If any new thing or new technology wants to go from the laboratory to the public and become something that everyone is willing to accept and use, there must be a premise: the new thing itself has been developed relatively completely, the new thing has already had a representative work or event, and the new thing does bring people a new and better experience.

In the time and space that Li Qian once experienced, before the appearance of "Jurassic Park", special effects were not a new thing, but only when the big dinosaur appeared on the big screen and won an amazing box office around the world, special effects movies began to become the mainstream of Hollywood commercial films.

In the same way, before the advent of "Avatar", 3D was not a new thing, especially for the Hollywood industry, this technology has begun to appear for a long time, but it has always been in the stage of losing money repeatedly, because this technology, even in the eyes of many professionals, has been labeled as "experimental".

The same is true of this plane.

In fact, for those veteran fans who pay attention to various movie information, the concept of 3D is not new at all, and individual senior fans can even name many experimental 3D movies, but for the entire human society, those technologies and products that have not yet matured are just experimental things for a small number of filmmakers and audiences.

Most people don't know what 3D is, and they haven't seen 3D movies.

Quite simply, the technology is not yet complete, and the work cannot bring people a shocking experience, so of course, this technology will not be able to appear as an iconic representative work.

But now, after "Avatar" has done everything it should do as a movie itself, done a good job of special effects, good settings, good stories, etc., and has carried a thoroughly mature 3D and 3D-IMAX technology, which has brought a very shocking viewing experience to the current movie audiences - and, because the director of the movie is Li Qian in front of "The Matrix", this movie will definitely not lack audiences, and there will definitely be no shortage of people who are willing to taste the freshness of 3D.

As a result, "Avatar" became popular.

3D is on fire!

That's how Qin Wei watched it suddenly become popular.

Let's assume a derivation - if there had never been Li Qian in this world.

So, what would the world be like?

Not to mention the big deduction, just talk about the circle of Chinese films, Qin Wei, as the only recognized master of today's domestic films, is almost a natural representative of Chinese films, in fact, in the years when Li Qian had not yet started making movies, Hollywood movies poured into the domestic market one after another, with Qin Wei, Du Weiyun, Chinese filmmakers led by Zhao Meicheng and others, although they are very uncomfortable with this sudden big change, and they don't quite understand how to make commercial films for a while, they still do their best to meet the challenge.

If there is no Li Qian in this time and space, it is not difficult for us to imagine that in the face of Hollywood's advanced film technology, Under the violent impact of film concepts and film products, the painful period of the entire domestic film may be much longer than the current one, and maybe China's film market will also be lost for a while, and even half of the box office share of the entire market will not be obtained, and Qin Wei and other China's most outstanding filmmakers can only watch the domestic film market become a battlefield for Hollywood blockbusters to make money in turn, but they can only be defeated again and again.

But in the end, they will still become the representatives of Chinese cinema.

Qin Wei may gradually understand something in the process of failing again and again, in the process of gorgeous domestic blockbusters moving from success to failure, so as to make stress changes and truly become the standard-bearer of domestic films enough to compete with Hollywood blockbusters, of course, perhaps, he will completely fall silent after failing again and again, or simply wash his hands and stop shooting, or turn his head and continue to tinker with his literary films.

But even then, Qin Wei is still a master of the art among Chinese film directors.

But no, there is no such assumption.

Li Qian is here.

He went from being a behind-the-scenes producer and songwriter in the music industry, to becoming popular all of a sudden because of the sudden tearing of Liao Liao and Zhou Yan, to becoming a singer at the front desk, to organizing the four major beauty bands to become popular all over Asia, and then to the film and television department of Minghu Culture that started from TV dramas, until "My Sassy Girlfriend" successfully gained a firm foothold in the Chinese film market.

He walked into the history of the development of Chinese films step by step.

In terms of fame, influence and appeal, even if it is just Li Qian as a director, it is no longer comparable to Qin Wei, in terms of qualifications, after "Red Sorghum" won the Grand Slam of the Berlin Film Festival, Li Qian is at least qualified to stand shoulder to shoulder with Qin Wei, and in terms of box office - needless to say, a "Matrix" has made Li Qian the most successful top director in the world at present.

And wealth, or power - obviously, don't talk about Qin Wei, even Qin Wei's boss Hu Fei, and the huge film and television entertainment system of Columbia, which holds Minghu Culture, and Li Qian, who is the largest shareholder of iFLYTEK Group, is no longer a heavyweight.

Therefore, perhaps after "The Door of Life and Death" defeated "Huang Feihong" head-on, Qin Wei once didn't take Li Qian in his eyes, but now, time has passed, Li Qian has succeeded again and again, and his own failures again and again have long lost the inexplicable pride in Qin Wei's heart.

He had already begun to face Li Qian squarely.

