Xiao Hu Ke is a loyal user of Meigo.com, and all the cosmetics he uses at home are bought from Meigo.com.

In particular, Flower Story Mask, she has now developed the habit of coming one every night. Not to mention, the skin is really much more delicate than before, and it doesn't cost much.

On June 12th, after she went to work, she was busy with work first, and when she had dealt with the things at hand, she habitually opened Meigou.com, ready to see what surprises there were today.

From time to time, Meigou will hold some small activities, and sometimes there will be unexpected surprises, such as releasing hundreds of samples of cosmetics for everyone to grab, or a big brand sample giving some to everyone for a free trial, and so on.

It is these small activities that make the user viscosity of Meigo.com quite high, take Xiaohu as an example, even if there is nothing to buy, she also habitually opens Meigo.com every day to see, maybe she will encounter an event.

Today, when she opened the Meigou website, she was surprised to find that the website had hung up a big banner again! This kind of big banner is extremely rare, and the last time it was hung out, the website had just been launched, could there be any big event, Xiaohu immediately cheered up.

After a closer look, it was a big event!

It turned out that Meigo.com was going to do a shopping festival, and now netizens are no strangers to the word shopping festival, and the Double 11 shopping festival organized by a certain treasure is now a household name.

Now Meigao.com is doing a cosmetics shopping festival, the strength is really not small, Xiaohu sighed while watching, it seems that this time there is going to be a lot of bleeding, take advantage of the cheap price, stock up on a batch of cosmetics. Even if you can't use it yourself, you can still send it to your relatives and friends.

Looking further down, Xiaohu found that this event did not seem to be so simple. She understands that group buying is not just a lot of people buying a thing together and then getting a more favorable price. And this model is not new, Jumei is doing it every day.

But what does this mean by initiating a group buy, after taking a look at the following rules introduction, Xiaohu was surprised to find that it turned out that he could also initiate a group purchase individually. On the basis of the original discount, continue to discount! And the person who initiates the group purchase is called the head of the group, and the head of the group has a greater discount, and the highest can even be free!

She was immediately moved, this game is very interesting, when she starts a group buy, pulling her sisters and colleagues, everyone has a lot of strength, and if you make a big group, wouldn't everyone be able to get a very low discount price.

Many users have seen this event notice of Meigou.com, and there are naturally many smart people among them, and many users have thought of it with Xiaohu......

For a while, everyone was waiting for the 6.18 Flower Season Shopping Festival on Meigo.com, and the sales of cosmetics e-commerce have plummeted in the past few days, even Meigo.com is no exception.

Xu Jing, CEO of Lebee.com, opened the website of Meigou for the first time and carefully studied the rules of this activity. She is also a veteran of the shopping mall, and after thinking about it, she was immediately shocked, Meigou is going to subvert the model of e-commerce marketing this time!

If you continue to play like this, the reputation of Meigou will not be comparable to any e-commerce platform, and the attention of all consumers will be focused on Meigou. Of course, the consumers here refer to the consumers who need to buy cosmetics, and have no impact on other categories of products.

Therefore, at present, the domestic e-commerce boss Moubao is not threatened by the United States, and the well water of the two sides does not violate the river water, and the land is drawn. Meigo.com specializes in cosmetics and does not involve other categories, and in addition to some small merchants who have opened cosmetics stores on a certain treasure, the official does not do this.

And the third e-commerce company, Jingdong, is still engaged in its household appliances and home computer accessories, and it can't take care of cosmetics.

So who is the hardest hit? Xu Jing was very sad to find that her Lebee and Jumei Youpin were the targets of Meigou.com.

Oh, maybe I'm overestimating myself, Meigou may not have thought of Lefeng and Jumei at all, this is just an activity it launched at a normal pace. It's just that once it is launched in this shopping festival, Lebee and Jumei will be greatly impacted!

Follow-up? But what do you do to follow up? Fools know that to do this kind of activity, it requires real money to throw money into it! If the activity is not strong, the effect will not be painful.

But even if you lose, you have to keep up, otherwise you won't even be able to drink soup when you eat meat.

Xu Jing gritted her teeth and decided to keep up!

Although the time is very tight, it is too late to engage in such complex activity rules as Meigou.com. But even the most common price reduction promotion, I have to do it myself, which is also an attitude, an attitude to retain website users.

Xu Jing made up her mind, and Chen Haiyang of Jumei Youpin was in pain.

