If it weren't for Gu Qingshan coming to him, Wang Ye would have forgotten that he was still holding the position of chairman of the Pengcheng Garment Association.

Of course, his position is more nominal than practical, and the specific work is all handed over to Secretary-General Gu Qingshan.

Gu Qingshan, on the other hand, is also one of the few full-time staff members of the association, and is also the bridge between the association and various government departments.

"Wang Dong, our fashion week is about to start in more than a month, and I have contacted all the domestic brands, but I feel that the lineup is still not strong enough. ”

In Wang Ye's office, Gu Qingshan complained.

Last year, when Wang Yegang was elected chairman of the Pengcheng Garment Association, he promised to hold a Pengcheng's own fashion week.

Even, to build this fashion week into a large-scale fashion festival comparable to the four major international fashion weeks.

At that time, Gu Qingshan was very excited, he finally had something to do, and he didn't have to sit in the office every day to drink tea and surf the Internet to spend his life.

For a period of time, he has really worked hard to contact major domestic brands and invite each other to participate in this fashion week.

The plan for this fashion week is still very good, and there is a shortage of such large-scale exhibitions in China.

In China, there are tens of thousands of clothing brands, which are still formally registered, and there are even more miscellaneous brands that are not registered.

However, there is currently only one exhibition at the Capital International Textile Exhibition, and this exhibition is not only for clothing brands.

As long as it is the textile industry, you can participate, what fabrics, what foundry, what boys' and women's clothing, etc., are more mixed.

Therefore, many brands want to participate in the exhibition to promote their brands, but they can't find a suitable occasion.

Now the proposal of Pengcheng Fashion Week does cater to everyone's needs.

The theme of this fashion week is very clear, that is, women's clothing is the mainstay, men's clothing is supplemented, and the rest of the brands are not allowed to participate.

Moreover, the positioning of Pengcheng Fashion Week is relatively high, and it requires domestic well-known brands and international first- and second-tier brands at the beginning.

Brands that sign up for the show must commit to a certain budget to make the whole show beautiful enough, and it is not possible to do a static exhibition alone.

There are two types of clothing exhibitions: static exhibitions and dynamic exhibitions.

The static exhibition is relatively simple, that is, to arrange a theme exhibition hall and display the styles to be displayed.

This kind of exhibition is generally not expensive, even if the exhibition hall is luxuriously decorated, one million is the sky.

But dynamic exhibitions are different, and international brands generally use dynamic exhibitions.

The so-called big show is a dynamic exhibition!

In the show, many supermodels will be invited to the show, and many guests and media reporters will be invited to watch the show.

The show of a big brand will even invite a world-class star to perform to entertain the fun.

With this kind of show, the budget can't be measured.

For example, in the four major fashion weeks, the overall budget of those big brands for an hour and a half show may cost millions of dollars!

……

At present, the most famous show is Victoria's Secret's annual show, which is amazing, and the budget is often as high as 20 million or 30 million dollars!

The Victoria's Secret Fashion Show is an annual fashion show hosted by Victoria's Secret, an American lingerie and nightwear brand.

It features Victoria's Secret women's underwear, collaborates with artists and singers, combines musical performances, launches different stage designs according to the theme of the year, and invites many world-renowned fashion models to serve as catwalks.

The Victoria's Secret Fashion Show is an annual fashion show hosted by Victoria's Secret, an American lingerie and nightwear brand. Including the so-called "Victoria's Secret Angels".

In the United States, the Victoria's Secret fashion show is not just a big show, it is also broadcast in prime time on television.

The Victoria's Secret fashion show has been held regularly since the 1990s, initially on Valentine's Day to stimulate excitement, and has been broadcast by CBS for all but in 2001 in partnership with the American Broadcasting Corporation.

The show has been held in major cities such as Miami, Los Angeles and Cannes.

Victoria's Secret fashion shows always attract hundreds of celebrities and entertainers, and each time there are different special guests and performances.

Each year, Victoria's Secret selects 20 fashion models from a pool of 40 to perform for the show, and generally speaking, about half of the people are selected from the brand's models, known as Victoria's Secret Angels, who are responsible for the promotion of the show.

