"Red Sorghum" is an absolute hot spot in the domestic film market recently, and the high-profile release of "Bad Life" has also attracted countless attention for the first time.

The box office war between the two, with the large-scale release of "Bad Life", is about to break out.

And under a large number of reports and exaggerations from various media across the country, such a seemingly weird duel has also attracted great attention across the country.

Yes, there's something weird about this matchup.

If it is simply because "Bad Life" is a commercial production, and "Red Sorghum" is a literary film, yes, it is already a little weird, and "Bad Life" is suspected of bullying, but considering the four Berlin trophies of "Red Sorghum" and the blessing of Li Qian's halo, the two sides seem to be balanced all of a sudden.

However, it is still weird.

This is something that no film critics and insiders can see, as a director who is quite famous in the industry, but is a limited number of people in front of the vast majority of audiences across the country, Lu Ping came with an action movie like "Bad Life", even if he is only facing a small-budget movie with an investment of one million by Li Qian, such a box office showdown will be taken for granted by everyone as a hot spot!

Yes, today, there are already two big-selling commercial films "My Sassy Girlfriend" and "Once Upon a Time", and "Red Sorghum", a work like "Red Sorghum" that has taken off in word-of-mouth, awards and box office, Li Qian is no longer an ordinary figure even in the circle of film directors.

He is already one of the few big directors in the entire Chinese film industry.

Externally, he is already a representative figure and a representative director of Chinese films.

And Lu Ping is just an ordinary director who has basically completed the transformation from literary films to commercial films - maybe a little aggrieved, Lu Ping, who has both awards and certain commercial achievements, does not seem to be called an ordinary director, and if there is no Li Qian, in fact, he is already one of the two or three most outstanding directors of the young generation in China, but, because of Li Qian, even among the cutting-edge young generation of directors, he can only be classified as the second class, and in the entire group of Chinese directors, he is far from Qin Wei, Du Weiyun, Zhao Meicheng, Liu Chengzhang and Li Qian, such a top director circle, are still a little far away.

However, the investment in "Bad Life" is as high as more than 40 million, and the force in publicity is quite fierce!

Although their previous publicity was diluted a lot by the sudden award of "Red Sorghum", the money has never been spent in vain!

Therefore, as soon as this movie was released, many viewers walked into the cinema to see it.

Whether it was because I watched the trailer, or I watched the street advertisement, or because I watched the clip advertisement in the movie theater, or because I was originally a fan of Lu Ping.

In short, this opponent was menacing for a while.

Paying attention to the box office situation of both sides and paying attention to such a box office war suddenly went beyond simply discussing whether "Red Sorghum" is worth so much box office, and predicting the next box office trend of "Red Sorghum", which has become the first hot news that the whole people pay attention to.

On the first day of its release, "Bad Life" got a 25.8% film scheduling rate with less than a full day of play, and with a single-day box office of 8.69 million, it got 34.8% of the total national box office that day.

"Red Sorghum" narrowly won.

But everyone knows that the real power of the just-released "Bad Life" has not yet been fully unleashed.

Friday, the day before Saturday and Sunday.

came to the second day of release, "Bad Life" won a single-day box office of 17.44 million in one fell swoop with 20,566 screenings and a scheduling rate of 47.8%!

The average attendance rate is 38.4%, but it is said that it has more than 60% attendance in many evening performances, and the results of individual surveys show that its local attendance rate is even as high as 73%!

And "Red Sorghum", which ushered in its second Friday, because of the impact of the other party, the film scheduling rate suddenly fell to only 22.9%, with a total of 9,845 screenings throughout the day and a box office of 9.83 million!

Eleven days after its release, the box office total has reached 20288!

"Red Sorghum" officially announced that the box office exceeded 200 million!

And, just today, even the attendance rate has rebounded, to 46.2%!

Of course, although breaking 200 million is a threshold worth celebrating, and even worthy of a special book, because it means that the first domestic literary film with a box office of more than 200 million was born, but at this time, although Minghu Culture has also played a relevant celebration banner on its official website, and the homepage of iFLYTEK has also played a banner to congratulate the achievement of "Red Sorghum", but in terms of public opinion across the country, there is no mood to pay attention to and celebrate this super record of literary films for the time being!

Because the dust has not yet settled!

Although due to the reduction of film scheduling and screenings, the attendance rate of "Red Sorghum" has risen instead of falling compared with yesterday, and even in many screenings, the attendance rate of this movie has recovered to more than eighty percent, but there is no doubt that a larger screening range and a higher scheduling rate still give the first release of "Bad Life" an advantage!

The day after its release, "Bad Life" beat "Red Sorghum" by more than 7 million with a box office of 17.44 million, dominating the single-day box office list!

At midnight, the news came, Lu Ping, Gao Lanlan, and Xia Xiaoyue toasted each other, but even Zhou Yanghua got up excitedly, poured himself a glass of wine, and drank it all!