Even, in Jin Han, Zhao He, Feng Bicheng, Lu Lingxi, Han Shunzhang and other directors of Minghu culture trained by Li Qian himself, many directors have achieved great success, so that in the current Chinese film industry, among the people who are qualified to be called great directors, Minghu culture accounts for more than half of the situation, Qin Wei's state of mind may not be "square".

It already has a more or less "looking up" meaning.

Therefore, he has long been like the vast majority of filmmakers in China today, whenever Li Qian and the directors of Minghu Culture have a new film on the market, they must always observe and analyze it seriously.

Even, because of several previous fiascos, he may be much more serious than other filmmakers.

So, even when the pre-release promotion of "Avatar" had not yet begun, and even when Li Qian had just announced that he would invest 500 million yuan to create his new movie with new technology, he paid attention to "Avatar".

On Tuesday, he didn't bring anyone with him, just went to the cinema to watch a movie himself.

On weekdays, it's the morning again, even if it's a hit like "Avatar", it's completely impossible to fill the house, but the 3D and 3D-IMAX that Qin Wei wants to see the most are out of tickets.

After the first week of global box office explosion, 3D's reputation became popular all of a sudden, so its power began to show its initial display - although the 3D box office is already twice that of ordinary tickets, and 3D-IMAX is more expensive, it is still in short supply.

So, Qin Wei thought, let's take a look at the ordinary version first.

If "Avatar" is really a good movie, then it should be particularly good in the ordinary version in the first place.

Then, two hours and forty minutes later, when Qin Wei walked out of the screening hall after watching the movie, his expression was inexplicably complicated and shocking.

Standing at the door of the cinema, he couldn't help it, so he took out his mobile phone and made a call.

After more than ten minutes, the other party finally called back and told him that the ticket had been obtained for him, Minghu No. 2 Cinema, 3D-IMAX version.

So Qin Wei drove there.

Another two hours and forty minutes, when Qin Wei walked out of the movie theater, his mood was a little strangely quiet.

In the middle of the night that night, he called Hu Fei and said, "I wrote something, can you help me find a magazine or something, and publish it?"

Hu Fei had just finished drinking at that time, but fortunately, he was not drunk, but after hearing this, he was still stunned for a moment, and then asked, "What did you write?"

Qin Wei said in a calm tone: "A film review that I don't know if it can be considered a movie review." ”

Hu Fei seemed to have an epiphany, and after a while, he asked, "About Avatar?"

Qin Wei said, "Yes." ”

…………

An hour later, a little after night.

Hu Fei's assistant, who was called out of the bed by a phone call from his boss, finally finished typing the manuscript, handed it to Qin Wei to check, corrected a few typos, and then he was responsible for copying the manuscript to the blog account he had just registered for Qin Wei.

Before he clicked, he looked back at Hu Fei.

Hu Fei turned his head to look at Qin Wei, at this time, his wine had already flown away, his eyes were full of solemnity, and there was such a little expectation, and asked, "Have you thought about it?"

Qin Wei's expression was extremely calm, "Think about it!

When Hu Fei heard this, he turned his head and nodded at his assistant.

"Then send it!"

…………

That night, a newly registered account named "Director Qin Wei" sent out his first blog post after registration, called "I Look".

At first, in the middle of the night, no one noticed the blog post.

But after all, it is related to "Avatar", and the name of "Avatar" is directly hung on the title, whether you have seen the movie or not, as long as you are interested in this movie, in the face of such a title, you will subconsciously want to click on it.

Then, not many people saw it, but after reading through the full text, some people inadvertently found the owner of this blog post, whose name was actually "Director Qin Wei" - a big surprise!

Then, he couldn't wait to run to his chat group and tell him about the discovery.

As a result, the news began to spread, and the number of clicks and readings of "I Watch" began to increase.

After dawn, the operator of the blog finally noticed the existence of this blog post, and when he saw the registered name, he was a little confused, because although Qin Wei has never registered a blog, "Qin Wei" is a well-known figure, and the name is locked, but "Director Qin Wei" is released from registration.

After a complicated report and contact, at ten o'clock in the morning, a tick was put on the back of the ID of "Director Qin Wei" - official certification, real person.

Three minutes later, the article was hung on the front page.

For a time, public opinion was in an uproar.

In the article, Qin Wei said-

"After watching this movie, I would like to say that movies have been around for a hundred years, but this year, Li Qian reinvented movies. And I'm glad that Li Qian is a Chinese filmmaker. Believe me, this is extremely critical for China and for Chinese films. ”

"Finally, I want to say, Qian'er, what happened back then, my brother can't stand you. ”

…………

Qin Wei's unprecedentedly high praise for "Avatar" and Li Qian, as well as his formal apology at the end of the blog post, can be regarded as adding another fire to "Avatar" and 3D.

But in fact, with or without this fire, "Avatar" has been overwhelming.

In its second week of release, the film grossed a staggering 320 million Chinese dollars in China and $150 million in North America.

