The process of Gu Qingshan going to the city government to report to Zhao Hongsheng was even smoother than he expected.

When he reported the specifications, reference conditions, and expected effects of the fashion week, Zhao Hongsheng made a decision on the spot.

Pengcheng Convention and Exhibition Center, free for the Textile Association to use for one week!

Moreover, 100 million yuan will be allocated from the city's special account for urban transformation to support this fashion week.

Of course, this amount of money is to be earmarked, controlled by the municipal finance, exhibitors to apply for subsidies need to be reviewed by the Textile Association, submitted to the city's financial department for review and approval again, and then appropriation.

The process is already very simplified, and you can see the city's support for this fashion week.

Of course, Pengcheng is not short of money, and the annual cost of urban greening and public facilities maintenance is as high as tens of billions.

Especially when holding major international events or conferences, the related expenses can even reach 200 billion!

This Pengcheng Fashion Week can also be regarded as a big event with international influence, so it is reasonable to give a certain amount of financial support.

……

The Pengcheng Fashion Week is planned to be held from June 1st to June 7th, a total of seven days.

Originally, it was supposed to be held in May, but because the specifications were raised and the brand selection was stricter, the preparation time was a little longer, so it was postponed for a while.

It's late April, and fashion week is just over a month away, so time is very tight.

Several brand companies under Wang Ye will, of course, participate in this fashion week.

Of course, each brand is different, so the level of participation will vary.

Like the Huashang brand, the specifications of the exhibition will not be too high, and the budget will not be too high. Because the positioning of this brand is relatively low, and now it has been fully transformed, and the market focus is on third, fourth and fifth-tier cities.

To make a brand in this kind of city, it is more necessary to promote it locally. There's no need to engage in these big shows.

Therefore, Wang Yan also said that with a budget of 100,000 yuan, make the static exhibition more beautiful, and then work more media advertorials.

As for the catwalk, just walk it on a small scale.

Wang Ye also agrees with her idea, to manage a brand, is to adapt measures to local conditions, obviously the brand does not need to go to great lengths to engage in large-scale activities, if you have to do it, it is a waste of time and money.

……

Optimize the best products here, it will make the scene bigger!

Although the positioning of this brand is not high, it needs publicity on various occasions.

Fast fashion brands have always wanted to "touch porcelain" hot spots, and they must ensure that their brand is at the center of public opinion at any time.

Then this fashion week is a good opportunity.

The first large-scale, professional clothing brand exhibition in China, as the only domestic fast fashion brand in the domestic market, how can it not take the lead.

Therefore, the positioning of this show is that the scene is big, there are many media reporters, and the effect should be sensational enough.

……

In fact, the one who really wants to play a major role in this fashion week should be THE TOP SHOP.

This company, a collection of designer brands, is born to make a show!

Talented designers abound in the company, and there are now two big-name designers.

Any team of designers can support a show.

Alexander Wang's special show, which is certainly indispensable.

As the company's main designer brand, Alexander Wang is also the façade designer of THE TOP SHOP.

The company is not only to promote Alexander Wang's fame, but also to expand the company's own popularity, and will definitely spare no expense to help him put on a show with enough style.

The finale show, of course, is the new brand that the company is about to launch "Floating Dreams", which is positioned as a top brand.

The brand of Fusheng Ruomeng is also in intense preparations, so it is still too late to make its first appearance at this Pengcheng Fashion Week.

Although none of the stores have opened, if you can make a splash at this Pengcheng Fashion Week, it will also be a good start.

……

Finally, there is another brand that has to be mentioned, and that is SUPERME!

After the acquisition of SUPERME, Wang Ye did not interfere with the company's operations, and it was completely handed over to James to manage.

Of course, he put forward the development plan in the general direction.

That is, the expansion of stores in major cities around the world, and the influence of this brand must be maximized as soon as possible!

In the past, not only because of the company's financial limitations, but also because the problem of trademark registration has not been solved, SUPERME has been trapped in North America and cannot get out.

Now after being acquired by the European Emperor Fund, of course, there is no problem with the funds, even if dozens of stores are opened at the same time, and one or two billion US dollars are needed, Wang Ye can solve it for him without frowning.

Of course, in terms of SUPERME's store decoration style and store area requirements, it doesn't cost much to open a store.

This brand is not like THE TOP SHOP, which requires a huge store area and luxurious decoration.

The decoration style of SUPERME's store is very simple, that is, red and white tones, and even the walls and ceilings do not need to be decorated hardcover, what you want is the "simple" style!

SUPERME's stores generally have an area of only two or three hundred square meters, and the entire store is all white except for the eye-catching red LOGO signboard.

