Vera Wang, a female designer, is famous enough and has already proven her strength.

However, it was not very difficult to convince her to join THE TOP SHOP.

Because of fame and fortune, Vera Wang has long been lacking, what does Li Qinghuan use to impress her?

Before leaving for New York to meet with Vera Wang, Li Qinghuan asked Wang Ye about this question.

Vera Wang, of course, knows that this is a celebrity in the fashion circle.

She is 64 years old, and another big lace news broke out during this period of time.

Last year, on July 18, 2012, the famous American Chinese designer Vera Wang, who just announced the end of her 23-year marriage, and the 27-year-old figure skating champion Resachek were rumored to be in love, and Wang Weiwei, who was a figure skater, was 36 years older than Resachek!

In her personal life, Vera Wang married Arthur Baker, a golf dealer she had known for many years, and invited more than 400 people from the film, media and fashion industries to the wedding.

And because she didn't find a suitable wedding dress, she finally wore a wedding dress designed by herself to enter the marriage hall.

In July 2012, according to Mario Grauso, chairman of Vera Wang Wedding Company, Vera Wang and her husband had reached a divorce consensus, agreed to break up, and would continue to raise their two daughters together, and at the same time jointly run the wedding business that the two had pioneered for many years.

As for the male lead, 27-year-old figure skating champion Resachek, a double Olympic and World Champion who broke the US men's singles record of 22 and 13 years at the Olympics and World Championships respectively, and became the first men's singles player to win an Olympic gold medal as a current world champion in 24 years after Scott Hamilton.

After the 2006 Winter Olympics in Turin, Resachek fell in love with Olympic ice dance silver medalist Tanis Belbin, known as the "No. 1 Beauty in Ice Skating", and their underground romance was revealed at the 2007 National Championships and published by People magazine as "The Hottest Ice Couple".

Later, Resachek fell in love with American gymnast Liukin again, but the two later broke up. And this time, Rysacek has found his true love again......

And the age difference between Vera Wang and Resaček is a full 36 years, which makes it hard to believe how pure the relationship between the two is.

Of course, this kind of relationship with a huge age difference is nothing in the fashion industry.

There are many more outrageous things.

For example, the famous Lafayette in the fashion circle, Karl Lagerfeld, his emotional experience is even more complicated.

When Karl Lagerfeld was young, he was good friends with the founder of the YSL brand, and the two were the kind of competitors who were "born of Yu and Liang".

At the same time, the two are still "love rivals", the real kind of love enemies.

In the seventies, Yves Saint Larent and Karl Lagerfeld were attracted to the French aristocrat Jacques de Bascher.

Karl Lagerfeld later said that Jacques de Bascher was the love of his life and the most elegant French man he had ever met.

But Jacques de Bascher eventually fell in love with Yves Saint Larent, the two friends parted ways, and Yves Saint Larent's original lover and agent, Pierre Bergé, was forced to end a 15-year relationship.

This emotional entanglement, which involved four men, ended in YSL's victory, and Karl Lagerfeld was defeated.

This also led to him not getting married in his life and changing one "boyfriend" after another.

So in comparison, Vera Wang's relationship with an age difference of 36 years is nothing.

……

For this kind of so-called person who does not lack fame and profit, Wang Ye told Li Qinghuan something.

Even the richest people in the world, Bill Gates and Warren Buffett, are still trying to make money, and world-class superstars are also thinking about improving their popularity and influence all the time.

Maybe they don't pay attention to general fame and fortune, they pursue fame and fortune that are unimaginable to ordinary people.

So, if you want to convince such people, then give them enough tempting fame and fortune.

Although Vera Wang is of Chinese descent, she was born in the United States and grew up where she was a child, an authentic "banana man".

Such people believe that "wealth is virtue".

With them, don't talk about ideals or ambitions, it's very simple, interests come first.

As long as the benefits offered are attractive enough, then nothing is a problem.

……

After listening to Wang Ye's words, Li Qinghuan had confidence in his heart.

Now THE TOP SHOP HAS ENOUGH ABILITY TO GIVE THOSE BIG-NAME DESIGNERS GREATER FAME AND BRING THEM ENOUGH BENEFITS.

That's the power of a good platform.

Like Alexander Wang, when he ran his own brand, although he was famous, he was financially impoverished, and he couldn't afford to pay the store rent.