In the eyes of almost everyone, such a box office basically announces that the general trend of "Red Sorghum" has gone-

Although the two-day screening is over, with the release of various film review articles, the reputation of this movie is obviously polarized, and there are a lot of bad reviews, but there is no doubt that even if the film reviews are worse, at least the level of this movie is still above the passing line, then, with the support of such a large film scheduling rate, in its first week, it will definitely be extremely strong!

On the other hand, "Red Sorghum", even many people who originally supported and were optimistic about this movie couldn't help but hesitate after seeing Friday's box office summary!

Everyone can't help but think: Perhaps, is it really as those box office forecasters speculate, "Red Sorghum" has run out of momentum? Is it really the explosion of the box office last weekend and two days, which all the potential consumption of the film was consumed at once?

Li Qian's appeal has been exhausted? The appeal of the four trophies of the Berlin Film Festival has also been exhausted?

Although there are still many people, film critics and critics, who are speaking out for "Red Sorghum" in newspapers and on the radio, and even more on the Internet, there are still many people who are still relatively pessimistic about the box office performance of "Red Sorghum" in the next two weekends.

Some people have even started to post on the Internet, quoting the words on the official website of Minghu Culture, comforting themselves and others, saying: The sect leader made a literary film for the first time, not only won four trophies in Berlin, won an international film festival actress, and was also crowned the actor, and since its release, the total domestic box office has also exceeded 200 million, which is already remarkable!

Even these comforting words are filled with pessimism.

Because the strong, the victors, obviously do not need to be comforted.

In such an atmosphere, the all-day screening on Saturday, as well as the midnight screening, which will be counted at the box office of the day, are all over.

Forty minutes later, the rough box office statistics were officially released, and within an hour, they reached almost everyone who was qualified to know about it in advance.

On Saturday, the strong attack "Bad Life" got more than half of the films scheduled for the first time, with a scheduling rate of 51.3%, and won 22,059 screenings in one fell swoop!

This scale of release has completely completed the crushing of "Red Sorghum"!

However, even if you just look at the data of this movie, it will be slightly surprising that "Bad Life", which was released in the first week and ushered in its first day off, has an average attendance rate of less than 40% nationwide...... 32.4%？

Of all 22,059 screenings, the number of viewers was only 717,000?

For each screening, on average, only about 30 people come to watch?

The single-day box office is only ...... 14.76 million?

It's not as high as yesterday?

What the hell is this?

The first week!

What an overwhelming amount of publicity!

Looking further down - the second largest release scale is "Red Sorghum".

The film, which is in its second weekend of release, received a slightly higher screening rate on Saturday than yesterday, 24.1%, with a total of 10,363 screenings throughout the day, however, its national average attendance rate actually reached 91.6%?

And the single-day box office on Saturday was ...... 20.07 million?

What the hell is this?

"Bad Life", with a super scheduling rate of 51.3%, and 22,059 national screenings, only got a box office of 14.76 million on the same day! and "Red Sorghum", with less than half of the other party's film scheduling rate, 24.1%, that is, 10,363 national screenings, got a box office of 20.07 million on the same day?

Many people who see this data, their first reaction is to be stunned.

Unbelievable.

Then, there are countless people who choose to call, text, or send emails or QQ messages to the source of the message at this time.

Is the data accurate, reliable, and statistically incorrect?

There is a length of time, and the speed of answering is slow, but in the end, the reply they get is basically the same - the specific data has to be calculated and checked again, and the current data, there may be certain discrepancies and errors, but the error range is basically within 1%.

In other words, this data is unmistakable!

After receiving such a reply, the first reaction of countless people was to be stunned.

Of course, there are many people, in fact, after the phone call is broadcast or the email is sent, they have begun to come back to their senses without waiting for a reply, and after the exact reply is in hand, there are also more people, who soon understand it completely -

"Red Sorghum", underrated!

Although it has experienced an explosive growth in the box office over the weekend of last week, and despite the astonishing results of 134.65 million in the first week, the potential consumer group of this movie has not been exhausted!

Therefore, although "Bad Life" has created a huge momentum with the release scale of "Red Sorghum" and overwhelming publicity, when the weekend comes, the first choice of people who have not seen "Red Sorghum" is still "Red Sorghum"!

For those who are not too interested in "Rotten Life", the first choice is "Red Sorghum"!

For those who only have one movie plan scheduled this weekend, the first choice is "Red Sorghum"!

People who accidentally walk into the cinema and decide to watch a movie, don't care that he is a young man who has just received his first salary, a young man who suddenly makes a confession to a girl, and his brand new girlfriend, when they suddenly decide to go into the cinema and spend a good time, their first choice is "Red Sorghum"!