The current members of the Secret Celestial Envoy are Adriana Lima, Alessandra Ambrosio, Behati Princeloo, Candace Swanepel and Lily Aldrich.

The giant angel wings worn by models in the Victoria's Secret fashion show, as well as other forms and sizes of wings such as butterflies, peacocks or demons, have become the brand symbol of Victoria's Secret.

Victoria's Secret fashion show is not only one of the most sensational entertainment events of the year, but also the most watched fashion show of all years, with an average of 800 million viewers and a total budget of 80 million yuan, which is 10 times more than the million budget of most fashion shows.

Victoria's Secret Angel's annual look focuses on lingerie, high heels and a pair of wings. In addition to sexy lingerie, one of the highlights of Victoria's Secret fashion show is the different theme of each year, such as "sexy sports style", "sexy pajamas" or "sexy fairies", etc., the overall look of the angels will echo the theme to make special decorations and changes.

In addition to the general underwear, the Victoria's Secret show also has a special award called "Fantasy Bra", and only one lucky angel is selected to walk the runway in a Fantasy Bra studded with precious jewels every year.

Being able to wear the Fantasy Bra symbolizes the unusual status of this angel in the fashion industry. In previous years, it has been blessed by Jasmine Tookes, Lily Aldridge, Lily Aldridge, Adriana Lima and Alessandra Ambrosio.

In addition to the beautiful angels, the Victoria's Secret show often has a strong lineup of performers, not only providing music for the fashion show, but also a highlight of the audience's expectations. Moldy Taylor Swift, Justin Bieber, Bonsai, Selena, Gaga, Kanye and Rihanna have all performed on the Victoria's Secret runway in the past.

Although Victoria's Secret in-house selection staff usually have an idea of which models to choose, they still hold auditions and often announce films from the selection process.

In other words, fans have a good chance to get a glimpse of the models at the New York vs Victoria's Secret headquarters a few weeks before the official show, and predict the angel lineup of the year.

A show usually includes several familiar faces such as Adriana Lima, Lily Aldridge, Lily Aldridge and Candice Swanepoel, as well as high-profile models such as Kendall Jenner, Karlie Kloss and Gigi Hadid, as well as a few newcomers or lesser-known models who were lucky enough to be photographed.

……

Now Gu Qingshan's trouble is that although the major domestic brands are very active in participating in the fashion week, when it comes to budget, there are few generous ones.

Women's clothing brands are more profitable, and several major women's clothing brands in Pengcheng are also more generous, such as Marsfield, who promised to pay two or three million for a big show.

But obviously, their so-called big show is limited to the concept of domestic top, and it can't be compared with the big show of international big brands.

However, this is already very generous, and there are many second-tier brands who are only willing to spend hundreds of thousands of dollars for static exhibitions, and are unwilling to engage in dynamic exhibitions.

If that's all it takes, then the grade of this clothing exhibition is a bit low.

Especially this time, it is the first time that the Pengcheng Clothing Exhibition has been held, which is very important for the future trend, once it has created a "low-end" and "no grade" impression for everyone, it will be difficult to reverse it in the future.

Moreover, there will be a ripple effect.

In the future, the real big names will be even more reluctant to come and play with those low-end brands.

The Pengcheng Garment Exhibition will also be lower and lower, until it becomes an ordinary exhibition with no name.

Gu Qingshan saw this, so he came over to ask Wang Ye for help.

……

After listening to Gu Qingshan's words, Wang Ye pondered for a moment.

"This mouth can't be loosened, so let's do it, this fashion week, the venue is all free, this requires you to negotiate with the city government, we hold the fashion week is also to increase the influence of Pengcheng, the city government must support. ”

Gu Qingshan nodded, this is as it should be, and he is sure to fight for it.

"The second point is that you go to the city government and ask for a certain financial subsidy. Because Pengcheng Garment Week is not only a matter of our Textile Association, but also a festival in Pengcheng! ”

This point is difficult, Gu Qingshan said in embarrassment: "I'm afraid that the city government doesn't have this budget." ”

Wang Ye smiled: "You directly contact Boss Zhao's secretary, this fee should be able to go through the special expenses of the urban transformation team." ”

Gu Qingshan saw that Wang Ye was so sure, so he nodded in disbelief.

