On Monday, March 19, "Red Sorghum" got 47.6% of the film schedule, with a total of 20,468 screenings throughout the day, 880,000 viewers, and a single-day box office of 18.32 million, accounting for 64% of the total box office in the country that day, but the attendance rate was only 43%.

On Tuesday, March 20, "Red Sorghum" received 760,000 viewers and a single-day box office of 16.22 million with 18,558 screenings and a scheduling rate of 42.9%, accounting for 60.8% of the total box office in the country on that day. The national average attendance was 40.2%.

On Wednesday, March 21, "Red Sorghum" received 630,000 moviegoers and 13.02 million box office with 17,426 screenings, with a scheduling rate of 40.7%, accounting for 61.2% of the total box office in the country that day. On that day, the average single-hall attendance rate of theaters nationwide was 37.2%.

For three consecutive days, the film schedule dropped, the box office dropped, and the attendance rate also dropped.

…………

“…… The three-day decline in the film scheduling rate shows that the theaters have serious lack of confidence in the long-term blockbuster capacity of the film "Red Sorghum", and on the basis of the decreasing number of films, the attendance rate has also continued to decline, which fully confirms the point of my previous article - "Red Sorghum" is a film that consumes the audience's curiosity about the Berlin Film Festival, rather than respect and expectation, and consumes the strong appeal that Li Qian has accumulated over the past years, rather than the film itself. ”

——Beijing Times Supplement

"Red Sorghum's weekday box office has been steadily declining in the past three days, which is a very normal phenomenon for the vast majority of films, but why does "Red Sorghum" make the entire domestic entertainment circle talk about it? It is precisely because "Red Sorghum", as a literary film, has achieved a high box office of more than 130 million yuan in the first week, which makes people in the industry generally doubt the film's long-term best-selling ability after explosive consumption. ”

And just this afternoon, "Bad Life", with an investment of more than 40 million, is about to be released, which is a masterpiece by the famous domestic director Lu Ping for more than two years, and it is said that the director tried more action and explosion scenes for the first time in this movie. ”

"As we all know, director Lu Ping started with literary films, and has always been known for being good at shaping characters and grasping details, and in the last work "Hello Woman!", he tried the production of commercial films for the first time, and added many wonderful fight scenes to the film, and successfully completed his own style transformation. ”

"There is no doubt that such an action blockbuster with a strong personal directorial style, but with intensive cultivation, is very exciting. And its release this afternoon will certainly have a great impact on the film schedule, attendance rate, and so on of "Red Sorghum"! It will make people who already have doubts about the long-term selling ability of "Red Sorghum" even more worried. ”

——Oriental Entertainment Daily

"In recent days, the topic of why "Red Sorghum" can achieve such a high first-week box office has been discussed in domestic newspapers and on the Internet, and the recent three consecutive days of "Red Sorghum" have shown a downward trend in terms of film scheduling rate and attendance, which has made many people clamoring and predicting that after the so-called 'explosive consumption' of this film, the box office will collapse. ”

"First of all, I can barely understand the general meaning of explosive consumption, a new word that I don't know that guy coined, but I don't think it's necessary to worry about it. ”

"Li Qian's appeal is certainly there, and the four trophies of the Berlin Film Festival are definitely not decorations, but for a film like "Red Sorghum", even if Li Qian is not the singer Li Qian, nor is he the big director Li Qian who has filmed "The Legend of the New White Lady", "Princess Huanzhu", "My Savage Girlfriend" and "Huang Feihong", and it has not won the Grand Slam of the Berlin Film Festival, so what?"

"Whether it is the story, the picture, the shot, the characterization, or the exaggerated use of color praised by the judges of the Berlin Film Festival and domestic film critics, or his excavation of human nature, the expression of the male gene and national pride rooted in the blood of the Chinese nation, judging from any angle, this is definitely a wonderful movie! Just because of this, it is enough to support the subsequent box office trend of this film will definitely not have a diving plunge. ”

"As for Li Qian, as for the little emperor film that is hidden between the actor and the actress, and as for the four trophies of the Berlin Film Festival, it is just a tidbit, or the icing on the cake. ”

——China Film Report

…………

Thursday, March 22, 10 a.m.

Oriental Media Group, Chairman's Office.

