Of course, it is not so simple to make a co-branded model, and there is a lot of preparation work that needs to be done in advance.

For example, Hermes wants to launch a limited edition bag to co-brand with Floating Dreams, so his new bag should try to contain some elements of Floating Dreams. Like crystals, blue and white porcelain, seaweed patterns. Of course, the bag should also be accompanied by the LOGO of "Floating Like a Dream".

Similarly, the cosmetics of Floating Life and Dream should also carry the Hermes logo on the outer packaging. However, this problem is easy to solve, and it is enough to use laser etching on a crystal box or blue and white porcelain vase.

Now it is necessary to wait for the preparations on the side of Hermès, and a new cosmetic product does not mean that customers will be willing to pay for it immediately.

You come up and sell it so expensive, although the customer has a lot of money, but people are not stupid, why spend so much money to buy a cosmetic product that you don't know at all.

What should I do? Wang Ye has already thought about this question, try it! No matter how much it is, it is better to let customers actually experience it, and he has already prepared tens of thousands of bottles of small bottles to try out.

It should be noted that the production process of the product is to first refine the seaweed stock solution by Professor Andrew's technical team. It is then sent to a cosmetics production workshop in Jiahua, the magic capital, and after the finished product is produced, it is transported back to Copenhagen in large containers, where it is encapsulated.

Moreover, it is best to keep this cosmetics between 2-5 degrees Celsius when storing them daily, so that you can get the best results.

Of course, you can also store it at room temperature, but that effect will be discounted.

Don't be too troublesome, you want to enjoy the best things, that's the trouble. Moreover, there is a sense of ritual only when there is trouble, there is a sense of dignity with a sense of ceremony, and only with a sense of dignity can I feel that it is worth spending so much money!

That is, the psychology of consumption.

……

In order to dispel Patrick's last doubts, Wang Ye took him on his own private jet and flew from Paris to Copenhagen.

In Copenhagen, Wang Ye took him on a tour of the island of the Goddess and the on-site operations of seaweed mining.

I went to the University of Copenhagen, Professor Andrew's laboratory, and had an interview with the professor.

Of course, the most important thing is to go directly to the palace, meet the queen in person, and get a personal promise from Margrethe II.

By now, Patrick had put his heart in his stomach, and there was nothing wrong with this dream.

The raw materials are rare, the effect is remarkable, the price is high, the packaging is luxurious, and the name of the royal family is a match made in heaven with Hermes!

Upon his return to Paris, Patrick immediately began to promote the collaboration with the Floating Dream.

The two brands are co-branded as part of a limited-edition handbag that Hermès will offer to be sold in conjunction with a dream-like product.

Of course, this bag doesn't need to be completely redesigned, just a refinement of a classic, but it still takes time.

Therefore, the official launch of the co-branded model is set for the day before Christmas! This can be regarded as a Christmas gift for all distinguished Hermès top members.

Christmas is still two months away, so of course this time will not be idle. It is necessary to start the fame of the floating dream in a small area first, otherwise it will be so expensive to launch a new brand at that time, even if those members of Hermes have money, they will not sell it easily.

After finalizing the cooperation, Wang Ye left LISA and asked her to stay in Paris for a while to deal with the joint deal.

……

Pak Ka Road, located in the prosperous area of Xiangjiang, can be said to be the origin of luxury houses in the mid-levels of China. It is specially for the top wealthy and dignitaries in Hong Kong to live.

Not far from the seat of the HKSAR Government, Pak Ka Road not only has a panoramic view of Victoria Harbour, but is also close to Sheung Wan, Central and Admiralty business districts, making it convenient for transportation. On the other hand, the Mid-Levels are a rare place in the urban area of Xiangjiang with its mountain scenery, rich vegetation and fresh air.

The mansions here gather the richest people in Xiangjiang, and each house is worth an amazing amount, and the transaction price often starts at hundreds of millions.

In Villa No. 16, Mrs. Xu was sitting in the living room, leisurely drinking afternoon tea.

"Madam, there is a person outside who claims to be from the Hermès VIP service department, who has come to deliver you gifts. A servant walked in and whispered.

"Oh, yes, she called ahead of time, please let her in. Xu Tai said nonchalantly.

A short time later, a working woman in her early thirties followed the maid into the living room.

"Good afternoon, Mrs. Xu, I'm here to give you a gift. The woman said with a smile on her face.

Mrs. Hsu is a big fan of Hermès, and basically all the Hermès platinum bags have been collected. This kind of customer is, of course, the focus of Hermès.

Therefore, every year, there are all kinds of small gifts that are not publicly sold, and these small gifts are also one of the means to show off their wealth among rich ladies like Mrs. Xu.

