The concept of O2O is still rarely mentioned in China, and it will not slowly become popular until 2013, and the real fire will not be until 2015.

Therefore, it is natural that Xu Jing and the three of them do not know much about this concept, after all, they are not experts in studying Internet theory.

But Wang Ye knows that the combination of online and offline will become a mess in a few years, and this concept is indeed unique.

It breaks through the barrier between online and offline, so that the two are integrated together, and each gives full play to its strengths, achieving the effect of 1+1 greater than 2.

As for the Huashang brand to be sold online in the United States, like Flower Story, a discretionary agency contract was signed, and the settlement price was 50% off.

After talking about all the details, let Liu Ruomei print out the contract and sign the contract on the spot, Wang Ye was also present, which was more trouble-free, and signed and sealed directly.

When the company officially starts work in three days, it can take action.

Wang Ye's tripartite cooperation is actually not an authentic O2O, it can only be said to be a variation of O2O.

However, he has fully applied the essence of the O2O model.

Different from the traditional model of direct consumption by consumers at merchants, in the O2O business model, the entire consumption process consists of two parts: online and offline.

Online platforms provide consumers with spending guides, preferential information, convenient services (reservations, online payments, maps, etc.) and sharing platforms, while offline merchants focus on providing services.

In the O2O model, the consumer's consumption process can be broken down into five stages:

Stage 1: Drainage

As the entrance to offline consumption decision-making, the online platform can gather a large number of consumers with consumption needs, or trigger consumers' offline consumption needs.

Common O2O platform drainage portals include: consumer review websites, such as Dianping, electronic maps, such as Baidu Maps, AutoNavi Maps, and social networking websites or applications, such as > Here, Wang Ye is using Meigou as a drainage entrance. The U.S. stock network has more than 100 million active registered users, and most of them are female users with certain spending power.

This is also a potential consumer of THE TOP SHOP and Huashang brand, and it is no problem to use it as a drainage entrance. And the conversion rate will be high!

Stage 2: Conversion

The online platform provides consumers with detailed information, discounts (such as group purchases, coupons), and convenient services, which makes it convenient for consumers to search and compare stores, and ultimately helps consumers choose offline merchants and complete consumption decisions.

At this stage, Wang Ye's method is very simple, in the clothing brand area that has been opened up, like Huashang brand, there will be clothing with the same price and style as offline stores for sale.

In addition, all Huashang brand store addresses will be provided, so that consumers can buy directly on the Internet or at a nearby store.

As for THE TOP SHOP, it only provides a display area, not for sale, which is an exchange of interests between the two companies.

THE TOP SHOP DOES NOT CHARGE THE PRICE OF OPENING A SPECIAL AREA IN ITS STORE, SO THE TOP SHOP ALSO RECIPROCATES BY OPENING A DISPLAY AREA ON THE WEBSITE TO HELP IT ATTRACT TRAFFIC.

Stage 3: Consumption

Consumers use the information obtained online to receive services and complete consumption at offline merchants.

Stage 4: Feedback

Consumers feed back their own consumption experience to online platforms, which helps other consumers make spending decisions. By sorting out and analyzing consumer feedback, the online platform can form a more complete local store information database, which can attract more consumers to use the online platform.

Stage 5: Survival

By establishing a communication channel between consumers and local merchants, online platforms can help local merchants maintain consumer relationships, make consumers repeat purchases, and become repeat customers.

……

After the meeting, the four of them had a meal together and dispersed.

Before the Huashang brand division started, Cai Ziang drove home directly.

After arriving at home, Cai Ziang was in a good mood, and today he reached a cooperation with Meigou.com, which is equivalent to helping the Huashang brand open up another big sales channel.

This year's sales should be able to improve a bit, and I can't help but laugh out loud when I think of the happy place.

His wife was sitting on the sofa watching TV, and when she saw Cai Ziang so happy, she said angrily: "What are you doing so happy, it's like you went out and picked up money." ”

"Hehe, I really picked up the money, and at today's meeting, Wang Dong gave a red envelope. With that, Cai Ziang took out the red envelope issued by Wang Ye from his pocket.

His wife glanced at him and said mockingly: "Hey, such a big red envelope, there are a hundred yuan in it, it's a lot." ”

"Just see how much you can see. Cai Ziang said proudly and handed the red envelope to his wife.

"Just look at this thickness, two hundred at most, and it can't be more. The wife took the red envelope, pinched it, and muttered.

"Look and know, so much nonsense......" Cai Ziang said impatiently.

His wife's eyes widened, and she wanted to get angry, but she still endured it, opened the red envelope first, and if it was really one or two hundred, it would not be too late to settle accounts with Cai Ziang later.

When she pulled out the check and read the numbers clearly, she didn't say anything for a while.