In this week, the global box office of "Avatar" was $530 million.

It has exploded in China, in North America, in Europe, in Japan and South Korea, in Southeast Asia, and in Latin America!

The box office and word-of-mouth are flying together!

In particular, when entering the second week, although the total box office volume inevitably declined, and the attendance, especially on weekdays, obviously could not be compared with the three days of the first week, but the label of "3D movie" on it began to become more and more prominent.

In all parts of the world, as long as there is a place to see in 3D, such a situation has been formed: the ordinary version of the ticket is relatively easy to sell, because it is too popular, and Li Qian's name is too big, so the film scheduling rate is very high, and it can almost be watched at any time, but the 3D and 3D-IMAX versions have maintained a long time of hard to find a ticket- After watching the regular version, many people can't resist the temptation of friends, or can't withstand all kinds of publicity and word-of-mouth on the Internet, and go to see the 3D and 3D-IMAX versions.

Others brush 3D over and over again!

As a result, the box office of the 3D and 3D-IMAX parts began to account for more and more of the overall box office of "Avatar".

When the movie finally went offline around the world, counting the overall box office, people were surprised to find that although at the time of the release of this movie, all the 3D and 3D-IMAX screens around the world, including all science and technology museums, were less than 2,000, of which China accounted for nearly 800 and North America only nearly 500, but because during the release of the movie, even if the attendance of the ordinary version has dropped again and again, most of the 3D and 3D-IMAX shows in most regions are still nearly full, so in the end, in the film's record-breaking global box office of more than 3.3 billion US dollars, the 3D and 3D-IMAX parts actually contributed a whopping $1.43 billion at the box office!

Therefore, in the reports of various media, even the box office surpassed "Titanic" and became the highest box office in the history of world cinema, which is no longer the focus of reporting on the amazing box office of "Avatar".

Everyone said, "The era of 3D has come!"

…………

The era of 3D has indeed arrived.

When "Avatar" was still in theaters, Minghu Culture and Columbia had already announced co-production plans with many domestic and Hollywood film companies.

First up is Terminator.

After watching "Avatar", James Cameron suspended the filming of "Terminator" and urgently halted the research and development plans of his technology company and moved to China instead.

Subsequently, because of the pressure he exerted like Twentieth Century Fox, Twentieth Century Fox finally agreed to have "Terminator" co-produced by Clear Lake Culture, Columbia and Twentieth Century Fox, and shared the rights, but Twentieth Century Fox strongly retained the distribution rights of the film - after seeing "Avatar" After the amazing success, they wanted to get the technical support of Minghu Culture so that the film could be produced as soon as possible and catch the 3D craze to eat the first bite of the big cake, but they were deeply afraid of the powerful monster-like union of Minghu Culture and Colombia. But in the end, considering that Minghu Culture and Colombia already have a series of 3D works such as "Transformers" and "Kung Fu Panda", and they are about to be released, they are still reluctant to share this big piece of cake and choose to share the copyright and introduce various technologies and investments from Minghu Culture.

In July 2007, Minghu Culture and Columbia joined hands with Huafei Film and Television to announce another joint production plan for a 3D movie, and the three parties planned to jointly invest 120 million US dollars to shoot an action movie. The film will be produced by Qi Jie himself, directed by the great domestic director Qin Wei, and Li Qian has also promised to play the leading role in the movie.

The tentative title of this movie, which was announced, is called "Mr. and Mrs. Smith".

In August 2007, Columbia Pictures announced the acquisition of Marvel Group, two famous comic book companies in the United States, and publicly announced that it would inject capital into Marvel, and by 2010 at the latest, it would officially launch the film adaptation of a series of Marvel's comic book characters.

Also in August 2007, Minghu Culture and Columbia also jointly announced that the 3D version of the animated film "Kung Fu Panda", produced and written by Li Qian, was officially set for December 21. The other film after "Avatar", and most likely the world's second live-action 3D movie, "Transformers", will be released in June 2008.

In addition, the technical cooperation agreements reached between Minghu Culture and many Hollywood companies are, of course, quite low-key and will not be announced to the public. At best, the outside world can only guess that the series of world-leading film technologies currently in the hands of Minghu Culture, with 3D shooting and production as the core, is estimated to bring a considerable amount of income to Minghu Culture.

However, sensitive people found that in the series of high-profile actions of Minghu culture and Colombia, Li Qian did not show up from beginning to end.

You must know that in August 2007, Li Qian and his "Avatar", together with 3D technology, are already the hottest and most well-known figures in the world today.

So, with a little probing, media reporters caught his whereabouts.

He actually appeared in Chongqing Mansion.

Later, when the reporters rushed to the interview, they learned that his new film had basically completed the preparations and was about to officially start shooting.

The name of the movie is called "Crouching Tiger, Hidden Dragon".

A Chinese martial arts movie.

3D.