"Hey, Barbara, do you know what the so-called surprise from the sky is at Dick's Amusement Park?" asked Barbara, a reporter from an entertainment newspaper in Hollywood, who was next to her.

Mainly because Barbara's Orlando Times is a subsidiary of the Dick Group.

"I don't know, but this time it's the headquarters operation, and a lot of publicity resources are used, so it will definitely be a big surprise. Barbara actually knew what the so-called surprise was for a long time, but she definitely wouldn't reveal it to these colleagues.

Time passed minute by minute, because it was a weekend, and the Dick Group had advertised it a few days in advance, so it still attracted a lot of families.

Many adults come with their children to see what the surprise of Dick's Amusement Park is.

A few minutes before the park opens, there are already many people waiting outside the Dick theme park.

When it was finally time to open, the gates opened.

"Wow! What's that?"

"OH MY GOD! THAT'S PANDA, BUT IT'S TOO MUCH, ISN'T IT?"

"Wow! This is the surprise that Dick advertised? How many pandas are there?"

The flash kept flashing, and all the media reporters used their cameras to record the scene!

Because from the entrance of the Dick theme amusement park, the left and right sides are full of cute black and white cute pandas.

And each panda has different movements, but they all have one characteristic, that is, they are cute enough.

This is true for journalists, not to mention children.

"WOW, PANDA, SO CUTE!"

"What's that?"

"Suppose you're kung fu?"

Parents were also shocked by this spectacular scene.

And along the road composed of the panda army, countless children and media have been overturned by black and white cute things.

Of course, if that's all there is to it, the novelty will easily pass away.

But when a child ran to the side of a panda and wanted to take a photo with the panda, suddenly the panda, which was considered a panda doll, actually moved.

At the same time, this is the case in many places in amusement parks, where many panda dolls are moving, and they are also doing kung fu gestures.

Originally, the panda was already very cute, but after all, it was just a doll, just a doll, but when the panda who knew kung fu appeared in front of the adults and children, they couldn't stop it completely.

Panda knows kung fu, no one can stop it!

Suddenly, there was a sound of dangdang.

The pandas played by all the people all ran in one direction, and some of them rolled and climbed, and their stupid and cute appearance immediately conquered countless people.

Especially the children and women, all of them laughed with joy.

It's really a cute and cute panda, and it's really hard to resist.

The collective action of the pandas naturally attracted people's attention and curiosity, so they chased the pandas one by one to the panda assembly point.

Then there were nearly a hundred pandas in total, and they began to fight there.

It's just that, the next moment, everyone burst into laughter.

Because the amusement park has a limited space after all, so many panda people can't be used at all, and as a result, when the pandas perform, you kick me, I kick you, and for a while, the Kung Fu Panda Army is in a fight.

The effect is absolutely impressive!

Then, the pandas Po became the companions of tourists and children.

The pandas have been interacting with the children and visitors.

The news of the Kung Fu Panda Army in Dick's theme amusement park also quickly appeared in newspapers, and countless people on the Internet took pictures of that wonderful scene.

For a time, the Panda Legion attracted huge attention.

At this time, Dick Group also officially announced that the Kung Fu Panda Army will tour in children's amusement parks in thirteen cities across the United States in the next few days.

And the protagonist of the Panda Army, Panda Po is the protagonist of the "Kung Fu Panda" movie that will be released in the Christmas schedule.

In fact, this kind of propaganda method is not that it is rare, but because of this kind of propaganda method, first of all, you need to be a protagonist with stupid and cute attributes like "Panda Bao".

And then there's a lot of beautiful knives.

You must know that for this promotion, "Kung Fu Panda" has made more than 10,000 panda Po.

Don't look at 10,000 of them, it seems to be very few, but in fact, because there is a tour and a roadshow, the real cost is the labor cost.

There is also a fee for cooperation with amusement parks.

And these panda dolls will eventually be given to many lucky people.

And next, Kung Fu Panda, invasion of the earth, and other activities are also being carried out one after another.

Because it has a high topic of popularity, and a lot of beautiful knives are thrown out, so, in just half a month, Panda Po has become the hottest topic nowadays.

Especially among children, the panda Po has become their new favorite.

At the same time, similar propaganda activities are in full swing in China.

Although the cost of publicity is astronomical, the publicity effect is very good.

In the Dick Group's targeted questionnaire survey.

In a total of 1,000 surveys of users of families with children, more than half of parents are aware of Panda Po.

In the survey with children, many children were very much looking forward to the release of the kung fu panda movie.

Less than 5 percent of people don't know about the panda incident, and 10 percent know about the panda, but they don't know that the panda Po is the protagonist of "Kung Fu Panda".

However, although the publicity effect is very good, it is one thing to promote it well, and it is another thing to be able to get a high box office.

In particular, "Kung Fu Panda" is still an animated film from China.

Although Huaguo has become the world's second largest box office, Huaguo's films have rarely performed well in North America, and as for animated films, they have always been the self-reserved land of North American film and television companies, because even the animated films of the island countries that claim to be in the second dimensional country are difficult to have a market in North America, let alone Huaguo.

Therefore, although the publicity war of "Kung Fu Panda" is very beautiful, many evaluation agencies in North America are still pessimistic about the performance of "Kung Fu Panda" in the North American market.

In particular, "Kung Fu Panda" is scheduled for Christmas, which in the eyes of many old beauties, is simply self-defeating.

Because of the Christmas schedule, blockbusters gather, and the film and television giants in North America dare not guarantee that their films will stand out from them, let alone a Chinese movie, and it is also an animated movie.

So much so that many film and television giants didn't even target "Kung Fu Panda", because in their opinion, it was not a movie worth taking seriously at all, and their competitors were just each other.

No way, Hollywood movies are raging all over the world, and they do have this arrogant qualification.

For a long time, there have been few foreign movies in the box office rankings in North America. Not to mention foreign animated films.