The graphics of "Magma Age" are indeed very good.

But that's just it, because "Magma Age" uses a lot of stalks, not to mention children, even Lin Xiao doesn't understand it very well.

To be honest, Lin Xiao is a little confused, since DSN has begun to pay attention to the Chinese market, why does animated movies still have no bias?

This is a typical Hollywood animated film, no different from the previous animated films that are difficult to sell in China.

If there is a difference, it is probably that the budget of "Magma Age" is higher in terms of the intensity of publicity.

"Magma Age" can be said to be very unfriendly to Chinese audiences, or many Hollywood animated films are not too friendly to Chinese audiences.

Nowadays, Hollywood live-action movies, most of the time, will bring some Chinese elements to please the Chinese audience, but animated films do not do this.

This is also why the announcement of "Magma Age" is actually okay, but as a result, the box office is a fiasco!

However, some discussions on the Internet also attracted Lin Xiao's attention.

"Where have all our domestic animation heroes gone?"

This is an article that circulates on the Internet and has received a lot of likes and retweets.

The article probably summarizes those domestic animated movies over the years, including "Kung Fu Panda", "Despicable Me", "Robot Wall-E", "Spirited Away" and so on.

But to sum up, except for "Kung Fu Panda", which is full of Chinese elements, other animated movies are a little inconsistent.

On the contrary, those animated heroes of Huaguo, who are widely circulated and well-known, seem to appear less and less on the big screen.

The author is calling for why domestic animation companies abandon those domestic animation heroes who are very famous and have a wide audience, but gradually begin to follow the routine of Western animation.

If this goes on for a long time, then domestic animated films have lost those elements of traditional Chinese animation, so what is left?

Of course, some people commented at the bottom that some of the well-known animated heroes in the past have copyright ownership, and those without copyright ownership are more difficult to adapt because of their high recognition!

In this regard, Lin Xiao also fell into deep thought!

In the past few years, Lin Xiao has come up with animation stories that belong to the West in another world, not real domestic animation.

So are there really no markets for those themes of domestic animation that are full of Chinese style and elements?

The answer is no!

Suddenly, Zhang Fan remembered that Chen He said that he wanted to shoot the story of Erlang God Yang Jian.

Maybe it's time to start an animated film of mythological stories.

In fact, Huaguo's animation, the first to be taken out are the characters in those mythological stories.

For example, the well-known Monkey King, such as Zhu Bajie, such as Tang Sanzang, such as Erlang God Yang Jian, such as Nezha and so on.

In fact, the characters of those mythological stories in China can be used to create a new mythological universe that belongs to China.

It's like "Romance of the Three Kingdoms".

"Romance of the Gods" and "Journey to the West" are actually extended, and there can be many stories to tell.

If it is done well, it may not be as good as the Marvel plan of the imported product!

Thinking of this, Lin Xiao called Chen He.

"How is Erlang Shen Yang Jian's script?

Lin Xiao shook his head and said: "Not yet, but you reminded me, do you think we will take out the mythical characters such as Monkey King, Erlang God Yang Jian, Kuafu, Jingwei, Gonggong, etc., and make movies respectively, and then gather these people to fight the boss together, how about it?"

Chen He looked confused!

"Mythical Universe?" Chen He then relieved himself and asked.

"Yes, what do you think?" Lin Xiao asked.

"Not good!" Chen He shook his head and said.

"Why?" Lin Xiao was a little puzzled.

"The idea is good, but have you ever thought about why a movie with a costume myth and story as the background is almost filmed one by one?" Chen He asked rhetorically.

"It doesn't seem like there are many movies with mythological backgrounds, right?" Lin Xiao thought about it, and he really didn't have much impression.

"It's not that you don't have it, it's just that you didn't pay attention to what you said, do you think no one has the same thoughts as you?" Chen He asked rhetorically.

"Is there one?" Lin Xiao was really impressed.

"Let me count it for you, there was a film called "Zhong Kui" before, the production cost was 100 million, guess what the final box office is?"

"Only less than 80 million!

"Also, Monkey King, the Monkey King, has actually produced several films in the past few years, but the result is the same. ”

"Nezha, there are too, but they are squirted out!"

"What's the problem? Many people are thinking that the audience thinks that the characters that don't fit their impressions, or the story is very strange and bloody!"

"Actually, I'm a little worried now, Erlang God Yang Jian, if it is filmed, will anyone buy it. Chen He sighed.

"What do you think is the reason?" Lin Xiao asked with his hands on his chest.

"Let's sum up a few points!" Chen He thought for a while and said.

"The first one, the problem of investment! Myths and stories are the background, and the special effects must be big, but those movies, seriously, don't look like they have invested more than 100 million or something, but to be honest, what can 100 million do now? Maybe for some feature films, it's really not low, but for special effects blockbusters, that money is not enough at all. ”

"The second is the plot problem, most of the movies that appear on the market directly use the original background story, so the problem comes out, the original stories, copy out, the plot must be changed, right? But the original plot stories themselves are stories that everyone is familiar with, you suddenly changed them, can you change them well? Dare you say that it is better than those people in the past? Not necessarily?"

"It turned out to be unflattering to both sides, you use those allusions to adapt, but what the audience wants to see is not this. ”

"The third, I haven't thought about it yet......"

"First of all, the first point, for us, it's not a problem, if you want to shoot Erlang God Yang Jian, the investment will definitely not be too low, and secondly, the special effects, I don't think it's a problem.

Secondly, the plot problem, I think why should we use the original story of those classic allusions? It is completely possible to find another way, only use the setting of this character, and the story can be completely rewritten!

Finally, when you say that, I think we don't necessarily have to be obsessed with live-action films, so why not consider animated films?"

"Animated movie, animated movie! yes, why didn't I think of it!" Chen He's eyes lit up.