She knows that Cai Ziang's boss is very generous, but no matter how generous she is, she can't send such a big red envelope!

"How about it, this red envelope is okay, it's still two hundred?! You missed a 10,000 words!" Cai Ziang said with a smile.

His wife can't care to refute it, this paragraph has always been distressed that Cai Ziang posted more than one million at the annual meeting, and now it's okay, not only have they all returned, but they have also added hundreds of thousands.

"Oh, Wang Dong is really generous, behave well this year, you don't have to worry about things at home, leave it to me. The wife said happily.

"Hey, you don't have to do my housework again, who blamed me for not doing any housework a few days ago......"

……

This year, in addition to Cai Ziang, who was not so happy, there was another person who was not very happy.

That person is Liu Wenjuan, after the holiday a year ago, she also dragged it home until the New Year.

Liu Wenjuan's home is in Daobei City, which is also a big city that was once comparable to Xiangjiang. Of course, it can't be compared anymore.

Liu Wenjuan's family is also a family of businessmen, and his father Liu Dongqiang is now in the grain and oil business, and the business is not small, with partners all over Southeast Asian countries.

She has two older brothers, who have already graduated from college and entered the family business, and Liu Wenjuan is the youngest.

As soon as she got home, the Filipino maid graciously came over to pick up her suitcase.

Walking into the living room, my father was sitting in the living room reading the newspaper, and Liu Wenjuan greeted: "Dad, I'm back." ”

"Oh, why did you come back so late, your school holidays are earlier than that. Father said solemnly.

"I've already joined the work, and the school has taken a leave of absence. Liu Wenjuan replied.

"Nonsense! What kind of study should you take a good break!" Liu Dongqiang was furious when he heard it.

"I just happened to come across a suitable opportunity, so I took a leave of absence, and when I graduated, I might not have this opportunity. Liu Wenjuan sat down and poured a cup of tea.

"How can there be no chance, can't you go to the family business? Look at your two elder brothers, don't they all join the family business after graduation and do very well? ”

"However, they are rushing to take over, why am I going, will I be a wage earner for the rest of my life?" asked Liu Wenjuan rhetorically.

Hearing this, Liu Dongqiang was speechless.

For this daughter, it can't be said that Liu Dongqiang treats her badly, and he is very generous to spend money on her. But when it comes to succession, that's certainly not going to work. The tradition of the family is to pass on the son but not the daughter.

The family business has been passed down for several generations, and it has always been taken over by the descendants, how can it be passed on to the daughter, isn't that a foreign surname.

I would never be a sinner in this family, not to mention, the two sons are not bad, and there is no reason to pass on the business to their daughters.

"What company did you go to, a Fortune 500 American company?" Liu Dongqiang changed the topic and asked with concern.

Since her daughter is willing to work outside, let her be, and when she touches her head outside, she will know that the family is good to her.

"No, a cosmetics company in the mainland. Liu Wenjuan drank tea and replied casually.

"What? Mainland enterprises? Or cosmetics companies? Are there any decent cosmetics companies in the mainland? Liu Dongqiang almost couldn't hold it anymore.

Most of his business is in Southeast Asia, and he hasn't been to the mainland for a long time. Of course, Liu Dongqiang also understands the rapid development of the mainland economy in recent years, and his grain and oil enterprises also have plans to open up the mainland market.

But he doesn't know much about the cosmetics industry, anyway, here in Daobei City, he seems to have never seen a mainland cosmetics brand.

"Hehe, Dad, your news is too closed, you should go out for a walk more. The development of the mainland is no longer what you remember. For example, the company I work for was founded in May last year, and in half a year, its sales have reached nearly 5 billion yuan! It is higher than the sales of the company that my family has been operating for decades. ”

After listening to his daughter's words, Liu Dongqiang was skeptical, how could it be, what company could achieve sales of 5 billion in just half a year!

If it is an Internet company, the company's valuation will reach 5 billion yuan in half a year, which is a little more reliable. But that's just a valuation, and the cosmetics company is an industrial company, and the sales are real and can't be faked.

The grain and oil company he now runs has a history of several decades, and its annual sales are only two or three billion yuan.

"You won't lie to Dad, what company is so powerful?" asked Liu Dongqiang suspiciously.

"Oh, you still don't believe what I said, so you can check it on the Internet yourself, the brand of Flower Story. Liu Wenjuan said impatiently.

DON'T SAY IT, LIU DONGQIANG REALLY TOOK OUT HIS IPAD AND CHECKED THE INFORMATION ON THE INTERNET FOR FLOWER STORY.

After the search results came out, there was quite a lot of news about Flower Story.

He clicked on a few at random, and after reading it, he was secretly shocked, his daughter was right, this brand is really hot!