Zhou Yanghua put down the newspaper, his expression was a little erratic, sometimes frowning, sometimes shaking his head.

Someone knocked on the door, Zhou Yanghua shouted "enter", and Xiong Chengchao pushed the door in.

Striding over, he asked, "Chairman, Minghu Culture has made two phone calls, so do you see what to do next?"

Zhou Yang Huaqi said: "What's the matter? This will also urge? If you don't make it up today, you won't be able to make it up tomorrow?"

Xiong Chengchao replied: "According to the statement over there, if we don't sign the agreement today and set the number of new copies, they will have to consider putting copies in those second- and third-tier small movie theaters." ”

Zhou Yanghua sneered, "It means that if you want to make up for it, you have to wait again?"

Xiong Chengchao didn't speak, but nodded.

Zhou Yanghua sneered again.

The box office of "Red Sorghum" exploded last weekend, seeing that other theaters were full of people and valleys, and his own movie theater built in a bustling business district that usually always had the highest attendance rate was deserted, Zhou Yanghua was naturally depressed and angry, but now...... Look at these reviews in the newspapers!

For three days in a row, the film schedule was reduced, isn't it just to keep the attendance rate? As a result, the film schedule has been reduced, but the attendance rate has not been maintained!

It's very pleasant!

After thinking about it, Zhou Yanghua opened his mouth and asked: "What do you think of the two films "Red Sorghum" and "Bad Life"? This weekend, which one do we prefer?"

The question is acute.

But Xiong Chengchao is the general manager of the cinema chain, and he can't avoid this problem.

So, after a little hesitation, he replied: "Unlike many reviews in newspapers and media now, I personally feel that I am still very confident in the long-term sales ability of "Red Sorghum", and I think this film has the ability to attract different audiences, and even watch it twice or three times." ”

Speaking of this, after a pause, he added: "I also went to the viewing party of "Bad Life", and that film was a success in my opinion. But it's almost the same as the problem of director Lu Ping's last work, he is still a little entangled in the literary tone and the freshness of commercial films, and it seems to me that he has mastered it...... It's not too good! , his screenwriting ability in movies has always been somewhat lacking. ”

In contrast, Li Qian can be regarded as a genius in screenwriting and storytelling! Whether it is classical mythology, romance palace fighting, or modern romance, youth comedy, and his original kung fu movies, these purely commercial things, he is full of skill, and it is delicious, to this "Red Sorghum", he is very perfect to control such a story that feels like no beginning and no end but is very complete, the shelf is very large, the details are not empty, as a literary film, it is definitely full of merit. ”

As he spoke, Zhou Yanghua nodded, and when he finished speaking, Zhou Yanghua looked up at him, "So, are you saying that "Bad Life" is flawed, and "Red Sorghum" is basically flawless?"

Speaking of this, he was a little excited, and couldn't help but spread his arms, "So, your suggestion is that we hurry up and sign a screening agreement for "Red Sorghum" with Minghu Culture?"

"Uh......"

After hesitating, Xiong Chengchao shook his head.

"I'm not saying 'Red Sorghum' is flawless, I'm just saying that if this film were to be judged by me, I'd be more willing to believe in its long-term best. So I suggest that we can make up the screening agreement with Minghu Culture, starting from next Monday. ”

After a pause, he said, "As for "Bad Life"...... Actually, I'm a little unsure, I always feel that it's a bit top-heavy, and I think it's ...... The various elements of the story are a bit messy, and they are not very well handled!, but I must admit that whether it is the beautiful shots and images, the portrayal of the characters, or the fight scenes that appeal to young audiences, it is actually quite brilliant!"

Zhou Yanghua nodded slowly.

After a dozen seconds, he laughed slowly, then shook his head.

After a pause, he opened his mouth and ordered: "Although I haven't watched "Bad Life", I have watched all Lu Ping's past movies, and he is definitely not lacking in talent! This movie is an investment of 40 million...... So be it, it's decided to focus on "Bad Life" this weekend. You pay attention to the dynamics at any time, I think, this film aside, the long-term blockbuster ability aside, this weekend, to explode this weekend, "Red Sorghum" down, it's still no problem! Oh, by the way......"

Speaking of this, he instructed again: "This weekend, transfer the schedule of "Red Sorghum" to the lowest schedule allowed by the contract!