Lebee has the capital to engage in activities, because Lebee is mainly a self-operated brand, and the profit margin is large, even if it is a big price reduction, it is sold to three or four folds, and there is still a certain profit.

Jumei does not have that condition, you know, Jumei itself has not obtained sales authorization from major European and American brands. You can only find some channels and get the goods from different sales agents in the Asia-Pacific region.

And the shipping prices of these big European and American brands themselves are high! Like the United States to get the goods, so large quantities, the shipping discount is 50%. Jumei Youpin still went through the second hand, and the customs clearance fee was added, and after getting it, the cost was converted, and it was almost seven percent of the retail price!

In the past, the website did group buying, that is, it got 80% off or 85% off. Because big-name cosmetics in physical stores on the market are not discounted, this 85% discount of Jumei is still attractive.

But now that the discounts on Meigou are so large, what will Jumei do to follow up? You can't sell it at less than the cost price, it's not that the more you sell, the more you lose!

But if you don't, you'll be left behind this time. Internet companies are also particular about retreating if they don't advance, their opponents are making progress, they are all staking their ground, and standing still is actually regressing!

It must be done! But it can't be done at a loss, what should we do? Chen Haiyang fell into deep thought, and he wanted to find a way to get the best of both worlds.

……

Wang Ye hasn't been here at Huashang International for a long time, but he still has his chairman's office there. After the activity plan of Meigou was decided, he had nothing to do for the time being, so he took the time to go to Huashang International. After all, he is the chairman of the company, and if he doesn't care about the company's operating conditions, it is a dereliction of duty.

When Wang Ye's figure appeared in the company, the entire Huashang International was a sensation.

The old employees stood up with smiles on their faces and greeted Wang Ye.

"Hello Wang Dong, I haven't seen you for a long time, I miss you so much. ”

"Dong Wang, have you forgotten us and haven't come to the company for so long. ”

"Wang Dong has a new love, but he can't forget his old love, we are the first to follow you!"

……

In the past two months, new employees who have joined the company have asked in low voices.

"This is our chairman?"

"He's the legendary richest man, our chairman?"

"It's really handsome, more handsome than in the commercial. ”

……

Wang Ye also greeted everyone with a smile: "Hello everyone, it's my fault, I was busy with things over there a while ago, and I didn't come to visit everyone." No, I just came over when I was free, and I brought gifts to everyone, everyone has a share!"

Behind him, Zhao Jinlong took several brothers, each of whom moved a large box, which was full of cosmetics. Of course, they are all products of the Magic Capital Jiahua and Flower Story.

Support domestic products, from oneself ...... Start with the company!

After greeting everyone, Wang Ye walked into his office, which was still the original layout, and nothing had been moved.

It can be seen that it is carefully cleaned every day, and every place is spotless. Even the flowers on the coffee table in the reception area are changed every day.

Wang Ye is here, so of course Cai Ziang has to report to work as soon as possible.

I haven't seen him for two months, and Cai Ziang seems to be more and more energetic, and the whole person seems to be a few years younger.

After he knocked on the door and came in, he greeted Wang Ye with a smile on his face: "Hello Wang Dong, I really haven't seen you for a long time." You can't really leave Huashang International alone. ”

"Haha, Ziang, come and sit. Wang Ye sat on the sofa and motioned for him to come and sit down and chat.

"How's the company doing?"

"Very good! It's all the policies set by Wang Dong before, and now the company's store opening speed is still very fast, with an average of about 1,000 stores per month, and the company now has more than 8,000 stores in normal operation!

He has reason to be proud that Wang Ye has put Huashang International in his hands, which is the greatest trust in him. Now he has lived up to the trust of Wang Ye and has managed Huashang International in a good situation. Therefore, he can now report to Wang Ye with his head held high.

Wang Ye listened to it, and was also very satisfied, nodded, and then asked, "Are there any hardships in your work?"

Speaking of this, Cai Ziang's face became solemn, he organized his language for a while, and then said: "Although the company's situation is very good, I have also noticed a phenomenon that is not very good. That is, the company's sales growth rate is decreasing, and I also took the company's marketing department to do research. ”

"Hmm, has the investigation found out what the reason is?" asked Wang Ye with concern.

"There are two factors, the first is the impact of online sales! Our products are considered mid-range brands, to be honest, not very suitable for online sales, because the clothes sold online are mainly low-cost goods. Expensive clothes, no one buys them at all. ”

"On the other hand, there is the problem of our product positioning, mid-range brands, targeting young and fashionable women, these two conditions determine that our product audience is so large. And it's the most competitive on the market!"