"Of course, since we support it so much, the bar is going to be raised. The requirements must be a well-known domestic brand, or an international first- or second-tier brand. The budget for this catwalk, 2 million yuan is the bottom limit, and there is no upper limit!"

"What if a big name comes over to put on a big show, and the budget reaches one or two million, then do we still subsidize it?" Gu Qingshan said worriedly.

What he is worried about is that even if the city government subsidizes, I am afraid that the amount is limited, in case a few big names come over and need to subsidize tens of millions of dollars, it is estimated that the city government will not admit it.

In the end, the lawsuit will go to the head of the textile association.

Let's put it this way, if there are really a few big international brands who want to come over for a big show, and the support from the city government is not enough, I'll take care of it! The more big names come, the better it is, and the influence will be made all at once. ”

Wang Ye said with a smile.

He still knows Zhao Hongsheng very well, and knows that with Zhao Hongsheng's courage, let alone a subsidy of tens of millions, even hundreds of millions will be taken out without blinking an eye.

As long as it can increase Pengcheng's influence, especially international influence!

"In addition, several of my brands will hold special shows. Oh, Huashang may have a lower budget, but THE TOP SHOP WILL BE VERY GRAND, AND LEAVE HALL 1 OF THE CONVENTION AND EXHIBITION CENTER FOR ME. ”

Wang Ye commanded.

The Convention and Exhibition Center is the main venue of this fashion week, which is also a huge venue, with a total of 12 pavilions.

Since the repair, all the major exhibitions in Pengcheng have been held here.

The location is also very good, in the heart of the city, with magnificent venues and a wide area, which is indeed a good place to hold exhibitions.

In fact, Wang Ye is not very satisfied with this place, because the area of this place is large enough, but the sense of art is not enough!

Look at 798 in the capital, that's called art!

That's the best place for this kind of brand show.

In 2003, the 798 Art District was named one of the 22 most culturally iconic urban art centers in the world by Time magazine.

In the same year, the capital was named one of Newsweek's Top 12 World Cities for the first time, as the 798 Art District turned a disused factory into a trendy community.

In 2004, the capital was included in the annual Fortune magazine list of the world's 20 most developing cities, and the reason for the selection is still 798.

In the past two or three years, more and more people have come to the 798 Art District to visit, visit, observe, learn, communicate and buy artworks. According to a sample survey, in 2004, there were about 450,000 people, and in 2005, more than 500,000 people visited the district. The ratio of foreign visitors to domestic visitors is about 4:6.

In other words, the 798 Art District has become a new cultural and artistic landmark in the capital!

But in Pengcheng, there is no such place.

Because Pengcheng was originally a new city, basically all the buildings were built in the last 20 years.

This is the cultural heritage of a city.

This has nothing to do with the economy, it can only be obtained through the precipitation of time and history.

However, this is also temporary, and in the future, Wang Ye will have a more suitable place to hold a fashion week.

……

Gu Qingshan took the phone number given by Wang Ye, dialed Secretary Pang's phone number with apprehension, and briefly explained the matter.

To his surprise, Secretary Pang asked him not to hang up the phone and wait for a few minutes.

Within a few minutes, Gu Qingshan heard Secretary Pang answer him: "Tomorrow morning, you will take the clothing week plan and come to the boss's office for a special report." ”

This made Gu Qingshan very surprised, you must know that Zhao Hongsheng is the big boss of the city government, every day is full of opportunities, and his work is very busy.

Now, I am willing to meet such an inconspicuous little person as him directly for the sake of the fashion week and listen to his special report.

It seems that this fashion week, in Zhao Hongsheng's mind, is much more important than he imagined.

He guessed correctly, Zhao Hongsheng really values this Pengcheng Fashion Week.

In the past few years, Zhao Hongsheng has engaged in urban transformation, putting forward the slogan of fashion, technology and design.

Isn't it just to expand Pengcheng's influence?

And this fashion week, if it is done well, the possible effect will be very good, so he is also very concerned about this matter.

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