O2O and B2C, one is to take into account online experience and offline diversion, and the other is to only focus on online services, and offline supporting logistics is enough.

Now that Wang Ye has proposed the concept of O2O, Xu Jing and the three of them are thinking about what Wang Ye means.

"Is it because you want to put the products of THE TOP SHOP ON THE INTERNET?" Li Qinghuan asked hesitantly.

She disapproves of it in her heart, because products like THE TOP SHOP are really not very suitable for online sales, and it can also be said that basically the clothes with relatively high prices are not suitable for e-commerce!

The reason why a big brand is a big brand is not only determined by the product itself, but also by the decoration and layout of the store, and the meticulous service, which is also part of the expensive price.

If you put it on the Internet, dozens of clothes and tens of thousands of clothes are sold on one page, and to be honest, big-name clothes don't look worth the price.

Cai Ziang is ready to move, his Huashang brand is low-to-medium price, and it is quite suitable for e-commerce.

"The reason why I called all three of you here today is because the next plan involves the three of you. Meigou can go offline and set up a small counter in Huashang stores to sell relatively low-end cosmetics brands.

In the THE TOP SHOP, a separate store can be opened up for Meigou.com, and seventy or eighty square meters is enough.

The Huashang brand can be authorized to be an online sales agent of Meigo.com, and it can be settled according to a separate large channel, just like the cooperation between the Flower Story brand and Meigo.com. ”

Wang Ye's plan is really a multi-directional cooperation, Meigou can go online with the help of the channels of THE TOP SHOP and Huashang, and Huashang International can go online with the help of Meishang.

Moreover, the overlap of customers between the three is very high! There is no competition between each other!

Xu Jing's heart was pounding, Li Qinghuan was thoughtful, and Cai Ziang stopped talking.

In this tripartite cooperation, it is obvious that Meigou is the most advantageous, and the TOP SHOP does not matter, they are all thousands of square meters of hair shops, and it is easy to open up dozens of square meters to make cosmetics.

But Huashang is a little bitter, although the number of users of Meigou is extremely large, and all of them are female users, but the exclusive authorization means that Huashang can no longer go to other e-commerce platforms to open online stores.

Looking at it now, Tmall is actually very suitable for Huashang to open an online store.

Wang Ye looked at Cai Ziang and explained with a smile.

"I know what you're thinking, I've also considered this issue, the clothing area I planned for Meishang.com, the brand won't do it in the future, and only make high-quality products!

Think about it, although the platform on Tmall is bigger, but the number of miscellaneous brands is innumerable, you take the Huashang brand to open a store, and the subsequent promotion is a big project.

As for Meigo.com, in fact, the user base is not much less than that of Tmall, you know, the consumers of the Huashang brand are all young women, and this part of the group is basically all active users of Meigo.com. ”

After this explanation, Cai Ziang also had to admit that Wang Ye really thought comprehensively.

When choosing where to open an online store, you really can't just look at the overall traffic of the website, but also look at the number of potential consumers of your brand. From this point of view, the Meigou network has completely exploded on Tmall, and it is indeed the most suitable website for the Huashang brand.

"Wang Dong, you are finally going to expand the category of Meigou.com!" Xu Jing said excitedly.

Meigou now has no rivals in cosmetics, and Xu Jing has long considered whether to make other categories.

But this change is too big, and she, as the general manager, does not dare to rashly make this suggestion.

Now it's okay, Wang Ye took the initiative to bring it up.

Wang Ye's choice is also very precise, cosmetics, women's clothing, in the customer overlap is very high. In the early stage, a clothing brand area was opened up, and one or two high-quality products were introduced to try it out, which would not affect the sales of cosmetics at all, but could increase the viscosity of customers, so why not.

Of course, Wang Ye's move will have a more far-reaching impact in the future.

For example, the stock price of Huashang International, such as the stock price of Meigou after its online listing......

……

Since it is a tripartite cooperation, it is natural to explain the conditions of cooperation clearly, the chairman of Huashang International and Meigou.com is Wang Ye, but he cannot affect the interests of the two companies.

Therefore, after proposing this cooperation plan, Wang Ye asked the three of them to discuss the details of the specific cooperation plan, and he was just an observer.

Let's talk about the simplest thing first, which is the cooperation between Meigou and THE TOP SHOP TO OPEN A STORE-IN-STORE.

Li Qinghuan directly asked for the sky-high price: "Meigou needs to bear the corresponding rent and decoration costs of the proportion of the area, and 15% of the monthly sales will be given to THE TOP SHOP AS A COMMISSION." ”

This asking price is basically the entry conditions of those large department stores in various parts of the country.

Xu Jing naturally disagreed, she retorted: "The rent and decoration of the area proportion should be." However, 15% of sales is completely unacceptable!

Because if we pay this condition, we can enter the major department stores. I've seen THE TOP SHOP's store, and the space is completely underutilized.

