245: Spell 11
Opportunities, high salaries, and sudden riches, this is the impression that Chinese people have of big cities.
As a special economic development zone in China and an international comprehensive transportation hub, Shencheng naturally attracts a large number of Chinese people to live here.
The fiery sun hung in the sky, and on the road where cars came and went, there were beautiful women and handsome guys in cool clothes passing by from time to time. Lu Ran sat by the window on the 32nd floor, looking at the unobstructed city picture below in a silent daze.
Three days have passed, and Lu Ran came to the place booked by Wang Siming as promised.
This high-end hotel, called Huidu, is located in the center of Shencheng, and the surrounding transportation is very convenient. But there are not many customers who come in and out. On the first floor, there was not even a price list, if he hadn't asked the front desk attendant, Lu Ran would have thought he had come to the wrong place.
The lobby where it sits now, located on the 32nd floor of this hotel, seems to be closed to the public. Lu Ran was also led by the waiter by swiping his card to come to this floor.
There was still half an hour before the appointed time, and Lu Ran waited dullly.
Today's meeting with several giants in Huaxia, Lu Ran has already thought about it, and he will leave after throwing out the plan, and he will not participate in the distribution of benefits. As long as these companies are tempted and work together, they will definitely be able to dig a piece of meat from the boss of the horse.
"Lu Ran, come so early!"
In the past ten minutes, the sound of greeting woke Lu Ran up. Six people came in at the door, and Wang Donglin, who was greeted by a calm and calm man, and Wang Siming followed Wang Donglin from side to side like a little follower, shouting at Lu Ran.
The other four seemed to be bodyguards, and when they saw the environment in the hall, they muttered a few words to Wang Donglin, and stayed at the door, not following up.
"Mr. Wang, Siming. ”
Lu Ran stood up and greeted the two people who came over, not too humble, like old friends meeting.
"Sit, young man, I've been watching you for a long time. Wang Donglin replied resolutely, then pulled out the chair and sat down upright.
After Wang Siming answered, he sat on the sofa on the side, greeted the waiter, and inquired about the hotel's service.
"I heard Siming say, you plan to cooperate with him on an Internet video software?"
Wang Donglin glanced at Lu Ran, opened his mouth and asked directly, without mentioning the matter discussed today.
"Mr. Wang, it's just a software played by young people. Lu Ran replied with a smile. Wang Donglin came out of the army, and the way he talked was very direct.
Wang Donglin glanced at Lu Ran deeply, "The software that started with tens of millions of users, in your opinion, is played by young people?"
Lu Ran was choked by these words, and secretly glanced at Wang Siming, and saw him sitting there, looking out the window, when he didn't know anything.
The rich second generation is different, and they mention everything to their families. It's like himself and the old man, who don't want to say anything.
Looking at Wang Donglin's stern face, Lu Ran touched his nose without touching it. In those years of reform and opening up, the group of people who went to the sea to do business always had their own personality in dealing with problems, which was very different from that of later generations.
"Mr. Wang, if you want to develop this software, you rely on playing. Our generation is basically not all playing, and the core concept is this. Lu Ran replied directly. Douyin, to put it bluntly, is just swiping your phone and watching others play.
Hearing this, Wang Donglin pondered, put his fingers on the table and tapped slightly, and said after a long time: "You think about it." But this thing is really not good, every Internet company that has developed has a core original intention. It's just that in the end, it is polluted by capital. ”
Lu Ran nodded approvingly, Huaxia Internet is indeed like this.
glanced at Wang Siming again, and saw that he was already holding a menu and consulting slowly.
The door of the hall shook again, and an ordinary, bespectacled man, accompanied by several people, walked in,
It was Ma Teng, the founder of Tencent.
"Ma Teng, this way. ”
Wang Donglin opened his mouth to say hello, and did not shout at the pony because of the age gap.
Since the Internet has entered a mature period, there is not much difference in the generation of everyone in the business world.
