Chapter 279: Expanding Outward
"Mr. Luo, you are the person who knows this piece best, tell me your opinion. Wang Ye said by name.
Hearing this, Luo Jun sat up straight, and said: "I have also considered this issue, it is beneficial for Watsons to change its name to Meigou in the future, and the difficulty lies in how to make a smooth transition." ”
Everyone knows this, and what is being discussed now is how to solve the problem of transition, but since Luo Jun said so, he must have his own solution, so everyone listened to him continue with concern.
"Watsons chain stores, I think it should be divided into the mainland market and the foreign market, the mainland market directly renaming no problem, but the foreign market, will be slowly mapped. ”
Everyone nodded in unison, indeed, in the mainland, the United States shopping network is more famous than Watsons, if you change the name directly, consumers will not disagree.
"For foreign stores, I think we can continue to use the name of Watsons first, and then add the logo of Meigo.com, such as the sign of Watsons-Meigo, and display more promotional posters about Meigo.com in the store. First, let consumers know and be familiar with Meigo.com, and then slowly transition to just using Meigou as a signboard. ”
It's a good idea, it's a pretty sound one.
Xu Jing approvingly: "I think Mr. Luo's plan is feasible, although the signboard of Watsons is very famous, but after we acquire it, sooner or later we will have to replace it with our own signboard, so that the combination of online and offline channels can exert the greatest power." ”
Everyone also unanimously agreed with Luo Jun's suggestion, but the final decision still depends on Wang Ye's opinion.
Wang Ye pondered for a moment, did not express his position directly, but asked everyone: "Now that the Watsons chain has been acquired, there is one of the biggest uses, have you seen it?"
And one of the biggest uses? The people in the room were a little confused.
Isn't this kind of offline channel just selling cosmetics, at most it is linked to online to enhance the popularity of Meigo.com, what other use can it be?
"Can you get the agency rights of more well-known brands?" asked Xu Jing tentatively.
This is a benefit, although Meigou online sales are very strong, but in the past it lacked the right to speak offline, so many big brands can't get their hands on it.
At present, in addition to the good cooperation of Estee Lauder, L'Oreal is basically out of stock.
However, after the acquisition of the Watsons chain, it is different, and now it can be said that in the whole of Asia, when it comes to sales channels, online and offline, Weimei Shopping Network is unique!
As soon as the news of the successful acquisition spread, L'Oreal had already come to the door to sue for peace. It can be expected that there will be more well-known cosmetics brands in Europe, America, Japan and South Korea that will line up to seek cooperation.
However, although this impact is great, in Wang Ye's eyes, it is not the most critical, he smiled and shook his head.
Seeing that this statement is incorrect, no one will be able to say the correct answer, and everyone will be at a loss.
The reason why Wang Ye didn't say the answer directly was to let everyone use their brains and open their minds, but the people here are all senior management of Meigo.com, how can they do it with rigid thinking.
"No one knows the answer? Can you speak freely, don't be afraid to make mistakes, you can speak. Wang Ye encouraged.
Liu Tao, who was sitting in the corner of the conference room, hesitated again and again, and finally mustered up the courage to raise his hand and signal that he wanted to speak.
Wang Ye glanced over and saw Liu Tao's actions, so he nodded encouragingly: "Come, you can also talk about it." ”
The eyes of the executives in the conference room "brushed" on Liu Tao, which made him a little timid, although the air conditioning in the conference room was very sufficient, but a layer of fine beads of sweat still appeared on his forehead.
This is the first time Liu Tao has spoken at the company's high-level meeting, although he has also observed many such meetings, but he has never had the opportunity to speak, how can he not be nervous.
Secretly cheering himself up, Liu Tao got up and said: "I personally have an immature opinion, that is, this acquisition of the Watsons chain store can just help us go abroad and enter the Asian market!"
This jump is a bit big, and after listening to Liu Tao's words, everyone's expressions are different.
Xu Jing was thoughtful, frowning at what she was thinking.
Li Guanghua shook his head first, then nodded, not knowing what he had in mind.
Luo Jun suddenly realized, as if he had understood what Liu Tao was talking about.
Wang Ye had no expression on his face, but said, "Go on, be clear." ”
Liu Tao took a deep breath and organized the language in his mind before he spoke: "In the past, it was difficult for us to go out on Meigo.com, not because it was easy to open up a new domain name and translate it into other languages. ”
"The problem that really hinders Meigou from going out lies in warehousing transit and distribution!"
