Exquisite Chinese dishes are placed on the table, but no one at the table moves their chopsticks.

Now Zhang Zeyi and Wang Siming have also taken their seats and listened to Lu Ran's story. The two of them were very quiet and didn't participate in any topics, just watching Lu Ran talking and laughing with the three giants present.

Based on the above, the quality of second-tier brands may make consumers doubtful. But the price of the order will make up for everything. When this wave of big promotions passes, consumers use it. It will give first-line brands from all walks of life to erect opponents. Lu Ran said in a summary without bringing in any subjective opinions.

Ten minutes have passed since the elaboration time, and Lu Ran just explained some of the reality of Huaxia from a large aspect, and then combined with the market, made predictions on this set of plans, and put forward some of his own opinions on the subsequent situation.

Wang Donglin had no expression on his face, and listened to what Lu Ran said silently.

And Ma Teng, looking at it with a smile on his face, did not express any opinion, this matter seemed to have nothing to do with him.

But when Liu Qiangdong heard this, he frowned and began to ponder.

The set of plans mentioned by Lu Ran has many problems in operation. However, from the perspective of marketing methods, market analysis and follow-up effects, there is great success. Jump out of the limitations of the e-commerce platform, but from the overall situation of the market to operate.

"Lu Ran, I still agree with the plan. But there are two problems. 1: Why look for a second-tier brand. 2: How does the traffic come from," Liu Qiangdong waited for Lu Ran to finish speaking, and then asked directly.

took a deep look at Liu Qiang, this Mr. Liu has been tossed by his girlfriend recently, his brain is so unbright, this kind of second-hand question is also asked. Lu Ran then spoke: "Mr. Liu, a first-line active brand, this year should still be based on Taobao. If Jingxi can persuade them to participate, of course it would be great. But most of the energy is still on second-tier brands. ”

"As for the second point, it is the reason why the three companies need to cooperate in this program. ”

Hearing this, Ma Teng's heart was like a mirror, and he asked directly: "What plan do you want WeChat to take to drain traffic?"

At this time, Liu Qiang came to his senses and placed the dishes and chopsticks to show embarrassment. But suddenly there was a flash of inspiration, it seemed that no matter what Lu Ran said, wouldn't Jingxi be beneficial?

Because of the original intention of the plan, the transformation terminal is in Jingxi, don't care about the middle, in the end, it is not the end of Jingxi? Thinking of this, Liu Qiangdong suddenly felt a little excited.

"Mr. Ma, Teng Xun only needs to do two things. ”

"1: Tencent's social products, during the Double 11 period, blocked all links to Ali's e-commerce products. 2: In the Discover column, add a small reminder about Jingxi 11.11. ”

Lu Ran calmly answered for Ma Teng. In fact, Tencent only needs to do these two things simply.

Hearing this, Ma Teng glanced at Lu Ran deeply, "Are you sure?"

"Yes. Tell me about my drainage ideas. ”

"At present, the off-site drainage channels of e-commerce are nothing more than social networking, portals and videos. ”

"This single model, in fact, uses the price difference to form a sharing viral social marketing. Promote popularity through the form of sharing. ”

"So Tengxun did to block Taobao and let go of Jingxi. Then in terms of off-site drainage, a huge gap can be opened. After all, WeChat's social influence in China is immeasurable. ”

Lu Ran explained, and praised WeChat. Although Taobao is indeed large, if it is the turn of the whole people to carnival, then it is not a monopoly.

After Liu Qiang listened, he smiled all over his face, greeted the waiter, and poured drinks for the people present.

Lu Ran's method is simple and rude. It's not a hassle yet. As long as WeChat joins, then Jingxi is earning.

"Come, eat. Liu Qiang greeted him.

Ma Teng pondered on the sidelines, in terms of plan, it was very feasible, but it didn't seem to produce much benefit.

Seeing Liu Qiangdong's expression, Wang Donglin couldn't help coughing and said, "Young man, I don't understand much." But to hear you say that, it does work. ”

"However, you have forgotten that Qianda and Tengxun have not produced substantial benefits. ”

When Wang Donglin finished speaking, Ma Teng raised his glasses and seconded: "The most important thing about WeChat is social networking, and it shouldn't be expanding to e-commerce." So doing so is a bit more than worth the cost. ”

Lu Ran glanced at the two of them, there was no wave in his heart, and he even wanted to laugh. The two bigwigs have made it clear that I, Wang Donglin, and Ma Teng, are playing money and doing things.

took the drink handed by the waiter and took a sip, "Mr. Ma, Mr. Wang, let's talk about the distribution of benefits." ”

"The whole plan is to impress consumers through price, and then form viral marketing through WeChat to strengthen traffic. But there is another one that I have forgotten, that is, the quality of service. ”

"Why Qianda also wants to join, is to prevent this last way. Double 11 is not only online, if physical stores also participate, relying on Qianda's commercial center, then the overall service quality is another picture. ”

Hearing Qianda, Wang Donglin sat up straight. In Lu Ran's plan, it turned out that Qianda was so positioned. It seems good if offline joins online. Although Qianda grabbed a wave while it was hot last year, it was not too exaggerated.

"The biggest beneficiary of this plan is naturally Jingxi, because most of the transaction volume is completed on the Jingxi platform. And the merchandising model has the advantage that it allows customers to pay the amount in advance, and then enter the total transaction amount on the specified day. If calculated then, this year's transaction volume in Jingxi is expected to catch up with Taobao. ”

Lu Ran glanced at Liu Qiangdong deeply. found that he showed a suddenly realized expression, and he could still operate like that, Liu Qiangdong really couldn't think of it, I can't catch up with you in one day, I'll have a 10-day and half-month transaction volume summary!

"And then in terms of drainage, it is indeed to help WeChat. But as a platform provider, I think WeChat should be able to take a commission point. For each completed order, a commission of less than 5 points will be drawn, which is basically recognized by the merchant. ”

"It's earned for nothing, as long as the interface is good. WeChat doesn't even need to send too many people to maintain it. ”

Lu Ran looked at Ma Teng, only to see that he was also moved. This platform fee has a head, and it is taken for nothing.

"Finally, about Qianda, Double 11 logistics is a problem, but if customers are allowed to pick up the goods directly in Qianda, what will happen? ”

"Physical merchants can also usher in a wave of dividends. There are promotions everywhere, and you're afraid that customers won't come to see them?"

When Lu Ran finished speaking, the eyes of several people present lit up, and it seemed that the benefits were really there. Whether it is Jingxi, Tengxun, or Qianda, they can all have benefits.

Seeing a few people pondering, Lu Ran picked up chopsticks and began to eat.

That's right! This set of plans is to combine the previous life of Pinduoduo and Ma Ling's so-called new retail to form an online and offline, unified operation business model.

Before Ma Ling entered the new retail, through the price bottom line, combined with the new retail, he could be given a heavy blow. With the addition of Tengxun and Qianda, if you can't dig up Ah Li. Then Lu Ran could only take a detour and wait until the simulacrum era returned.