Flower Story has its own exclusive shelves in Watson's store, and each store must be equipped with its own shopping guide, and the salary is paid by Flower Story Company, but the daily management belongs to Watson's store.

Don't be surprised that many large channels at that time were like this, and one of the most obvious examples is that department stores are not like this.

The shopping guide of the brand counter is responsible for the payment of wages by each brand, but the daily management must be subject to the unified command of the shopping mall.

In this store, the shopping guide of Flower Story is called Ah Huang, a local girl in Xiangjiang. Liu Wenjuan has met a few times before, but she is the president of the Asia-Pacific region, and she cares about the sales of the entire channel, and she only comes to the store to inspect it, even if she talks to Ah Huang, she only encourages a few words, and she has not observed the daily operation of the store too carefully.

Today, Liu Wenjuan was very worried, so she stayed in the store for a while, but she unexpectedly found out.

Xiao Huang, the shopping guide of his own company, does not promote his own products, but constantly sells Watsons' membership cards and Watsons' own brands to customers.

This left her a little dumbfounded and felt completely unacceptable.

Why does this shopping guide take the salary of Flower Story, but go to promote Watson's products!

However, this is the store, and Liu Wenjuan also suppressed her anger and did not attack on the spot.

When she returned to the company, she directly called Vice President Li, who was in charge of channel management, and asked with a calm face: "What's going on with our shopping guide in Watson's store!" I went to the store just now to take a look, why our shopping guide has been helping Watsons sell membership cards and private label products instead of selling our products!"

Vice Li is always an executive that Liu Wenjuan specially poached from Watsons, just to facilitate docking with Watsons. Vice President Li has worked at Watsons for many years and is of course well aware of the rules there.

He smiled bitterly and explained: "This is the case at Watsons, the shopping guide of the brand owner must help Watsons sell three membership cards a day, or its own brand products of the same value, and if it is not completed, it is not allowed to leave work." So our shopping guide is also forced to be helpless. ”

Liu Wenjuan was dumbfounded, there is such a thing, this is definitely an overlord clause.

Seeing that Liu Wenjuan's expression was wrong, Vice President Li hurriedly said: "This is still good, in the Watsons store in the mainland, because there are more domestic brands, the task of those brand shopping guides is more onerous, if it does not meet the requirements of the store, even the sales of the brand will not be settled at the end of the month." ”

This is the store management rules of Watsons Group!

This is by no means a single phenomenon of a certain store, but a top-down explicit regulation of the entire group, which can be known from Vice President Huo's unashamed decision to let Flower Story be Watson's OEM.

The entire Watsons Group, from top to bottom, has long been accustomed to this kind of squeezing of brand manufacturers.

And this is one of the core industries of Hutchison, if Li Chaoren's father and son don't understand this situation, it is obviously unreasonable.

Therefore, for Li Chaoren, neither "demonize" nor "beautify", he is just a businessman who pursues profits.

In Xiangjiang, several major cosmetics chain stores, SASA, Excellence, Watsons, and Mannings, among which Watsons has the most notorious reputation, not only customers evaluate it, but even the brand merchants who have settled in Watsons channels think so.

……

Now that the situation is clear, the question Liu Wenjuan faces is how to choose?

Is it to accept the oppression of Watsons and beg for the whole to do OEM for it, or would rather be broken than broken, and directly turn his face with it?

Liu Wenjuan locked herself in her office and meditated for a night.

She didn't turn to the headquarters, and if she couldn't solve this little thing, then she, the president of the Asia-Pacific region, would be incompetent.

The next day, Liu Wenjuan made a few phone calls, and the people she contacted included Weibo big V, media reporters, and professional "water army" companies.

She decided to give Watsons a little "color" to see, aren't you Huo Hao very proud and arrogant, wait for this turmoil, see if you dare to mention the OEM thing.

Watsons has indeed "done too much evil", especially in the shops in the mainland market, which have a bad record, so Liu Wenjuan's plan is very smooth.

On Weibo, an article denouncing Watsons suddenly became popular, forwarded by big Vs from all walks of life, and countless melon-eating viewers watched and commented.

This article is called "My Life Is Not Watson's Shopping Guide Fingering"

It made sharp complaints about Watsons' shopping guide, which resonated with countless netizens, and even triggered the hot topic of #Watsons, please cancel the shopping guide # on Weibo, with millions of views.

Watsons' shopping guides will follow you as soon as you enter the store and continue to sell all kinds of unknown high-priced products, and most of them are of poor quality, unprofessional, and don't know anything.

Netizens even made up jokes to complain about this phenomenon - Watsons' shopping guide, teacher in class, and personal trainer in the gym are listed as the three major professions that dare not make eye contact with them!

