Everyone let out a burst of heartfelt laughter, just as Wang Ye said, since the "Korean Wave" is irresistible, let's take advantage of this trend to do something.

It's better to make money from domestic consumers yourself than to be taken away by sticks.

In this acquisition, there are three targets, and Wang Ye will acquire it in three steps.

The first step is to carry out the acquisition of Watsons, and at the same time, the other two acquisitions are also in preparation.

The second step is to acquire Shiseido, which is relatively less difficult.

Finally, the acquisition of Amorepacific should have been carried out, and some of the foreshadowing should have been played, and the moisture in Amorepacific's stock price should have been squeezed out.

"Since we have to squeeze the water, there is still some work to be done. Wang Ye said with a smile.

Everyone present laughed understandingly.

"I'll leave it to the American side. Zhou Da said confidently.

"Then leave it to me over there in Southeast Asia. Li Guanghua answered.

Li Youlun looked left and right, patted his chest and said, "Although Amorepacific does not have a high market share in the domestic market, the mainland is also a big market, so I will leave it to me." ”

Wang Ye nodded, and then ordered: "Don't go too far, it's almost enough, after all, it will be our industry in the future, and it will be funny if it doesn't end well." ”

Everyone laughed.

……

How can it be so simple to make such an acquisition that costs billions or even tens of billions of dollars, and everyone still thinks that the market value of this company is too large.

How to squeeze the water, it must be suppressed first, so that your company's stock price plummets, and after falling to a reasonable price, you can buy it.

If Amorepacific's business is doing well, then Wang Ye will not be willing to sell it if he buys it. But if the situation of this company is precarious, Wang Ye will come forward to buy it again, and the resistance will be much smaller.

Of course, the few people present understood this, so as soon as Wang Ye said that he wanted to do some work, everyone consciously received their own tasks.

……

"Wong Dong, Temasek has plans to acquire Watsons Distilled Water and ParknSHOP. I think it would be better if we joined forces with Temasek to make an acquisition. Li Guanghua said suddenly.

He is a member of Temasek's Investment Committee and a director of Meigou.com, so it is not surprising that he made such a suggestion.

This is also a good suggestion, Wang Ye nodded: "Yes, then please trouble Mr. Li to make an appointment with Li Chaoren as soon as possible, and we will meet and talk." ”

Temasek and the Li family in Heung Kong are very close, and it would be more appropriate for Lee Kwong Wah to come forward.

If Wang Ye hadn't intervened this time, Temasek would have directly acquired 25% of the shares of Watsons Group, spending a full 44 billion Hong Kong dollars.

But now Wang Ye has proposed to acquire only part of the business lines of Watsons Group, which is different from the original trend of development.

……

To Wang Ye's surprise, before the U.S. stock network and Temasek jointly proposed the acquisition, Watsons and Fuhua Cosmetics Company were unhappy.

As we all know, one of the big sources of profit for Watsons is its own brand, but it is not so much a private label as it is a private label because they are far from being a brand.

Let's take a look at the production routine of Watson's own products: Watsons first counts the most popular agent brand products in the store that month, as long as the profit is in line with the interests, Watsons will follow a set of strict internal product quality guidelines, screen out the OEM from many manufacturers, and copy its own products similar to the hot-selling agent products in 2~6 months.

But after all, there is no production plant and R&D team, and A.S. Watson has to rely on OEM production support to quickly develop its own brand. Sometimes, he even imitates other people's brand products and asks others to make them for them.

This time, Watsons set its sights on the floating flower cosmetics company.

I have to say that the Flower Story series is indeed selling very well, needless to say here in Xiangjiang.

Even in Southeast Asia, there is no big advertising, but under the spread of user word-of-mouth, it is now selling very well.

Originally, this was something to be happy about, but Liu Wenjuan, president of Flower Story Asia Pacific, was not happy, because a senior executive of Watsons Group came to him.

Huo Hao, Senior Vice President of Operations for the Personal Care Chain Business Unit of A.S. Watson Group, recently took a closer look at the chain's sales figures.

The situation is not good, with year-on-year declines, especially for private label sales.

However, in the midst of a deficit, Huo was surprised to find that there was a brand that not only had excellent sales figures, but also had a very obvious growth rate.

That's the Flower Story!

Flower Story, which has just fully entered the Watsons store, has become the highest-selling brand in the store.

It is undeniable that Watsons' channel is very good, and it is the largest professional cosmetics chain in Asia.

But Watson's problem is also obvious, that is, one-third of its own brands, one-third of unknown miscellaneous brands, and there is a serious lack of internationally renowned brands!

This is also the main reason why Watsons is getting worse and worse in the back.

