Chapter 468: Word-of-Mouth Gap

When Fan Wencheng saw the rating of "Marginal People", he was a little deflated.

And when he saw that the score of "Infernal Affairs" was as high as 9.5 points, his first reaction was that "Infernal Affairs" was scored, otherwise 9.5 points, how could it be?

Although he has seen this movie and it is indeed very good, it is impossible for him to achieve such a high score in his mind.

It's just that after reading the comments and the reasons for giving points, Fan Wencheng sighed.

"Whose eyes can speak, Lin Xiao's eye skills are simply breathtaking, the melancholy eyes, the desperate eyes, the confused eyes, each look can appear appropriately in a specific scene. (9.8 points)"

"Originally, I was going to give 0 points for the ending that made me unhappy, and I was so willful, but when the last sentence of 'hello, police' came out, I suddenly thought, maybe this ending is the best ending, right?"

"Being able to make a character like Silly Qiang who seems to play soy sauce makes me cry, and I don't say anything, I'm afraid that you will be proud. (9.9 points)"

"My favorite part of the audio store, maybe if it weren't for the trick of fate, aside from their identities, maybe, the two of them would become really good friends, right?"

"At the moment when Chen Yongren looked back, I fell in love with this vicissitudes of life, and his eyes were too seductive. (10 minutes)"

"Although I don't like tragedies very much, I have to say that except for the ending, every second of this drama is very good. (8 points)"

Every comment seemed to be laughing at himself, which was how Fan Wencheng felt at this moment.

What's next?

The next day, the box office data for the first day of the Spring Festival schedule was newly released.

"The Marginal" unsurprisingly won the first-day box office title.

25% of the film volume was scheduled, with a total box office of 285.5 million.

and "Infernal Affairs", which ranked second, had a film volume of 19% and a total box office of 263.55 million.

On the first day, the market closed at 890 million.

"Marginal" and "Infernal Affairs" emerged as the biggest winners.

Although "Marginal Man" won the box office championship on the first day of the Spring Festival, with a box office of nearly 300 million, the performance of "Infernal Affairs" is not bad.

The key is that according to the existing word-of-mouth performance, "Infernal Affairs" completely kills "Marginal People".

9.5VS 7.0, IT'S COMPLETELY A TWO-LEVEL MOVIE.

And such a score comparison may greatly affect the box office trend of the next two films and the schedule of theaters.

At the same time, according to the survey report of the cooperative theater chain, this data that most directly reflects the box office reputation of the movie, "Infernal Affairs" directly kills "Marginal People".

If it is possible that the score of the film and television library is controlled by the water army, then the investigation report of the theater chain is basically impossible to do so.

So this data, to some extent, is more authoritative.

In this data, more than 90% of the nearly 1,000 survey reports of "Infernal Affairs" believe that this is a rare classic.

Less than 2% of those who think it's not good-looking!

On the other hand, the praise rate of "Marginal People" is less than 60%, which is worse than the rating response of the film and television library.

On the side of "Marginal Man", Fan Wencheng came to the Tianxing Film and Television Distribution Department early.

"The situation is not optimistic. This is the survey data report of the theater chain, you can take a look. Tang Ai, who was in charge of the distribution of "Marginal People", distributed a report to the people who participated in the meeting.

After reading the theater survey data report, the people present were all solemn.

Fan Wencheng looked very embarrassed, "Marginal Man" was filmed by him, although the biggest problem with this movie is the script, but as a director, he has an unshirkable responsibility, but although it is not the time to discuss this, but, after all, this investigation report is not only being done by Tianxing Cinemas, but also by other co-distributed theaters.

"Marginal Man" here in Tianxing Cinema is a pro-son, of course, preferential treatment can be given, but other cooperative cinemas are not only the film "Marginal Man" can be selected.

And the most direct impact is that once the box office and attendance rate of "Marginal People" are not ideal, then they will definitely cut the number of films scheduled and give it to other films that perform better.

And the best performing film at the moment is none other than "Infernal Affairs", the most direct and biggest competitor of "Marginal People".

Nowadays, it is difficult to use some tricks like in the past, and there have been many similar accidents in China, which has also made the distribution of the film more and more transparent, and some small actions are difficult to be effective.

Especially the strength of "Infernal Affairs" is not bad, but it is not something that can be manipulated at will by their side.

"Over there in the film and television library, you can find someone to brush up on some ratings. ”

"However, the cinema investigation still can't be changed. ”

"As long as the attendance rate goes up, the cinema investigation doesn't matter. ”

"But even if you score points, it can't be compared with "Infernal Affairs". ”

"Then give "Infernal Affairs" a wave as well. ”

"I don't agree, we can do this, and the other side can do the same......"

For a while, there was a lot of hype in the conference room, and finally it was decided to adopt this opinion.

The influence of the film and television library is biased towards the public, and the investigation of the cinema chain is a private investigation, which will not be open to the public, but only as a reference standard for the cinema to schedule films.

The most direct impact of cinema scheduling is attendance.

The matter on the side of "Marginal People" will not be listed for the time being, on the second day of the Lunar New Year, that is, the day after the release of "Marginal People" and "Infernal Affairs".

The good reputation of "Infernal Affairs" has exerted its power.

Beijing Huaying Cinema is the largest cinema chain in China, accounting for more than 30% of the screens.

Hua Cinema Line Recording belongs to China Film Group, and in terms of film scheduling, except for Huaying's own films, other films have always adopted the most normal commercial model.

"Infernal Affairs" and "Marginal People" both have co-distribution agreements with the Chinese cinema line.

The ticket window of the Beijing Huaying Cinema.

"Half past six, Infernal Affairs, two!"

"I'm sorry, the tickets for "Infernal Affairs" at half past six have been sold out. ”

"Where's the one at half-past eight?"

"I'm sorry, there are no tickets for today's Infernal Affairs, only the last one at half past eleven, do you want it?" asked the conductor.

"Half past eleven...... Is it too late, are there none of the most recent?" the man asked, with some reluctance.

"Well, I'm sorry, it's all sold out. ”

"Then it's half past eleven. I knew that I had booked my tickets online earlier. The man finally nodded.

"Okay...... Forehead...... I'm sorry, but the last two tickets at half past eleven were also bought......" The conductor said with some embarrassment.

Just as the man hesitated, the last two tickets for the final game were also bought by others through other channels.

"Honey, the tickets for "Infernal Affairs" are gone today, why don't we look at something else?"

"But I just want to watch "Infernal Affairs", I heard that the film is very good. The girl said dissatisfied.