully sold.

The Floating Flower Company and the Hermes Company each kept a hundred sets, and these two hundred sets were not sold.

Why do you stay, of course, it's to give away.

This kind of gimmicky thing, after the heat is stirred, it is hard to find, and it is perfect to use it to pull relationships and give it away.

Don't think that European and American companies do things according to the rules, and never go through the back door to pull relationships or anything, that's all a liar.

When it comes to this kind of crooked and heretical way, they are actually good at it, and they are all packaged in a high-sounding manner. The profession of political broker is very popular in Europe and the United States, and they don't just specialize in pulling connections through the back door.

The Floating Flower Company left these 100 sets, of which 60 were in the hands of Wang Ye, and the other 40 were left to Frederick.

On the Danish royal family's side, the relationship is complicated, and there are many relatives and friends, so it is only fitting for Frederick to give it away.

It was only the end of 2011, and although the mainland economy had begun to develop rapidly, it was not yet the era of global shopping spree for mainland tourists a few years later.

Although many people have heard of Hermes, a ridiculously expensive luxury item in China, not many people can afford it.

Therefore, this co-branded model is on sale, and there are not many Hermes members in China who are eligible to order, and there is a total quota of thirty or forty sets, which is not as good as Xiangjiang.

Although many people can't afford to buy Hermès, it doesn't prevent everyone from liking it. Especially for people in the fashion and entertainment circles, LV can no longer highlight their taste, and Hermes is a weapon to show off.

There is often a big-name female artist who posts her street photos on Weibo, dressed in a very fashionable dress and carrying a big handbag in her hand.

Naturally, the following are all praise messages from fans.

"Ah, the goddess is so beautiful, the street photography is so beautiful. ”

"This dress goes so beautifully, I really know how to wear clothes. ”

"What brand is this handbag, why haven't I seen it. ”

"It's lonely, this is the Hermes platinum bag, one is said to cost hundreds of thousands!"

"This bag is not something that can be bought with money, it is said that you must reach a certain level of membership before you can buy it, and you only need to wait a year or two to get it. ”

So the topic was immediately diverted, and everyone began to discuss how expensive Hermès bags were and how difficult they were to buy. However, this is also the purpose of the female artist's photos. If you can own something that is so expensive and difficult to buy, doesn't it seem that you are superior.

Of course, the entertainment industry in this year is not like a few years later, when it was more popular to be "down-to-earth", celebrities blackened themselves, some said that they were foodies, and some deliberately wore dozens of pieces of clothing to eat food stalls, anyway, it was not popular to show off their wealth.

……

This time, Hermes officially announced a set of co-branded models, how could China not notice the news. The key thing is that from that picture, you can clearly see that on the crystal box, there are four big characters written in Chinese characters: "Floating Like a Dream"!

This means that this product is made in China.

When will a domestic brand be qualified to co-brand with Hermes, this is big news.

Major fashion magazines and Weibo influencers began to speculate about what this floating dream was, but they didn't get this co-branded set in their hands, so there was no way to talk about it.

The people in the mainland who really get those co-branded money are generally relatively low-key people, but they don't like to show off their wealth on Weibo.

For a while, what brand is floating and what products are made have become the most concerned questions on the Internet on Christmas Day.

Netizens from all sides participated in the discussion, and a picture was looked at over and over again.

At present, the mainstream view is that the speculation should be that Moutai Distillery has released a special edition of cellar old wine. Because there are a few small porcelain bottles in that box, which looks a bit like wine bottles.

And Moutai is the only brand qualified to be called a luxury brand in China, and everyone can't think of any other brand that is qualified enough.

But all this is speculation and has not been confirmed.

It wasn't until the queen Xie Bing posted a new Weibo and was seen by entertainment reporters that this mystery was solved.

"Today Christmas, I am very happy to receive a gift from a friend, and I heard that this cosmetic product is very useful. How easy it is to use, exaggeratedly, it can be rejuvenated, hehe~"

There is a picture below, which is a joint suit between Hermes and Floating Dreams.

And the crystal box that floated like a dream was opened, and a bottle of cosmetics was taken out and placed outside.

This Weibo was immediately reposted by major fashion bloggers and fashion media, and the riddle that plagued everyone for a day was finally answered.

It turns out that Floating Dream is a cosmetics brand! Moreover, this brand is still domestic!

Why is it said to be domestic, is this unclear, the packaging box and porcelain bottle are all written in Chinese, and the porcelain bottle is obviously Jingdezhen blue and white porcelain style.

When did such a great cosmetics come out in China?

Although no one has confirmed whether the Floating Dream is really useful, there is no doubt about its effectiveness. Because this is Hermes with its own heritage of more than 100 years to guarantee it, if the effect is not good, how dare Hermes co-brand with it.

Now Fusheng Ruomeng is a cosmetics brand, which has been exposed by Xie Bing, but where is this brand made of, how has it been quiet in China, and I have never seen it.

This question has aroused everyone's interest again.

Without making everyone wait too long, soon someone said the answer.

This time, it was Xue Yiyi who posted on Weibo, the same as Xie Bing.

"I'm very happy to receive a gift from a friend on Christmas Day, this gift is made by his company, it's really easy to use. Everyone should be familiar with this cosmetics company, and the products of another brand, Flower Story, are very easy to use.

Now this floating life is like a dream.,It's an upgraded and upgraded version of Flower Story.。 Hehe, kidding aside, it should be the ultimate version, because I can't think of a better cosmetic product than this. ”

The sensation caused by this Weibo was even bigger by Xie Bing's, and everyone was stunned when they saw it.

What does that mean? This floating dream is actually produced by the company of Flower Story?

We all know that Flower Story is very easy to use, and the product works very well, but the price of this brand is not very high, and it is not as high as Estee Lauder and Lancôme.

Why is there a dream brand suddenly popping up now, and it is directly co-branded with Hermes, which is too high!

The heat of the matter has risen again, and female netizens all over the network are discussing what magical effect this floating dream has, of course, many people are more curious about how much this floating dream sells.

Just look at the outer packaging, everyone knows that it must not be cheap, and being able to co-brand with Hermes also shows that it is expensive from another angle.

"I guess I'll have to buy tens of thousands of yuan, oh my God, this is a cosmetic, wouldn't it be a few hundred yuan bills on your face every day!"

"Hehe, don't be limited by poverty to limit your imagination, Hermes such a limited edition bag costs almost 200,000! Since the floating dream is co-branded with it, the price will not be much different, I estimate that it will be more than 100,000 or 200,000. ”

There are many guesses of how much, but even if everyone guesses that it will cost tens of thousands and hundreds of thousands, they still don't believe it in their hearts, this is cosmetics, how can it be sold so expensive!

A fashion media outlet has finally contacted a woman who is qualified to participate in ordering this co-branded set.

According to the anonymous woman, there are only 5,000 sets of Hermes Floating Dream co-branded models in the world, which are not on sale at all, and are only available to Hermès members at the highest level.

As for the price, the price of a box of floating dreams is 40,000 US dollars, and when converted into RMB, it is nearly 350,000!

As soon as this news was released, many melon-eating netizens were stunned.

FOUR SMALL BOTTLES OF 50ML CREAM COST 350,000 YUAN?!

This news must be fabricated!

But everyone also knows that this news is true, because there is no need for this fashion media to fabricate it.