The next day is Friday, which is still a working day for the vast majority of people.

For the Marché du Film, it is not until Friday afternoons and evenings that the box office begins to explode over the three days of the weekend. As for Friday morning, sorry, it's not yet time.

And "Avatar" has many labels such as "director Li Qian's work", "500 million investment", "3D-IMAX world's leading film technology", as well as Minghu Culture's current strong and unparalleled distribution capabilities, so that its film scheduling rate can reach the next movie almost to the extreme - especially in a place like Suncheonfu, basically as long as you walk into any movie theater during business hours, there will definitely be "Avatar" screened.

So, theoretically, there is no shortage of tickets.

Of course, even so, the two girls still worked hard to grab the movie tickets for the 3D-IMAX version of the giant screen theater of "Avatar" - they came over early in the morning to wait for the Minghu No. 1 Cinema to open, and then grabbed the 3D-IMAX tickets just like a large group of people who were also crazy and actually got up early in the morning to watch the movie.

After the high reputation of the premiere in the United States and the viewing experience of last night's early screening, the unique viewing experience and reputation of 3D-IMAX are already in fermentation, but they are not crazy for everyone.

At 8:25 a.m., Zhou Yuzhu and Chen Ziwei took their tickets, lined up to enter the venue, and finally got the ordinary-looking glasses.

At 8:35, the two little girls entered their first 3D world in amazement!

The plot is very familiar, and the picture is also very familiar, but that experience, that feeling when watching the movie, is completely different - it seems that everything on the big screen has come to life!

The strange planet that is clearly visible in front of the sight, the strange landform of the planet Pandora, the strange flowers and plants that light up when you clap your hand, the feeling of flying for nine days on a big bird......

It's a completely different experience from the normal version I watched yesterday!

Every moment, every moment, this new visual experience is subverting their perception of watching movies in the past few years - 3D, stereoscopic movies, everything is like the real thing, everything is in front of your eyes!

And just when Zhou Yuzhu and Chen Ziwei, as well as all the fans in China who are sitting in the 3D-IMAX and 3D theaters with high ticket prices at the moment, are being shocked by the super visual effects shown on the big screen, in Japan, where the clock has been set back by two hours, the audience of the first few screenings who got up early in the morning has already left the screening hall, and their faces are full of shock and satisfaction.

Especially for those who were able to watch "Avatar" in the 3D-IMAX theater of one of the few high-tech exhibition halls and high-end theaters in Japan, a wonderful 3D journey that lasted more than two and a half hours made their faces more shocking and satisfying, and they could hardly find the right words to describe such an experience.

At this moment, in many countries in Europe, it is still late at night, and many advance fields have just ended.

As for North America, because of the time difference, many people are looking forward to Li Qian's next movie after watching "The Matrix", and many people who have watched the 3D-IMAX word of mouth after the premiere of "Avatar" on the Internet are still waiting for the early arrival of the movie.

Those who have a heart, especially those who attended the premiere of "Avatar" in person and watched the 3D-IMAX giant screen effects, can already foresee the arrival of a storm at this time.

Even in the eyes of many theater companies, they seem to have been able to perceive the heartbeat of the future 3D era - at this time, some people have even begun to boldly look forward to the box office, perhaps, the box office of "Avatar" can really surpass "The Matrix".

Even, you can challenge the super record of "Titanic"!

At this time, most of China's online media, including Minghu Culture's advertorials, have begun to collectively advocate the effects of 3D and 3D-IMAX, and of course, there are still many media, especially traditional media, who are still waiting and seeing.

It's just perfectly normal, they're always the ones who have a backward sense of smell.

…………

June 14, early hours of Eastern Time.

00：10。

After checking in the tickets, Elizabeth McCullough walked into the renovated 3D-IMAX theater with several of her roommates at the USC School of Cinematic Arts.