Since I arrived at THE TOP SHOP, NOT ONLY HAS MY FAME SOARED, BUT ALSO MY FINANCIAL BENEFITS HAVE BEEN VERY HIGH.

Because he does design, he is a professional.

But when it comes to marketing and channel management, he is too amateurish, and in front of operation masters like Wang Ye and Li Qinghuan, he is simply at the level of primary school students.

Vera Wang is much better than Alexander Wang, but she has been doing it for more than ten years, and her brand is limited to the field of wedding dresses, and the dress can only be regarded as well-known haute couture.

If you want to be world-renowned like Chanel and Givenchy, and lead the fashion trend, don't even think about it.

……

On April 8th, on the Upper East Side of Manhattan, New York, at Vera Wang's home, she warmly welcomed Li Qinghuan from Huaguo Pengcheng, representing THE TOP SHOP.

They are all mixed in the fashion circle, and Vera Wang has long admired the name of the top shop in Huaguo.

This company may not be well-known among ordinary American consumers.

But in the circle of designers, it is indeed famous.

Because of this company, it provides a platform for many young designers with outstanding talents, but who are not yet aspiring, to get ahead!

In the beginning, THE TOP SHOP WAS ONLY RECRUITING DESIGNERS IN CHINA AND IN PARIS.

However, since last year, the recruitment threshold has been raised, but it has also started to recruit globally.

And, that platform is already up and running.

Forty stores, although it doesn't sound like a lot.

But for the brands at the price point of THE TOP SHOP, and the flagship store level of more than 2,000 square meters, there are already a lot of them.

According to Vera Wang, there are currently five or six Chinese-American designers in THE TOP SHOP, AND OF COURSE, KING ALEXANDER IS ONE OF THE LEADING FIGURES.

And Alexander Wang's experience at THE TOP SHOP is also talked about in American designer circles.

Therefore, when Li Qinghuan called Vera Wang on behalf of THE TOP SHOP, saying that he wanted to come to the door to discuss whether there was a cooperation opportunity, Vera Wang readily agreed.

Although I don't know how THE TOP SHOP wants to work with her, Vera Wang will not turn down this opportunity.

Her brand company has also been doing it for decades, but the volume has not been able to go up, which has also become Vera Wang's heart disease.

Vera Wang doesn't really just want to make wedding dresses, she wants to make dresses and even fashion.

However, contrary to her wishes, her wedding dress is very famous, and the custom dress business is also okay, but the fashion has not been done.

In other words, she has not been able to change the company from a studio nature to a real corporatization, or even a group.

Wedding dresses and haute couture are certainly expensive, but the quantity is there, how much revenue can it be.

Therefore, Vera Wang is certainly not small in the fashion circle, and she has also made a lot of money.

But that's all, in terms of fame, she can't compare with Karl Lagerfeld and YSL, and in terms of wealth, she can't be compared with Ortega and others in ZARA.

……

When she saw Li Qinghuan, Vera Wang was both surprised and jealous.

Surprise is of course because of Li Qinghuan's youth and beauty, and jealousy is also because of Li Qinghuan's youth and beauty.

Although she had known about THE TOP SHOP FOR A LONG TIME, and also knew that this company was founded by the famous "Prince Bohn", she didn't know at that time that the current helmsman of this company was such a young and beautiful woman.

THE TOP SHOP HAS ONLY BEEN ESTABLISHED FOR TWO YEARS, BUT IN JUST TWO YEARS, THE COMPANY HAS LONG SURPASSED VERA WANG'S PRIVATE LABEL COMPANY.

It is said that sales reached the level of 2 billion dollars last year, which is not a small amount even in the United States.

And how can this not make Vera Wang feel jealous.

However, Vera Wang is also a veteran of the shopping mall, and her face does not show any discoloration.

warmly beckoned Li Qinghuan to sit down, and then instructed the servant to serve two cups of coffee.

"Mr. Li has traveled all the way to New York, so there must be something very important to talk to me about. Vera Wang asked with a smile.

Li Qinghuan's intention, she already knew on the phone that she did not resist cooperation, of course, the premise is that the cooperation conditions given by THE TOP SHOP CAN SATISFY HER.

"Our company is ready to launch a blockbuster brand, and the goal is to make something like Chanel. Givenchy, Gucci and other luxury brands!"