The things that he bought with money, Mrs. Xu no longer disdained to show off, because everyone almost had them. What can really be shown off is these things that don't cost money.

These things represent how much the world's top brands value you. Of course, the meaning behind it also represents how much money you spend on this brand.

Suppose one day, Mrs. Xu and another Mrs. Kuo met at a cocktail party, and that lady was carrying a Hermès limited edition platinum bag, worth hundreds of thousands. And Mrs. Xu is just a Hermes ordinary handbag, worth tens of thousands.

"Hey, Mrs. Xu, your handbag is two years old, and mine has long been thrown to the maid, why are you still carrying it." ”

Mrs. Xu smiled slightly, and inadvertently showed the small pendant on the handbag, which was the Hermes 160th Anniversary Edition pendant, limited to 160 pieces worldwide, and was only given to the top members.

The person who can get this pendant has spent at least more than 2 million US dollars in Hermes, and people who have reached this level have not bought any Hermes bag.

People who can recognize this kind of pendant will naturally understand what it means; as for those who can't recognize it, it's not on the same level as Mrs. Xu, and she doesn't bother to show off to those people.

Invisible flaunting of wealth is the most deadly!

Therefore, hearing that the people from the Hermes VIP department said that there was another small gift, Mrs. Xu was also interested, her upper body leaned forward slightly, and asked, "Oh, what is it this time?"

I saw the account manager put a small box in his hand on the table in front of him.

It was a small square black box, wrapped in leather, and when the lid was opened, a burst of white cold air came out.

Mrs. Xu was a little surprised, what else has to be sent over with refrigeration, is it fresh, but Hermes doesn't make food.

The customer service manager took out a pair of clean white gloves and put them on his hands, then took out a small crystal bottle from the small box, and explained with a smile: "This is a cosmetic product, called Floating Dream." We'll be launching a co-branded set with Hermès before Christmas!"

Mrs. Xu almost dropped her jaw, what do you mean, when will Hermes launch a co-branded model, it is still with a cosmetic!

The question is, in the end, it is a multi-cow cosmetics that can be qualified to co-brand with Hermes!

She asked suspiciously: "I also know the top cosmetics brands, and this floating dream name is quite good, but I have never heard of it." ”

"Mrs. Xu, this Floating Dream is a new brand, but this product will be the world's top cosmetics! In addition, the Dream of Floating Life is a product of the Danish royal family, and Her Majesty the Queen is also a loyal user. ”

The account manager proudly introduced.

Mrs. Xu is a little moved now, the royal family, anyone who can be stained with this term is a real big brand, it seems that this cosmetics is not simple. As for using the name of the royal family to carry out false propaganda, it is simply impossible!

The account manager also explained the use of this skincare product, which is a little more troublesome to use than traditional creams.

First, take out the drop-sized cream, place it in the palm of your hand, do not rub it, but rely on the temperature of the palm to let it melt naturally, then close your palms, and after the accumulation is opened, gently pat your cheeks with both hands.

It sounds a bit troublesome, but Mrs. Xu thinks it's normal, this kind of expensive cosmetics, of course, the trial method can't be too ordinary. When used in this way, there is a sense of ceremony.

After the account manager of Hermes left, Mrs. Xu looked at the small bottle of cosmetics on the table and engaged in a fierce ideological struggle.

She really wants to try it herself, but cosmetics can't be used indiscriminately, what if it doesn't work, what if she has allergies.

Moreover, this is a trial pack, it looks like it is only 5ML, it won't take a few days, if you want to use it yourself, you must buy the co-branded limited edition that is officially on sale.

With a roll of her eyes, Mrs. Xu thought of a good idea.

"Mom Zhang, come here. She shouted.

Zhang's mother is an aunt in charge of cleaning at home, in her sixties, her skin is not good or bad, she is at the level of a normal person, and she usually uses some mid-range cosmetics and has not deliberately maintained them.

Mrs. Xu wanted Mama Zhang to try this product and see how it worked.

After instructing Zhang's mother to try this cosmetics on time, morning and evening, in the next few days, Mrs. Xu had to carefully observe Zhang's mother's face every day.

On the first day, there was no movement, and Mrs. Xu laughed at herself for being too anxious, this is a cosmetic, not a panacea, how can it be effective in one day.

The next day, she couldn't hold back again, and found an opportunity to look at Zhang's mother's face, as if her skin was a little softer, but it was not obvious, and it could also be her hallucination, Xu Tai was not sure.

On the third day, this time, Mrs. Xu really confirmed that the effect of this cosmetics is indeed very prominent! I dare not say what other effects are, but the eyetail lines that usually look deeper on Zhang's mother's face have really become shallower! Moreover, what is even more amazing is that there are some shallow age spots on Zhang's mother's face, but now they can't be seen!