At this point, he couldn't help laughing, and raised his hand, "Let's help Lu Ping!"

Xiong Chengchao first nodded in agreement, hesitated for a moment, and then asked: "What about the screening copy of "Red Sorghum"......

Zhou Yanghua waved his hand, "Push it! Just say we don't need it!"

But immediately, he said: "No, you can't say that, it should be said, 'We don't lack good films'!"

Xiong Chengchao twitched his face and nodded, but he couldn't help but ask, "That...... You mean the long line of "Red Sorghum", let's not do it?"

Zhou Yanghua sneered when he heard this.

But soon, he smiled and said, "Don't think about it, Cheng Chao, it's not that I don't believe in your judgment......! How can I say it, even if it has a certain long-term selling ability, this time, I would rather not make his money after giving it up, but also knock out its 'long-term selling ability'!"

Xiong Chengchao's face turned pale when he heard this.

But soon, he nodded, "I understand the chairman." ”

After finishing speaking, he turned around to leave, but Zhou Yanghua suddenly called him, and said with a smile: "Remember to change your clothes later, you accompany me in the afternoon, the premiere of "Bad Life", I, plus you, the boss of the Oriental Cinema Line, let's go together to support the scene and strengthen the courage of this director Lu Pinglu!"

Xiong Chengchao hesitated when he heard this, and nodded, "Okay!"

…………

picked up the phone, listened to the report on the other side of the phone, and then Qi Jie put down the phone calmly, approved a few more documents, and then raised his head and said to Liao Min, who was sitting on the sofa reading the plan: "Oriental Cinema Line refused to sign the screening agreement, saying that they are not short of good films!"

With that, she shook her head and laughed.

Liao Min pursed his lips and said bluntly: "You scolded others too hard last time!

Qi Jie smiled, lowered her head and continued to approve the documents.

At this time, I heard Liao Min say again: "I asked my brother-in-law yesterday!"

With this sentence, Qi Jie subconsciously raised her head again and looked at Liao Min.

"What did you ask him?"

Liao Min smiled, "I asked him if "Red Sorghum" broke 100 million in the first week, do you think it can end up with 300 million or 400 million or something? Guess what he said?"

Qi Jie became interested and asked with a smile, "What did he say?"

Liao Min continued to laugh," he said...... It's 100 million, and I'm not satisfied!"

Qi Jie laughed.

Yes, it's more than 100 million, plus the overseas distribution rights packaged and sold to dozens of Taobao in exchange for those dollars, the pure box office income of this film in the global market is no problem in the end, and it is no problem to exceed 300 million.

You know, its investment is only 12 million!

Supposedly, it's time to be content!

This ROI is absolutely against the sky!

But, how to put it, Qi Jie just wants it to be a little higher, a little higher, a little higher!

Because that's Li Qian's work!

…………

After thinking for a while, he continued to bow his head and review the documents, and inadvertently, he heard Liao Min ask: "Sister, do you cook by yourself at night?" I haven't eaten your cooking for a long time recently, and I want to go to your house to have a meal." ”

Qi Jie waved her hand without hesitation, "Don't, if you want to eat it and go back and make it yourself, I'll eat takeout tonight." ”

Speaking of this, she raised her head and explained: "There are a lot of things that need to be seen recently, so I can just wait for the box office to come out in the company by the way!"

Liao Min shrugged when he heard this, wanted to say something, and sighed in his heart.

This sister!

Although she has always had absolute confidence in all of Li Qian's works that ordinary people can't understand, but now it seems that this time in the face of the menacing appearance of "Bad Life", and in the face of some tacit suppression by various domestic theaters, she will still have some worries!

After thinking about it, Liao Min said, "Then I'll accompany you!"

Qi Jie looked up and looked at her in surprise.

Liao Min smiled "hehe", "My sister didn't know to come back as soon as she went out to wave, and now you are my sister!"

Qi Jie smiled and shook her head.

…………

Thursday, March 22, 3 p.m.

Lu Ping's action blockbuster "Bad Life" officially held a huge premiere ceremony in Shuntianfu, and at the same time, with the start of the premiere ceremony, it was also announced that the film officially began to be released nationwide.