It was almost three o'clock in the morning, and several girls walked out of the movie theater together with shocked faces, and they were very excited to discuss the viewing experience just now.

Until everyone took a taxi back to the school dormitory, the discussion was still going on, and on the way, they succeeded in convincing the taxi driver, who claimed to be a die-hard fan of Li Qian, and after repeated recommendations from several beautiful ladies, he resolutely decided that he would take a morning off tomorrow to go to the cinema to see the movie, and to see the 3D-IMAX version.

At four o'clock in the morning, some of the little sisters in the dormitory were crackling on the keyboard, eager to share their unique 3D-IMAX viewing experience with netizens, and some were still chatting excitedly about what kind of technological revolution this new viewing experience will bring to future film production.

But Elizabeth McCullough couldn't help but take out her mobile phone and send a short message to another number on the other side of the ocean: I watched the 3D-IMAX in advance, and I, like my friends, were conquered by the immersive viewing experience. Qian, you are the king of cinema! You are about to start a revolution in film technology! I adore you!

At this time, in China, it was already the afternoon of June 14.

On the Internet, the word-of-mouth of "Avatar" has begun to explode.

Compared to the innovation and brains of "The Matrix", this movie does not win purely in terms of the novelty of the story, and is even inferior, but the story should never be considered and evaluated purely from the aspect of novelty, and the old-fashioned story routine may not really tell a good story.

Now, I can say that Avatar tells a great story, regardless of any new technology!

The discussion about the future survival of mankind, the exposure and criticism of the greedy nature of human beings, the fascinating outer space and the new planetary setting, all of this is told through such a perfect and balanced story, and through the 3D and 3D-IMAX technology developed and produced for the first time in the world, it is so realistically displayed in front of you and me. Watching the movie for two hours and forty minutes, believe me, it's not boring!

In particular, be sure to check out the 3D version, preferably the 3D-IMAX version!

If the 3D-IMAX version can bring out 100% of the charm of this movie, the 3D version can be about 70%, and the ordinary 2D version, maybe only 60% is left.

The ticket price seems to be very high, but, believe me, Qian Ye has made a lot of money after his debut for so many years, but he has really never cheated us on a penny!

——A well-known movie blogger on the blog.

"I took leave to watch Qianye's "Avatar" in the morning, maybe there were not many people watching movies in the morning, when I went to the cinema, I could still buy 3D-IMAX tickets, but it was only at noon, and it was really not cheap, but considering that Qianye had repeatedly recommended it before, saying that it would be best to watch the 3D-IMAX version if this movie was to be watched, so I gritted my teeth and bought it. After reading it, there is one sentence: a top-notch visual feast!

Brothers, Master Qian is right, you must go to see the 3D-IMAX version!"

——A hot post on a movie forum.

"The movie is amazing! Super-good! The story, the picture, all aspects, have not disappointed! Now in addition to the third part of "Once Upon a Time" and the second part of "The Matrix", I am looking forward to the sequel to "Avatar"! Seriously, in my opinion, whether it is the story or setting, as well as the super picture, it is not inferior to "The Matrix" in any way, and it is definitely a good film not to be missed!

To be able to make this kind of film, I have to say, Master Qian is really awesome! At least we are the only domestic directors, and looking at the world, it is also absolutely top-notch!

By the way, I didn't buy a 3D ticket, we are a small city like a ninth-tier city, and there is no 3D theater at all, but the first thing I did when I got home after watching the movie was to book a ticket on the Internet, and after posting this comment, I immediately took the car to Nanchang Mansion, I want to see 3D-IMAX!

——Sohu Film and Television Forum.

…………

If the advance screening is still due to the limited number of screenings and the limited number of moviegoers, so that the super reputation of this movie has just begun, then, just one day has passed, and on the first day of the film's global release, that is, on the evening of June 14, this word-of-mouth has begun to rise wildly!

When the day ended, "Avatar", "3D" and "3D-IMAX" became the top three popular search terms on the Internet from Japan, China, Europe and North America, all over the world!

