In the midst of busyness, time always flies.

More than a month has passed in a blink of an eye, and the filming of "Once Upon a Time" has gone relatively smoothly.

After the initial run-in, the progress is getting faster and faster.

However, Lin Xiao had to leave the crew temporarily, but fortunately, the crew would not stop filming without Lin Xiao.

The two assistant directors temporarily took over the filming of the crew.

There is no way that "Kung Fu Panda" will be released soon, whether it is Ling Xiao Pavilion or Sanle Animation, they all attach great importance to this huge investment animated movie.

The period before the release of the movie is also a period of intensive publicity.

Fortunately in China, "Kung Fu Panda" has gained a certain popularity in China with the promotion of the doll performance costumes on the ground, "Kung Fu Panda" and Panda Po have a certain degree of popularity in China.

Then came the widespread publicity.

Because "Kung Fu Panda" is different from other live-action movies, this movie is an animated movie, and there are no big-name stars involved in the promotion, so the means of publicity are relatively simple.

However, in China, Lin Xiao himself has a very high reputation, so he also gets twice the result with half the effort in terms of publicity.

The first stop for the promotion of "Kung Fu Panda" was "Peppa Pig".

Yes, whether at home or abroad, Sanle Animation has made a special episode of "Peppa Pig".

The plot is actually very simple, that is, to add the panda Po to the plot of "Peppa Pig" and travel as a star.

"Peppa Pig" already has a good fan base in China, and it is also a child-oriented animation work, so it can be regarded as a wave of targeted publicity.

In fact, there were other companies that wanted to use "Peppa Pig" to do product placement advertising before, but in the end, they were rejected, but this time it was different, "Kung Fu Panda" itself is also an animation work, and it also belongs to Sanle Animation, and its own products are used to promote its own products, so naturally there is no problem.

As a result, the Chinese version of "Peppa Pig" and the episode of "Kung Fu Panda" were broadcast very well.

The panda itself is the national treasure mascot of Huaguo, and it has its own cute attributes, not to mention that the little pot friend has no resistance to the cute panda, but many adults are also cute by the panda Bao.

Los Angeles, North America!

Lin Xiao came with the entire Wu Family Gang martial artists this time.

Harrison won the belt in this year's World Championship, but in an interview with the media, he said that the most regrettable thing is that he can't fight you again. Rand, the vice president of Dick Films of Dick Group in charge of the "Kung Fu Panda" project, said to Lin Xiao with a smile.

"Boxing is just a hobby for me, and my job is to make movies. Lin Xiao said with a smile.

"It's a shame. Rand said with a look of regret.

The two chatted and got down to business.

"Lin, I still don't think it's a wise choice for Kung Fu Panda to be released on the Christmas schedule. When it came to business, Rand also became serious.

"This year's Christmas schedule is very competitive, and we at Dick Group itself have a sci-fi blockbuster "One Flew Out of the Galaxy" to be released, while others, on December 18, "The Great Skyscraper" of the Twentieth Century Group, and on December 22, Fox's action movie "Code Name 13". ”

However, these are not the biggest competitors of Kung Fu Panda, which comes from DSN Group's animated film "Dollland". ”

Lin Xiao's face also became serious, obviously the situation was even more serious than he imagined, no wonder the Dick Group would repeatedly oppose the release of "Kung Fu Panda" on the Christmas schedule.

But in reality, there is no better option for Kung Fu Panda.

The Christmas schedule is already the best schedule, and there will definitely be countless blockbuster competitions in any hot schedule.

So Kung Fu Panda has to withstand the pressure of these competitors if it wants to make a difference.

In fact, it is impossible for any blockbuster film to have no competitors, but it is all stepping on competitors.

"The issue of the schedule of "Kung Fu Panda" does not need to be discussed anymore, I don't think "Kung Fu Panda" will lose to anyone, of course, provided that Dick Group can cooperate with us to do a good job of publicity. Lin Xiao said lightly.

"OK, you can rest assured, Dick Group will fully support the promotion of "Kung Fu Panda". Seeing that Lin Xiao didn't have any intention of changing, Rand stopped continuing the topic.

"We've reached out to the largest children's amusement parks in thirteen cities across the U.S., and they've agreed to our request. Rand said.

Previously, Lin Xiao asked Dick Group to help contact large children's amusement parks in North America, and at that time, the Panda Army, which cost tens of millions of dollars to build, will tour these amusement parks.

This is the core publicity campaign of "Kung Fu Panda" promotion.

Of course, the combination of online and offline is certain, for the promotion of "Kung Fu Panda", Lin Xiao has opened a publicity budget of 30 million US dollars.

Although this budget is really nothing for those promotional budgets that move hundreds of millions of dollars, you must know that the production cost of "Kung Fu Panda" itself is about this amount.

At the same time, there will definitely be additional publicity according to the box office trend in the later stage, unless "Kung Fu Panda" hits the streets, otherwise, this money will definitely not be enough.

This is one of the reasons why Dick Group attaches so much importance to it.

These publicity budgets do not need to be paid in advance by Dick Group, and at the same time, these promotions of "Kung Fu Panda" will be done through Dick Group, so this is a big business in itself.

And Lin Xiao's confidence has also infected the Dick Group, and their attention to "Kung Fu Panda" has also increased a lot.

Orlando Dick theme park.

Before dawn, the publicity team of "Kung Fu Panda", the Kung Fu Panda Army, had already arrived here and were busy.

The Kung Fu Panda Legion debuted in North America for the first time, and the Dick Group has also notified a lot of media, and as early as a few days ago, the Orlando Dick theme park has already advertised, and three days later, a surprise fell from the sky!

For this reason, on this morning, before the Dick theme park opened, a lot of media arrived.

Today's Hollywood film and television giants are no longer a single film and television company, but almost all media groups.

Although the Dick Group as a whole is not as good as those old giants, its strength should not be underestimated, especially in North America, the Dick Group not only has a number of newspaper media, Internet media, but also has its own TV station.

Although Dick Group's LMC TV station is only second-tier compared to the major television networks in North America, it also has a large number of subscribers.

However, Dick Group's overseas business, especially in Asia, has been too late to enter, so it has not been as good as a few others.

This is also the reason why Dick Group has won over Lingxiao Pavilion.