Many netizens said that every time they entered Watsons, they had to do some psychological construction in advance, bowed their heads and hurriedly selected the items they needed, refused a bunch of sales and card redemption services, and rushed out after checking out.

Many netizens left messages under this article, describing what they encountered in Watsons.

"The worst time for my skin was when I walked into Watsons and met the shopping guide"

Every time you enter Watsons, the shopping guide will definitely meet you within 0.1s. All the way to the cosmetics area, and every time you have to take the mirror!

"Miss, do you want to buy something? eye cream? I have a mirror here, look at your dark circles, it's too obvious. ”

You accidentally meowed, "Damn, I'm really sad! Are you looking in the demon mirror?"

In Watsons, it was obviously two poxes, but when it came to the shopping guide's mouth, it became: "Girl, your acne is quite lush, you have to hydrate!"

When you pick up a bottle of sunscreen, the young lady starts again, you want to buy sunscreen, choose a refreshing one, you see that you belong to oily skin, use this is not greasy, and it can also shrink large pores......

In short, after entering Watsons, you are a rotten face with rough skin, large pores, easy to block, easy to get acne, blackheads, serious oiliness in the T-shaped area, a smile, huge nasolabial folds, often staying up late, obvious dark circles, obvious eye bags, and oversized eye bags......

"What she said I would buy, I didn't dare not buy it, and the momentum told you that what she said was right!"

After the first step breaks down your self-confidence, Miss Watsons will start recommending "star products" to you.

You want facial cleanser, she pushes eye cream for you, you want Avène she pushes flower prints for you...

Even if you have chosen what you want to buy in advance, she will definitely comment after being targeted by Watson's shopping guide.

"Beauty, what skin care lotion have you been using lately? This new one in our family is very suitable for you" "Beauty, this mask you see is really not as good as this, this one also has an event, buy 3 free 1, it's very cost-effective" "You can take a look at this, now the event is 20% off, and the second bottle is still half price"

So you took out all the things in the basket and replaced them with the ones she recommended, and by the way, you bought a big push of them and didn't plan to buy them at all.

Of course, if you are very determined and still don't follow her train of thought, she will put on a stinky face of "poor buns who don't understand bullshit", and roll your eyes behind your back by the way.

……

Moreover, slowly, from complaining about Watsons's shopping guide, to complaining about Watsons' products.

Someone picked up the brands in Watson's store one by one, only to find out that the cosmetics they originally thought were foreign famous brands were all domestic knockoffs!

Watson's cottage is impossible to prevent.

For example, Mitsu Zhixiu (imitation of Zhixiu Village), Mizunoko (imitation of Suizhiao) and so on. Although they are not fakes, they are really much worse than real big names!

MISS FACE SOY MILK IS MODELED AFTER SANA.

Watson's muscle penetration effect and muscle research are really the same as heaven and earth!

……

This fire burned a little big, not only in the mainland to set off a boycott of Watsons, but even spread to Xiangjiang and Southeast Asia.

The executives of Watsons Group have been a little anxious in the past two days, and this time things are very strange, as if a Weibo blogger posted an article complaining about Watsons' shopping guide, which inadvertently became popular on the Internet.

The participation of many netizens has caused this matter to turn a little sour.

Watsons is not listed, so it will not affect the company's market value, but its parent company, Hutchison Group, is a listed company, and Hutchison inexplicably took the blame, and its market value fell by 6%.

Just as the top management of Watsons was busy, ready to communicate with the media and calm things down, someone came forward again.

This time it was a small brand company that had entered Watsons in the mainland, but was eliminated later.

The CEO of the cosmetics company personally told the media about what happened to their brand after it entered Watsons.

"The price of our brand was originally very low, but Watsons asked us to change the price, and the result was that the price was more expensive than the international second-tier brands. But this profit was taken away by Watsons, and the actual calculation was still based on the real price. ”

"In addition, some of the products with packaging and names that are very similar to international brands are the ones we help Watsons OEM. As for why it is so similar to the big brands, of course, it is Watsons' request, they just take the products of the real big brands and let us imitate them. ”

Just like the shopping guide at that time, if you don't help Watsons sell three membership cards every day, you are not allowed to get off work!",

"Therefore, the shopping guide of some Watsons stores often can't complete the task at 10 o'clock in the evening, and few people in the industry are willing to go to Watsons to be a shopping guide, everyone knows!"

……

This is really a wave that has not subsided, and another wave is coming.

The insider's insider disclosure completely confirmed Watsons' own copycat to deceive consumers, and it can't be washed clean.