222: Short videos in the 4G era

For Wang Siming, this conversation of less than half an hour made him surprised and a little stunned.

Lu Ran's career experience, as well as the cooperation plan provided, made Wang Siming feel a little unable to keep up with the rhythm.

Although he is the son of the richest man, he still has no say in Qiandane. The richest man Wang Donglin has always let him be self-reliant, and even gave 500 million funds for entrepreneurship. It sounds good to let him play freely, but in fact, to put it bluntly, Qianda is not suitable for a prince like Wang Siming.

Today's original intention was to sign Lu Ran and promote the development of pandas even more, but this discussion was too surprising.

If someone else depicts a big framework with him, if he wants to invest or something, Wang Siming will definitely poke his nose, but Lu Ran, Wang Siming dare not underestimate it.

Since last year, every big move in the industry has been initiated by him. The amount of money involved is beyond imagination.

Lu Ran alone has a sign of 3 billion live broadcast achievements. Not to mention about Alibaba, about the rest of the derivative value of the live broadcast industry.

Last year, through hard work and rhythm, Qianda also achieved good development, so that the volume of the commercial center exploded again.

The dispute and conflict between entities and e-commerce is slowly fading this year. Through a double 11, everyone knows that when the market rises, anyone can make a profit.

But it's a pity that compared with Ali, the benefits obtained by Qianda are completely incomparable.

And the discussion with Lu Ran this time, as well as the subsequent relay of the news, made Wang Siming dare not speak.

He can't get involved in this kind of thing, so he can only tell his father for thinking. For him, it's a pity, after all, he still invited people.

Originally, I just wanted to ask you to be an endorsement, but you jumped to the giant business war for me, and Wang Siming didn't know what to say.

However, after finishing the matter, Lu Ran provided another piece of cooperation information that belonged to him, which made Wang Siming very interested.

After the two sat down again, Lu Ran took out the cigarette in his pocket and handed it to Wang Siming. But what was surprising was Wang Siming's refusal and said, "I don't smoke."

Lu Ran thought about it and put the cigarette back in his pocket, he seemed to have smoked a little too much recently, and there was obviously a problem. Everyone I met was a smoker, and sure enough, the circle is different, so you still have to pay attention.

"Siming, the competition between physical and e-commerce is no longer possible for our generation. Because that is the seed planted by the older generation, the fruit of the harvest. ”

Lu Ran summed up and said. The next thing must be for Wang Siming to turn his mind around. Don't dwell on the current situation, but look to the future.

Wang Siming, who was sitting on the side, nodded and waited for Lu Ran to follow. This sentence also made Wang Siming quite agreeable. With funds in hand and watching the market, it is obvious that no good industry can enter. The live broadcast alone, or Lu Ran brought it up, made Wang Siming see the hope of the market.

"This year, 4G has already started to be piloted. Lu Ran said sharply, talking about the development of communication.

But Wang Siming was a little puzzled, "What do you say? What does it have to do with 4G? I used that thing in the United States, but the download speed is much faster." ”

Lu Ran nodded and said, "Because of the increase in download speed, the mobile era will come completely." ”

Hearing this, Wang Siming pondered, and said after a long time: "Since the release of Apple 4, the mobile era has come." ”

Lu Ran shook his head and said, "It's not thorough enough. At present, 3G only supports apps that consume less traffic, such as video websites, etc., and the speed of 3G cannot be supported on a large scale. Most people today still rely on broadband. ”

"The predicted mobile era in the future cannot be mobile payment, mobile shopping, mobile entertainment, etc. But like Ali and others, they have been laid out for many years. ”

"But, the joy of life is not enough!"

Lu Ran's words made Wang Siming stunned for a moment, and he was even more puzzled, what does it mean? What is the happiness of life?

"Most of our Chinese generation have a salary of about 3,000, but their lives have been in a non-stop work cycle. And with the complete arrival of the Internet age, the pace of life is getting faster and faster. ”

"But everyone's desire is getting higher and higher about the delicacy of life, such as food, such as travel. ”

Hearing this, Wang Siming thought for a while, and seemed to grasp something, but he really couldn't think of it, and said: "There is already a Meituan for takeaway, are you hungry." Like Travel Life, Ctrip, Ali Travel and so on have already entered the industry. We don't seem to have a chance to get in on the action. ”

"No, I'm not talking specifically about providing services. Rather, it is a platform for everyone who needs a refined sense of life. ”

Lu Ran instantly interrupted Wang Siming's words and said his true purpose.

"I seem to understand a little, you want to do something social, right?"

Wang Siming came to his senses and said. I went around in a circle, just to make something like that.

Lu Ran nodded and smiled: "Yes and no." On online social networking, now QQ, WeChat, no one can shake them. There are also microblogs, portals, etc. on the platform. What's more, there are new era software such as Momo and live broadcast. ”

"What I want to work with you is simply to be a platform to show your life. We don't need to socialize, we just give them a place to vent and show the good."

Hearing this, Wang Siming straightened his posture and said, "Lu Ran, let's say it directly." I see what you're thinking. ”

"Okay. ”

Lu Ran drank the tea ceremony and continued to straighten his posture and said.

"I want to make a mobile app for short videos. Documenting the good life. ”

Lu Ran opened his mouth and said directly, and by the way, he said all the advertising slogans of Douyin in his previous life.

That's right, you have to get Douyin out, play Weibo all day long, WeChat, it's boring to death. I don't even see a pretty girl. Those beautiful face-changing ladies on the Internet, the majority of male compatriots need you!

Hearing Lu Ran's creativity, Wang Siming was even more stunned, "Short video? ”

Lu Ran smiled and explained: "You should be very clear about the live broadcast. After the official popularization of 4G, there will also be a wave of dividends, because the download speed has increased, and mobile phones also have the capital to support live broadcasting. ”

"But according to a live broadcast, at least 1 hour of time, this industry will not last long, because people in the future will be busier and busier in life, and not many people will hold their mobile phones and watch more than 1 hour of live broadcast. ”

Lu Ran directly said the disadvantages of live broadcasting, why the live broadcast industry is becoming more and more difficult in the previous life, is because people are busy and have no time to watch, and the volume is slowly getting smaller. But this live broadcast has been dead for a long time, after all, the population has increased, and there are more and more idle people.

Hearing this, Wang Siming looked at Lu Ran with surprise, he really couldn't imagine that Lu Ran could see so far through 4G, and he couldn't refute the drawbacks. Because the trend of reality is becoming more and more obvious.

"As for short videos, you can think of it as a product similar to a micro-film + photo. He is different from movies, TV series, etc., and can appear in people's fragmented time, such as going to work, such as eating. ”

"You want to do video type content social. Wang Siming briefly concluded.

Lu Ran couldn't help but nodded, and told the others, it might not make sense. But Wang Siming likes to get in touch with new things and can understand them completely.

"That's right, to put it simply, everyone becomes an Internet celebrity through short videos. You should know about Internet celebrities. ”

Saying this, Lu Ran himself couldn't help laughing. And Wang Siming was also a little embarrassed. His previous girlfriends are all Internet celebrities, and everyone knows it.

"You can do it, and you don't need to invest too much money upfront, as long as the server keeps up. ”

Wang Siming opened his mouth to agree, he has done all the live broadcasts, and he naturally knows the server very well. The rest is nothing more than to develop a corresponding app, which can be done by adding a few big tricks and adding a few programmers.

Lu Ran smiled, "Then you also have to depend on the situation, my goal is to launch 30 million registered users." It may grow to 2 to 300 million users in the future. ”

Wang Siming was stunned for a moment, "300 million users, are you kidding me!"

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