Because it is currently in the off-season of the domestic box office market, although the sudden rise of "Red Sorghum" has suddenly driven the rapid rise of the entire box office market, but in addition to "Red Sorghum", many works released recently are really unable to support the outbreak of the domestic film box office market. And Lu Ping's past achievements, the film's investment of more than 40 million yuan, coupled with its action blockbuster attributes, made it get more than 2,800 canvases on the first day of release.

Such a scale of release, if it weren't for the off-season, the current Lu Ping would not be able to get it.

Moreover, the release scale of "Bad Life" is so large, in addition to many small-budget movies that have been greatly squeezed by the scheduling rate, even "Red Sorghum", which is currently being screened, has been affected and squeezed to a certain extent since 3 o'clock in the afternoon.

…………

Minghu Culture, General Manager's Office.

10 a.m.

Liao Min was already sleepy, but he was still holding on to sleep.

And Qi Jie, who has been busy for a day, is still dealing with work energetically at this time - the scale of Minghu culture is getting bigger and bigger, and the pressure on her, the general manager, is naturally increasing, especially now, in addition to being responsible for sitting in the company's headquarters, she often needs to go out to sign contracts with some single cinemas or small cinema companies below on behalf of Minghu Cinema Line, and every time she comes back from a business trip, she always has to face a mountain of all kinds of documents that need to be reviewed and signed by her.

But fortunately, she is a strong person - the more things happen, the more energetic she becomes!

She was still reading the papers, when suddenly a bell rang and the mailbox alerted her to a new email.

Qi Jie dropped her work as soon as possible and opened her mailbox - sure enough, the preliminary statistics of today's theater box office came over.

The first is "Bad Life", because its screening scale is temporarily the first in the country.

On the day of its release, "Bad Life" was screened 11,085 times nationwide, with a film scheduling rate of 25.8%, an average attendance rate of 37.2%, and a box office of 8.69 million on the first day!

This is the first day of box office from 3 p.m. to midnight show, "Bad Life"!

As you can imagine, if they had been showing it nationwide since the morning, the box office on the first day would have been a little higher than that, about ...... More than ten million is not a big problem.

Affected by this, the film schedule of "Red Sorghum" was once again lowered by major theaters on the basis of yesterday, and finally got 14,538 broadcasts throughout the day, with a film scheduling rate of 33.8%, and the average attendance rate fell again, only 35.1% today, with a total of 10.84 million box office today!

"Hoo ......"

Qi Jie let out a long breath.

No matter what you say, the box office of "Bad Life" on the first day was not bright.

Moreover, "Red Sorghum", with an advantage of more than two million, suppressed it.

Of course......

After the joy, Qi Jie couldn't help frowning again.

Today's "Bad Life" was only screened for most of the day, so in fact, it suffered a loss!

Wait until tomorrow, there is no doubt that the film schedule of "Bad Life" will definitely exceed that of "Red Sorghum", and by the other party's film schedule, "Red Sorghum" itself will definitely continue to decrease!

If "Bad Life" can continue to maintain this attendance......

Qi Jie shook her head, feeling a little headache, and subconsciously pinched her temples.

Whether "Bad Life" takes advantage of the trend, or "Red Sorghum" can withstand this wave of pressure and hold "Bad Life" down, so as to usher in a screening environment with minimal competition for about two weeks, and harvest long-term stable box office revenue, it depends on the next three days.

Friday, Saturday, Sunday.

The second week of "Red Sorghum", and the first week of "Bad Life".

The frontal PK of both sides has begun!

…………

Since the email came, first read it, then thought about it, and before I knew it, twenty or thirty minutes had passed, and when Qi Jie retracted his attention, he inadvertently turned his head and found that Liao Min had fallen asleep on the sofa!

"Alas, you little sister-in-law!"

***

It's not unexpected, some people started to complain again, saying that I was flooded, anyway, every time I write about the rankings, box office, etc., someone will always say that, and I have nothing to defend, I can only say that I am taking every part of my story and every chapter very seriously and hard!

There may be ups and downs in the level, but the attitude is absolutely correct!

And, at this time, I would especially hope that all of you, who have been reading books silently and refusing to talk much, can use your actions - subscriptions, monthly passes, recommendation votes, rewards, book review speeches, chapter speeches, etc., to support and affirm me!

Thank you!