Chapter 280: Promotion System
The expansion of Meigo.com is underway, and the best products on the other side are not idle.
The first batch of "preferred" styles and "excellent" styles have been finalized, and now the garment production base is rushing to produce.
Because there are a lot of stores that opened at the same time this time, the amount of product inventory required is relatively large, and after the store is officially operated in the later stage, it will be much easier to launch a new store every time than now.
Rounds of new orders are sent to the production base, where the preparation of fabrics and accessories and garment processing are carried out simultaneously, and the speed will really be improved.
According to the plan, the first batch of premium stores will reach 100!
Although this number seems to be much less than the thousands of stores of the Huashang brand at the beginning, in fact, the requirements of the preferred stores are much higher than those of the Huashang brand in terms of investment and location.
Huashang brand store, there are 100 square meters of usable area, decoration is more than 100,000 or 200,000, a store down the investment is only about 1 million.
But what about the best products, they are all more than 2,000 square meters!
The decoration cost alone is more than 6 million yuan for a store. This is done according to the decoration standard of 3,000 yuan per square meter, which is of course far worse than THE TOP SHOP.
However, the best products are affordable products, and there is no need to decorate them too luxuriously.
For the preferred store decoration style, Wang Yeti's requirements are "natural, comfortable, soft lines, and bright light"!
Everything should be based on the consumer experience, and whatever can make consumers feel comfortable, then do it, and whatever makes consumers feel uncomfortable, it will never be allowed.
The development team led by Liu Jian has not returned to Pengcheng for several months, and all their contact with the headquarters is through online video and telephone. Once a suitable store address has been evaluated, the next store is waiting for them.
Although it is very hard, Liu Jian feels very fulfilling, if you are not busy, it means that you are more dangerous.
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And Chen Qifan's training is also in full swing.
For the training of the management personnel of the preferred store, Wang Ye has emphasized many times that this is the top priority, and no matter how important it is, it cannot be overemphasized!
Premium needs to open a large number of stores in a very short period of time, but it would be a disaster if these stores did not have qualified managers.
Because of this, when the company was just launched, Wang Ye recruited Chen Qifan and ordered him to immediately set up a training center, and even bought a vacant campus for him to use as a training base.
This base is also officially named "Management and Innovation Training Center"!
And this center is the place where the store managers of the best products will be trained in the future, which will provide the company with a steady stream of fresh blood to support the company's rapid expansion.
For the growth and promotion of new employees after entry, the company has designed a clear route.
Reserve store manager - deputy store manager - store manager.
The promotion to the store manager is just the beginning, and the store manager is divided into three levels, that is, the general store manager, the star store manager, and the superstar store manager!
Further up, there are regional managers and headquarters management.
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The new reserve store manager who joins the company at a later stage will be immediately assigned to each chain store and start the actual work as a store clerk first. At the same time, a lot of training is required in the store and in the company's training center;
There are three intensive trainings:
Learn the philosophy and values of the best products for the first time;
the second learning to cultivate newcomers and marketing;
The third is to learn about sales and profit creation, inventory management, store arrangement, etc.
The promotion of the store manager mainly depends on three assessment results: sales, profit contribution, and personnel training.
Becoming a "superstar store manager" also has an important evaluation indicator: the ability to "drive other stores".
The profit contribution of only managing one's own store is limited, and the "superstar store manager" must be able to drive other stores to multiply the efficiency.
After a new employee joins Preferred, he will go through a complicated training, implementation, guidance, then training, on-site implementation, and then a spiral process of feedback from the store manager.
The store manager will circle the corresponding position on the evaluation form, and as long as the employee completes more than 70% of the level requirements, he or she can take the promotion test.
Promotions and salary increases are linked and are an effective means for all companies to motivate their employees.
Preferred Plus accelerates this frequency. The development system of Preferred Premium can enable employees to be promoted every three months to six months, so the rate of salary increase has become correspondingly fast.
Chen Qifan told all the trainees in the training course that if a store clerk grows from a rookie to a store manager in one year through his own efforts, his income may be 2 to 5 times that of a rookie store manager, and the flagship store manager may reach 10 times.
This made everyone in an uproar, although the initial salary of the best products is not high, and the reserve store manager in the average city is only four or five thousand yuan.
But according to Chen Qifan's statement, after becoming an official store manager, wouldn't he be able to get a basic salary of at least 10,000 yuan and at most 20,000 or 30,000 yuan.
