The time is January 15th, Zhang Junsheng Film Studio and Yuehua Media held a huge press conference in Beijing, officially announcing that "Mulan" has entered the preparatory stage.

Previously, it has been rumored that Zhang Junsheng's next film will be "Garland Under the Mountain" or "Mulan", and when he sat in the Yuehua News Hall, this was undoubtedly officially confirmed to the outside world.

There were hundreds of reporters sitting in the hall, and Tang Ningyu, CEO of Yuehua Media, personally served as the host, and next to him sat Zhang Junsheng, An Shaoyang of Zhang Junsheng Film Studio, and the famous screenwriter Lu Wei...

The presence of these people also fully shows that both the producer and the distributor have high hopes for "Mulan".

However, the focus of media reporters is still on Zhang Junsheng, after all, he is not only the most famous person here, but also the director and producer of the film.

When the press conference entered the free question-and-answer session, the reporters asked questions one after another, and the fire was aimed at Zhang Junsheng.

The reporter of "Beijing News" stood up first and asked, "Director Zhang Junsheng, Disney announced that he will direct "Mulan", and Yuehua will also direct "Mulan", will there be a copyright collision?"

“… I want to correct one thing, the story of Mulan's father joining the army belongs to all mankind, anyone can direct, and there is no copyright problem!"

"Also, I don't believe that Westerners can tell the story of the East well!"

"Regarding Mulan, my unanimous opinion with Ms. Aloe Vera, the reason why she decided to join the army on behalf of her father, her motives are selfless, this is the charm of this character, and why this story can be so touching. We won't put any humanistic feelings on Mulan..."

All of Mulan's stories revolve around 'women disguised as men to serve in the army on behalf of their fathers', and it is impossible to change them to other...

The original idea of Disney's version of "Mulan" was that she dreamed of saving the world, but was trapped in the mediocre and boring life of the old people's daughters, and finally got the opportunity to participate in the war, and finally realized her dream.

At the beginning, the setting was a clumsy guy who followed his father to the Hua family to propose marriage, and the first thing he said when he saw Mulan was, you are worth at least five pigs as a bride price!

At this stage of creation, the creator's understanding of the 'feminist story' is to replace the gender of the traditional male power story, and substitute Mulan into a traditional male hero!

It's just that this creation was denied by the group of people, because no matter how you make it, it can't penetrate into the hearts of the people!

Director Tony Bancroft came to his senses: we realized that the original poem already had all the elements we needed.

They finally realized that the words 'serving in the army on behalf of their father' were the perfect motivation to drive this young girl.

So all these messy adaptations were abolished, and "Mulan" finally became what we saw later...

You change the original motivation of the characters, and the cornerstone of the whole story is gone.

It's like "The Orphan of Zhao", who skillfully uses modern Western drama theories and values, vetoes the motive of Yuan Miscellaneous Opera Mileage Infant who gives up his son to repay the master because of loyalty, and uses this set of humanist spirit brought by the Renaissance to transform the story!

Lao Zhao failed to realize that Cheng Ying's motives are selfless, which is the charm of this character, and why this story can be so touching.

"So are you confident that you can beat Disney's version of Mulan on a global scale?"

Zhang Junsheng smiled: "There is no need to beat anyone, everyone complements each other, I tell "Mulan" from the thinking of Chinese, Disney from the perspective of Westerners..."

Beat Disney's version of Mulan?

How dare you think?

'Mulan' is one of the 11 Disney princesses stamped by Disney!

It is as famous as Snow White and Cinderella "Princess Cindy"!

Let's put it this way, Disney princesses are the original aesthetic benchmark of almost all little girls, they are life coaches, relatives and friends, and they are their original selves in their eyes.

The influence of IP far exceeds that of "Star Wars"!

This thing is the foundation of Disney...

Starting with Mulan, Disney's princesses begin to conform to modern values, more independent, braver, and more like a protagonist than a vase!

"Mulan" is both in line with Western values and in line with the rise of women's rights, and as long as it is not too bad, the box office is at least close to that of "Cinderella", which grossed $600 million worldwide...

Counting on Disney to smash "Mulan", I think too much...

"We will cast openly, preferably under the age of 30..."

"I have negotiated with the local area in New Zealand, and I will shoot in New Zealand..."

"The preliminary estimate is about 300 million, maybe the investment will be increased later..."

The press conference lasted almost a morning.

After a simple lunch at noon, Zhang Junsheng left the Yuehua Building.

I went back to my studio to start preparing for the film.

If a film wants to prepare, the first thing is funding, and at the same time as the press conference was held, Yuehua has allocated 200 million yuan of funds needed for early preparation.

The estimated production cost of "Mulan" is 350 million yuan, of which the majority of the cost is Zhang Junsheng's $15 million basic salary as a director and producer, as well as a bunch of special effects production...

Everyone is already familiar with the story, so let's start with special effects!

Of course, Zhang Junsheng receives money, but he is not a voluntary laborer!

The director's salary of $15 million has been reduced by price, and he took $18 million for filming "Gravity" and a follow-up 10% dividend...

Female No. 1, the company has preliminarily decided to use Di Li Hot Bar, of course, there is also a backup, after all, it takes six months to shoot, which affects "The Wandering Earth" very much...

Anyway, it has to be beautiful, and it has to be heroic!

……

The Lunar New Year stalls are coming to an end...

The public's enthusiasm for watching movies has declined rapidly, and "All Channel Blocking and Interference" has been released for 28 days, with a cumulative box office of 4.05 billion, which should not be as high as "The Wandering Earth"...

After all, today's market has fallen to less than 40 million in a single day.

Unlike "The Wandering Earth", which caught up with the protection period of domestic films...

is the overseas box office, surpassing "The Wandering Earth".

A bunch of people are shouting for a sequel, but the most shocking 10,000-year-old Yandi hitting the sun in "All Channels" has already been filmed, how else can it be filmed?

Wu Ershan also decided to accept the five-part "Ghost Blowing the Lantern" trilogy, and he didn't have time to tinker with "All Channels"...

As expected, the cumulative box office of "Rogue One" did not reach 400 million, which is not as good as last year's "The Force Awakens"...

For any film market, it has its local attributes, that is, most real audiences, rather than fans and fans, will relatively like movies with local cultural attributes, so "Rogue One" has the best box office performance in North America, with a global total of more than 800 million US dollars, and North America occupies 500 million...

Disney has finally seen through that it is difficult for "Star Wars" to open up the Eastern market...

What I didn't expect was that the box office of "Ranger Solo: A Star Wars Story" actually lost money!