The exterior and interior walls and ceilings are just painted with a layer of white paint.

This kind of decoration is really very cost-effective......

The really expensive one may be the store rent.

The location of SUPERME's stores is, of course, the most core business district of each city.

At present, in the domestic location, with the help of Wang Ye, three stores have been won.

As the flagship store in the Asia-Pacific region, James was rare and generous, and chose a large store of nearly 400 square meters!

The store in the magic capital was chosen on Huaihai Road.

Huaihai Road is located in the center of the magic city and is one of the most prosperous commercial districts in the magic city.

A collection of famous fashion products, following the world trend. Different grades of hotel groups, eating, living, traveling, traveling, shopping, entertainment facilities are complete, all of which make you feel novel, pleasing to the eye and convenient. A good shopping environment, numerous famous restaurants and entertainment stores, and superior hotel services have added a lot to the Huaihai Middle Road business district.

The century-old Huaihai Road, which is famous for its elegance and romance, has become a warm shopping paradise for women.

The shopping malls in the business district include Pacific Department Store, Parkson Shopping Center, Damodu Times Square, Isetan Department Store, Oriental Meisha, Xinhualian Commercial Building, Jinjiang Shopping Complex, Golden World Commercial Building, Central Plaza, etc.

Huaihai Road is famous for its feminine products, and the top international brands such as "Meimei", "Lane Crawford", "Paris Spring", "Huating Isetan" and so on.

……

There are three shopping districts to choose from in the capital, all of which are very bustling and lively.

Wangfujing business district, Xidan business district, Guomao business district.

In the end, Wang Ye made a decision to choose Xidan business district.

Because this business district is the favorite place for young people to visit.

There are many tourists from other places in Wangfujing, because it is close to Tiananmen Square, and it is also a time-honored business district, but the overall style does not match SUPERME.

In the international trade business district, there are more top luxury brands, and the consumption grade is relatively high. Although the price of SUPERME is not cheap, it is obviously a lot cheaper than those luxury brands.

The Xidan business district is just right, trendy and fashionable, and most of the people who go shopping are young people.

……

There are three stores in total, and the stores have been taken down. In addition to the 400 square meters in Xiangjiang, the two cities in the capital only have an area of 300 square meters.

Although the cost of bunk rent is high, it is still affordable.

Moreover, the brand SUPERME, although it is still very well-known among ordinary domestic consumers.

But the person in charge of investment promotion in major shopping malls obviously has a very good impression of this brand!

This trendy leading brand has also proven its strength in North America, and it is a brand that countless international stars like to choose, entering the domestic market for the first time.

Of course, the major shopping malls rushed to introduce it, so when choosing the location, it was not SUPERME who begged the shopping center to give the location.

Instead, major shopping malls are rushing to cooperate with SUPERME, especially in domestic stores, which have only opened so three, and the number of places is limited......

Of course, preferential conditions are indispensable, and it is still possible to halve the rent.

……

These three stores have now entered the renovation stage.

The minimalist style decoration will not waste too much time, according to the planned schedule, when the Pengcheng Fashion Week is held, the store can be officially opened.

James's given opening time is June 6th.

At Fashion Week, hyping up SUPERME's fame and opening it right away should be a good start.

Of course, for the momentum of SUPERME, it is not enough to rely on a Pengcheng Fashion Week, and Wang Ye has begun to take action.

……

In the latest issue of Run, Brother, Ling Fei suddenly changed the style of the top luxury brands in the past.

When the show began to appear, Ling Fei trotted out, and everyone's eyes lit up.

I saw Ling Fei wearing a red and white sweater, and a pair of pure white shoes on her feet. It looks youthful and very eye-catching.

Other guests joked with her and asked her if the program team had deducted her pay, otherwise why she wore such a simple and casual style of clothes, and no one even knew the brand.

Ling Fei smiled and explained a few words, it turned out that her body was the latest model of SUPERME.

This is a kind of buying on behalf of someone, and it was hard to grab it, and a pullover that looks ordinary costs hundreds of dollars.

Moreover, this dress is now the hottest and trendiest style in the European and American entertainment circles. Many superstars in the entertainment industry, in recent street photos, are wearing this dress.

All the male guests were amazed and said they couldn't understand.

Of course, everyone doesn't really know the brand SUPERME, not to mention others, Li Heiniu has made a trendy brand himself, how can he not know the boss of the trendy brand, SUPERME.

In addition, Captain Deng is also a fan of trendy brands, and the board shoes he often wears are also products of SUPERME.

It's all for the show.

。 m.