So, there is almost no suspense, and it is also a result that can definitely be regarded as surprising to the people who are immersed in their own analytical world-

"Red Sorghum", which was not favored by everyone, was actually reversed in the second week of its release!

…………

At more than one o'clock in the morning of this night, Lu Ping, who was leading the team to promote in Songjiang Mansion, was dumbfounded with a summary of the day's box office situation that had just been printed out in his hand.

This night, Zhou Yanghua, after receiving a summary of the exact same box office situation of the day, watched it in a daze for a long time, and then went to pour himself a glass of wine again and drank it all!

This night, Qi Jie woke up Li Qian by calling in the middle of the night for the first time - even if the person who answered the phone was Xie Bing, she also demanded that Xie Bing must wake up Li Qian immediately.

Then, she told him: We won!

…………

The next day, it's a new day.

Public opinion is boiling.

"Red Sorghum" is reversed, which is something that everyone who sees the box office rankings understands, but why is it reversed? How is it reversed?

Because of such a box office situation, it seems that it is no longer enough to infer and find reasons for it according to common sense, nor is it enough to come up with a convincing statement.

The reversal of "Red Sorghum" is really a bit paradoxical with the Waterloo of the first weekend of a commercial blockbuster like "Bad Life", which has a fairly good scale and publicity.

As a result, countless people are looking forward to today's one-day screening results and box office situation.

Some people are trying to prove something, some people are expecting something, and in the same way, there are others who are looking forward to something.

For example, it is possible that after finally not queuing up and watching "Red Sorghum" on their own rest days, they will not ignore the wonderful trailer of "Bad Life" and the overwhelming publicity, so today, they will buy a ticket to watch "Bad Life"?

For example, the box office of "Red Sorghum" has reached 222.95 million! In other words, the total number of viewers of this movie has reached about 10 million, which is really high!

So...... Does it mean that its potential consumer group should be almost consumed this time?

Even if you don't watch "Bad Life", you won't watch "Red Sorghum" again, right?

In the case that the scheduling rate of "Bad Life" is overwhelming, even if its own attendance rate does not increase, as long as the attendance rate of "Red Sorghum" is not so high, it is still unknown who will kill this box office PK, right?

Of course, the theater side is not a fool -

They are the most sensitive to attendance!

According to reliable sources, it is said that on Saturday afternoon, many theaters have made certain adjustments to their film schedules, and without affecting the minimum screening scale required by the screening agreement with "Bad Life", they have begun to quietly add films to "Red Sorghum".

Otherwise, due to the impact of the first week of such a fresh and hot blockbuster as "Bad Life", the screening rate of "Red Sorghum" yesterday may not even be able to pass 20%! It will suddenly fall back to the screening scale when it was just released!

And today, although in the first week of "Bad Life", the screening agreement signed at the beginning was relatively strict in terms of reflecting the scale of the requirements and control, and although the attendance rate yesterday was relatively not high, it did not reach the level of triggering some clauses in the screening agreement. However, on the basis of yesterday's attendance, the major theater chains have made a certain degree of adjustment to the film schedule.

In short, try to give "Red Sorghum" some more films!

Who makes it more popular and more profitable!

As for whether you are a literary film or a commercial film, as for whether you are the first week or the second week, I care about you!

A movie that can sell money is a good movie!

Then, in such a strange situation, when each theater chain was doing its own small actions and striving to maximize the screening benefits, one after another, Sunday's movie screenings finally ended.

Sunday, March 25.

"Bad Life", which was released in the first week, still got the highest scheduling rate on its first Sunday, 46.3%, with 19,909 screenings, an average attendance rate of 29.6%, and a total of 590,000 moviegoers throughout the day.

The total box office of the day, 12.09 million!

In the first four days of release, the cumulative box office reached 52.98 million!

And "Red Sorghum", which came to the second week of release, on its second Sunday, stimulated by yesterday's high box office and high attendance, the film scheduling rate increased and the screening scale increased.

On the same day, they got a total of 31.6% of the film scheduling rate in major theaters across the country, and the total number of screenings reached 13,588 throughout the day.

The average attendance rate nationwide was 84.5%! The total number of moviegoers on the day was 1.148 million!

The single-day national box office was ...... 25.83 million!

In the second week of release, the weekly box office was 114.13 million!

The next week, it broke 100 million!

And this literary film, which has been unfavored again and again, has been sung down again and again, and when it was released for two weeks and a total of 13 days, the cumulative total box office has reached 248.78 million!

There is no doubt that in the second week of its release, it completed a shocking reversal that was not favored by almost everyone - and this reversal suddenly made it a real upgrade to become a "national topic"!

What do you mean by "national topics"?

That is, even if you haven't been to the movies once in your life, you've heard about Red Sorghum now, or are about to hear about it, and every surprising record it has set in less than a month will soon become something you're more than happy to talk about.

In other words, the participation of the whole people.

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