Why is the word-of-mouth so good, and the publicity is so good, but the box office is not so good?

The reason is in the Shenma place?

This is also what the president of DSN Huaguo is puzzled about.

What is the reason for this?

I have to say that Hollywood studios do have their fine side.

Hollywood calls the film industry the film industry!

It is not unreasonable that they have done much more elaborate research on the market than in China.

After many movies are shot at a huge cost, why did Hollywood film companies not invest too much in publicity and distribution in the end?

It is because, after doing an investigation in advance, it was found that the problem was very large, so the measures to stop the loss in time were made.

But Huaguo can be said to have just started in this regard, and Hollywood has professional box office forecasting companies, film market research companies, and so on.

But in China, most of them are done by film companies themselves, and they are not so professional, most of them are part-time.

But as long as you are willing to spend money, you can still make some achievements.

Soon, the president of DSN Group in China got several investigation reports!

The survey report shows that the first aspect is for the entire animated film market.

In China, the audience of animated films, with families as the unit, is a large and small audience group that occupies more than 80% of the share!

Yes, that's the exaggeration!

And only about 20% of them are seen by adults alone.

Of course, this survey is certainly not so accurate, after all, it is not a professional in this area.

But there are also some problems.

That is, in China, in general, the main decisive element of animated films is still children!

Of course, there are exceptions, that is, animated films like those produced by Sanle Animation Company, often this proportion is not so high, but it is usually after the outbreak of word-of-mouth, it will gradually appear.

The second report was on the effectiveness of the campaign and the choice of audience.

In terms of publicity, animated films like Sanle Animation have created a golden signboard, which can naturally attract parents, and other animated films, especially Hollywood animated films, even if the publicity is strong, it is useless, because language is a big problem.

Most adult audiences, especially parents, when they choose to take their children to watch animated movies, they don't choose for themselves first, but for their children!

Can the little guy understand it? Well, that's not the point, the point is, if he can't read it, will the little guy make a fuss?

Forget it, let's choose something else!

So, it's cold!

But this is a problem that cannot be solved.

Translated into Chinese?

It's not that this kind of attempt has not been made, and Hollywood has not done this kind of thing once or twice, and it is very good at it, but here in China, this is really a bit ...... It's so hard.

I don't know when it began, Huaguo's translated movies from abroad, and the tone of the translated language has become a style.

How do you say this? This style, not to mention the little pot friend, even the adults see it, and they also think, why is this so weird?

Is it true that the Chinese side can't do a perfect translation?

Of course not, but God knows why.

In fact, this is really not to blame Huaguo's translation, because many foreigners' movies, usually, have to bring some actions in tone, and these habits are completely contradictory to the local habits of Huaguo.

You don't translate it that way, but it translates exactly the way it is Chinese, and it looks even weirder!

What? You say animated movies don't?

Don't talk nonsense, animated movies are also obvious, Hollywood animated films, the first audience is the North American audience, and then others, so their style is definitely more biased towards the North American audience, which is very unfriendly to the small pot friends in China.

And for parents, parents will be worried, what should the little guy do when he watches this kind of movie, this kind of translated movie, and then learns badly?

Then, cool down!

So, this special meow is an unsolvable problem!

Here, to be honest, thanks to piracy!

Why do you say that? Because Huaguo has a large market and great potential, and this is something that everyone knows.

Normally, a large country with a large population, then in terms of peripheral consumption, there must also be a large market, right?

Indeed, to put it mildly, although few Hollywood animated films can be a big hit in China, but those animation derivatives that come from Hollywood are actually really big in the domestic market.

Especially in the early years, but no matter how much you sell, it's useless, because it's all special and unauthorized!

This has led to the fact that the periphery, movie derivatives, can't be sold at all in China, and in the case of a very low box office share of the movie, movie derivatives can't be sold, so what future is there?

Live-action movies are a little better, but animated movies really rely on derivatives to survive, so live-action movies have cultivated the viewing habits of many people in China, but animated movies are sorry.

Beijing Wangfujing Tianhua Cinema.

Lin Xiao's family was sitting in the theater waiting for the opening of "Magma Age".

"Why did you come up with the idea of taking us to see this movie?" asked the actress's sister curiously.

"It's nothing, it's been a long time since I've come out to watch a movie like this. Lin Xiao smiled.

"But I want to watch "The Adventures of the Giant Country", why do you want to watch this "Magma Age"?" the little guy said a little unscrupulously.

"Why is it "Adventures in the Land of Giants"? and not "Spirited Away"?" Lin Xiao felt that his old face was a little unbearable.

"Because "Spirited Away" is for girls. "The little guy is rightfully authentic.

"Who said that? You didn't read it, how do you know it's for girls?" Lin Xiao asked.

"That's what my classmates say. "The little guy argues for authenticity.

"Alright, the movie begins. Zhou Ya interrupted the father and son.

I have to say that DSN is indeed a giant in Hollywood that started with animation, and in terms of graphics, "Magma Age" can indeed be said to be the world's top!

It's very realistic, and the details are very detailed.

But "Magma Age", like many Hollywood animated films, is obviously an all-age movie, or rather, more biased towards the ... Humanize!

This can be seen in the design of the characters.

From Lin Xiao's point of view, the environment and characters in "Magma Age" are not very friendly to children!

In particular, the style of speaking really made Lin Xiao feel a little impulsive to hit the wall!

Because the one they're watching today is a transliterated version!

"Dad, that person is talking so strangely. ”

"Ahh

"That Burning Man is pretty cool!"