With the convenience of the Internet, consumers know more and more about the brand, and it is naturally difficult to be fooled.

To put it simply, this method is that Watsons takes advantage of consumers' information asymmetry and cannot judge brand information to make money.

It is precisely because of this excessive imitation and conscious misleading of consumers that it directly hurts consumers' favorability of Watsons brand, resulting in brand overdraft of Watsons.

Many consumers believe that most of Watsons' own products imitate big brands on the packaging, but the results are very different.

Of course, at this point in time, Watsons has not yet realized the seriousness of this problem, and Huo's idea hit the head of the Flower Story brand.

He called Liu Wenjuan directly.

"Mr. Liu, I'm Huo of Watsons. ”

Liu Wenjuan has been dealing with Watsons for more than half a year, and of course she knows Huo Hao, so she hurriedly responded: "Hello Mr. Huo, do you have any instructions?"

"Oh, in this way, are you free today, if it's convenient, I want to visit the company, there are some things I want to discuss with you. Huo Hao said slowly.

Of course, Liu Wenjuan is full of promises, there is no way, now is the era when channels are king, and their products still rely on the other party's channels to sell, of course, they must respect others.

Drive to the headquarters of Watsons Group and go straight to Huo's office.

Seeing that Liu Wenjuan arrived so soon, Huo Hao was also very happy, and hurriedly got up and welcomed: "Mr. Liu came quite quickly, please take a seat." ”

"Hehe, Mr. Huo summoned me, how dare I slack off. Liu Wenjuan smiled and did it.

"This time, I called Mr. Liu to come over because I wanted to get rid of your company. Huo Hao sat opposite Liu Wenjuan and got straight to the point.

"Mr. Huo, please speak. ”

"I see that your company's little green bottle series is quite good, and our Watsons own brand is missing such a main product. Therefore, I would like to entrust your company to produce this series of products for Watsons. Huo Hao said calmly.

"Mr. Huo, you're not kidding, are you?" Liu Wenjuan thought she had heard it wrong.

How can there be such a thing, the channel provider wants to imitate the brand's products, and also put it forward in person to let the brand help them OEM!

"Of course you heard it right, we at Watsons have always done this, and the combination is beneficial for both sides, and the division is ...... Hehe, Mr. Liu, you understand. Huo Hao said quietly.

He has long been used to doing this kind of thing, and more than one or two brands have been threatened by him to do OEM for Watsons.

Of course, the reason why Watsons has such a good channel, but there are no big brands stationed in it, is also a very important factor.

Those big brands are not used to Watson's problem, while some small and medium-sized brands can only compromise for Watson's channels.

Now in addition to the mainland and Xiangjiang markets, the sales of the entire Asia-Pacific region have to count on Watsons' channels, which is why Huo Hao thinks that he will eat Liu Wenjuan.

Liu Wenjuan was furious in her heart, and she wanted to turn her face, but her lips moved a few times, but she still didn't say anything.

Under the roof, she didn't dare to turn her face with Watsons easily.

It's cool to turn your face for a while, and then, do you still want to do this channel of Watsons? If you do it, you offend the other party's senior vice president of operations, can you have good fruits to eat in the future.

If you don't do it, where to find such a good channel, you can't expand the market by yourself in one country and one region.

Holding back her anger, Liu Wenjuan replied with a reluctant smile: "This matter is not something I can call the shots, so let's do it, Mr. Huo will give me some time, and I will communicate with the headquarters." ”

"Of course, then I'll give Mr. Liu a week's time, and you must remember to reply to me then. Okay, it's okay, Mr. Liu, please. ”

Huo is not worried about rejection at all, although the Floating Flower Cosmetics Company has done well in the mainland, it is a new brand after all, and it has not established its own sales channels in the whole of Asia.

As long as you put a little pressure on yourself, you won't be obedient.

……

Liu Wenjuan drove back to the office with a calm face and began to think about how to deal with this crisis.

Yes, she thinks that this is a crisis, and if it is not handled properly, it will have a great impact on the sales of Flower Story.

Sitting in the office, Liu Wenjuan thought about it for a long time, but still didn't come up with a proper response plan.

She had too few cards in her hand, and she was just restrained by Huo.

In an irritable mood, Liu Wenjuan got up and went downstairs, ready to go to the Watsons store not far downstairs to have a look, and also to observe and see if she could find a good solution from the store.

Not far from the office building, there is a Watsons personal care chain store, the store area is not small, Liu Wenjuan often comes to learn about the sales of Flower Story.

After leaving the office building, a two-minute walk, I came to the store.

The store manager standing at the door saw Liu Wenjuan from a distance and hurriedly greeted: "Welcome Mr. Liu." ”

Liu Wenjuan nodded and walked into the store by herself.

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