Li Qinghuan said in a firm tone.

Vera Wang was stunned for a moment, and then smiled: "Mr. Li, do you know how long it took Chanel brands and how much financial and material resources it took to push the brand to its current height?"

She doesn't believe that a Chinese company can truly make a world-renowned luxury brand.

Because she tried it herself, but it didn't work.

Of course, Li Qinghuan understood the meaning of her words, and did not refute in a hurry, but asked Vera Wang calmly: "Miss Wang, you should know what elements you need to have to be a big luxury brand. ”

Vera Wang certainly knows, and she says without hesitation: "If you want to be a big luxury brand now, you have to have a well-known big name designer in charge, which is also the most basic."

Then, the company must have sufficient financial support, because the promotion will cost a lot of money.

Also, the company must have enough connections in the upper circles and enough celebrities to support the product after it is launched.

With these three points, you can basically succeed. ”

Vera Wang is right, to be a big brand, of course, it is very difficult. But it's easy to say, as long as you have the above points, you really have a relatively good chance of success.

Li Qinghuan smiled slightly: "SO DOES THE TOP SHOP JUST HAVE THESE ELEMENTS?"

Vera Wang was stunned, she thought about the background of this company, and she could indeed compare it with those few elements one by one.

Big-name designer, THE TOP SHOP NOW HAS KING ALEXANDER AS THE LEADER, AND HE IS VERY FAMILIAR WITH HIM.

In the past two years, with the unremitting support of THE TOP SHOP, THE MOMENTUM OF KING ALEXANDER'S RISE TO PROMINENCE IS INDEED VERY STRONG. Even Paris Fashion Week is starting to hold solo shows, which is the dream of many big-name designers.

As for the financial resources, not to mention that THE TOP SHOP IS BACKED BY THE "BIG BUDDHA" OF THE ROYAL INDUSTRY, AND THE COMPANY ITSELF IS VERY PROFITABLE.

It's easy to spend hundreds of millions of dollars on a new brand.

So, in terms of financial resources, there is naturally no need to worry.

As for connections......

Vera Wang knows that Wang Ye, the real boss of THE TOP SHOP, is the most eye-catching one in the upper echelons of Europe.

He alone has connected several major European royal families, and when it comes to high society, the royal family should be regarded as the real upper class.

Aren't the major blue-blooded aristocratic brands on the market now relying on gimmicks such as "royal use" and "royal designation"?

If THE TOP SHOP's new brand can be designated by the royal families of Great Britain, Spain, Denmark and other countries, and those royal children become loyal customers, then the topic can be imagined.

Thinking about it this way, THE TOP SHOP REALLY HAS THE FOUNDATION TO BUILD A BIG LUXURY BRAND......

Vera Wang thought of this, and realized that she had underestimated Li Qinghuan's company.

"So Mr. Li, did you come here today to invite me to join the team to build a new brand?"

Vera Wang guessed Li Qinghuan's intentions and unabashedly expressed her interest.

Since there is a great possibility of success, why not give it a try, anyway, you don't have anything to lose.

"Of course, if Alexander is alone, I feel that the design power is still not enough, so I came this time to invite Vera Wang to join the team, and join forces with Alexander as the design director to create a top brand!"

Li Qinghuan said sincerely.

"I certainly don't have a problem with design, and although I'm not young now, my inspiration has never waned. However, what kind of conditions can your company pay for inviting me to join?"

Vera Wang asked, of course, a big-name designer of her status would not be able to see a million-dollar annual salary.

What she wants is, shares!

"The new brand will set up a separate branch, and within two years, the investment will not be less than 200 million US dollars. In the early stage, you and Alexander will be given 5% of the shares, and then depending on the market feedback, you can get up to 10% of the shares. ”

Li Qinghuan's condition is also full of sincerity.

Wang Ye gave a lot of freedom to several generals under him. Like Wang Yan, he turned the Huashang brand upside down, but as long as he can convince Wang Ye, he will support it to the end.

Li Qinghuan prepares this new brand, and she doesn't need to report to Wang Ye, because it is within her authority.

As for investing 200 million US dollars into it, this is also her own plan, and she has not yet obtained Wang Ye's approval.

But Li Qinghuan knew that Wang Ye would definitely support him.