Meigou only needs to occupy a small area, so to speak, it does not affect your normal clothing sales at all, so I think 5 points are more appropriate. ”

But Li Qinghuan is not so easy to fool, she smiled and said: "The problem is that you can't go to a department store to open a store! Because you have no other offline channels to go except for the channels of THE TOP SHOP and Huashang stores!"

Xu Jing was stunned for a moment: "How do you say this?"

"Because the brands on your website are all offline stores, will they allow you to go to the department store and compete with their counters? Except, of course, Flower Story. ”

Xu Jing reacted at this time, Li Qinghuan was right, which is why Meigo.com did not consider opening an offline store.

The mainland sales rights of Flower Story are completely handed over to Meigo.com, but the brands of Modu Jiahua, as well as those brands of Estee Lauder and L'Oreal, are different.

These brands are everywhere in offline stores, how can they allow Meigou to go to the mall and grab business with them.

"Those 15 points are too high, even if we sell at the regular price, we only have 50% of the gross profit, minus the cost of manual store rent, and then subtract your 15 points, basically not making money, so it's better not to do it!"

Xu Jing is also reasonable, like many brand franchisees or agents, they will not consider going to the mall counter at all, because the cost is too high.

The settlement price of these brands is basically 5% off, and if there is no promotion, it is 50% of the gross profit, which is sold on its own website, of course, the cost is very low, and the profit is very large.

But if you go to an offline store, it costs money to rent labor, plus the commission Li Qinghuan said, there is really no profit at all, and there is even a great possibility of losing money.

Who would be willing to do it, at least Xu Jing was unwilling.

Seeing that it was in a stalemate, Wang Ye could only go out to mediate: "Okay, Qinghuan, don't be too greedy, the money received is an extra profit, and taking out dozens of square meters to Meigou will not affect your sales at all." And there are many product categories, which is also a good thing for THE TOP SHOP, and it may also attract a lot of customers to your store. ”

Listening to Wang Ye's words, Xu Jing's eyes lit up, yes, Meigou opened a store in THE TOP SHOP, NOT ONLY MEIGOU TOOK ADVANTAGE, IN FACT, THE TOP SHOP ALSO TOOK A LOT OF INVISIBLE ADVANTAGES!

She hurriedly said: "Mr. Li is afraid that he has forgotten that Meigou has more than 100 million registered users! These people, if they are attracted to your store through our website, think about it, how much the business in your store will prosper! Therefore, we don't pay this commission! ”

Li Qinghuan was dumbfounded, he could have received some sales commissions, but when Wang Ye said this, there was no money.

"Wang Dong, you're not fair...... she looked at Wang Ye and said angrily.

"You, obviously take a big advantage, don't covet that little profit. Wang Ye shook his head and smiled.

On the surface, Meigou took advantage of THE TOP SHOP, because it took up part of the space of her store.

However, if Wang Ye didn't remind them, they all ignored one point. That's the huge user base of Meigo.com!

If you can attract some customers to THE TOP SHOP THROUGH THE WEBSITE, THEN LI QINGHUAN CAN WAKE UP WITH A SMILE IN HER DREAMS. This is the real benefit, if you want to achieve this effect in advertising, the cost of investment will be high!

In the end, the two reached an agreement that Meigou would enter the TOP SHOP store, and according to the actual size of the store, it would be divided into 60-80 square meters to make a cosmetics area.

The rent is paid according to the proportion of the area, and other expenses are completely gone.

Xu Jing is very happy, because THE TOP SHOP ITSELF HAS A LARGE NUMBER OF CUSTOMERS AND LOYAL CONSUMER GROUPS, AND THE SHOPPING MALLS WHERE THE STORES ARE LOCATED ARE THE BEST IN MAJOR CITIES.

Meigou can directly enter it, and the effect is not weaker than that of entering top department stores. Of course, I want to save a lot of money compared to entering the department store, which has not yet achieved a sales commission.

Li Qinghuan is also very happy, although THE TOP SHOP IS QUITE WELL-KNOWN, THERE IS NO BRAND THAT DOES NOT WANT TO BE MORE WELL-KNOWN. With more than 100 million high-quality customers on Meigo.com, you can add a lot of new customers by helping THE TOP SHOP promote it on the website.

With the cooperation agreement between Meigou and THE TOP SHOP AS A MODEL, IT IS MUCH EASIER TO TALK ABOUT MEIGO.COM ENTERING HUASHANG INTERNATIONAL STORE.

Because Huashang International Store is small after all, Meigou will not enter all brands, but will selectively choose the corresponding brand according to the location of the store. In addition, there will be no special counter inside, that is, a special cosmetics display case.

As for the cost, Cai Ziang generously said that he didn't have to pay a penny!

He understands now, it turns out that there are such great benefits to cooperating with Meigou.com.

And this is the essence of O2O!