Ma Teng saw that someone had arrived, smiled on his face, walked towards the table and asked, "When did you come, wait a while?" ”
"I just arrived, and this young man has probably been here for a long time. Wang Donglin pointed at Lu Ran and replied, the two were obviously very familiar.
"Mr. Ma, it's the first time we've met. Lu Ran said with a friendly hand. The one in front of him is the one who created a social game empire in China.
Ma Teng returned the salute with a smile and exclaimed: "Last year, you and another Mr. Ma made too much movement. ”
"On that street in Hangzhou, the rent is almost catching up with Kyoto. Wang Donglin interjected seriously.
Lu Ran saw the two giants buried there, and he was speechless, "Two bosses, if you laugh, I'll be a little star." It's not as exaggerated as you might think. ”
Wang Donglin carefully observed Lu Ran, and Ma Teng said with a smile: "In this era, the entertainment market is very large. The influence of celebrities is also getting bigger and bigger, don't be arrogant, the entire entertainment industry is also on our table with your trends. ”
"Sorry for the delay. It's slow to come. ”
Two more people entered the hall, and Lu Ran took a look, it was Liu Qiangdong, and there was a woman with him by his side. Lu Ran glanced at it, it was Zhang Zeyi, Liu Qiangdong's current girlfriend and future wife.
"How are you feeling this year?"
When he saw Liu Qiang moving, Ma Teng greeted and asked.
Both Tencent and Jingxi have begun to cooperate, so they naturally have some understanding.
Liu Qiangdong asked his girlfriend to sit on the sofa on Wang Sicong's side, and then sat down and said: "It's still difficult for first-line brands to pull over, and I haven't replied yet, I guess I'm waiting for news from Ah Li." ”
didn't hide too much, and didn't care about Wang Donglin and Lu Ran's presence, Liu Qiangdong directly said the situation in Jingxi.
Ma Teng nodded, and didn't say much.
E-commerce, Tengxun has already died a Dangdang network, and can only cooperate with other e-commerce companies to fight against Ali.
"Have you ordered anything?" Liu Qiangdong asked when he saw that there was no food on the table. Shencheng is his place, so he naturally wants to do his best to be a landlord.
Wang Donglin stretched out his hand to stop and said, "Wang Siming has already ordered." ”
Hearing this, Liu Qiangdong nodded and glanced to the side, his girlfriend and Wang Siming were sitting on the sofa, doing their own things.
Lu Ran observed the table for a while, and said directly: "Three bosses, let's start directly." Looks like you're all busy. That's the end when that's all said and done. ”
Liu Qiangdong stared at Lu Ran expressionlessly, but he gritted his teeth in his heart.
Last year's Double 11 was a disaster in western Beijing. Ah Li directly opened and soared to 50 billion in one day, and the market value rose, and the investors behind him went crazy and came to urge themselves and ask about the situation in Jingxi.
But nearly a year has passed, and the young man in front of him seems to have fallen out with the boss of the horse, and he wants to bite back. This is also what Liu Qiangdong is interested in, and after receiving the news, he came over on purpose.
"Mr. Wang, Mr. Ma, Mr. Liu, sitting here today, you should also know the reason. I only provide a feasible solution on my side, whether you do it or not, it's up to you. I will not participate in the distribution of follow-up benefits. ”
Lu Ran opened his mouth and said directly. Talking to these giants, there is no need to chew on words. Anyway, I'll give you a signal to kill another guy with the surname Ma.
"Let me introduce below, the core marketing model of this plan is: spelling. The participating merchants are second-tier brands targeting various industries. ”
"Through the most straightforward way of price war, seize the market during Double 11. ”
"I call this set of schemes: Spell 11"
Lu Ran said briefly, take out the craziest e-commerce dark horse marketing model in the future.
At this stage, Taobao is only cutting the retailer's layer of profits. It has not yet touched the bottom line of dealers and agents. And Lu Ran's proposal this time is to use Double 11 to implement the reserve price model and seize the market.
When the three giants heard this, they began to sit up straight. No matter what the final result will be, Lu Ran's plan does have a clear goal.
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