The best-selling films in recent years are all costume films!

Because only costume films can be made into big productions, from "Hero" to "Ambush on All Sides", "Wuji", "Night Banquet", including "Casting Names" to be released this year...

Therefore, Zhang Junsheng announced that he was going to shoot "A Chinese Ghost Story", although the media didn't say anything, but they knew very well that this film would definitely be hyped up with blockbusters again!

As a result, people didn't use big stars!

Instead, it has invested heavily in special effects...

This one is dangerous!

We all know that Hollywood blockbusters are popular, so why are we not willing to spend money on special effects?

Would you rather spend that money on hiring big stars?

Because it's really hard to make money!

Original time and space, special effects geek, Xu old monster.

The old monster has a soft spot for the IP of "Shushan"!

"The Swordsman of Xinshu Mountain", in 1983, dared to smash 20 million productions, and the team hired was the team of "Star Wars"!

Then, the box office in Hong Kong is less than 15 million, and the box office in other cities is even more miserable.

Those who understand the box office know that this number is a big loss at all! That is, Golden Harvest releases it and its own theaters, otherwise... It is estimated that Boss Zou can wash and sleep.

The consequence of "New Shu Mountain Swordsman" is that Xiangjiang filmmakers have put an end to the development space of special effects.

For them, this kind of technology with a large return on investment and a small return is simply a chicken rib.

Including Fang Shilong and Hong Jinbao, countless actors have used real fighting, real jumping, and real adventure as publicity gimmicks.

This kind of dedication is indeed very difficult, but how could they not have imagined that technology would develop so quickly. A few years later, a "Jurassic Park" directly crushed them under special effects. Let them know what is called industrial production.

Recall: 'In 1993, "Jurassic Park" received 62 million in Hong Kong, higher than the 22 million for the Chinese film "Best Tang Bohu and Autumn Fragrance" of the year, ending Hong Kong's more than ten years of glorious history of local production and suppression of Western films. The fatal thing is that Hollywood special effects blockbusters such as "Jurassic Park" directly crushed to death the most important categories of Hong Kong films, martial arts, police and bandits, and martial arts movies that pay the most attention to visual effects in comedy... Even the foreign studios in Southeast Asia have gradually been lost, losing market supply, and Xiangjiang films are completely declining...

As a filmmaker with pursuits, Xu Laowei must be unconvinced, so, in 01, Xu Laowei drummed up another "Legend of Shushan", investing more than 100 million...

What about the box office?

Less than 30 million...

Even if the copyright in other cities is sold for millions of dollars, "The Legend of Shushan" is still a huge loss!

The shadow of the fiasco of "The Legend of Shu Mountain" made Xu Laowei dare not touch the costume theme again for four years, until "Seven Swords" was born, and Xu Laowei completely lost his reputation - the reputation of "Seven Swords" was huge, and Xu Laowei almost fell to the bottom...

To be honest, if it weren't for "Di Renjie" by mistake, or the blowout development of the mainland market, Xu Lao Wei would have been scrapped...

In these years, Hong Kong didn't dare to play special effects films, and mainland filmmakers didn't dare!

In those years, the so-called big productions basically promoted the big directors and big stars!

What about "A Chinese Ghost Story"?

doesn't even have a superstar, why is it such a high box office?

In terms of box office, it broke 100 million in 5 days and 200 million in 14 days...

"Liangzi Foot Bath: The City is Full of Big Wave Girls" will also be released for fifteen days, and the box office will only break 200 million...

Could it be that as long as the director's surname is Zhang, the movie will be a big hit?

……

"What I admire most is his accurate vision, how did he find such a good schedule for the National Day file!"

Huang Zhongjun looked at the "Weekly Movie Report" in his hand, there is no doubt that "A Chinese Ghost Story" accounted for 80% of the market last week...

In addition to the movie itself, Huang Zhongjun feels that the National Day schedule also plays a big role!

In the original time and space, the National Day file was valued for the first time, it should be the release of "Painted Skin", and won more than 200 million box office in one fell swoop, and then there were May Day files, Qingming files, Valentine's Day schedules, etc...

"What's the use of talking about these now, Yuehua has already been on the bar with us, we said that it will be released on December 20th, they will be released on December 19th, we will withdraw on December 27th, they will also withdraw on December 26th..."

Huang Zhonglei is a little anxious...

After the screening of "Assembly Number", it won the charter of the four major banks, which is equivalent to a box office result of nearly 10 million yuan!

Originally, Dongyang Media has always been the first choice for political axe chartering, but "Assembly" is politically correct, the war scenes are shocking, and Huang Shuo and Ye Jing have mobilized all their energy...

Once the Beijing circle is united, the energy that can burst out is still very strong!

"Hehe, they clearly want to fight with us for the box office, it's okay, I believe in Xiaokang!"

Huang Zhongjun took a long time, picked up the teacup and took a sip...

"Big brother, are you so calm? If this is surpassed by Ye Jing, what should we do?"

"Don't we have a "baby plan"..."

“… Brother, do you have any way?"

“… What can I do, but as an emerging cultural media enterprise, we in Dongyang can receive a subsidy!"

This is true, in this era, there are basically government subsidies for culture!

Of course, this subsidy can be big or small, it depends on how you do the account! If you want to get more subsidies, you have to go public - Focus Media has received 3.2 billion government subsidies in five years...

The state's support for A-share listed companies is unimaginable...

Dongyang Media is the first company in the whole north to do film and television media, and Shangfeng must set up a brand, and his funding is indispensable!

Two days ago, Wang Zhongjun calculated an account, and when this year's subsidy was issued, Dongyang Media would already be profitable!

It can be regarded as barely completing the stage task of listing for three years...

"Big Names 2", just the patch ads and product placement ads have ensured that the movie is profitable, as long as it is released, it is a net profit.

The situation is very good!

"Also, we have negotiated with the Suzhou Tourism Bureau to cooperate in the development of Dongyang Great World Theme Park!"

“… Brother, high!"

Of course, Huang Zhonglei understood what Huang Zhongjun meant, and the price of acquiring land for the purpose of cultural development was at least half cheaper than normal bidding!

"Then are we still going to make a movie?"

"Of course we have to do it, we are a media company!"

……

In Yanjing City, it rained lightly today.

It's a decoration for the slightly gray Yanjing City...

When he got home, the first thing Zhang Junsheng did was to take a shower and sleep.

After more than 20 days of publicity trips, he finally understood why they said that the roadshow was particularly difficult...

In order to go to a few more movie theaters in a hurry, the roadshow group often flies once a day, or even twice a day, and it is not uncommon for them to appear in three cities on the same day.

For example, on the morning of October 4th, the team of "A Chinese Ghost Story" set off from Hangzhou*zhou, flew to Shudu, ran six cinemas, and the roadshow ended, and flew to Shenzhen late that night... So much so that when he woke up the next day, Zhang Junsheng struggled in bed for a long time to figure out where he was.

"Brother, get up and play with me..."

I couldn't sleep until I woke up naturally, and I was woken up by Zhang Baobao...

“… You play by yourself, my brother is too tired, I'll sleep again... Forget it, I'm up!"

Looking at the time, it was already six o'clock in the afternoon...

There's another game...