It only took less than a day, and the popularity of "Avatar" skyrocketed!

Subsequently, the official blog of Minghu Culture officially announced that the domestic box office of "Avatar" on the first day of release, including the advance screening, was 140 million, of which the box office of the 3D and 3D-IMAX parts was 10.56 million!

Immediately afterwards, the Japanese box office and Korean box office of the film were also announced one after another.

When the time came to the next day, the North American screening ended, and the film's first-day box office in North America was also announced - there is no doubt that "Avatar" won the box office championship in all regions of the world where the film was being screened.

On the first day of release, the global box office of "Avatar" reached $174 million!

Shocked the world!

This is undoubtedly the highest single-day box office in the history of human cinema!

When the time came to Saturday, "Avatar", which ushered in its first non-working day, exploded with incredibly powerful energy - the global single-day box office was as high as $231 million!

By Sunday, that number had dropped slightly, but it was still over $200 million, a whopping 206 million!

Three days after its release, the global box office of "Avatar" exceeded $600 million!

In just three days, it has already outperformed 99% of the films in this world at the box office!

This is an incredible achievement!

But on the contrary, in the face of such an amazing box office of the movie, whether it is the Internet or traditional media, in addition to expressing their shock, they have expressed their understanding of such a box office.

At the same time, along with the popularity of "Avatar", there are two new movie concepts of "3D" and "3D-IMAX", which have become popular all over the world in a few days!

With the support of the amazing 3D viewing experience brought by "Avatar", such an unfamiliar word and a technology that was not favored by filmmakers in the industry before suddenly became a hot topic in the whole world, and became the next development direction of the film industry in the mouths of many film critics and filmmakers- Aside from the previous renovation of the screening hall due to the VAM agreement signed with Minghu Culture, after the film ended the first weekend screening, the North American Cinema Alliance quickly contacted Minghu Culture, saying that it would discuss the next step of 3D technical support and cooperation in the 3D transformation of the theater with Minghu Culture.

As for VAMs...... Seeing that this movie is so popular, especially the 3D and 3D-IMAX movie tickets have become hard to find in all theaters with this kind of projection capacity in the world, the North American theater alliance is of course very clear that Minghu Culture has won the bet!

However, they do not have the slightest dissatisfaction or disappointment.

Because according to the agreement, although once the data agreed by both parties is reached, Colombia, as the distributor of the film, will get a lot more box office share, but such a box office bomb that has grossed more than $200 million in North America and $600 million in the world in just three days on the first weekend, even if Colombia is given some more shares, they will still make a lot of money!

A movie that sells to the extent of "Avatar" is not only a gluttonous feast for the producer and distributor, but also for the theater chain!

To this day, recalling the crowds in the cinema caused by blockbuster movies such as "Titanic", "Jurassic Park" and "The Matrix" during the hot period, cinema operators are still emotional. And now, "Avatar" has shown a trend of surpassing these three movies!

In particular, the 3D and 3D-IMAX versions of the movie are already hard to find tickets no matter where they are! Even from time to time, some people on the Internet post that they deliberately drove hundreds of kilometers to the big city to see the 3D-IMAX version of "Avatar"!

At this time, the cinema operators will only regret that the number of theater renovations signed on the original VAM agreement is too small!

Because of this "Avatar", 3D has become the existence that all movie audiences are most keen to discuss and are most willing to dedicate their money to it!

It was at this time, when the time entered the second week of the movie's screening, in China, watching the overwhelming praise for "3D" on the Internet, the famous director Qin Wei couldn't hold back and finally walked into the cinema.

***

There are a few chapters left, and those brothers who have always said that I am watering, in fact, I have always hated you, but now, when the book is almost finished, that nasty feeling is gone, and I feel a little hard to give up. Now, there are only a few last chances left, and I want to say that I am irrigating, come on!