Even, the manager of the flagship store, can there be forty or fifty thousand?!
Lu Xiaoxue said to her good friend Xiao Hong after class: "I must be the manager of the flagship store! Let's work together to get the monthly salary of 40,000 or 50,000 yuan!"
Xiao Hong also nodded heavily: "Come on, we are the first batch of employees of the company, and we have a great advantage, and we strive to get excellent results at the end of the training assessment and become the first batch of store managers." ”
For a student like them who graduated from a vocational and technical school, with a monthly salary of forty or fifty thousand, it is simply like a dream.
Lu Xiaoxue and Xiao Hong never thought that they would one day have the hope of getting such a high salary!
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Grassroots clerks are also divided into three levels, P level is new employees, PN level is skilled employees, and AP level is high point clerks!
New P-level employees can take the next level of PN level after six months, and they can take the next level of AP-level senior employee exam after three months.
After the ability of the next stage is also drawn, you can take the store manager candidate through training, and then the next step is to test the store manager, and after that, there is a broader space for management.
This direction of development is written in each of the best of the best
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Soon, the training will end, and after passing the final assessment, this group of trainees will also go to their own places.
Some of them will directly become the store manager, and some will become the deputy store manager, and those who are not so good can only continue to be the reserve store manager.
The same day into the company, but after just two or three months, the fate will be different.
So during this period of time, the trainees who received the training worked very hard, and everyone did not want to fall behind at the starting line.
One step slow, one step at a time!
If you just start as a reserve store manager, and someone else starts as a store manager, then when you finally get to the position of store manager, maybe someone else will be a superstar store manager.
At that time, you will get a monthly salary of 10,000 or 20,000 yuan, and the superstar store manager will already have an annual salary of more than one million.
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The training assessment is a full on-site simulation, in the training center, a standard store has already been arranged, here, not only the decoration is exactly the same as the shopping mall store, but even the goods are complete.
The assessment will last for five days, with 300 trainees, 60 per day, divided into two shifts of 30 in the morning and evening.
The content of the assessment is to serve as a store employee within the specified time, and a position will be randomly selected.
It could be the store manager, it could be the cashier, it could be the fitting room, and of course, more of an ordinary clerk.
All the rest of the trainees will become customers and go to the store to pick and try on clothes at will.
During this whole process, customers will even deliberately make things difficult for the assessed clerk, of course, not the kind of vexatiousness.
Rather, it is through reasonable means, such as making a mess of clothes on the shelves, such as directly taking dozens of clothes to try them on.
These will be a lot of headaches for the clerk, but there is nothing to be done.
Originally, everyone is a competitor, and if others have excellent assessment results, then they may lose the election, and at this critical moment, who will be soft-hearted.
As a result, the clerks who are assessed every day have experienced the most stringent store management conditions. They are confronted with hundreds of discerning and patient customers, with shelves filled with piles of clothes.
There is always a long queue in the fitting room, and every "customer" in line is always full of purchases.
This kind of high-intensity work, let alone a whole day, is a half-day shift, and people can be tired and paralyzed.
However, Chen Qifan and the training teachers who inspected did not say anything, but just watched coldly, no matter what the customers were doing, their eyes were always fixed on the clerks who were being assessed.
In the small notebook in his hand, he will write down a few strokes from time to time.
To be honest, like this batch of students, most of them are vocational students, if they are not lucky enough to be recruited to the preferred company. If they go directly to the society to apply for jobs, at best, they will enter small and medium-sized companies as grassroots employees, and get a salary of three or four thousand, or even two or three thousand, every month.
Now, Youxuan has given them a bright way out, and it is even possible to become a store manager directly and get a monthly salary of one or two thousand.
But is it so easy to get a high salary?
Even if you are a high-achieving student, if you don't put in enough effort, you don't want to gain so much, let alone the secondary school students and college students in these pheasant schools!
This is also the last lesson taught by the training center to the trainees, if you want to harvest, first ask yourself if you can endure the hardship, and if you are willing to put in all your efforts.
If you can't get over this hurdle, then be an honest reserve store manager, take a salary of three or four thousand, and slowly boil up your qualifications.
However, if there are really excellent students who have both ability and attitude, then Preferred Premium will never be stingy with high salaries and high positions!
The position of superstar store manager is waiting for everyone, and the annual salary of one million is also waiting for everyone, so show your best state.