And now, after the acquisition of the Watsons chain, the warehousing transit and distribution problems have been solved. We only need to expand its transit warehouse on the basis of Watson's original, and then build a logistics and distribution team around the transit warehouse. ”
This time, everyone understands!
"That's good, young man, you have an idea!" Xu Jing said with a smile on her face.
"Haha, this young man is the lucky one who studied with Wang Dong. Is it so great to learn from Wang Dong? Li Youlun laughed.
"Hear no, this is the biggest use of our acquisition of the Watsons chain! The ready-made warehousing and logistics distribution system only needs to be expanded on the original basis. You can even direct traffic from the store to the online. Wherever the chain store opens, then our Meigou network can go!" Wang Ye said in an impassioned tone.
In order to acquire the channel of Watsons chain stores, Wang Ye paved the way for a long time in advance, and a large part of the reason why Meigou introduced Temasek was because Temasek and Li Chaoren had a good relationship.
If it weren't for Temasek's joint acquisition with Meigou.com, where would the chain store be so happy this time, or even if it could be obtained, the price paid would be far greater than now.
The channel that can make Wang Ye so deliberate to acquire is certainly not so simple.
And Wang Ye can say that the channel of Watsons chain stores can only exert the greatest power in his hands!
Now in the hands of Wang Ye, he holds the online telemarketing overlord Meigou.com, and has acquired Watsons, the leading offline cosmetics chain.
At the end of the meeting, it was decided that in the mainland market, Watson's personal care chain stores will be renamed as "Meigou" personal care chain stores.
In the foreign market, the store is behind "Watsons", and the LOGO of Meigou is uniformly added, and the elements of Meigou are highlighted in the store, and the website URL or something is highlighted.
In addition, on a country-by-country basis, it has launched the online business of Meigo.com in 11 key countries and regions in Asia.
In the early stage of the online business, call the staff of Watsons in each region, and then send someone to assist from the headquarters.
With this step of going out, the market and influence of Meigou are no longer limited to China, but radiate to the main markets in the entire Asian region.
Wang Ye also announced at the meeting that Liu Tao was appointed as Xu Jing's special assistant to assist her in handling the expansion of Meigou.com and the seamless connection between online and offline.
Liu Tao has reached the sky in one step, from the original grassroots investment promotion specialist, he has only been exercising with Wang Ye for half a year, and now he is promoted to special assistant to the CEO.
If Xu Jing's special assistant performs well during this period, it is estimated that a position at the level of a regional manager will not be able to run.
However, after the meeting, Liu Tao found Wang Ye and said that he wanted to study with him for a while and didn't want to be released so early.
"Wang Dong, I feel that there is still a lot to learn, or I will study by your side for a while. ”
"Hehe, it's best to learn this by doing. Staying by my side is nothing more than broadening your horizons and raising the height you stand on when considering problems. In the end, if you want to transform it into ability, you still have to do practical things. Go ahead, following Mr. Xu is also a kind of learning, no worse than following me. Wang Ye told Liu Tao with a smile.
This is his habit of cultivating people, first follow him around, and then directly press a heavy burden to pass, those who are really capable will stand out, and those who are crushed can only be eliminated.
Wasn't Li Qinghuan trained by him like this!
Now it's Liu Tao's turn, and Wang Ye is also looking forward to whether this young man can really stand out.
It is not enough to just say it in words, but whether it will work or not must be shown in actual work.
As a result, Liu Tao ended his half-year "study" career and devoted himself to the work of helping Meigou expand foreign markets.
……
One of the three acquisitions after the listing of Meigou has been completed!
The remaining two are the acquisition of shares in two cosmetics companies, Shiseido and Amorepacific.
Unlike the Watsons chain, both companies are listed companies, so there is no need to acquire them completely, as long as they can control them, or get enough shares.
Shiseido's current market value is relatively fair, but Wang Ye didn't want to do anything about the circulation market this time, and then proposed a tender offer to buy this set.
Now that I have such a powerful sales channel in my hands, this advantage is overwhelming, why do it so complicated.
Wang Ye's idea is to directly ask the other company to issue additional shares!
Private placement refers to the non-public issuance of shares by a listed company to a small number of qualified specific investors, and the issue price shall not be less than 90% of the average market price of the 20 trading days before the announcement, and the issued shares shall not be transferred within 12 months.
There are two situations in which a private placement occurs: one is that a large investor wants to become a strategic shareholder of a listed company, or even a controlling shareholder. The other is to merge and acquire others after private placement financing to rapidly expand the scale of the company.